{"id":34425,"date":"2022-08-31T10:44:27","date_gmt":"2022-08-31T07:44:27","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=34425"},"modified":"2023-07-17T17:47:08","modified_gmt":"2023-07-17T14:47:08","slug":"smart-bidding-with-google-ads","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/smart-bidding-with-google-ads\/","title":{"rendered":"Smart Bidding With Google Ads"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"34425\" class=\"elementor elementor-34425\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-578da58 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"578da58\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-209afb3\" data-id=\"209afb3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5bc87a5 elementor-widget elementor-widget-text-editor\" data-id=\"5bc87a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">We see it everywhere. Smart cars, smart homes, smart watches, and even Smart Bidding in Google Ads. With so many things in our lives getting an upgrade to be more efficient and effective, it was only a matter of time before our paid search campaigns received a similar treatment.<\/span><\/p><p><span style=\"font-weight: 400;\">From enhanced CPC to Target CPA, Smart Bidding is changing the landscape of paid search. But what exactly is it? And more importantly, how can you get started with Smart Bidding in your Google Ads campaigns?<\/span><\/p><p><span style=\"font-weight: 400;\">All will be revealed in this blog post. Read on to learn everything you need to know about Smart Bidding in Google Ads!<\/span><\/p><p><span style=\"font-weight: 400;\">One way to do this is using Google Performance Max (PMax). PMax is a Google Ads tool that optimizes your campaigns to help you get the most out of your budget. This post will give you a crash course in everything PMax, from how it works to who should use it and why.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc41834 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc41834\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31e2d36\" data-id=\"31e2d36\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c04ebd7 elementor-toc--minimized-on-mobile elementor-widget elementor-widget-table-of-contents\" data-id=\"c04ebd7\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;minimized_on&quot;:&quot;mobile&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;minimize_box&quot;:&quot;yes&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-table-of-contents .elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed .elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#9da5ae);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:flex;align-items:center;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid var(--box-border-color,#9da5ae)}.elementor-toc__header-title{font-size:18px;margin:0;color:var(--header-color);flex-grow:1}.elementor-toc__toggle-button{cursor:pointer;display:inline-flex}.elementor-toc__toggle-button i{color:var(--toggle-button-color)}.elementor-toc__toggle-button svg{height:1em;width:1em;fill:var(--toggle-button-color)}.elementor-toc__spinner-container{text-align:center}.elementor-toc__spinner{font-size:2em}.elementor-toc__spinner.e-font-icon-svg{height:1em;width:1em}.elementor-toc__body{padding:var(--box-padding,20px);max-height:var(--toc-body-max-height);overflow-y:auto}.elementor-toc__body::-webkit-scrollbar{width:7px}.elementor-toc__body::-webkit-scrollbar-thumb{background-color:#babfc5;border-radius:10px}.elementor-toc__list-wrapper{list-style:none;padding:0}.elementor-toc__list-item{margin-bottom:.5em}.elementor-toc__list-item.elementor-item-active{font-weight:700}.elementor-toc__list-item .elementor-toc__list-wrapper{margin-top:.5em;margin-inline-start:var(--nested-list-indent,1em)}.elementor-toc__list-item-text{transition-duration:var(--item-text-transition-duration)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:flex;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-inline-end:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-inline-end:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration);transition-duration:var(--item-text-transition-duration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tGet Started with Smart Bidding in Google Ads\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__c04ebd7\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__c04ebd7\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__c04ebd7\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef95530 elementor-widget elementor-widget-text-editor\" data-id=\"ef95530\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">What is Smart Bidding?\u00a0<\/span><\/h2><p><span style=\"font-weight: 400;\">In the simplest of terms, Smart Bidding is a set of machine learning algorithms that use data from your Google Ads account to optimize your bids for conversions or conversion value automatically. It takes the guesswork out of bidding by using historical data and real-time signals, like location and time of day, to make bid adjustments that will help you reach your desired goals.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, let\u2019s say you\u2019re a travel agency that wants to increase bookings for a trip to Greece. With Smart Bidding, your Google Ads account will use data from past campaigns, combined with real-time signals like current search trends and user location, to automatically adjust your bids to get more clicks (and hopefully bookings) from users who are most likely to convert.<\/span><\/p><h2><span style=\"font-weight: 400;\">Types of Smart Bidding<\/span><\/h2><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Maximize Conversions:\u00a0<\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">In this strategy, your bids are focused on the conversion actions you set up for a user. This makes it more likely that users will take the desired action on your site. This could be anything from purchasing to subscribing to your email list. Bear in mind that this option will try to get as many conversions as possible, meaning it will use your entire budget.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Maximize Conversions w\/ TCPA (target cost-per-conversion):\u00a0<\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">This is similar to the Maximize Conversions strategy, aiming to get as many conversions as possible. The main difference is that you set a target cost-per-acquisition (CPA), the average amount you are willing to pay for a conversion. This option is great for businesses with a limited budget who want to ensure they get the most bang for their buck.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Maximize Conversion Value:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">With this strategy, the Google Ads algorithm will try to get as much conversion value as possible. In other words, it will aim to get the conversions that are worth the most to your business. This is determined by considering factors such as your product prices, shipping costs, and taxes.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Maximize Conversion Value w\/ Target ROAS (return-on-ad spend):\u00a0<\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">Again, this is similar to the Maximize Conversion Value option, but with a focus on ROAS instead. With this strategy, you set a target return-on-ad spend (ROAS), the average amount of revenue you want to see for every dollar spent on ads. The Google Ads algorithm will then optimize your bids to try and reach that target.<\/span><\/p><h2><span style=\"font-weight: 400;\">Who Uses Smart Bidding?<\/span><\/h2><p><span style=\"font-weight: 400;\">Smart Bidding is available to all advertisers, but it\u2019s important to note that it may not be suitable for everyone. If you\u2019re new to Google Ads or don\u2019t have a lot of data to work with, you might want to stick with manual bidding for now.<\/span><\/p><p><span style=\"font-weight: 400;\">That being said, Smart Bidding can be an excellent option for businesses with a large enough data set to work with and looking for a way to automate their bidding process. It can also be helpful if you\u2019re trying to reach a specific goal, such as reducing cost-per-conversion or increasing ROAS.<\/span><\/p><p><span style=\"font-weight: 400;\">Whatever your situation, it\u2019s always a good idea to test different bidding strategies to see what works best for your business. To help you make the most informed decision possible, we\u2019ve put together a list of the pros and cons of Smart Bidding. Check it out below!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45bebfb elementor-widget elementor-widget-image\" data-id=\"45bebfb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"561\" height=\"304\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-09-12-at-10.48.04.png\" class=\"attachment-large size-large wp-image-34428\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-09-12-at-10.48.04.png 561w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-09-12-at-10.48.04-300x163.png 300w\" sizes=\"(max-width: 561px) 100vw, 561px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbfb0f5 elementor-widget elementor-widget-text-editor\" data-id=\"cbfb0f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Smart Bidding Pros<\/span><\/h2><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Auction-time Bidding:\u00a0<\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">Auction-time bidding lets you focus on your business goals and leave the bidding to Google. Smart Bidding in Google Ads analyzes various signals in real-time\u2014such as user location, language, the device they\u2019re using, and past conversion data\u2014to automatically place bids designed to help you reach your desired outcomes.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Advanced machine learning:\u00a0<\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">We hear about \u201cmachine learning\u201d a lot, but what does it mean? In short, machine learning is a type of artificial intelligence that allows computers to learn and improve from experience without being explicitly programmed. For example, in the context of Google Ads, our algorithms are constantly getting better at predicting how likely a user will take the desired action on your site.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Save time:\u00a0<\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">Time. It\u2019s the one thing we can never get more of. And when it comes to managing a Google Ads account, there never seems to be enough of it. Smart Bidding can help save you time by automating the bidding process and freeing up your schedule so that you can focus on other aspects of your business. We, humans, are fast when we put our minds to something, but we\u2019re no match for Google\u2019s algorithms, which can analyze data and make bid adjustments in a fraction of a second.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>A world of data:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">One of the most significant advantages of using Google Ads is that you can access vast data. And with Smart Bidding, this data can be used to your advantage. Google\u2019s algorithms are constantly collecting and analyzing data signals\u2014such as user location, time of day, past conversion data, and more\u2014to help inform your bids and improve your campaign performance.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Query-level performance modeling:\u00a0<\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">Query-level performance modeling is a data-driven approach that analyzes past search queries to predict how likely a user will take a desired action on your site. This information is then used to inform your bids and help you reach your desired outcomes. You can think of it as a more granular form of data-driven decision-making.<\/span><\/p><h2><span style=\"font-weight: 400;\">Smart Bidding Cons<\/span><\/h2><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Loss of Control:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">One of the most significant potential downsides of smart Bidding is that it can feel like you\u2019re giving up a certain degree of control. When you hand over the reins to Google, there\u2019s always a chance that things might not go exactly as planned. However, it\u2019s important to remember that you\u2019re not entirely powerless. You can still set goals and make adjustments to your campaigns as needed.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hesitation to Try New Things:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Change can be tricky, even with something seemingly innocuous as a bidding strategy. We get comfortable with the status quo, even if it\u2019s not working as well as we\u2019d like. But if you want your business to grow, you need to be open to trying new things. Who knows? Smart Bidding might be the key to unlocking your company\u2019s full potential.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Do you want to set it and forget it?:\u00a0<\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">If you\u2019re the type of person who likes to be in the driver\u2019s seat, Smart Bidding might not be for you. This strategy is designed for advertisers looking to take a hands-off approach. But it doesn\u2019t mean you can\u2019t still keep an eye on things. You\u2019ll want to monitor your campaigns closely, even if you\u2019re not making manual bid adjustments.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hesitation to spend:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">One of the biggest misconceptions about Smart Bidding is that it will cause you to spend more money. While it\u2019s true that you might see an increase in your ad spending when you first switch to a smart bidding strategy, this is usually just a temporary blip. In the long run, your costs will likely decrease as your campaigns become more efficient.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45b6499 elementor-widget elementor-widget-image\" data-id=\"45b6499\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"558\" height=\"306\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-09-12-at-10.49.02.png\" class=\"attachment-large size-large wp-image-34429\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-09-12-at-10.49.02.png 558w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-09-12-at-10.49.02-300x165.png 300w\" sizes=\"(max-width: 558px) 100vw, 558px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be6818e elementor-widget elementor-widget-text-editor\" data-id=\"be6818e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">How To Get Started with Smart Bidding<\/span><\/h2><p><span style=\"font-weight: 400;\">If automation is key to unlocking a plethora of unique benefits, and Google Ads is the world\u2019s most popular PPC platform, then it makes sense that you would want to use Google Ads\u2019 Smart Bidding feature \u2013 right? After all, who wouldn\u2019t want better results with less work?<\/span><\/p><p><span style=\"font-weight: 400;\">To get started with Google Ads Smart Bidding, follow the steps below.<\/span><\/p><p><span style=\"font-weight: 400;\">You\u2019ll start by<\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/9510373\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">creating a new campaign<\/span><\/a><span style=\"font-weight: 400;\"> in your account and choosing a goal for your crusade. After you\u2019ve created your Search campaign, you\u2019ll select who to target with your ads, how much money you want to spend, and how to make your campaign better with extensions.<\/span><\/p><p><span style=\"font-weight: 400;\">Your ad budget sets how many people will see your ad, and targeting helps you choose who those individuals are. Bidding then allows you to specify what actions you want viewers to take. You can\u2019t have a successful campaign without all three pieces working together.<\/span><\/p><p><span style=\"font-weight: 400;\">Now that you have an understanding of the basics, let\u2019s move on to setting up your first Smart Bidding strategy:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Step 1:<\/b><span style=\"font-weight: 400;\"> Set your daily budget. This is the average you want to spend each day.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Step 2:<\/b><span style=\"font-weight: 400;\"> In the \u201cBidding\u201d section, select your desired metric from the dropdown menu. The options are Conversions or Conversion value.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Step 3: <\/b><span style=\"font-weight: 400;\">Remember earlier when we outlined the four types of Smart Bidding? Now is the time to select your strategy. Go ahead and click on the one you want to use. Scroll up to review the strategy if you need a refresher.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Step 4: <\/b><span style=\"font-weight: 400;\">Select Settings and then Show more settings to reveal additional options:<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><b>Conversions: <\/b><span style=\"font-weight: 400;\">Select the sort of conversion you wish to compete for.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><b>Ad schedule:<\/b><span style=\"font-weight: 400;\"> Set a day and time for your ads to run, rather than just picking any old day.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><b>Ad rotation:<\/b><span style=\"font-weight: 400;\"> To maximize your ad revenue, you must choose which type of advertisements to show the most of: Those that perform better more often, or all ads evenly.<\/span><\/li><\/ul><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Step 5: <\/b><span style=\"font-weight: 400;\">Click Save and continue.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8683c4d elementor-widget elementor-widget-image\" data-id=\"8683c4d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"561\" height=\"305\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-09-12-at-10.49.59.png\" class=\"attachment-large size-large wp-image-34430\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-09-12-at-10.49.59.png 561w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-09-12-at-10.49.59-300x163.png 300w\" sizes=\"(max-width: 561px) 100vw, 561px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c156799 elementor-widget elementor-widget-text-editor\" data-id=\"c156799\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Smart Bidding in Google Ads: A Tried and Tested Method\u00a0<\/span><\/h2><p><span style=\"font-weight: 400;\">Voila! You\u2019ve now set up a Smart Bidding campaign in Google Ads. All that\u2019s left to do is wait for conversions (sales, leads, etc.) to roll in.<\/span><\/p><p><span style=\"font-weight: 400;\">But before you sit back and relax, there are a few more things we need to cover. We have a tried and tested method for making the most of Smart Bidding, and we\u2019re sharing it with you now.<\/span><\/p><p><span style=\"font-weight: 400;\">First, a disclaimer: The following tips are based on our experience and what has worked well for us in the past. Your mileage may vary. <\/span><i><span style=\"font-weight: 400;\">Second<\/span><\/i><span style=\"font-weight: 400;\">, these tips are not an exhaustive list \u2013 they\u2019re meant to be a starting point. As with anything related to PPC, experimentation is key. The only way to know what works best for your business is to test different methods and see what gets you the best results.<\/span><\/p><p><span style=\"font-weight: 400;\">Now, without further ado, here are our top tips for getting the most out of Smart Bidding.<\/span><\/p><h3><span style=\"font-weight: 400;\">Start with Manual Bidding\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">If you\u2019re new to Smart Bidding, we recommend starting with manual Bidding. This will give you a better understanding of how the process works and allow you to see how it affects your campaign performance.<\/span><\/p><p><span style=\"font-weight: 400;\">Begin optimizing the campaign yourself and only hand over the reins to Google once you\u2019re comfortable with how things work. You can review your campaign data and make bid adjustments based on how your bid is performing. Also, it never hurts to examine your keywords. Adding negative keywords can help you weed out irrelevant traffic and save money, while adding new relevant keywords can help you reach a wider audience.<\/span><\/p><h3><span style=\"font-weight: 400;\">Move on to Maximize Clicks\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">Once you\u2019re comfortable with manual bidding, you can move on to the Maximize Clicks bidding strategy. This is a good option if your primary goal is to generate as much traffic as possible. However, remember that this strategy will consume more of your budget. Still, this initial step will allow you to start feeding data to Google so it can begin collecting historical conversion data.<\/span><\/p><p><span style=\"font-weight: 400;\">Moving to maximize clicks will also open you up to new campaign types\u2014 like Google Performance Max and Discovery. Unfortunately, they cannot function within the scope of manual Bidding, so this is a necessary step if you want to explore these options.<\/span><\/p><p><span style=\"font-weight: 400;\">As soon as you find your campaign generating good traffic with a healthy ROI, you can move on to the next phase\u2014testing Smart Bidding strategies. As with anything, start experimenting with Smart Bidding slowly. Test one strategy at a time on a portion of your traffic to see how it impacts your campaign before making a decision.<\/span><\/p><p><span style=\"font-weight: 400;\">We recommend assigning 50% of your budget to your manual campaign, and 50% to your Smart Bidding campaign. This allows you to scientifically test how Smart Bidding affects your movement without fully committing to the new strategy. Then, if it performs well, you can increase your budget accordingly. If not, you can lower it or pull the plug entirely without jeopardizing your entire campaign.<\/span><\/p><p><span style=\"font-weight: 400;\">Congrats! You\u2019re now on your way to success with Smart Bidding in Google Ads. Remember to start slow, test different strategies, and observe your results. With a little effort, you\u2019ll be an expert in no time.<\/span><\/p><h2><span style=\"font-weight: 400;\">Tips and Best Practices for Google Ads Smart Bidding<\/span><\/h2><p><span style=\"font-weight: 400;\">A few things to keep in mind when using Smart Bidding will help you get the most out of the process.<\/span><\/p><p><i><span style=\"font-weight: 400;\">First,<\/span><\/i><span style=\"font-weight: 400;\"> set clear goals for your campaign. What do you want? More traffic? Better ROI? Once you know what you want, you can select the right bidding strategy.<\/span><\/p><p><i><span style=\"font-weight: 400;\">Second,<\/span><\/i><span style=\"font-weight: 400;\"> don\u2019t forget to bid on the right keywords. This seems like a no-brainer, but getting caught up in the bidding process and forgetting about the keywords that started it all is easy. Make sure they\u2019re still relevant, and you\u2019re not overspending on irrelevant traffic.<\/span><\/p><p><i><span style=\"font-weight: 400;\">Third,<\/span><\/i><span style=\"font-weight: 400;\"> keep an eye on your Quality Score. A good Quality Score will help you get more bang for your buck, so it\u2019s essential to keep track of how yours is doing. Not only that, but a high Quality Score means Google trusts you, leading to lower CPCs and better ad positions.<\/span><\/p><p><i><span style=\"font-weight: 400;\">Finally,<\/span><\/i><span style=\"font-weight: 400;\"> don\u2019t be afraid to adjust your bids. Setting a bid doesn\u2019t mean you\u2019re stuck with it forever. Make a change if your CPCs are too high or your ad position is slipping. The same goes for your budget\u2014 if you need to, adjust it accordingly.<\/span><\/p><h2><span style=\"font-weight: 400;\">The Conclusion\u00a0<\/span><\/h2><p><span style=\"font-weight: 400;\">Smart Bidding is a powerful tool, but like all things, it takes some time to master. You must put your best foot forward by setting clear goals, bidding on relevant keywords, and monitoring your progress along the way. With a little effort, you\u2019ll be an expert in no time.<\/span><\/p><p><span style=\"font-weight: 400;\">Still have questions? Adcore\u2019s team of Google Ads experts would be happy to help. We thrive on complex challenges and have a proven track record of success.\u00a0<\/span><\/p><p><a href=\"https:\/\/www.adcore.com\/\"><span style=\"font-weight: 400;\">Adcore<\/span><\/a><span style=\"font-weight: 400;\"> provides various solutions for outstanding digital marketing through our vision of \u2018Effortless Marketing.\u2019 We take a data-driven approach to marketing and use the latest technology to deliver the results that matter.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eed25ec elementor-widget elementor-widget-template\" data-id=\"eed25ec\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9eca04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9eca04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4798cb28\" data-id=\"4798cb28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cc919a elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"65cc919a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/34425#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We see it everywhere. Smart cars, smart homes, smart watches, and even Smart Bidding in Google Ads. With so many things in our lives getting an upgrade to be more efficient and effective, it was only a matter of time&#8230;<\/p>\n","protected":false},"author":21,"featured_media":34426,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/","category_name":"Ad Platforms"},{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/google-ads\/","category_name":"Google Ads"},{"category_link":"https:\/\/www.adcore.com\/blog\/ppc\/optimization-and-bids\/","category_name":"Optimization and Bids"},{"category_link":"https:\/\/www.adcore.com\/blog\/ppc\/","category_name":"PPC"}],"tags":[],"authors":[296],"article_types":[183],"staff_picks":[],"promotions":[178],"class_list":["post-34425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-ad-platforms","category-google-ads","category-optimization-and-bids","category-ppc","authors-gabriala-ash","article_types-guides","promotions-microsoft-coupon"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=34425"}],"version-history":[{"count":5,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34425\/revisions"}],"predecessor-version":[{"id":34462,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34425\/revisions\/34462"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/34426"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=34425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=34425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=34425"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=34425"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=34425"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=34425"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=34425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}