{"id":34591,"date":"2022-09-25T01:45:54","date_gmt":"2022-09-24T22:45:54","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=34591"},"modified":"2023-07-17T17:24:31","modified_gmt":"2023-07-17T14:24:31","slug":"micosoft-advertisings-global-expansion-launches-in-34-markets","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/micosoft-advertisings-global-expansion-launches-in-34-markets\/","title":{"rendered":"Micosoft Advertising&#8217;s Global Expansion Launches In 34 Markets In the Middle East &#038; Africa"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"34591\" class=\"elementor elementor-34591\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d7b9be2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d7b9be2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62e6fcc5\" data-id=\"62e6fcc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33a8a33 elementor-widget elementor-widget-text-editor\" data-id=\"33a8a33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2><span style=\"font-weight: 400;\">Everything You Need To Know in 50 Words or Less<\/span><\/h2><p><b>Microsoft Advertising announced that they have launched across 34 markets in the Middle East and Africa as part of the third phase of their international expansion. As part of its expansion, Microsoft supports Arabic, Hebrew, and Russian ads. Microsoft Advertising can currently reach consumers in 131 markets and 35 languages.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2aad33 elementor-widget elementor-widget-html\" data-id=\"f2aad33\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2d2311b7-3aa5-41bc-b2f9-4ffdd158da36\"><span class=\"hs-cta-node hs-cta-2d2311b7-3aa5-41bc-b2f9-4ffdd158da36\" id=\"hs-cta-2d2311b7-3aa5-41bc-b2f9-4ffdd158da36\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/6962858\/2d2311b7-3aa5-41bc-b2f9-4ffdd158da36\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-2d2311b7-3aa5-41bc-b2f9-4ffdd158da36\" style=\"border-width:0px;\" height=\"200\" width=\"500\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6962858\/2d2311b7-3aa5-41bc-b2f9-4ffdd158da36.png\"  alt=\"New call-to-action\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(6962858, '2d2311b7-3aa5-41bc-b2f9-4ffdd158da36', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-797b536 elementor-widget elementor-widget-text-editor\" data-id=\"797b536\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Tell Me More<\/span><\/h2><p><span style=\"font-weight: 400;\">Throughout 2022 Microsoft advertising has been expanding its international reach. In February, Microsoft announced that it had launched in 29 markets in Europe. Later in May, Microsoft expanded into Latin America and the Asia Pacific.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In September, Microsoft announced that advertising services are now available in 34 markets across the middle east and Africa.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As a result, Microsoft advertising can reach consumers in 131 markets and supports ads in 35 languages.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">New Markets in the Middle East and Africa<\/span><\/h3><p><span style=\"font-weight: 400;\">Thanks to the third phase of their international expansion, marketers can now use Microsoft advertising to reach customers in the following countries: Algeria, Armenia, Azerbaijan, Bahrain, Congo, Egypt, Ethiopia, Georgia, Iraq, Israel, Libya, Madagascar, Malawi, Mauritius, Gambia, Nigeria, Oman, Pakistan, Saudi Arabia, Tajikistan Tanzania, The United Arab Emirates, Yemen and more.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Microsoft also now supports ads in Arabic, Hebrew, and Russian.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">New Opportunities with International Expansion<\/span><\/h3><p><span style=\"font-weight: 400;\">Microsoft&#8217;s international expansion is stated to lead to an additional 11.6 billion annual searches.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In Europe, the Middle East, and Africa, Microsoft searches are predicted to account for 12% of the total search volume in the region. Regional search volume is expected to be 15% in Latin America and 48% in Asia-Pacific.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Expanding Forward<\/span><\/h3><p><span style=\"font-weight: 400;\">Throughout 2022, Microsoft expanded into 94 new markets for its advertisement platform. Completing the third phase of Microsoft&#8217;s international expansion does not indicate the end of the expansion journey. Rather, Microsoft states that they will share another update later this year regarding the global growth.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Reaching New Audiences with Microsoft Advertising<\/span><\/h3><p><span style=\"font-weight: 400;\">Microsoft advertising (formerly known as Bing ads) is an affordable and uncomplicated solution for search engine marketing (SEM). Microsoft ads run on Google&#8217;s largest competitor, Bing, which receives over 1 billion unique visitors monthly worldwide.<\/span><\/p><p><span style=\"font-weight: 400;\">Like Google, Microsoft ads allow advertisers to focus on keywords and key phrases associated with their business. Microsoft advertising also allows for localizing ads to a specific state or city and for longtail keyphrases. Also, like Google, ad placements are based on the bidding system.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Microsoft ads are an affordable alternative to Google ads for search engine marketing. This is largely because Microsoft advertising has 36% less competition when compared to Google Ads. As a result, advertisers who use Microsoft advertising can&#8217;t expect to get more traffic at a lower cost and overall better rate of investment.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Microsoft Advertising is often viewed as a better option for small businesses looking to get the most out of their money. Additionally, companies targeting individuals with higher incomes and an older age range typically focus on Microsoft advertising instead of Google.\u00a0<\/span><\/p><p><b>Source:<\/b> <a href=\"https:\/\/about.ads.microsoft.com\/en-ca\/blog\/post\/september-2022\/34-markets-in-the-middle-east-and-africa-launch-in-third-phase-of-global-expansion\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Microsoft Advertising News<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7f2cd8 elementor-widget elementor-widget-template\" data-id=\"b7f2cd8\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9eca04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9eca04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4798cb28\" data-id=\"4798cb28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cc919a elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"65cc919a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/34591#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcf3f00 elementor-widget elementor-widget-menu-anchor\" data-id=\"dcf3f00\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\nbody.elementor-page .elementor-widget-menu-anchor{margin-bottom:0}<\/style>\t\t<div class=\"elementor-menu-anchor\" id=\"printful\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Microsoft Advertising announced that they have launched across 34 markets in the Middle East and Africa as part of the third phase of their international expansion. As part of its expansion, Microsoft supports Arabic, Hebrew, and Russian ads. Microsoft Advertising&#8230;<\/p>\n","protected":false},"author":21,"featured_media":34592,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/","category_name":"Ad Platforms"},{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/","category_name":"Marketing"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/marketing-news\/","category_name":"Marketing News"},{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/microsoft-ads\/","category_name":"Microsoft Ads"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/research\/","category_name":"Research"}],"tags":[],"authors":[],"article_types":[180],"staff_picks":[],"promotions":[178],"class_list":["post-34591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-platforms","category-all","category-marketing","category-marketing-news","category-microsoft-ads","category-research","article_types-news","promotions-microsoft-coupon"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=34591"}],"version-history":[{"count":8,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34591\/revisions"}],"predecessor-version":[{"id":36279,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34591\/revisions\/36279"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/34592"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=34591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=34591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=34591"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=34591"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=34591"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=34591"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=34591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}