{"id":34329,"date":"2022-08-31T11:27:23","date_gmt":"2022-08-31T08:27:23","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=34329"},"modified":"2023-08-07T11:46:40","modified_gmt":"2023-08-07T08:46:40","slug":"advertising-can-increase-happiness-new-studies-reveal-all","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/advertising-can-increase-happiness-new-studies-reveal-all\/","title":{"rendered":"Advertising Can Increase Happiness\u2014New Studies Reveal All"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"34329\" class=\"elementor elementor-34329\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d7b9be2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d7b9be2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62e6fcc5\" data-id=\"62e6fcc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33a8a33 elementor-widget elementor-widget-text-editor\" data-id=\"33a8a33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2><span style=\"font-weight: 400;\">Everything You Need To Know in 50 Words or Less<\/span><\/h2><p><b>Despite years of criticizing advertising for promoting materialism and being expensive, a new study shows that advertising helps people by teaching them about products so they can satisfy their wants and needs with innovative and affordable products. Advertising also helps build competition as companies share creative ideas with consumers.\u00a0<\/b><\/p><h2><span style=\"font-weight: 400;\">Tell Me More<\/span><\/h2><p><span style=\"font-weight: 400;\">Researchers at several universities worked together to release an empirical study showing that advertising improves happiness around the country. So despite years of agreement on the problems with advertising, the industry appears to be doing good things in countries.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Negative Effects of Advertising<\/span><\/h3><p><span style=\"font-weight: 400;\">About 100 years, <\/span><a href=\"https:\/\/www.kellogg.northwestern.edu\/marketing\/history.htm\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Fred Clark at Northwestern University<\/span><\/a><span style=\"font-weight: 400;\"> critiqued advertising because:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s expensive and wasteful<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It encourages materialism<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It raises prices<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It leads to unnecessary purchasing<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It wastes money<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Clark\u2019s critique held as marketing schools around the United States debated the pros and cons of advertising. Generally, marketing schools agreed that advertising was a destructive force that encouraged people to spend money needlessly.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">However, the newest study about advertising flies in the face of Clark\u2019s theory. Advertising encourages innovation and competition while educating consumers on the benefits of products they need and want. At the country level, consumers appreciate advertising, making them happy.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Unfortunately, some advertisers continue to use deceptive practices that target unsuspecting consumers. Marketing programs believe in regulating these practices to protect the most vulnerable populations.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Proving the Harvard Business Review Wrong<\/span><\/h3><p><span style=\"font-weight: 400;\">The study examined advertising spending levels and how those levels affected happiness in political, social, and regulatory environments. In addition, the newest study responded to a <\/span><a href=\"https:\/\/hbr.org\/2020\/01\/advertising-makes-us-unhappy\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">2020 study in the Harvard Business Review<\/span><\/a><span style=\"font-weight: 400;\"> about the negative relationship between advertising and happiness.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The newest study showed the 2020 study did not have a control population and relied on an underspecified model that excluded some institutional factors.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Why Advertising Makes Consumers Happy<\/span><\/h3><p><span style=\"font-weight: 400;\">In the newest study, free-market advertising functions well when they meet customer needs through explicit communication. The researchers looked at 34 countries and their happiness levels from the <\/span><a href=\"https:\/\/worldhappiness.report\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">World Happiness Report<\/span><\/a><span style=\"font-weight: 400;\">. They also used information from the Heritage Foundation&#8217;s Economic Freedom Index and self-enhancement levels from social psychology.<\/span><\/p><p><span style=\"font-weight: 400;\">The researchers found a relationship between country-level happiness and advertising spending. In addition, they found increased happiness and advertising spending correlated with countries with strong laws that citizens respected and followed.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Questions about Advertising and Happiness<\/span><\/h3><p><span style=\"font-weight: 400;\">The rule of law shows that advertising helps inform people of their societal roles. Advertisers share details about products and services they need. As a result, consumers purchase these products, improving their lives and increasing happiness.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">However, the research shows that more is required, as marketing schools should learn about other ways advertising affects emotions.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The research about happiness and advertising creates more questions about consumer behavior and emotional responses.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Researchers wonder how advertising affects country-level employment. They also want to know if the reactions to advertising are consistent in the global market. In addition, the newest research created questions about how advertising relates to fuel consumption and wasting natural resources.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Sources: <\/span><a href=\"https:\/\/www.forbes.com\/sites\/charlesrtaylor\/2022\/07\/29\/does-advertising-increase-happiness-a-new-study-suggests-the-answer-is-yes\/?sh=35636e0c44d3\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Forbes<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7f2cd8 elementor-widget elementor-widget-template\" data-id=\"b7f2cd8\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9eca04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9eca04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4798cb28\" data-id=\"4798cb28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cc919a elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"65cc919a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/34329#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcf3f00 elementor-widget elementor-widget-menu-anchor\" data-id=\"dcf3f00\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\nbody.elementor-page .elementor-widget-menu-anchor{margin-bottom:0}<\/style>\t\t<div class=\"elementor-menu-anchor\" id=\"printful\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Despite years of criticizing advertising for promoting materialism and being expensive, a new study shows that advertising helps people by teaching them about products so they can satisfy their wants and needs with innovative and affordable products. Advertising also helps&#8230;<\/p>\n","protected":false},"author":21,"featured_media":34330,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/","category_name":"Marketing"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/marketing-news\/","category_name":"Marketing News"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/research\/","category_name":"Research"}],"tags":[],"authors":[],"article_types":[180],"staff_picks":[102],"promotions":[178],"class_list":["post-34329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-marketing","category-marketing-news","category-research","article_types-news","staff_picks-staff-pick","promotions-microsoft-coupon"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=34329"}],"version-history":[{"count":9,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34329\/revisions"}],"predecessor-version":[{"id":34939,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34329\/revisions\/34939"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/34330"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=34329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=34329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=34329"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=34329"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=34329"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=34329"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=34329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}