{"id":33965,"date":"2022-08-31T17:40:23","date_gmt":"2022-08-31T14:40:23","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=33965"},"modified":"2023-07-17T14:50:18","modified_gmt":"2023-07-17T11:50:18","slug":"cmo-interview-with-yossi-elchanan","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/cmo-interview-with-yossi-elchanan\/","title":{"rendered":"CMO Interview with Yossi Elchanan"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"33965\" class=\"elementor elementor-33965\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d7b9be2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d7b9be2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62e6fcc5\" data-id=\"62e6fcc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45ac27c elementor-widget elementor-widget-text-editor\" data-id=\"45ac27c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">This is an interview with Adcore\u2019s CMO (Chief Marketing Officer), Yossi Elchanan. In this interview, Yossi answers questions regarding his background, experiences, and important elements of being a marketing manager. Keep reading to see what Yossi had to say!<\/span><\/p><p><span style=\"font-weight: 400;\">Before we start, a little background information on Yossi Elchanan. Yossi is 39 years old; he\u2019s married with 2 kids and resides in Ramat Gan, Israel. He loves photography and especially loves street photography and photographing people. He\u2019s worked at Adcore for a dedicated 10 years!\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Yossi\u2019s journey at the company began with him as an Account Manager; he progressed to managing a team and then managing the managed clients department. For the last three years, he has held the position of CMO.<\/span><\/p><h3><span style=\"font-weight: 400;\">Yossi\u2019s Interview:<\/span><\/h3><h4><b>Which social network do you spend the most time on for professional purposes, and why?<\/b><\/h4><p><b>Yossi<\/b><span style=\"font-weight: 400;\">: I spend most of my time on Facebook. Because of the responsiveness, the number of people, and the variety of opinions. My ability to be exposed to many types of information quickly and efficiently is an advantage on Facebook today.<\/span><\/p><h4><b>If you weren&#8217;t in marketing, what would you be doing instead?<\/b><\/h4><p><b>Yossi<\/b><span style=\"font-weight: 400;\">: I would deal with investments and the capital market.<\/span><\/p><h4><b>What is the most important thing you\u2019ve learned about marketing in the last year?<\/b><\/h4><p><b>Yossi<\/b><span style=\"font-weight: 400;\">: In the last year, I\u2019ve learned that if you are consistent and do things well, then over time, this is what will differentiate you and set you apart from the crowd. You can do \u201ctricks\u201d or moves that will get you quick success in the short term, but in the long run, you need to be able to bring significant value.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5ccb74 elementor-widget elementor-widget-template\" data-id=\"c5ccb74\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29329\" class=\"elementor elementor-29329\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-486a9019 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"486a9019\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6ed64254\" data-id=\"6ed64254\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-281ae6ce elementor-widget elementor-widget-image\" data-id=\"281ae6ce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"20\" height=\"14\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/04\/Group-10466.svg\" class=\"attachment-full size-full wp-image-28055\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc8e19 elementor-widget elementor-widget-heading\" data-id=\"4dc8e19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">Sometimes you have to approach something and relearn it differently multiple times to understand how it affects the company and the product. This helps develop new solutions and, thus, increases the value proposition to remain relevant.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0f819c elementor-widget elementor-widget-text-editor\" data-id=\"c0f819c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><b>From which blog\/website\/book did you learn the most about marketing? Give one example of such a thing you\u2019ve learned.<\/b><\/h4><p><b>Yossi<\/b><span style=\"font-weight: 400;\">: Eliav Alaluf. He has a website with a blog with insightful content and uses the right formats to reveal that content. More than anything, I learned from Eliav Alaluf\u2019s blog about the importance of the way the content is presented, the importance of persistence over time, and the understanding of your readership\/followers.<\/span><\/p><h4><b>What are three things\/tasks you do in the morning when you arrive at the office at the start of the day?<\/b><\/h4><p><b>Yossi<\/b><span style=\"font-weight: 400;\">: First, I have a conversation with my entire team about existing projects. Second, I make reorder my list of priorities for the working day. Because our company operates in 4 different time zones, new things always happen at night, and in the morning, it&#8217;s important for me to sort everything out and reevaluate what&#8217;s important versus what can take a \u201cback seat\u201d. Third, I make a note at the end of the day for the following morning with &#8220;three things for tomorrow&#8221; and start with that.\u00a0<\/span><\/p><h4><b>What is the most important automation you have at work?<\/b><\/h4><p><b>Yossi<\/b><span style=\"font-weight: 400;\">: For me, anything that saves me time on things that are wasted on nonsense is a blessing. To manage campaigns, I use Adcore tools. My most effective automation is my email filters, or rules, to automatically move\/delete excess emails on a daily basis.<\/span><\/p><h4><b>Tell us about the most successful campaign you were a part of in the last year.<\/b><\/h4><p><b>Yossi<\/b><span style=\"font-weight: 400;\">: One of the campaigns I remember very well is one we did here at Adcore, with the intent to reach new audiences. In a period of two months, we interviewed customers and salespeople to learn precisely what the leading characteristic of the target audience for the campaign is.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">When we reached the same common denominator, we decided to emphasize our audience in the creative aspect rather than the value proposition of the product and came up with a campaign on LinkedIn and Facebook to recruit leads. Thanks to the interviews and the decision to emphasize the same common denominator in the ads, it worked better than ever and was overall very successful!<\/span><\/p><h4><b>What character trait or skill should every marketing manager have?<\/b><\/h4><p><b>Yossi<\/b><span style=\"font-weight: 400;\">: Curiosity, creativity, and perseverance. In marketing, the results don&#8217;t always come immediately, so persistence is very important. Also, this world is constantly changing &#8211; I discover and test at least 2 new platforms every week. The leading topics come from worlds of automation and personalization, and huge technology companies are developing new solutions in these worlds all the time.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">To understand these new technologies, you must be curious and invest time in them. Sometimes you have to approach something and relearn it differently multiple times to understand how it affects the company and the product. This helps develop new solutions and, thus, increases the value proposition to remain relevant.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b65ee2 elementor-widget elementor-widget-text-editor\" data-id=\"4b65ee2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Regarding creativity, good marketing surprises you and touches you. If, as a marketer, you constantly do the same thing, you probably won&#8217;t get good results. People react better to the surprise element and appreciate what\u2019s different and unusual. To succeed in doing this, one must be creative.<\/span><\/p><h4><b>And finally, what free tool, or tools, do you use professionally today, and if they were to cost money, would you pay for them?<\/b><\/h4><p><b>Yossi<\/b><span style=\"font-weight: 400;\">: Assuming the tools were fairly priced, sure. I really like a program called ScreenToGif, it can generate gifs from screen recordings, and it is also free. I use it when I want to explain or illustrate a certain topic. Also, I like Microsoft&#8217;s Clarity and prefer it over Hotjar.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7f2cd8 elementor-widget elementor-widget-template\" data-id=\"b7f2cd8\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9eca04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9eca04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4798cb28\" data-id=\"4798cb28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cc919a elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"65cc919a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/33965#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcf3f00 elementor-widget elementor-widget-menu-anchor\" data-id=\"dcf3f00\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\nbody.elementor-page .elementor-widget-menu-anchor{margin-bottom:0}<\/style>\t\t<div class=\"elementor-menu-anchor\" id=\"printful\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>This is an interview with Adcore\u2019s CMO (Chief Marketing Officer), Yossi Elchanan. In this interview, Yossi answers questions regarding his background, experiences, and important elements of being a marketing manager. Keep reading to see what Yossi had to say! Before&#8230;<\/p>\n","protected":false},"author":21,"featured_media":34302,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing-career\/","category_name":"Career"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing-career\/people-in-marketing\/","category_name":"People in Marketing"}],"tags":[],"authors":[239,296],"article_types":[179],"staff_picks":[],"promotions":[178],"class_list":["post-33965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-marketing-career","category-people-in-marketing","authors-yossi-elchanan","authors-gabriala-ash","article_types-articles","promotions-microsoft-coupon"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/33965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=33965"}],"version-history":[{"count":12,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/33965\/revisions"}],"predecessor-version":[{"id":34306,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/33965\/revisions\/34306"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/34302"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=33965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=33965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=33965"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=33965"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=33965"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=33965"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=33965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}