{"id":34434,"date":"2022-08-31T10:52:14","date_gmt":"2022-08-31T07:52:14","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=34434"},"modified":"2024-06-25T11:31:47","modified_gmt":"2024-06-25T08:31:47","slug":"gdn-vs-dv360-choosing-the-display-media-platform-thats-right-for-you","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/gdn-vs-dv360-choosing-the-display-media-platform-thats-right-for-you\/","title":{"rendered":"GDN vs DV360: Choosing The Display Media Platform That\u2019s Right For You"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"34434\" class=\"elementor elementor-34434\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-578da58 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"578da58\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-209afb3\" data-id=\"209afb3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5bc87a5 elementor-widget elementor-widget-text-editor\" data-id=\"5bc87a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><b>Google Display Network<\/b><span style=\"font-weight: 400;\">; is the world\u2019s largest ad network. It combines the vastness of the internet with incredible targeting capabilities.<\/span><\/p><p><b>DV360<\/b><span style=\"font-weight: 400;\">; is Google\u2019s programmatic ad platform that allows you to buy display, video, and native ads on an impression-by-impression basis.<\/span><\/p><p><span style=\"font-weight: 400;\">The big question is; which one should you use in the battle between GDN vs DV360?<\/span><\/p><p><span style=\"font-weight: 400;\">The answer, as with most things in paid media, is that it depends. People love Google Display Network because it\u2019s easy to use and offers many features and targeting options. However, DV360 has some advantages, too; it gives you more control over where your ads are shown and offer more transparency into the auction process.<\/span><\/p><p><span style=\"font-weight: 400;\">So, which one should you choose in the GDN vs DV360 battle? Let\u2019s dive into the wild world of Google Display Network vs DV360 and figure it out.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc41834 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc41834\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31e2d36\" data-id=\"31e2d36\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c04ebd7 elementor-toc--minimized-on-mobile elementor-widget elementor-widget-table-of-contents\" data-id=\"c04ebd7\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;minimized_on&quot;:&quot;mobile&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;minimize_box&quot;:&quot;yes&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-table-of-contents .elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed .elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#9da5ae);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:flex;align-items:center;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid var(--box-border-color,#9da5ae)}.elementor-toc__header-title{font-size:18px;margin:0;color:var(--header-color);flex-grow:1}.elementor-toc__toggle-button{cursor:pointer;display:inline-flex}.elementor-toc__toggle-button i{color:var(--toggle-button-color)}.elementor-toc__toggle-button svg{height:1em;width:1em;fill:var(--toggle-button-color)}.elementor-toc__spinner-container{text-align:center}.elementor-toc__spinner{font-size:2em}.elementor-toc__spinner.e-font-icon-svg{height:1em;width:1em}.elementor-toc__body{padding:var(--box-padding,20px);max-height:var(--toc-body-max-height);overflow-y:auto}.elementor-toc__body::-webkit-scrollbar{width:7px}.elementor-toc__body::-webkit-scrollbar-thumb{background-color:#babfc5;border-radius:10px}.elementor-toc__list-wrapper{list-style:none;padding:0}.elementor-toc__list-item{margin-bottom:.5em}.elementor-toc__list-item.elementor-item-active{font-weight:700}.elementor-toc__list-item .elementor-toc__list-wrapper{margin-top:.5em;margin-inline-start:var(--nested-list-indent,1em)}.elementor-toc__list-item-text{transition-duration:var(--item-text-transition-duration)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:flex;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-inline-end:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-inline-end:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration);transition-duration:var(--item-text-transition-duration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tGDN vs DV360: Choosing The Display Media Platform That\u2019s Right For You\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__c04ebd7\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__c04ebd7\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__c04ebd7\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef95530 elementor-widget elementor-widget-text-editor\" data-id=\"ef95530\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">What is Google Display Network?\u00a0<\/span><\/h2><p><span style=\"font-weight: 400;\">Google Display Network is the world\u2019s largest ad network. The versatility and targeting capabilities of GDN are unrivaled. This ad network allows you to run display ads on the almighty Google inventory, while also giving you access to millions of websites and apps that partner with Google.<\/span><\/p><p><span style=\"font-weight: 400;\">GDN is perfect for both brand awareness and direct response campaigns. The network offers a wide range of ad formats, including static image ads, animated image ads, video ads, and more. GDN also gives you the ability to target your ideal customer with laser precision; you can target by interests, demographics, topics, and even custom affinity audiences.<\/span><\/p><p><span style=\"font-weight: 400;\">Affinity audiences are GDN\u2019s secret sauce; they allow you to target people based on their past behaviors and interests. For example, you can target an affinity audience of people who have visited your website in the past 30 days or people who have shown an interest in outdoor activities.<\/span><\/p><p><span style=\"font-weight: 400;\">The possibilities are endless with GDN, which is why it\u2019s one of the most popular ad platforms in the world. Let\u2019s break down what we\u2019ve learned so far.<\/span><\/p><h3><span style=\"font-weight: 400;\">You can target people in GDN in a variety of ways, including:<\/span><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Keywords:<\/b><span style=\"font-weight: 400;\"> Target people based on the keywords they\u2019ve typed into Google.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Topics: <\/b><span style=\"font-weight: 400;\">Target people based on the topics they\u2019re interested in.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Placements:<\/b><span style=\"font-weight: 400;\"> Target specific websites or apps where you want your ads to appear.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Remarketing:<\/b><span style=\"font-weight: 400;\"> Target people who have visited your website or interacted with your app in the past.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Custom Affinity Audiences:<\/b><span style=\"font-weight: 400;\"> Target people based on their interests, lifestyle, and demographics.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>In-Market Audiences:<\/b><span style=\"font-weight: 400;\"> Target people who are actively researching or shopping for products in your industry.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Life Events:<\/b><span style=\"font-weight: 400;\"> Target people based on major life events, such as getting married or buying a house.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45bebfb elementor-widget elementor-widget-image\" data-id=\"45bebfb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"561\" height=\"305\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-09-12-at-10.59.57.png\" class=\"attachment-large size-large wp-image-34437\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-09-12-at-10.59.57.png 561w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-09-12-at-10.59.57-300x163.png 300w\" sizes=\"(max-width: 561px) 100vw, 561px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbfb0f5 elementor-widget elementor-widget-text-editor\" data-id=\"cbfb0f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Key Features of Google Display Network\u00a0<\/span><\/h2><p><span style=\"font-weight: 400;\">The key difference between GDN and DV360 lies in the features each platform offers. GDN offers a wide range of features, including:<\/span><\/p><h3><span style=\"font-weight: 400;\">Campaign-Level Conversion Tracking<\/span><\/h3><p><span style=\"font-weight: 400;\">Conversion is the name of the game in paid media. GDN allows you to track conversions at the campaign level, so you can see which campaigns are performing well and which ones need to be tweaked.<\/span><\/p><p><span style=\"font-weight: 400;\">When in specific campaigns, head over to your settings tab. You\u2019ll find the \u201cConversions\u201d drop-down menu, which will show you all of the conversion events that are being tracked at the account level. By default, you\u2019ll find that campaigns are optimized for all accounts, but you can get specific with each campaign by choosing precise conversion actions for each individual campaign.<\/span><\/p><p><span style=\"font-weight: 400;\">Now, before you start calling us about the fact that this feature isn\u2019t just exclusive to Google Display Network campaigns, but in reality, all Google Ads campaigns&#8230; we know. However, the impact of campaign-level conversion tracking is extremely valuable in GDN campaigns because of the sheer volume of conversions that can be attributed to GDN. Hence, this feature is worth mentioning as one of GDN\u2019s key advantages.<\/span><\/p><h3><span style=\"font-weight: 400;\">Combinations Report<\/span><\/h3><p><span style=\"font-weight: 400;\">The combinations report is one of GDN\u2019s most unique features. This report allows you to see how different targeting options perform in combination with each other.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, let\u2019s say you\u2019re running a GDN campaign, and you\u2019re unsure whether or not to target mobile devices. You can use the combinations report to compare the performance of your mobile campaigns with your non-mobile campaigns.<\/span><\/p><p><span style=\"font-weight: 400;\">To find the combinations report, go to the \u201cView asset details\u201d link underneath one of your responsive ads. This should take you to the \u201cAssets tab.\u201d Then, on the right-hand side of the screen, you\u2019ll see a button that says \u201cCombinations.\u201d When you click on that, you\u2019ll be able to see how different targeting options perform in combination with each other.<\/span><\/p><p><span style=\"font-weight: 400;\">When doing this, it\u2019s essential to remember that the combinations are ranked by how well they performed in terms of CTR. So, if you\u2019re looking at the combinations report and you see that targeting mobile devices had a lower CTR than not targeting them, then that\u2019s an indication that you shouldn\u2019t be targeting mobile devices.<\/span><\/p><h3><span style=\"font-weight: 400;\">Placement Reporting<\/span><\/h3><p><span style=\"font-weight: 400;\">GDN also offers placement reporting, which is a feature that allows you to see where your ads are being served. This is valuable because it will enable you to see which websites and apps drive the most conversions.<\/span><\/p><p><span style=\"font-weight: 400;\">Placement reporting allows you to start to get really specific with your targeting by adding or excluding certain placements. For example, let\u2019s say you notice that one of your ads is being served on a website that isn\u2019t driving any conversions. You can then exclude that placement from your targeting and save yourself some money.<\/span><\/p><p><span style=\"font-weight: 400;\">You can find placement columns inside the Report Editor. When you have located the Report Editor, you can begin to compare the information found on placement columns with the conversions that you\u2019re seeing.<\/span><\/p><p><span style=\"font-weight: 400;\">This valuable tool allows you to optimize your GDN campaigns in real-time and ensure that you\u2019re only targeting placements that are driving conversions.<\/span><\/p><h3><span style=\"font-weight: 400;\">Video Assets<\/span><\/h3><p><span style=\"font-weight: 400;\">Stories, we all love them. And what\u2019s a better way to tell your brand\u2019s story than through video? GDN allows you to upload video assets and use them in your GDN campaigns. February of 2022 saw that Google began to allow video assets in GDN campaigns, and the response has been overwhelming.<\/span><\/p><p><span style=\"font-weight: 400;\">Not only does this give you more creative freedom when it comes to your GDN campaigns, but it also allows you to reach a wider audience. Video is one of the most consumed forms of content on the internet, and by utilizing video assets in GDN, you\u2019re opening up your campaigns to a whole new world of potential customers.<\/span><\/p><p><span style=\"font-weight: 400;\">If you\u2019re looking to upload video assets into GDN, it isn\u2019t as easy as just uploading <\/span><i><span style=\"font-weight: 400;\">any <\/span><\/i><span style=\"font-weight: 400;\">video into GDN. The video must first be uploaded to YouTube, and then you can use the YouTube video in GDN. If you don\u2019t have a YouTube channel, now might be a good time to<\/span><a href=\"https:\/\/support.google.com\/youtube\/answer\/1646861?hl=en\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">create one.<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">We can utilize GDN to remarket to people who have already interacted with our brand in some way. And the best part? The combination report we mentioned earlier will tell you which video works best depending on the number of interactions you desire. It takes the guesswork out of video GDN campaigns, allowing you to focus on other essential aspects of your business.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45b6499 elementor-widget elementor-widget-image\" data-id=\"45b6499\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"561\" height=\"305\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-09-12-at-11.01.27.png\" class=\"attachment-large size-large wp-image-34438\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-09-12-at-11.01.27.png 561w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-09-12-at-11.01.27-300x163.png 300w\" sizes=\"(max-width: 561px) 100vw, 561px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be6818e elementor-widget elementor-widget-text-editor\" data-id=\"be6818e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">What is DV360?<\/span><\/h2><p><span style=\"font-weight: 400;\">DV360 is Google\u2019s programmatic ad platform that allows you to buy display, video, and native ads on an impression-by-impression basis. DV360 gives you more control over where your ads are shown and offer more transparency into the auction process.<\/span><\/p><p><span style=\"font-weight: 400;\">DV360 allows you to access Google\u2019s inventory, but with it, you also gain access to non-operated Google inventory via 50+ supply sources-like PubMatic and Smaato. You may target users utilizing the same strategies as GDN, with the addition of first-party and third-party data segments, in DV360.<\/span><\/p><p><span style=\"font-weight: 400;\">To target audiences, you can utilize demographic variables like age and gender along with custom Google segments, as well as third-party data. DV360 also includes a direct integration with DCM, Google\u2019s ad server, for advertising hosting, audience visibility in user cookie overlap reporting, and audience discovery reports.<\/span><\/p><h2><span style=\"font-weight: 400;\">Key Features of DV360<\/span><\/h2><h3><span style=\"font-weight: 400;\">Scalability<\/span><\/h3><p><span style=\"font-weight: 400;\">DV360 is designed to help you scale your Display campaigns. With DV360, you can quickly launch and manage multiple ad campaigns across various channels, geographies, and devices. You can also customize your ad delivery schedule to ensure that your ads are delivered when your target audience is most likely to be online.<\/span><\/p><p><span style=\"font-weight: 400;\">AdX is Google\u2019s Ad Exchange, and it\u2019s a powerful tool that allows you to buy and sell ad space in real-time. AdX is integrated with DV360, so you can utilize both platforms to scale your Display campaigns quickly and efficiently. You won\u2019t have to seek sites that you believe would be a good fit for your product or service since AdX will discover them for you among one of the biggest pools of publishers available.<\/span><\/p><h3><span style=\"font-weight: 400;\">Audience Targeting<\/span><\/h3><p><span style=\"font-weight: 400;\">With DV360, you can target users based on their interests, demographics, behaviors, and even where they are in the buyer\u2019s journey. You can also create lookalike audiences to reach new potential customers who are similar to your current customer base.<\/span><\/p><p><span style=\"font-weight: 400;\">In addition, DV360 allows you to partner with an extensive database of data providers to build custom audiences. This allows you to target specific groups of people\u2014like new parents or small business owners\u2014with laser precision.<\/span><\/p><p><span style=\"font-weight: 400;\">Suppressing audience lists is often an essential part of managing ad campaigns. With DV360, you can quickly and easily suppress audiences that you don\u2019t want to target. This helps to ensure that your ads are seen by the people who are most likely to be interested in them, allowing you to get the most bang for your advertising buck.<\/span><\/p><h3><span style=\"font-weight: 400;\">End-To-End Campaign Management<\/span><\/h3><p><span style=\"font-weight: 400;\">Isn\u2019t it annoying when you have to manage multiple ad campaigns across various platforms? DV360 offers end-to-end campaign management, so you can launch and manage all of your Display campaigns from one central location. In fact, multiple teams can work together to manage a single campaign in DV360.<\/span><\/p><p><span style=\"font-weight: 400;\">This feature is handy if you\u2019re running Display campaigns in multiple countries or languages. With DV360, you can easily duplicate your campaigns and make the necessary adjustments for each location. Five modules come together to create a cohesive campaign management system:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Audiences<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inventory<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Insights<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creative<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Campaign<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">When you put all of these modules together, you get a robust analysis of your ad campaigns and a clear picture of how to optimize them for maximum results.<\/span><\/p><h2><span style=\"font-weight: 400;\">When to use GDN vs DV360<\/span><\/h2><p><span style=\"font-weight: 400;\">So, when should you use GDN vs DV360? Well, it depends on your objectives. Let\u2019s take a closer look at when you should use each platform.<\/span><\/p><h3><span style=\"font-weight: 400;\">When to use Google GDN<\/span><\/h3><p><span style=\"font-weight: 400;\">Google Display Network ads allow you to reach potential customers while they\u2019re browsing the internet. Whether the consumer is watching a Youtube video, checking their email, or using general search, your ad has the opportunity to be seen. In fact, Google GDN reaches 90% of global internet users. This happens across millions of websites and apps in their network.<\/span><\/p><p><span style=\"font-weight: 400;\">Google GDN is best for awareness building and top-of-the-funnel marketing objectives like brand awareness and reach. If you want to increase brand awareness or drive more traffic to your website, GDN is a great option.<\/span><\/p><h4><span style=\"font-weight: 400;\">GDN is best for:\u00a0<\/span><\/h4><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brand awareness campaigns<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reach campaigns<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Remarketing campaigns<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Site retargeting campaigns<\/span><\/li><\/ul><h4><span style=\"font-weight: 400;\">Here\u2019s why you should use GDN:\u00a0<\/span><\/h4><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>High-quality inventory:<\/b><span style=\"font-weight: 400;\"> GDN offers inventory that other ad platforms can\u2019t match. You may advertise on any page on the internet, and there are no limitations. You have unobstructed access to AdSense\u2019s entire portfolio of content, as well as non-AdSense material.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Higher eCPM prospect: <\/b><span style=\"font-weight: 400;\">eCPM is the cost per thousand ad impressions. A higher eCPM indicates that your ads are generating more revenue. DV360\u2019s eCPM is half that of GDN\u2019s, making Google Display Network a better choice if you want to generate revenue from your ad campaigns.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Better reporting abilities:<\/b><span style=\"font-weight: 400;\"> Since AdWords GDN is a part of Google, it offers insights that are unavailable on other networks. You can set up numerous reports throughout GDN to show how your ads are performing, and figure out where you need to make adjustments.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Granular reporting: <\/b><span style=\"font-weight: 400;\">Speaking of reporting, the granular reporting GDN offers is unrivaled. You can see not only how your ads are performing but also where they\u2019re being placed and what type of impact they\u2019re having. This level of detail allows you to make the necessary changes to ensure that your ad campaigns are as effective as possible.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Better ad delivery:<\/b><span style=\"font-weight: 400;\"> The flexibility provided by GDN\u2019s ad delivery system is unmatched. You\u2019re able to choose between standard and accelerated delivery, as well as set a daily budget. This ensures that your ads are being seen by the people who are most likely to be interested in them.<\/span><\/li><\/ul><h3><span style=\"font-weight: 400;\">When to use DV360<\/span><\/h3><p><span style=\"font-weight: 400;\">DV360 is a demand-side platform (DSP) that allows you to buy ad space on various websites and apps. It\u2019s designed for performance-based marketing, so it\u2019s best for campaigns with specific objectives, like lead generation or sales.<\/span><\/p><p><span style=\"font-weight: 400;\">If you have the expertise, DV360 can be a powerful tool. However, it\u2019s worth noting that DV360 is not for everyone. The platform requires a certain level of knowledge and understanding in order to be used effectively.<\/span><\/p><h4><span style=\"font-weight: 400;\">Here\u2019s why you should use DV360:\u00a0<\/span><\/h4><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>High-quality inventory: <\/b><span style=\"font-weight: 400;\">Not only does DV have access to better inventory than GDN, but it also incorporates a filtering mechanism that eliminates low-quality traffic.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Specific targeting: <\/b><span style=\"font-weight: 400;\">DV360 has less wastage, as it only targets consumers who are most likely to convert. That means you\u2019ll receive higher quality leads that are more likely to convert into customers.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>More reporting options: <\/b><span style=\"font-weight: 400;\">DV360 is a highly targeted platform, and as such, it provides more comprehensive reporting options. This allows you to track your campaign\u2019s progress and make the necessary adjustments to ensure its success.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Flexible:<\/b><span style=\"font-weight: 400;\"> DV360 is a very flexible platform when it comes to ad delivery. You\u2019re able to deliver your ads in real-time or schedule them to be delivered at a later date through programmatic buying.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cross-Device Targeting: <\/b><span style=\"font-weight: 400;\">A unique feature of DV360 is its ability to target ads across devices. This provides better reach and allows you to connect with your target audience no matter where they are.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">When weighed against each other, DV360 comes out on top if you\u2019re targeting specific ads or if you have extensive optimization experience. With GDN, however, there\u2019s more opportunity for high performance due to the increased flexibility over other platforms.<\/span><\/p><h4><span style=\"font-weight: 400;\">DV360 is best for:\u00a0<\/span><\/h4><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Performance-based campaigns<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lead generation campaigns<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sales campaigns<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engagement campaigns<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8683c4d elementor-widget elementor-widget-image\" data-id=\"8683c4d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"560\" height=\"305\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-09-12-at-11.03.11.png\" class=\"attachment-large size-large wp-image-34439\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-09-12-at-11.03.11.png 560w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-09-12-at-11.03.11-300x163.png 300w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c156799 elementor-widget elementor-widget-text-editor\" data-id=\"c156799\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Pricing of GDN vs DV360\u00a0<\/span><\/h2><h3><span style=\"font-weight: 400;\">Google Display Network Pricing<\/span><\/h3><p><span style=\"font-weight: 400;\">GDN\u2019s cost-per-click (CPC) is higher than DV360\u2019s, but the overall cost of running a GDN campaign is lower. That\u2019s because GDN offers more impressions and click-throughs than DV360.<\/span><\/p><p><b>The average cost per click on Google Ads is:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">$2.32 per click on Google Ads Search\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">$0.67 per click on Google Ads Display<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">$0.54 per click on Google Ads Shopping<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">$0.1 per view on Google Ads Video<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">The above prices are based on global averages from 2021, but your CPC will vary depending on your location, industry, and other factors. It could be as high as $50 or as low as $0.5, so it\u2019s important to test what works best for your campaign.<\/span><\/p><h3><span style=\"font-weight: 400;\">DV360 Pricing<\/span><\/h3><p><span style=\"font-weight: 400;\">Google\u2019s DSP, DV360, gets 13 cents of every $1 spent by an advertiser. This makes it more expensive to use than GDN, but the results are usually worth it. You can expect to pay more for clicks and conversions, but you\u2019ll also get better quality leads.<\/span><\/p><h2><span style=\"font-weight: 400;\">Training Courses Available<\/span><\/h2><p><span style=\"font-weight: 400;\">Google offers a range of training courses to help you get the most out of GDN. <\/span><b>These include:\u00a0<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Ads Certification Course<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Analytics Academy<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Marketing Platform Fundamentals Course<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">DV360 Training and Certification Courses<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">YouTube Certified Courses<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">These courses are designed to help you understand how GDN works and how to use it effectively. They cover everything from the basics of online advertising to more advanced topics like data analysis and optimization.<\/span><\/p><p><span style=\"font-weight: 400;\">DV360 also offers a range of certification courses, which are designed to help you become a certified DV360 user. These courses cover topics such as campaign setup, targeting, and reporting.<\/span><\/p><p><span style=\"font-weight: 400;\">When you sign up for<\/span><a href=\"https:\/\/marketingplatformacademy.withgoogle.com\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Google Marketing Platform Academy<\/span><\/a><span style=\"font-weight: 400;\">, you\u2019ll gain access to the<\/span><a href=\"https:\/\/marketingplatformacademy.withgoogle.com\/display-video-360\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Display &amp; Video 360 Livestream series<\/span><\/a><span style=\"font-weight: 400;\">. The team at Google will take you through the basics of Display and Video 360 and show you how to set up and run successful campaigns in the ever-changing world of online advertising.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07bf8e5 elementor-widget elementor-widget-text-editor\" data-id=\"07bf8e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Google Display Network vs DV360: Which is the Best Platform For You?<\/span><\/h2><p><span style=\"font-weight: 400;\">The answer to this question depends on your specific needs and objectives. If you\u2019re looking for a high-performance platform that offers more control and flexibility, GDN is the better option. However, if you\u2019re looking for a platform that provides more comprehensive reporting and cross-device targeting, DV360 is the better choice.<\/span><\/p><p><span style=\"font-weight: 400;\">Both GDN and DV360 offer a wealth of training and support to help you get the most out of their platforms. So, if you\u2019re unsure which one is right for you, why not try both? Experiment with different campaigns and see which platform delivers the best results for your business.<\/span><\/p><p><span style=\"font-weight: 400;\">If you need any help or guidance with setting up or running your GDN or DV360 campaigns,<\/span><a href=\"https:\/\/www.adcore.com\/\"> <span style=\"font-weight: 400;\">get in touch with the team at Adcore<\/span><\/a><span style=\"font-weight: 400;\">, we\u2019re always happy to help! What are your thoughts on GDN vs DV360?<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eed25ec elementor-widget elementor-widget-template\" data-id=\"eed25ec\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9eca04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9eca04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4798cb28\" data-id=\"4798cb28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cc919a elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"65cc919a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/34434#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Google Display Network; is the world\u2019s largest ad network. It combines the vastness of the internet with incredible targeting capabilities. DV360; is Google\u2019s programmatic ad platform that allows you to buy display, video, and native ads on an impression-by-impression basis&#8230;.<\/p>\n","protected":false},"author":21,"featured_media":34435,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/ppc\/display-and-video\/","category_name":"Display and Video"},{"category_link":"https:\/\/www.adcore.com\/blog\/ppc\/","category_name":"PPC"},{"category_link":"https:\/\/www.adcore.com\/blog\/ppc\/ppc-strategies\/","category_name":"PPC Strategies"}],"tags":[],"authors":[296],"article_types":[183],"staff_picks":[102],"promotions":[],"class_list":["post-34434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-display-and-video","category-ppc","category-ppc-strategies","authors-gabriala-ash","article_types-guides","staff_picks-staff-pick"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=34434"}],"version-history":[{"count":17,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34434\/revisions"}],"predecessor-version":[{"id":40138,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34434\/revisions\/40138"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/34435"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=34434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=34434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=34434"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=34434"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=34434"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=34434"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=34434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}