{"id":34352,"date":"2022-08-22T11:34:54","date_gmt":"2022-08-22T08:34:54","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=34352"},"modified":"2023-07-18T10:26:52","modified_gmt":"2023-07-18T07:26:52","slug":"youtube-cites-enthusiasm-for-ctv-roadmap-to-boost-meek-ad-sales-growth","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/youtube-cites-enthusiasm-for-ctv-roadmap-to-boost-meek-ad-sales-growth\/","title":{"rendered":"Youtube Cites Enthusiasm for CTV Roadmap to Boost Meek Ad Sales Growth"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"34352\" class=\"elementor elementor-34352\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d7b9be2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d7b9be2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62e6fcc5\" data-id=\"62e6fcc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33a8a33 elementor-widget elementor-widget-text-editor\" data-id=\"33a8a33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2><span style=\"font-weight: 400;\">Everything You Need To Know in Less Than 50 Words<\/span><\/h2><p><b>Alphabet Inc., the parent company of Google and YouTube, reported a 4.8% increase in second-quarter ad sales for its video platform. Investors and executives at Alphabet are looking ahead and expressing enthusiasm for plans involving connected TV.<\/b><\/p><h2><span style=\"font-weight: 400;\">Tell Me More<\/span><\/h2><p><span style=\"font-weight: 400;\">Advertising accounts for the majority of Alphabet&#8217;s revenue. The company provides advertisers with a performance-based option for reaching their target audiences. Through subscriptions, advertising fees, and brand sponsorships, YouTube has become a significant source of Alphabet&#8217;s revenue.<\/span><\/p><p><span style=\"font-weight: 400;\">In the second quarter of this year, YouTube\u2019s ad revenues grew by 5%\u2014a significantly slower rate than in previous quarters. In Q2 2021, YouTube&#8217;s then-record high ad revenue spiked 84% to $7.34 billion. Alphabet CFO Ruth Porat noted that the company\u2019s recent growth rate was slowed by a difficult comparison to last year, which marked a rebound after 2020&#8217;s challenging quarter during the onset of COVID.<\/span><\/p><p><span style=\"font-weight: 400;\">The COVID pandemic forced many companies to rethink where they were spending their advertising dollars, which dampened marketing spending. YouTube, Google, and their parent Alphabet felt the impact of this downturn, but they have steadily grown as the market recovers.<\/span><\/p><h2><span style=\"font-weight: 400;\">Growth in YouTube Shorts\u00a0<\/span><\/h2><p><span style=\"font-weight: 400;\">YouTube Shorts have significantly increased advertising viewership and engagement on the platform. In addition, the platform\u2019s short-form video feature is reminiscent of TikTok.<\/span><\/p><p><span style=\"font-weight: 400;\">Since launching less than two years ago, YouTube Shorts has received more than 15 billion views daily. That\u2019s up from 6.5 billion daily views just three months after the product launched in March 2021\u2014an impressive 190% increase.<\/span><\/p><h2><span style=\"font-weight: 400;\">Connected TV Expansion<\/span><\/h2><p><span style=\"font-weight: 400;\">Connected TV, or what Alphabet called &#8220;CTV,&#8221; was one of the strategies that helped contribute to Google&#8217;s first-quarter earnings growth. Partnerships will drive growth and innovation for both partners and advertisers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">CTV&#8217;s global reach will give Google a significant boost, especially as it expands internationally. With more than 1 billion active monthly users, YouTube is already a robust platform that can drive brand awareness and increase sales.<\/span><\/p><h3><span style=\"font-weight: 400;\">Neilsen<\/span><\/h3><p><span style=\"font-weight: 400;\">Last week, Nielsen announced a new product that compares the audience reach of YouTube videos with television broadcasts. The Four-Screen Ad Deduplication tool compares the data from four screens and eliminates redundant audience information.<\/span><\/p><p><span style=\"font-weight: 400;\">According to Nielsen, U.S. adults spend more time watching YouTube on connected TVs than any other ad-supported streaming service.<\/span><\/p><h3><span style=\"font-weight: 400;\">YouTube<\/span><\/h3><p><span style=\"font-weight: 400;\">YouTube began adding features to its mobile app in May. New features allow users to interact with video content they are viewing on their screens in new ways.<\/span><\/p><h3><span style=\"font-weight: 400;\">Shopify<\/span><\/h3><p><span style=\"font-weight: 400;\">Last week, YouTube announced a partnership with Shopify to help creators more easily link their stores to YouTube, allowing fans who watch live streams or videos to make purchases directly from the streaming platform.<\/span><\/p><h3><span style=\"font-weight: 400;\">Roku<\/span><\/h3><p><span style=\"font-weight: 400;\">Roku has partnered with Walmart, allowing users to purchase products directly through the Roku platform.<\/span><\/p><p><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.fiercevideo.com\/advertising\/youtube-reports-tepid-ad-sales-growth-q2-cites-enthusiasm-ctv-roadmap\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Fierce Video<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7f2cd8 elementor-widget elementor-widget-template\" data-id=\"b7f2cd8\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9eca04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9eca04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4798cb28\" data-id=\"4798cb28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cc919a elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"65cc919a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/34352#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcf3f00 elementor-widget elementor-widget-menu-anchor\" data-id=\"dcf3f00\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\nbody.elementor-page .elementor-widget-menu-anchor{margin-bottom:0}<\/style>\t\t<div class=\"elementor-menu-anchor\" id=\"printful\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Alphabet Inc., the parent company of Google and YouTube, reported a 4.8% increase in second-quarter ad sales for its video platform. Investors and executives at Alphabet are looking ahead and expressing enthusiasm for plans involving connected TV. Advertising accounts for&#8230;<\/p>\n","protected":false},"author":21,"featured_media":34353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/","category_name":"Ad Platforms"},{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/","category_name":"Marketing"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/marketing-news\/","category_name":"Marketing News"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/research\/","category_name":"Research"},{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/youtube-ads\/","category_name":"Youtube Ads"}],"tags":[],"authors":[],"article_types":[180],"staff_picks":[],"promotions":[178],"class_list":["post-34352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-platforms","category-all","category-marketing","category-marketing-news","category-research","category-youtube-ads","article_types-news","promotions-microsoft-coupon"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=34352"}],"version-history":[{"count":5,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34352\/revisions"}],"predecessor-version":[{"id":36287,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34352\/revisions\/36287"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/34353"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=34352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=34352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=34352"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=34352"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=34352"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=34352"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=34352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}