{"id":34597,"date":"2024-09-25T01:52:44","date_gmt":"2024-09-24T22:52:44","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=34597"},"modified":"2025-01-08T14:46:41","modified_gmt":"2025-01-08T12:46:41","slug":"mastering-the-google-display-network-gdn","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/mastering-the-google-display-network-gdn\/","title":{"rendered":"Mastering the Google Display Network (GDN)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"34597\" class=\"elementor elementor-34597\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d7b9be2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d7b9be2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62e6fcc5\" data-id=\"62e6fcc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33a8a33 elementor-widget elementor-widget-text-editor\" data-id=\"33a8a33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Those who are looking to take their digital marketing to the next level should consider adding the Google Display Network (GDN) to their toolkit. It\u2019s one of the most powerful tools available to reach potential customers, and when used correctly, it can be extremely effective.<\/span><\/p><p><span style=\"font-weight: 400;\">However, the GDN can also be very confusing and overwhelming, especially for those who are new to it. In this guide, we\u2019ll break down everything you need to know about the GDN so that you can make the most of it.<\/span><\/p><p><b>We will be discussing:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is the Google Display Network?\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Location of Good Display Ads: Where do they appear?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The Types of Google Display Ad<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Typical Users of the Google Display Network\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What benefits and limitations come with the platform?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reasons why you should be using the Google Display Network<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creating your Google Display Network strategy: Tips and best practices<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Hold on to your hats; it\u2019s time to learn about the GDN!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f251e36 elementor-widget elementor-widget-image\" data-id=\"f251e36\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"319\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-15.57.41-1024x510.png\" class=\"attachment-large size-large wp-image-34601\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-15.57.41-1024x510.png 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-15.57.41-300x150.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-15.57.41-768x383.png 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-15.57.41.png 1240w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69fbf1a elementor-toc--minimized-on-mobile elementor-widget elementor-widget-table-of-contents\" data-id=\"69fbf1a\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;minimized_on&quot;:&quot;mobile&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;minimize_box&quot;:&quot;yes&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-table-of-contents .elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed .elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#9da5ae);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:flex;align-items:center;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid 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.elementor-toc__list-wrapper{margin-top:.5em;margin-inline-start:var(--nested-list-indent,1em)}.elementor-toc__list-item-text{transition-duration:var(--item-text-transition-duration)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:flex;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-inline-end:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-inline-end:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration);transition-duration:var(--item-text-transition-duration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable Of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__69fbf1a\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__69fbf1a\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__69fbf1a\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e75a92 elementor-widget elementor-widget-text-editor\" data-id=\"7e75a92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">What is the Google Display Network?<\/span><\/h2><p><span style=\"font-weight: 400;\">Firstly, it is no surprise that the world\u2019s leading search engine does not need an introduction. Google\u2019s search engine is used on average<\/span><a href=\"https:\/\/www.internetlivestats.com\/one-second\/%23google-band\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">106,178 times every second of the day<\/span><\/a><span style=\"font-weight: 400;\">. Now that\u2019s impressive\u2026<\/span><\/p><p><span style=\"font-weight: 400;\">People use Google to find the answers to all sorts of questions, from \u201chow many ounces in a cup,\u201d to searching for \u201cfunny cat videos.\u201d It\u2019s an ultra-versatile inquiry engine that has become a go-to for people all over the globe. Aside from the search engine that we all know and love, Google also has a display network. You may have heard it called the GDN, which stands for Google Display Network.<\/span><\/p><p><span style=\"font-weight: 400;\">Put simply, Google Display Network is a collection of websites where Google sells advertising space. These can be websites you regularly visit, such as the New York Times or lesser-known sites that are part of the GDN.<\/span><\/p><p><span style=\"font-weight: 400;\">Advertisers can place their ads on any website within the GDN as long as they meet Google\u2019s quality standards. This gives them access to a vast potential audience, as over 2 million websites and apps are in the GDN.<\/span><\/p><p><span style=\"font-weight: 400;\">It can also help you reach customers who visit your website through unique strategies like remarketing, but more on that later. Organizations often use Google Display Network as part of their long-term business process, usually as the primary tool for increasing brand awareness and getting their name out there in a sea of digital noise.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Location of Google Display Ads: Where Do They Appear?<\/span><\/h2><p><span style=\"font-weight: 400;\">Here, there, and everywhere. Known as a marketer\u2019s best friend, Google Display Ads have the potential to reach up to 90% of internet users.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">After reading this article, you will begin to notice ads that you wouldn\u2019t have seen before, or at least start to pay attention to them. Some studies even show that people are beginning to mistake ads for authentic non-ad content. You go, marketers!\u00a0<\/span><\/p><p><b>More specifically, Google Display Ads can be found on:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Websites:<\/b><span style=\"font-weight: 400;\"> Any website that is part of the Google Display Network<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Applications: <\/b><span style=\"font-weight: 400;\">Visited the app store lately?\u00a0<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>YouTube:<\/b><span style=\"font-weight: 400;\"> YouTube has that handy feature where you can skip the ad, but would you believe not everyone does? The Google Display Network enables ads to be shared on YouTube at precisely the right time.\u00a0<\/span><\/li><\/ul><h2><span style=\"font-weight: 400;\">Types of Google Display Ads<\/span><\/h2><p><span style=\"font-weight: 400;\">Through being an internet user yourself, you will have come across the different Google display ads available. This is an area of the Google Display Network which is continuously being updated and improved in line with what users are interacting with.<\/span><\/p><p><span style=\"font-weight: 400;\">For instance, video ads are more popular than ever before and are an effective form of display ad when used appropriately. Videos are processed by the brain 60,000 times faster than text and, as a result, are more likely to be remembered. Plus, it\u2019s no secret that our attention spans are getting shorter, making video ads the perfect marketing approach.<\/span><\/p><p><span style=\"font-weight: 400;\">Here is a quick run-down of the several types of Google display ads that you can use through the platform, but bear in mind that you don\u2019t have to use them all. Just because they exist doesn\u2019t mean you need to use them. Instead, focus on what will work best for your organization and target audience.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Video Ads:<\/b><span style=\"font-weight: 400;\"> As of February 2022, a video is a form of ad available on the Google Display Network. The popularity of this form of advertising has increased significantly, and a lot of the credit goes to YouTube. It\u2019s worth noting that while you can utilize video content as part of your ad, you can not directly upload your video. Instead, it must be uploaded to YouTube first and then added to your Google Display Network.\u00a0<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Text Ads:<\/b><span style=\"font-weight: 400;\"> This is a word-only option for Google Display Ads. Although there is a limit to how many characters can be used, Google suggests using ad extensions to provide further information.<\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/7331111?visit_id=637995720970574482-2962440888&amp;rd=1\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Learn about them here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Responsive Ads: <\/b><span style=\"font-weight: 400;\">Responsive ads respond to the space they are in. This relates to the size, appearance, and format. The benefits of responsive ads are outlined later in this article \u2013 take a look!<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Image Ads: <\/b><span style=\"font-weight: 400;\">Static imagery, seen as traditional digital ads.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>App Promotion Ads:<\/b><span style=\"font-weight: 400;\"> Another way to reach potential customers is through the promotion of your app, or promotion on other organizations\u2019 apps.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Product Shopping Ads: <\/b><span style=\"font-weight: 400;\">Clickable content. Product shopping ads usually show you product listings, including a price and any available offers. These are great for retail organizations and eCommerce businesses!\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">To read more about the different types of Google display ads,<\/span><a href=\"https:\/\/sites.google.com\/view\/jknmd?gad_source=1&amp;gclid=Cj0KCQiA4fi7BhC5ARIsAEV1Yiae_qgSHHWEFbLRKfLfkFyTr8VTjfX1BA-fWqzcec-JQ3EhXSunFS0aAtLhEALw_wcB\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">head to Google itself here<\/span><\/a><span style=\"font-weight: 400;\"> (you didn\u2019t think we would send you over to Bing, did you?)<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6343052 elementor-widget elementor-widget-text-editor\" data-id=\"6343052\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The free version of Google Analytics imposed limits on the number of events that could be tracked. The following are the limits for the free tier in Google Analytics:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">500 hits per session<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">10 million hits per property<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">200,000 per users per day<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">There are also restrictions on how many hits you can deliver in one second.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">In GA4, data limits work a little differently. As it stands, there is no limit to the number of events that can be tracked in a given period of time. The limits above do not apply to GA4 because it uses a queuing system that batches and sends data in intervals. This way, Google servers take less of a beating, and data is still delivered in a timely manner.<\/span><\/p><p><span style=\"font-weight: 400;\">It&#8217;s important to note that although the above limitations do not apply to GA4, there are still other limits in place. For example, Google has imposed numerous limits on the number of distinct events you&#8217;re able to trace and the number of parameters per event. They also track the length of characters in each parameter, so be mindful of that as well.<\/span><\/p><p><a href=\"https:\/\/support.google.com\/analytics\/answer\/9267744?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">You can find a full list of GA&#8217;s data limits here.<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5ccb74 elementor-widget elementor-widget-template\" data-id=\"c5ccb74\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29329\" class=\"elementor elementor-29329\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-486a9019 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"486a9019\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6ed64254\" data-id=\"6ed64254\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-281ae6ce elementor-widget elementor-widget-image\" data-id=\"281ae6ce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"20\" height=\"14\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/04\/Group-10466.svg\" class=\"attachment-full size-full wp-image-28055\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc8e19 elementor-widget elementor-widget-heading\" data-id=\"4dc8e19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">Passive media is everywhere, and the Google Display Network is one of the biggest platforms for it. You can\u2019t avoid it \u2013 but you can use it to your advantage by targeting your ads at people who are already consuming content and placing them in front of them when they are most likely to be receptive to it.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-401fdd9 elementor-widget elementor-widget-image\" data-id=\"401fdd9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"318\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-15.59.48-1024x508.png\" class=\"attachment-large size-large wp-image-34602\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-15.59.48-1024x508.png 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-15.59.48-300x149.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-15.59.48-768x381.png 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-15.59.48.png 1242w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcc109b elementor-widget elementor-widget-text-editor\" data-id=\"bcc109b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">What\u2019s The Difference Between Google Search Ads and Display Ads?<\/span><\/h2><p><span style=\"font-weight: 400;\">If you\u2019re not entirely sure what the difference is, don\u2019t worry \u2013 you\u2019re not alone. The key distinction between these two types of advertising comes down to how they are placed and their overall purpose.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Google Search Ads are positioned amongst the search results on Google, and as a result, these ads are only shown when someone is actively searching for something. The adverts that appear here are relevant to the keywords being used in the search. These types of ads are great if you want to target customers who are already interested in your product or service.<\/span><\/p><p><span style=\"font-weight: 400;\">Google Display Ads, on the other hand, are placed on websites that have signed up to the Google Display Network and, as a result, appear on millions of different websites. The adverts that are shown will be based on interests, demographics, and previous interactions with similar ads\/websites. Because of this, they can be very effective in terms of reach and click-through rate (CTR).<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s important to remember that both types of ads have unique benefits, so it\u2019s down to you as the advertiser to decide which will work best for your needs.<\/span><\/p><h2><span style=\"font-weight: 400;\">Typical Users of the Google Display Network\u00a0<\/span><\/h2><p><span style=\"font-weight: 400;\">If you think Google Display Network is just for the big dogs, the multi-million global organizations, and the tech giants, then you\u2019re wrong. The GDN is used by all sorts of businesses, including small businesses and start-ups.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Research shows that two in five small-to-midsize organizations use Google Display Network to advertise their product or service, and it\u2019s not hard to see why when you consider the benefits that come with it. The GDN provides reach (over 2 million websites), targeting options, and flexible ad types \u2013 everything a small business needs to get started with advertising online.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Not only this, but the GDN is also popular with B2B organizations. These businesses use the GDN to increase brand awareness and reach new customers that they may not have been able to connect with otherwise.<\/span><\/p><p><span style=\"font-weight: 400;\">In short, the Google Display Network is perfect for businesses of all shapes and sizes who want to increase their reach and connect with new customers.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3e432f elementor-widget elementor-widget-image\" data-id=\"e3e432f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"316\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.01.46-1024x506.png\" class=\"attachment-large size-large wp-image-34603\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.01.46-1024x506.png 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.01.46-300x148.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.01.46-768x380.png 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.01.46.png 1242w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c1c51e elementor-widget elementor-widget-text-editor\" data-id=\"8c1c51e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b>What Benefits and Limitations Come With the Platform?<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h2><h3><span style=\"font-weight: 400;\">The Benefits of Google GDN\u00a0<\/span><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><h4><span style=\"font-weight: 400;\">Advertise ANYWHERE and EVERYWHERE<\/span><\/h4><\/li><\/ul><p><span style=\"font-weight: 400;\">Yes, you heard that right! Google Display Network allows you to put your ad on any website, any app, and any YouTube channel that\u2019s signed up to the network.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The way it works is simple \u2013 businesses sign up to the GDN, and in return, they allow Google to place ads on their website\/app. This gives you, as the advertiser, a massive reach as your ad could appear on millions of websites and apps. And because the GDN is global, you can target customers worldwide with your ads.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><h4><span style=\"font-weight: 400;\">Optimization Suggestions<\/span><\/h4><\/li><\/ul><p><span style=\"font-weight: 400;\">Google is clever. We all know it. There\u2019s no doubt about it. But did you know that the Google Display Network works in your best interest by offering personalized suggestions?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">When you create your advertising campaign, you will notice Google sticks around as a helping hand and alerts you to issues or opportunities you may otherwise have missed. We like this one!<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><h4><span style=\"font-weight: 400;\">The Perfect Fit<\/span><\/h4><\/li><\/ul><p><span style=\"font-weight: 400;\">Responsive display ads are a form of ad-enabled in the Google Display Network. One of the reasons they are a benefit of the advertising platform is <\/span><i><span style=\"font-weight: 400;\">that they make your life easier.\u00a0<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">Responsive ads adjust to the space they are in, and not just by adjusting size. They also alter the appearance, format, and so much more. It\u2019s an all-in-one responsive ad that looks amazing, regardless of where it\u2019s placed.<\/span><\/p><p><span style=\"font-weight: 400;\">Google provides you with the option to upload several images, headlines, descriptions, and a URL. From here, Google will create several combinations of these elements and serve them across the GDN in the form of responsive ads. You don\u2019t have to lift a finger!<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><h4><span style=\"font-weight: 400;\">Budget-friendly<\/span><\/h4><\/li><\/ul><p><span style=\"font-weight: 400;\">No matter what your advertising budget is, Google Display Network has you covered. You can start with as little as $10 per day and increase or decrease your spending as you see fit. It\u2019s a real budget-friendly solution for businesses of all shapes and sizes.<\/span><\/p><p><span style=\"font-weight: 400;\">If you really want to increase your reach, consider using a cost-per-mille (CPM) bidding strategy. This type of bidding means you pay for every 1,000 times your ad is seen, rather than every time it\u2019s clicked on.<\/span><\/p><p><span style=\"font-weight: 400;\">GDN ads are flexible, which is one of the reasons businesses love them. You can start small and scale up when you\u2019re ready. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81d8fad elementor-widget elementor-widget-image\" data-id=\"81d8fad\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"316\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.03.25-1024x505.png\" class=\"attachment-large size-large wp-image-34604\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.03.25-1024x505.png 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.03.25-300x148.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.03.25-768x378.png 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.03.25.png 1238w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4bfe85 elementor-widget elementor-widget-text-editor\" data-id=\"a4bfe85\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">Limitations of Google Display Network<\/span><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><h4><span style=\"font-weight: 400;\">Trial and Error<\/span><\/h4><\/li><\/ul><p><span style=\"font-weight: 400;\">Although the platform is designed to allow you to customize and adapt your strategy, it can\u2019t do all the work for you. Some critics have commented on the platform\u2019s ease of use but, in turn, have suggested that there is a significant element of trial and error when it comes to where you are putting the ad, who it is targeting, and how much your daily spend should be.<\/span><\/p><p><span style=\"font-weight: 400;\">Our thoughts? Invest time and resources in nailing your target audience insights, then push the ad to their location. As mentioned previously, the more niche, the better!<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><h4><span style=\"font-weight: 400;\">Passive Media<\/span><\/h4><\/li><\/ul><p><span style=\"font-weight: 400;\">The best way to explain this is with an example and something to consider.<\/span><\/p><p><span style=\"font-weight: 400;\">You wake up in the morning and check your phone. You scroll through social media and see the news. You log onto your laptop to work from home, and you check your emails and updates. After work, you log off and go onto your phone to search online for your Mum\u2019s Christmas present; then, you look for the best deals at your local restaurants. Before bed, you watch some videos on YouTube.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">What\u2019s happening in the background?<\/span><\/p><p><span style=\"font-weight: 400;\">You\u2019re consuming content, and with it, you are looking at over 10,000 digital advertisements in a single day. The average person is willing to see an ad if it\u2019s placed in front of them, but they are less likely to actively search for one. This is what we call \u2018passive media.\u2019<\/span><\/p><p><span style=\"font-weight: 400;\">Passive media is everywhere, and the Google Display Network is one of the biggest platforms for it. You can\u2019t avoid it \u2013 but you can use it to your advantage by targeting your ads at people who are already consuming content and placing them in front of them when they are most likely to be receptive to it.<\/span><\/p><h2><span style=\"font-weight: 400;\">Types of Audience Targeting<\/span><\/h2><p><span style=\"font-weight: 400;\">The Google Display Network helps put your advertisement in front of your target audience and allows for increased reach to the right people. Put simply, more opportunities for your conversion rates to soar!\u00a0<\/span><\/p><p><b>The types of audience targeting available are:\u00a0<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Affinity Audience:<\/b><span style=\"font-weight: 400;\"> Affinity audiences represent a group of people who share a common area of interest. For example, you can use Google Display Network to advertise to an audience of people who visited your website and have also shown an interest in a chosen subject or area, such as sports, or sightseeing.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>In-Market Audience:<\/b><span style=\"font-weight: 400;\"> Are you looking for someone interested in buying a specific product or service? This is the in-market audience. They are people who have been searching and researching online, and they are ready to make a purchase.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Remarketing Audiences: <\/b><span style=\"font-weight: 400;\">Remarketing audiences are those who have previously visited your website or had prior engagements in some other way with yourself. Using Google Display Network is a fantastic way to re engage with this audience.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Custom Audience:<\/b><span style=\"font-weight: 400;\"> Finally, a custom audience is, as it says in the title, a way to create a specific audience to suit your needs. It\u2019s perfect for more niched products and services.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Each of these targeting opportunities provides a way to specifically target your ads at an audience that is more likely to convert, making the Google Display Network a powerful tool in any marketer\u2019s arsenal. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91a3e1b elementor-widget elementor-widget-image\" data-id=\"91a3e1b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"320\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.05.00-1024x512.png\" class=\"attachment-large size-large wp-image-34605\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.05.00-1024x512.png 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.05.00-300x150.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.05.00-768x384.png 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.05.00.png 1240w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0617ba9 elementor-widget elementor-widget-text-editor\" data-id=\"0617ba9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Creating your Google Display Network Strategy: Tips and Best Practices<\/span><\/h2><p><span style=\"font-weight: 400;\">Alas, we\u2019ve arrived at the final section of our guide! You should now have a comprehensive understanding of what the Google Display Network is, how it works, and the types of audience targeting available.<\/span><\/p><p><span style=\"font-weight: 400;\">Now that we\u2019ve covered the basics, it\u2019s time to move on to some actionable tips and best practices that you can use to create your own Google Display Network strategy.<\/span><\/p><h3><span style=\"font-weight: 400;\">Tips for Saving Money, and Increasing ROI<\/span><\/h3><p><span style=\"font-weight: 400;\">If you want to make the most out of your Google Display Network campaigns and save money in the process, then there are a few things that you can do.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Firstly, take full advantage of automation features. The Google Display Network offers a range of options for automation, including auto-bidding and ad scheduling. These features can save you time and money, and they are well worth taking advantage of.<\/span><\/p><p><span style=\"font-weight: 400;\">Secondly, be strategic about the placement of your ads. The Google Display Network offers a vast range of potential placements for your ads, and it can be tempting to just choose the most popular ones. However, this isn\u2019t always the best strategy. Instead, take the time to research where your target audience is most active, and focus your ad placements accordingly.<\/span><\/p><p><span style=\"font-weight: 400;\">Thirdly, make use of negative keywords. Negative keywords are a great way to ensure that your ads are only being shown to people who are actually interested in what you have to offer. By adding relevant negative keywords to your campaigns, you can save money and increase your ROI.<\/span><\/p><p><span style=\"font-weight: 400;\">Finally, don\u2019t forget to test, test, test! A\/B testing is essential for any Google Display Network campaign. By testing different ad copy, images, and call-to-actions, you can find out what works best for your target audience and make the necessary changes to improve your results.<\/span><\/p><h3><span style=\"font-weight: 400;\">Tips for When You Are Lost for Words<\/span><\/h3><p><span style=\"font-weight: 400;\">Struggling to choose the ideal keywords? We don\u2019t blame you. Google GDN has over 2 million potential places where your ads could be placed. The best way to tackle this is by using organization and a tool like Google\u2019s Keyword Planner.<\/span><\/p><p><span style=\"font-weight: 400;\">Start by brainstorming a list of topics that are relevant to your business. Then, use the keyword planner to research which of these topics have the highest search volume. From there, you can create a list of target keywords that you can use in your GDN campaigns.<\/span><\/p><p><span style=\"font-weight: 400;\">Research, Research, Research. Analyzing the potential reach and the traffic related to a keyword is essential in deciding whether to incorporate it into your Google Display Network Ad.\u00a0<\/span><\/p><p><a href=\"https:\/\/www.adcore.com\/blog\/an-essential-google-ads-guide-for-e-commerce-beginners\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">To read more about keyword research, head to our handy guide here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><h3><span style=\"font-weight: 400;\">Tips for Reaching the People You KNOW Are Interested<\/span><\/h3><p><span style=\"font-weight: 400;\">Remarketing. We told you we would come back to it!\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Remarketing allows you to target people who have already shown an interest in what you have to offer.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, let\u2019s say that you run a website that sells sports equipment. A user visits your site and browses through your products but doesn\u2019t make a purchase.<\/span><\/p><p><span style=\"font-weight: 400;\">With remarketing, you can show this user relevant ads as they browse the web, reminding them of your products and encouraging them to return to your site and make a purchase.<\/span><\/p><p><span style=\"font-weight: 400;\">If this sounds familiar, it\u2019s probably because it is. Almost anyone who has ever been on the internet will have seen remarketing in action. For example, have you been looking at a pair of shoes on Amazon and then started seeing ads for those shoes everywhere you went online? That\u2019s remarketing!<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s a powerful tool that can help you to increase conversions, and it\u2019s something that you should definitely be using in your Google Display Network campaigns.<\/span><\/p><h3><span style=\"font-weight: 400;\">Final Top &#8211; Don\u2019t Give Up<\/span><\/h3><p><span style=\"font-weight: 400;\">Creating a successful Google Display Network campaign takes time and effort. However, it is well worth the exertion, and the rewards can be significant.<\/span><\/p><p><span style=\"font-weight: 400;\">If you\u2019re not seeing the desired results, don\u2019t give up! Instead, keep testing and tweaking your campaigns until you find a formula that works for you. And remember, even the most successful marketers had to start somewhere.<\/span><\/p><h2><span style=\"font-weight: 400;\">Need Help with Your Google Display Network Campaign?<\/span><\/h2><p><span style=\"font-weight: 400;\">If you\u2019re finding it difficult to get started with your Google Display Network campaign, or if you do not see the results that you want,<\/span><a href=\"https:\/\/www.adcore.com\/\"> <span style=\"font-weight: 400;\">reach out to Adcore<\/span><\/a><span style=\"font-weight: 400;\">. Our team of certified Google Ads experts will be happy to help you get the most out of your GDN campaigns.<\/span><\/p><p><span style=\"font-weight: 400;\">Get in touch with us today to learn more about our Google Display Network services. We\u2019d be more than happy to answer any questions that you have!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7f2cd8 elementor-widget elementor-widget-template\" data-id=\"b7f2cd8\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9eca04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9eca04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4798cb28\" data-id=\"4798cb28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cc919a elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"65cc919a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/34597#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcf3f00 elementor-widget elementor-widget-menu-anchor\" data-id=\"dcf3f00\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\nbody.elementor-page .elementor-widget-menu-anchor{margin-bottom:0}<\/style>\t\t<div class=\"elementor-menu-anchor\" id=\"printful\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Those who are looking to take their digital marketing to the next level should consider adding the Google Display Network (GDN) to their toolkit. It\u2019s one of the most powerful tools available to reach potential customers, and when used correctly,&#8230;<\/p>\n","protected":false},"author":21,"featured_media":34599,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/ppc\/display-and-video\/","category_name":"Display and Video"},{"category_link":"https:\/\/www.adcore.com\/blog\/ppc\/","category_name":"PPC"}],"tags":[],"authors":[296],"article_types":[183,179],"staff_picks":[102],"promotions":[178],"class_list":["post-34597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-display-and-video","category-ppc","authors-gabriala-ash","article_types-guides","article_types-articles","staff_picks-staff-pick","promotions-microsoft-coupon"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=34597"}],"version-history":[{"count":12,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34597\/revisions"}],"predecessor-version":[{"id":42291,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34597\/revisions\/42291"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/34599"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=34597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=34597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=34597"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=34597"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=34597"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=34597"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=34597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}