{"id":33956,"date":"2022-08-28T17:37:14","date_gmt":"2022-08-28T14:37:14","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=33956"},"modified":"2023-07-17T14:11:27","modified_gmt":"2023-07-17T11:11:27","slug":"are-native-tiktok-ads-or-repurposed-tiktok-ads-more-effective","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/are-native-tiktok-ads-or-repurposed-tiktok-ads-more-effective\/","title":{"rendered":"Are Native TikTok Ads or Repurposed TikTok Ads More Effective?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"33956\" class=\"elementor elementor-33956\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d7b9be2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d7b9be2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62e6fcc5\" data-id=\"62e6fcc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33a8a33 elementor-widget elementor-widget-text-editor\" data-id=\"33a8a33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2><span style=\"font-weight: 400;\">Everything you need to know in 50 words or less<\/span><\/h2><p><b>A study by Magna Global and TikTok suggests that native and repurposed TikTok ads positively impact brand favorability, purchase intent, and search intent. However, both ads are perceived differently by TikTok users. While native ads reached wider audiences, repurposed ads boosted memorability. Both encouraged brand perception.\u00a0<\/b><\/p><h2><span style=\"font-weight: 400;\">Tell Me More<\/span><\/h2><p><span style=\"font-weight: 400;\">In partnership with TikTok, Magna Global commissioned a study to uncover the efficacy of native ads created by repurposing broadcast or streaming services ads for Tiktok. The study was conducted as part of the Magna Media Trials and identified many creative best practices for marketing on TikTok.<\/span><\/p><p><span style=\"font-weight: 400;\">Overall, the study found that both forms of TikTok ads resulted in an 8% increase in brand favorability, a 6% increase in purchase intent, and a 7% increase in search intent. Even so, native and repurposed ads had contrasting perceptions for TikTok users.<\/span><\/p><h3><span style=\"font-weight: 400;\">Native TikTok Ads<\/span><\/h3><p><span style=\"font-weight: 400;\">Native TikTok ads spiked purchase intent in beauty and search intent in entertainment by 6% each. Additionally, native ads caused a jump in brand perception by 7%. TikTok users perceived native ads as \u201cinteresting\u201d and \u201cfun.\u201d\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Native ads were particularly good at reaching wider audiences, as the ads look and feel like native TikTok content. Magna observed that new customers would view native ads for 27% longer. Search intent for the brand was also boosted by 7%.<\/span><\/p><h3><span style=\"font-weight: 400;\">Repurposed TikTok Ads<\/span><\/h3><p><span style=\"font-weight: 400;\">Repurposed TikTok ads experienced a 37% increase in \u201cmemorability.\u201d In brand perception, repurposed TikTok ads saw a 25% boost in the \u201crelevant\u201d division and a 24% jump in \u201ccreative.\u201d<\/span><\/p><h3><span style=\"font-weight: 400;\">TikTok Advertising Best Practices<\/span><\/h3><p><span style=\"font-weight: 400;\">Magnum shared three other trends that can help optimize native and repurposed TikTok ads.\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><h4><span style=\"font-weight: 400;\">Authenticity is crucial to the success of native TikTok ads<\/span><\/h4><\/li><\/ul><p><span style=\"font-weight: 400;\">TikTok users view TikTok as an authentic alternative to other social media platforms. Consequently, TikTok users view inauthentic advertisement content unfavorably. Inauthentic TikTok ads were 19% less effective at driving purchase intent.<\/span><\/p><p><span style=\"font-weight: 400;\">Fortunately, authentic TikTok ads don\u2019t require high production value. In contrast, embracing native effects such as transitions, trending sounds, and voiceovers greatly conveys authenticity to TikTok users.\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><h4><span style=\"font-weight: 400;\">Native ads appeal to new customers<\/span><\/h4><\/li><\/ul><p><span style=\"font-weight: 400;\">Native ads are far superior at appealing to new audiences. Native ads viewed by non-brand purchasers had longer watch times. Additionally, viewers perceived brands that produced native ads on TikTok as more creative and fun. They were also more likely to search for the brand later on.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e912f01 elementor-widget elementor-widget-text-editor\" data-id=\"e912f01\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><h4><span style=\"font-weight: 400;\">Creative storytelling is a driver of impact for repurposed ads<\/span><\/h4><\/li><\/ul><p><span style=\"font-weight: 400;\">The absence of creative storytelling held the strongest loss in key metrics. However, storytelling isn\u2019t the only aspect of creating repurposed TikTok ads. Repurposed TikTok ads need to be reformatted to fit the vertical aspect ratio of TikTok\u2019s feed. Reformatting to a vertical orientation increased purchase intent by 8%, relevance perception by 7%, and creativity perception by 3%.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Jorge Ruiz, global head of marketing science at TikTok, is hopeful about these new findings. He mentioned that \u201cthe study brings new guidance on how to think about native versus repurposed ads.\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.adweek.com\/social-marketing\/which-are-more-effective-native-or-repurposed-tiktok-ads\/#\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ADWEEK<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7f2cd8 elementor-widget elementor-widget-template\" data-id=\"b7f2cd8\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9eca04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9eca04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4798cb28\" data-id=\"4798cb28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cc919a elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"65cc919a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/33956#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcf3f00 elementor-widget elementor-widget-menu-anchor\" data-id=\"dcf3f00\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\nbody.elementor-page .elementor-widget-menu-anchor{margin-bottom:0}<\/style>\t\t<div class=\"elementor-menu-anchor\" id=\"printful\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A study by Magna Global and TikTok suggests that native and repurposed TikTok ads positively impact brand favorability, purchase intent, and search intent. However, both ads are perceived differently by TikTok users. While native ads reached wider audiences, repurposed ads&#8230;<\/p>\n","protected":false},"author":21,"featured_media":34307,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/","category_name":"Ad Platforms"},{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/content-marketing\/","category_name":"Content Marketing"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/","category_name":"Marketing"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/social-media\/","category_name":"Social Media"},{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/tiktok-ads\/","category_name":"TikTok Ads"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/video-marketing\/","category_name":"Video Marketing"}],"tags":[],"authors":[],"article_types":[180],"staff_picks":[],"promotions":[178],"class_list":["post-33956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-platforms","category-all","category-content-marketing","category-marketing","category-social-media","category-tiktok-ads","category-video-marketing","article_types-news","promotions-microsoft-coupon"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/33956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=33956"}],"version-history":[{"count":13,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/33956\/revisions"}],"predecessor-version":[{"id":36284,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/33956\/revisions\/36284"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/34307"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=33956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=33956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=33956"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=33956"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=33956"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=33956"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=33956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}