{"id":34346,"date":"2022-08-21T11:31:48","date_gmt":"2022-08-21T08:31:48","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=34346"},"modified":"2023-07-17T17:46:09","modified_gmt":"2023-07-17T14:46:09","slug":"shopify-makes-a-strategic-move-by-investing-100-million-in-klaviyo","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/shopify-makes-a-strategic-move-by-investing-100-million-in-klaviyo\/","title":{"rendered":"Shopify Makes a Strategic Move by Investing $100 Million in Klaviyo"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"34346\" class=\"elementor elementor-34346\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d7b9be2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d7b9be2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62e6fcc5\" data-id=\"62e6fcc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33a8a33 elementor-widget elementor-widget-text-editor\" data-id=\"33a8a33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2><span style=\"font-weight: 400;\">Everything You Need To Know In Less Than 50 Words<\/span><\/h2><p><b>Shopify, the e-commerce platform that helps merchants worldwide build, manage and grow their businesses, has <\/b><a href=\"https:\/\/www.sec.gov\/Archives\/edgar\/data\/0001835830\/000183583022000002\/xslFormDX01\/primary_doc.xml\" target=\"_blank\" rel=\"noopener\"><b>invested $100 million<\/b><\/a><b> in Klaviyo\u2014a leading email marketing platform for e-commerce retailers. This investment will allow both companies to work together to deliver new product innovations and customer experiences to Shopify merchants.<\/b><\/p><h2><span style=\"font-weight: 400;\">Tell Me More<\/span><\/h2><p><span style=\"font-weight: 400;\">Shopify is working on expanding its services to combat inflation and changes in consumer shopping practices after the pandemic. In addition, the company has been actively pursuing diversification and acquisition to help propel the platform into a more diverse e-commerce market. Shopify is not just looking to stay competitive\u2014it wants to become the go-to solution for e-commerce websites by offering an all-in-one platform for merchants of all sizes.<\/span><\/p><p><span style=\"font-weight: 400;\">Shopify&#8217;s partnership with Klaviyo is focused on expanding customer relationships and increasing customer engagement by providing a more personalized experience for customers. The integration of Klaviyo will help Shopify give a better service to its customers by allowing them to segment their subscribers and send targeted emails based on their behavior.<\/span><\/p><h2><span style=\"font-weight: 400;\">What Is Klaviyo?<\/span><\/h2><p><span style=\"font-weight: 400;\">Klaviyo, a Boston-based startup, is a marketing automation platform that helps e-commerce companies grow their business by equipping them with the essential tools they need to automate their email campaigns and increase customer engagement. The platform simplifies optimizing a company&#8217;s email marketing campaigns and seeing the results they want in real-time, with the ability to track everything from open rates to purchases.<\/span><\/p><p><span style=\"font-weight: 400;\">They can also use Klaviyo&#8217;s analytics tools to understand their customers&#8217; behavior and interests so that they can become more relevant in their inboxes. In addition, it provides marketing access to over 200 million users on social media platforms such as Facebook, Twitter, Instagram, and Pinterest.<\/span><\/p><h2><span style=\"font-weight: 400;\">Why Shopify&#8217;s Acquisition of Klaviyo Matters<\/span><\/h2><p><span style=\"font-weight: 400;\">Shopify&#8217;s acquisition of Klaviyo is designed to help e-commerce businesses drive revenue and customer loyalty. The move is part of Shopify&#8217;s strategy to provide end-to-end e-commerce solutions for its customers.<\/span><\/p><p><span style=\"font-weight: 400;\">Additionally, Shopify&#8217;s acquisition of Klaviyo is a significant win for e-commerce businesses. This deal will give Shopify customers access to the best email marketing platform on the market while also giving Klaviyo users access to more than 175,000 apps and extensions within the Shopify ecosystem. Klaviyo currently manages more than 2 million email subscribers for over 1,000 brands on its platform.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Shopify&#8217;s Push to Dominate eCommerce<\/span><\/h2><p><span style=\"font-weight: 400;\">According to reports filed with the U.S. Securities and Exchange Commission, Shopify&#8217;s $100 million investment is its latest series of moves to increase its market dominance. In May, Shopify paid $2.1 billion for <\/span><a href=\"https:\/\/news.shopify.com\/shopify-completes-acquisition-of-deliverr-to-expand-fast-and-easy-fulfillment-for-merchants-across-multiple-channels\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">shipping logistics startup Deliverr,<\/span><\/a><span style=\"font-weight: 400;\"> its largest acquisition to date. In addition, after making an equity pledge in CMS developer Sanity, Shopify this week invested in Single, a music and video app used by many Shopify merchants.<\/span><\/p><p><span style=\"font-weight: 400;\">Shopify has invested heavily in recommendation and marketing technology over the past 12 months. For example, Shopify invested in and partnered with Yotpo, a provider of e-commerce marketing solutions, last September. In addition, the e-commerce behemoth has recently invested in Crossing Minds, a startup providing a platform that purportedly delivers individualized experiences without using personally identifiable information.<\/span><\/p><p><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.klaviyo.com\/ecommerce-integrations\/shopify\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Klaviyo<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7f2cd8 elementor-widget elementor-widget-template\" data-id=\"b7f2cd8\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9eca04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9eca04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4798cb28\" data-id=\"4798cb28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cc919a elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"65cc919a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/34346#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcf3f00 elementor-widget elementor-widget-menu-anchor\" data-id=\"dcf3f00\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\nbody.elementor-page .elementor-widget-menu-anchor{margin-bottom:0}<\/style>\t\t<div class=\"elementor-menu-anchor\" id=\"printful\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Shopify, the e-commerce platform that helps merchants worldwide build, manage and grow their businesses, has invested $100 million in Klaviyo\u2014a leading email marketing platform for e-commerce retailers. This investment will allow both companies to work together to deliver new product&#8230;<\/p>\n","protected":false},"author":21,"featured_media":34347,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/e-commerce\/","category_name":"E-Commerce"},{"category_link":"https:\/\/www.adcore.com\/blog\/e-commerce\/e-commerce-platforms\/","category_name":"E-Commerce Platforms:"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/","category_name":"Marketing"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/marketing-news\/","category_name":"Marketing News"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/research\/","category_name":"Research"},{"category_link":"https:\/\/www.adcore.com\/blog\/e-commerce\/e-commerce-platforms\/shopify\/","category_name":"Shopify"}],"tags":[],"authors":[],"article_types":[180],"staff_picks":[],"promotions":[178],"class_list":["post-34346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-e-commerce","category-e-commerce-platforms","category-marketing","category-marketing-news","category-research","category-shopify","article_types-news","promotions-microsoft-coupon"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=34346"}],"version-history":[{"count":4,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34346\/revisions"}],"predecessor-version":[{"id":34351,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34346\/revisions\/34351"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/34347"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=34346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=34346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=34346"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=34346"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=34346"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=34346"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=34346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}