{"id":34043,"date":"2022-08-29T18:19:40","date_gmt":"2022-08-29T15:19:40","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=34043"},"modified":"2023-08-17T14:38:06","modified_gmt":"2023-08-17T11:38:06","slug":"navigating-through-these-troubled-times-in-ecommerce","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/navigating-through-these-troubled-times-in-ecommerce\/","title":{"rendered":"Navigating Through These Troubled Times in eCommerce"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"34043\" class=\"elementor elementor-34043\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d7b9be2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d7b9be2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62e6fcc5\" data-id=\"62e6fcc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33a8a33 elementor-widget elementor-widget-text-editor\" data-id=\"33a8a33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Everybody is hurting right now. Well, nearly everybody. Working for an established performance agency, you get to see a 10,000-foot view of what is happening in the market across many different categories and businesses. It\u2019s a question often asked in the market and by clients, \u201cWhat else are you seeing out there?\u201d and \u201cWho is doing things well and getting it right?\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s now axiomatic knowledge that consumer sentiment has virtually <\/span><a href=\"https:\/\/www.afr.com\/policy\/economy\/rate-rises-spark-consumer-sentiment-slump-20220511-p5akgh\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">fallen off a cliff<\/span><\/a><span style=\"font-weight: 400;\">, and many business owners are scrambling to better navigate through these extremely choppy waters.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2bbc84 elementor-widget elementor-widget-image\" data-id=\"b2bbc84\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"224\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/08\/consumer-sentiment-index.png\" class=\"attachment-large size-large wp-image-34047\" alt=\"consumer sentiment index\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/08\/consumer-sentiment-index.png 512w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/08\/consumer-sentiment-index-300x131.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45ac27c elementor-widget elementor-widget-text-editor\" data-id=\"45ac27c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This isn\u2019t a magic panacea, and every business has different pain points, but If you are selling products online (or offline), these are the ways you can help to future-proof your business.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4103001 elementor-toc--content-ellipsis elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"4103001\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-table-of-contents .elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed .elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#9da5ae);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:flex;align-items:center;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid var(--box-border-color,#9da5ae)}.elementor-toc__header-title{font-size:18px;margin:0;color:var(--header-color);flex-grow:1}.elementor-toc__toggle-button{cursor:pointer;display:inline-flex}.elementor-toc__toggle-button i{color:var(--toggle-button-color)}.elementor-toc__toggle-button svg{height:1em;width:1em;fill:var(--toggle-button-color)}.elementor-toc__spinner-container{text-align:center}.elementor-toc__spinner{font-size:2em}.elementor-toc__spinner.e-font-icon-svg{height:1em;width:1em}.elementor-toc__body{padding:var(--box-padding,20px);max-height:var(--toc-body-max-height);overflow-y:auto}.elementor-toc__body::-webkit-scrollbar{width:7px}.elementor-toc__body::-webkit-scrollbar-thumb{background-color:#babfc5;border-radius:10px}.elementor-toc__list-wrapper{list-style:none;padding:0}.elementor-toc__list-item{margin-bottom:.5em}.elementor-toc__list-item.elementor-item-active{font-weight:700}.elementor-toc__list-item .elementor-toc__list-wrapper{margin-top:.5em;margin-inline-start:var(--nested-list-indent,1em)}.elementor-toc__list-item-text{transition-duration:var(--item-text-transition-duration)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:flex;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-inline-end:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-inline-end:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration);transition-duration:var(--item-text-transition-duration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__4103001\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__4103001\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__4103001\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3655f1 elementor-widget elementor-widget-html\" data-id=\"d3655f1\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-07499f20-f95a-4bda-8a2d-38b12063f398\"><span class=\"hs-cta-node hs-cta-07499f20-f95a-4bda-8a2d-38b12063f398\" id=\"hs-cta-07499f20-f95a-4bda-8a2d-38b12063f398\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/6962858\/07499f20-f95a-4bda-8a2d-38b12063f398\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-07499f20-f95a-4bda-8a2d-38b12063f398\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6962858\/07499f20-f95a-4bda-8a2d-38b12063f398.png\"  alt=\"AI powered feed optimization tool\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(6962858, '07499f20-f95a-4bda-8a2d-38b12063f398', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f356a56 elementor-widget elementor-widget-text-editor\" data-id=\"f356a56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Lower Your Eyes After Having Raised Them<\/span><\/h2><p><span style=\"font-weight: 400;\">The days of \u201ceasy money\u201d are over with fewer Government hand-outs to businesses and employees alike (and less leniency from the ATO now for monies owed and budgets deep in deficit). So, maybe selling products at large net profits is no longer viable (for now). Costs are going up, from logistics to wages to rents, but with your digital performance channels previously seeking a ROAS (return on ad spend) of, say, an 8 or a 10+, to meet all your cost requirements, perhaps the importance should now be placed on not just holding, but increasing market share through lowered ROAS goals and taking the short term profit hit. Many case studies have shown that brands that responsibly continue their brand efforts through challenging periods and great recessions come out <\/span><i><span style=\"font-weight: 400;\">even stronger<\/span><\/i><span style=\"font-weight: 400;\"> than their competitors, who bunkered down and saw their brand resonance lower dramatically.<\/span><\/p><p><span style=\"font-weight: 400;\">If you are close to your customer data, measure \u2018clean and glean\u2019 customer segment data, i.e., repeat customers, lapsed, etc., and measure the average annual or LTV of these customers, then consider this. Run some campaigns that are a mixture of the upper funnel (brand introduction) and performance (conversion focussed). YouTube is an excellent channel here for this, where there is a healthy combination of awareness mixed with a call to action utilizing your product feeds (which I discuss below). Just focussing on bottom-of-the-funnel activity is a sure way to suffocate your account.<\/span><\/p><p><span style=\"font-weight: 400;\">The longer-term benefits to the business will be a considerably net positive. It\u2019s not dissimilar to a loss-leading product in a supermarket. You know you take the short-term hit, but you\u2019re getting an overall increased AOV.<\/span><\/p><h2><span style=\"font-weight: 400;\">Feed Hygiene<\/span><\/h2><p><span style=\"font-weight: 400;\">Look at your product feed. Does every single product need to be in there to be promoting ads? What about low-priced products, i.e., &lt; $15? Do you really want to pay for clicks on these small-dollar profit products? Have you bucketed your product feed and labeled them by profit margins? The best SEM (Paid Media) agencies or internal Paid Media Managers are not just ROAS focussed but profit-focused. Every product should be categorized by profit to determine how aggressively you bid for them, not clustered with everything else as a one-size-fits-all.<\/span><\/p><p><span style=\"font-weight: 400;\">Caption: Example of a Feed Management tool; Feeditor.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca51d12 elementor-widget elementor-widget-image\" data-id=\"ca51d12\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"344\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/08\/feed-management-tool.png\" class=\"attachment-large size-large wp-image-34048\" alt=\"feed management tool\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/08\/feed-management-tool.png 512w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/08\/feed-management-tool-300x202.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0f819c elementor-widget elementor-widget-text-editor\" data-id=\"c0f819c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Quality of Website Experience<\/span><\/h2><p><span style=\"font-weight: 400;\">This is a conversation often had with clients and business owners. Your agency Does. Not. Create. Magic.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Suppose you offer a horrible site experience that is hard to navigate, instill any trust, offer competitively priced products, simplify the payment\/ check-out, or offer acceptable delivery options. In that case, you are hemorrhaging money on paid traffic. Take a client looking to impart blame on their conversion rates; it was revealed that the real issue was with them having a tight account set up that was delivering intent traffic from Exact Match (meaning, exact word syntax and no obviously misspellings or synonyms) keywords specific to the product (including their brand name!) they were selling, and still, they couldn\u2019t convert. So the old maxim played out; in other words, the horse was brought to drink water, but the water was sulfurous.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Re-Negotiate Product Costs\/Expenses Where Possible<\/span><\/h2><p><span style=\"font-weight: 400;\">I know of businesses that are under extreme pressure and beholden to their wholesalers, having to buy huge amounts of product every month to ensure they keep their buying power by volume. The market has changed dramatically from 6 months ago. Work closely with your main suppliers and wholesalers and get them to work with you, knowing that when you are through this difficult period, their upside is much higher on the other end for them.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5ccb74 elementor-widget elementor-widget-template\" data-id=\"c5ccb74\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29329\" class=\"elementor elementor-29329\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-486a9019 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"486a9019\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6ed64254\" data-id=\"6ed64254\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-281ae6ce elementor-widget elementor-widget-image\" data-id=\"281ae6ce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"20\" height=\"14\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/04\/Group-10466.svg\" class=\"attachment-full size-full wp-image-28055\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc8e19 elementor-widget elementor-widget-heading\" data-id=\"4dc8e19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">Every product should be categorized by profit to determine how aggressively you bid for them, not clustered with everything else as a one-size-fits-all.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03ce10b elementor-widget elementor-widget-text-editor\" data-id=\"03ce10b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Tracking<\/span><\/h2><p><span style=\"font-weight: 400;\">If you can\u2019t trust your conversion data coming through, most likely, Google algorithms aren\u2019t accurately targeting your business goals, i.e., CPC, tCPA, or tROAS. This goes without saying, but this continues to need reminding. Having your own house in order first is paramount. This includes properly setting up Conversions API and Aggregated Events within Facebook. Enhanced Conversions within Google and also using Google Ads tracking, rather than Analytics. We don\u2019t recommend using Analytics tracking due to its limitations to only tracking last-click attribution rather than having a full view of all the attributes that drove the conversion.<\/span><\/p><h2><span style=\"font-weight: 400;\">Scale Down Any Unnecessary Breadth of Products<\/span><\/h2><p><span style=\"font-weight: 400;\">Winter isn\u2019t coming, it\u2019s already here. Review your product lines hard, and consolidate as much as possible. Many people within eCommerce are well aware of certain prominent big names who have over-bought their products and have been left paying huge costs to warehouse these products.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd530b5 elementor-widget elementor-widget-image\" data-id=\"dd530b5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"333\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/08\/stupid-customer-meme.png\" class=\"attachment-large size-large wp-image-34049\" alt=\"stupid customer meme\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/08\/stupid-customer-meme.png 500w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/08\/stupid-customer-meme-300x200.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a84e1e elementor-widget elementor-widget-text-editor\" data-id=\"6a84e1e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">And Finally\u2026<\/span><\/h2><p><span style=\"font-weight: 400;\">To paraphrase a famous line by a former US President. \u201cIt\u2019s the customer, stupid!\u201d Customers&#8217; needs and wants are constantly evolving. From the way they buy, their user experience expectations, and the way they celebrate receiving a new product arrival. Treat every customer as a micro-influencer, as it\u2019s your customer base who will help you reduce the need for heavy advertising every day. And they have the cheapest CAC.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcf3f00 elementor-widget elementor-widget-menu-anchor\" data-id=\"dcf3f00\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\nbody.elementor-page .elementor-widget-menu-anchor{margin-bottom:0}<\/style>\t\t<div class=\"elementor-menu-anchor\" id=\"printful\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12cb25f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12cb25f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-189605b\" data-id=\"189605b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Everybody is hurting right now. Well, nearly everybody. Working for an established performance agency, you get to see a 10,000-foot view of what is happening in the market across many different categories and businesses. It\u2019s a question often asked in&#8230;<\/p>\n","protected":false},"author":21,"featured_media":34044,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/e-commerce\/","category_name":"E-Commerce"},{"category_link":"https:\/\/www.adcore.com\/blog\/e-commerce\/e-commerce-basics\/","category_name":"E-Commerce Basics"}],"tags":[],"authors":[308],"article_types":[183],"staff_picks":[],"promotions":[],"class_list":["post-34043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-e-commerce","category-e-commerce-basics","authors-robert-reynolds","article_types-guides"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=34043"}],"version-history":[{"count":29,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34043\/revisions"}],"predecessor-version":[{"id":37874,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34043\/revisions\/37874"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/34044"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=34043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=34043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=34043"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=34043"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=34043"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=34043"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=34043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}