{"id":34585,"date":"2022-09-24T01:38:02","date_gmt":"2022-09-23T22:38:02","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=34585"},"modified":"2023-07-17T14:10:06","modified_gmt":"2023-07-17T11:10:06","slug":"apples-digital-ad-business-gains-an-edge-over-google-and-facebook","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/apples-digital-ad-business-gains-an-edge-over-google-and-facebook\/","title":{"rendered":"Apple&#8217;s Digital Ad Business Gains An Edge Over Google and Facebook"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"34585\" class=\"elementor elementor-34585\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d7b9be2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d7b9be2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62e6fcc5\" data-id=\"62e6fcc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33a8a33 elementor-widget elementor-widget-text-editor\" data-id=\"33a8a33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2><span style=\"font-weight: 400;\">Everything You Need To Know in 50 Words or Less<\/span><\/h2><p><b>CNBC reports that Apple&#8217;s digital advertising is gaining momentum and can threaten the Google-Facebook advertising duopoly.<\/b><\/p><p><b>The introduction of the App Tracking Transparency (ATT) feature on iOS devices gives Apple an edge over other ad platforms.<\/b><\/p><p><b>Industry leaders suggest that digital advertising might become a &#8220;triopoly&#8221; if Apple continues this momentum. <\/b><\/p><h2><span style=\"font-weight: 400;\">Tell Me More<\/span><\/h2><p><span style=\"font-weight: 400;\">Although there are many players in the Digital advertising space, Google and Facebook have shared market dominance for a long time. However, new research by CNBC suggests that Apple may be taking the lead in the digital ad business.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">App Tracking Transparency (ATT) Gives Apple a Significant Advantage\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">Apple&#8217;s newfound success in advertising is largely attributed to the controversial iOS privacy update from 2021, which added an app tracking transparency (ATT) feature. The feature allows iPhone users to deny access to their user data.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Meta, Snap, and other companies specializing in targeted digital advertisements have experienced significant blows to their ad model since the introduction of ATT. All the while, Apple search ads have grown by nearly 4% since the adoption of the feature.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Shumel Lais, GM at Appsumer, attributes Apple&#8217;s momentum to the native nature of its ad placement and unique attribution approach that gave them an edge when ATT was introduced.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Apple Might Be Building Ad-Centric Products<\/span><\/h3><p><span style=\"font-weight: 400;\">As of now, Apple is primarily a technology company and only has one ad product, Apple Search Ads, which displays advertisements on the App Store.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">However, recent news indicates that Apple may be looking to expand into the advertisement space and build new ad products. Apple is looking to hire digital ad-tech leaders and possibly double its advertisement team.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Spectators have even suspected that Apple may work on a demand-side platform (DSP). Regardless, as of now, Apple has not confirmed any such plan.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">On the other hand, the concept of Apple creating its ad-centric products has been scrutinized, with consumer privacy issues being a major point of contention. With that said, it&#8217;s unclear what consumer privacy issues might entail, as the new ad products are still unknown.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Where Are Digital Ads Heading?<\/span><\/h3><p><span style=\"font-weight: 400;\">As a whole, The digital marketing industry has been struggling with revenue decline, likely due to the declining global economy. Unfortunately, these trends are likely to continue for the foreseeable future.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Google and YouTube&#8217;s parent company, Alphabet, has experienced a drop in shares by 25%. Meta Inc, which owns Facebook, has dropped 52% year-to-date. Snap Inc. had a particularly bad 75% dip since January. Even Apple has experienced a drop of 14% year-to-date.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Considering the tough economic state of the ad industry and Apple&#8217;s leg up on the competition, it&#8217;s safe to estimate that Apple might play a larger role in the advertisement industry moving forward.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Lais told Yahoo News he doesn&#8217;t believe the Google-Facebook duopoly will end. Rather, we may end up with a triopoly with Apple as the third leader in the digital ad space.\u00a0<\/span><\/p><p><b>Source:<\/b> <a href=\"https:\/\/finance.yahoo.com\/news\/apples-digital-ads-business-is-now-challenging-google-facebook-215245924.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Yahoo News<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7f2cd8 elementor-widget elementor-widget-template\" data-id=\"b7f2cd8\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9eca04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9eca04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4798cb28\" data-id=\"4798cb28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cc919a elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"65cc919a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/34585#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcf3f00 elementor-widget elementor-widget-menu-anchor\" data-id=\"dcf3f00\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\nbody.elementor-page .elementor-widget-menu-anchor{margin-bottom:0}<\/style>\t\t<div class=\"elementor-menu-anchor\" id=\"printful\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CNBC reports that Apple&#8217;s digital advertising is gaining momentum and can threaten the Google-Facebook advertising duopoly. The introduction of the App Tracking Transparency (ATT) feature on iOS devices gives Apple an edge over other ad platforms. Industry leaders suggest that&#8230;<\/p>\n","protected":false},"author":21,"featured_media":34586,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/","category_name":"Ad Platforms"},{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/google-ads\/","category_name":"Google Ads"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/","category_name":"Marketing"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/marketing-news\/","category_name":"Marketing News"},{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/meta-ads\/","category_name":"Meta Ads"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/research\/","category_name":"Research"}],"tags":[],"authors":[],"article_types":[180],"staff_picks":[],"promotions":[178],"class_list":["post-34585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-platforms","category-all","category-google-ads","category-marketing","category-marketing-news","category-meta-ads","category-research","article_types-news","promotions-microsoft-coupon"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=34585"}],"version-history":[{"count":4,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34585\/revisions"}],"predecessor-version":[{"id":34590,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34585\/revisions\/34590"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/34586"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=34585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=34585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=34585"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=34585"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=34585"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=34585"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=34585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}