{"id":34609,"date":"2024-12-11T02:08:51","date_gmt":"2024-12-11T00:08:51","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=34609"},"modified":"2025-08-04T11:57:31","modified_gmt":"2025-08-04T08:57:31","slug":"microsoft-msan-growth-hacking","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/microsoft-msan-growth-hacking\/","title":{"rendered":"Microsoft Audience Network For Growth Hacking: An Advanced User\u2019s Guide"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"34609\" class=\"elementor elementor-34609\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d7b9be2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d7b9be2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62e6fcc5\" data-id=\"62e6fcc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33a8a33 elementor-widget elementor-widget-text-editor\" data-id=\"33a8a33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Looking to take your growth hacking efforts to the next level? Microsoft Audience Network <\/span><span style=\"font-weight: 400;\">(MSAN) is here to help. MSAN provides access to billions of daily cross-screen data signals, which you can use to create personalized and relevant experiences for your customers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With MSAN, you can also drive engagements across the funnel\u2014brands saw a 4.4x lift in conversions from users exposed to Microsoft Audience Ads! You may already know a thing or two about MSAN if you\u2019ve used it to run native ads across Microsoft-owned properties such as MSN, Microsoft Edge, and Outlook.com. But there\u2019s so much more to explore. Advanced users, like you, can leverage MSAN\u2019s full potential to supercharge their growth hacking efforts. <\/span><\/p><p><span style=\"font-weight: 400;\">Keep reading to learn everything you need to know about MSAN as we enter 2023, including how to create high-performing campaigns, how to save time with campaign automation, and more.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69fbf1a elementor-toc--minimized-on-mobile elementor-widget elementor-widget-table-of-contents\" data-id=\"69fbf1a\" data-element_type=\"widget\" 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.elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed .elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#9da5ae);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:flex;align-items:center;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid var(--box-border-color,#9da5ae)}.elementor-toc__header-title{font-size:18px;margin:0;color:var(--header-color);flex-grow:1}.elementor-toc__toggle-button{cursor:pointer;display:inline-flex}.elementor-toc__toggle-button i{color:var(--toggle-button-color)}.elementor-toc__toggle-button svg{height:1em;width:1em;fill:var(--toggle-button-color)}.elementor-toc__spinner-container{text-align:center}.elementor-toc__spinner{font-size:2em}.elementor-toc__spinner.e-font-icon-svg{height:1em;width:1em}.elementor-toc__body{padding:var(--box-padding,20px);max-height:var(--toc-body-max-height);overflow-y:auto}.elementor-toc__body::-webkit-scrollbar{width:7px}.elementor-toc__body::-webkit-scrollbar-thumb{background-color:#babfc5;border-radius:10px}.elementor-toc__list-wrapper{list-style:none;padding:0}.elementor-toc__list-item{margin-bottom:.5em}.elementor-toc__list-item.elementor-item-active{font-weight:700}.elementor-toc__list-item .elementor-toc__list-wrapper{margin-top:.5em;margin-inline-start:var(--nested-list-indent,1em)}.elementor-toc__list-item-text{transition-duration:var(--item-text-transition-duration)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:flex;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-inline-end:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-inline-end:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration);transition-duration:var(--item-text-transition-duration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable Of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__69fbf1a\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__69fbf1a\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__69fbf1a\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f251e36 elementor-widget elementor-widget-image\" data-id=\"f251e36\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"319\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.12.30-1024x510.png\" class=\"attachment-large size-large wp-image-34612\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.12.30-1024x510.png 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.12.30-300x150.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.12.30-768x383.png 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.12.30.png 1240w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e75a92 elementor-widget elementor-widget-text-editor\" data-id=\"7e75a92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">What is MSAN?<\/span><\/h2><p><span style=\"font-weight: 400;\">We know that growth hacking is all about driving user acquisition and engagement through creative, out-of-the-box thinking. But sometimes, even the most creative growth hackers need a little help to take their efforts to the next level. That\u2019s where MSAN comes in.<\/span><\/p><p><span style=\"font-weight: 400;\">MSAN is a powerful tool that provides access to over 20 billion daily cross-screen data signals. You can use these signals to create personalized and relevant experiences for your customers across Microsoft-owned properties, such as MSN, Microsoft Edge, and Outlook.com.<\/span><\/p><p><span style=\"font-weight: 400;\">MSAN Microsoft Audience Network (MSAN) encompasses native ad inventory on MSN.com, Microsoft Outlook, and the Microsoft Edge browser to bring you the most efficient way to reach your target audience on Microsoft properties. But it also syndicates your ad to a select group of high-quality, non-Microsoft sites.<\/span><\/p><p><span style=\"font-weight: 400;\">Hence, with MSAN, you not only get the chance to show your ads on some of the most popular websites in the world, but also get in front of your target audience on Microsoft properties regardless of where they are.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5ccb74 elementor-widget elementor-widget-template\" data-id=\"c5ccb74\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29329\" class=\"elementor elementor-29329\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-486a9019 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"486a9019\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6ed64254\" data-id=\"6ed64254\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-281ae6ce elementor-widget elementor-widget-image\" data-id=\"281ae6ce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"20\" height=\"14\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/04\/Group-10466.svg\" class=\"attachment-full size-full wp-image-28055\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc8e19 elementor-widget elementor-widget-heading\" data-id=\"4dc8e19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">Hence, with MSAN, you not only get the chance to show your ads on some of the most popular websites in the world, but also get in front of your target audience on Microsoft properties regardless of where they are.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-401fdd9 elementor-widget elementor-widget-image\" data-id=\"401fdd9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"319\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.13.45-1024x511.png\" class=\"attachment-large size-large wp-image-34613\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.13.45-1024x511.png 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.13.45-300x150.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.13.45-768x383.png 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.13.45.png 1242w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcc109b elementor-widget elementor-widget-text-editor\" data-id=\"bcc109b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Microsoft Audience Network By The Numbers<\/span><\/h2><p><span style=\"font-weight: 400;\">Microsoft claims that users exposed to Microsoft Audience Ads resulted in a lift in conversions by brands. CTR is often a crucial metric when it comes to determining the effectiveness of an ad campaign, as it measures how many people click on your ad. The<\/span><a href=\"https:\/\/about.ads.microsoft.com\/en-gb\/blog\/post\/june-2022\/10-reasons-why-the-microsoft-audience-network-is-a-must-buy\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">MSN.com average CTR is 2x greater<\/span><\/a><span style=\"font-weight: 400;\"> than on comparable native platforms where advertisements are served on MSN.com.<\/span><\/p><p><span style=\"font-weight: 400;\">Microsoft also says users are 3x more likely to search for your brand after seeing your ad on Microsoft properties. They are also 4x more likely to visit your site, and 5.5x more likely to purchase from you.<\/span><\/p><p><span style=\"font-weight: 400;\">This is not surprising, given that Microsoft has some of the most popular properties on the internet. In fact, msn.com is ranked #3 in the News &amp; Media Publishers category and #51 Globally!<\/span><\/p><p><span style=\"font-weight: 400;\">With such a large and engaged audience, it\u2019s no wonder that MSAN can be so effective in driving brand awareness and conversions.<\/span><\/p><h2><span style=\"font-weight: 400;\">Microsoft Audience Network Best Practices<\/span><\/h2><p><span style=\"font-weight: 400;\">Now that we\u2019ve answered the question, \u201cWhat is MSAN?\u201d and have taken a look at some of its key stats, it\u2019s time to give you a crash course in best practices. By following these tips, you can be sure that your MSAN campaigns are set up for success.<\/span><\/p><p><span style=\"font-weight: 400;\">Before we dive in, it\u2019s important to note that these best practices are from Microsoft themselves, so you can be sure they\u2019re coming from a reliable source. Our team may be experts in growth hacking, but when it comes to the nitty-gritty details of MSAN, we defer to the platform\u2019s creators.<\/span><\/p><p><span style=\"font-weight: 400;\">Here are some of Microsoft\u2019s top tips for getting the most out of MSAN!<\/span><\/p><h3><span style=\"font-weight: 400;\">MSAN Network Microsoft: Budgets and Bids<\/span><\/h3><p><span style=\"font-weight: 400;\">Bidding and budgeting are two of the most important aspects of any ad campaign, and MSAN is no different. Unfortunately, they\u2019re also two of the most complex topics, which is why Microsoft goes out of their way to provide detailed resources on both topics.<\/span><\/p><p><b>Here are a few key things to keep in mind when setting your budget and bids:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Verify that your audience campaign has enough money to keep going and monitor it as the volume increases. Also, while the volume is still expanding in your pilot, double-check that your budget can handle continued growth.\u00a0<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you\u2019re not using an automated bidding strategy, you\u2019ll need to monitor your bids and adjust them periodically.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Those who are using an automated bidding strategy should verify that it\u2019s set up correctly for their goals and budget. If you\u2019re not sure how to do this,<\/span><a href=\"https:\/\/www.adcore.com\/adcore-elite-digital-marketing-agency\/?ref=blog\"> <span style=\"font-weight: 400;\">our team can help.<\/span><\/a><\/p><h3><span style=\"font-weight: 400;\">MSAN Network Microsoft: Using Targeting Options<\/span><\/h3><p><span style=\"font-weight: 400;\">When you\u2019re editing your targeting options, double-check that you\u2019re not being too specific. By doing this, you\u2019ll be able to see if your campaign will reach a large or small audience. Ensuring that you\u2019re using the right targeting options will also help to improve your campaign\u2019s performance.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To get started, use \u201ctarget and bid\u201d targeting rather than \u201cbid only.\u201d When you first begin using audience campaigns, Microsoft recommends utilizing \u201ctarget and bid.\u201d This can let you advertise your ad to one group of people while excluding others.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">After you\u2019ve completed your analysis, you may change the bids on different segments based on the return on investment and even use \u201ctarget and bid\u201d and \u201cbid only\u201d together. Use \u201cBid only\u201d to determine which of your current ads you want (or don\u2019t want) your chosen audience to see, but don\u2019t rely on it to find new customers.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">The Microsoft Audience Network is most effective when you use remarketing lists, In-market Audiences, CustomAudiences, or Product Audiences for your initial audience targeting. It\u2019s the perfect way to get your message in front of people who have already shown an interest in what you\u2019re selling.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3e432f elementor-widget elementor-widget-image\" data-id=\"e3e432f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"319\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.15.11-1024x510.png\" class=\"attachment-large size-large wp-image-34614\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.15.11-1024x510.png 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.15.11-300x149.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.15.11-768x382.png 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.15.11.png 1242w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c1c51e elementor-widget elementor-widget-text-editor\" data-id=\"8c1c51e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">MSAN Network Microsoft: Images<\/span><\/h3><p><span style=\"font-weight: 400;\">Images are a crucial part of any ad, and Microsoft has some great recommendations for making sure yours are up to par. <\/span><b>See below for a few essential tips from Microsoft on creating compelling images for your MSAN campaigns:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reuse your images from other ad platforms on the Microsoft Audience Network.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With 1.91:1 and 1:1 aspect ratios supported across the Microsoft Audience Network, Google Display Network, Facebook Audience Network, and others, you can reuse the best-performing images from Facebook or Google (GDN).<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use high-quality images.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Audience Ads are image-centric. Take full advantage of the premium placement by paying particular attention to the images that you use for your ads.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Images should be high resolution \u2014 they should not pixelate or degrade across screens.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Text can\u2019t be embedded in images.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Submit images in all aspect ratios.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If your campaign misses any aspect ratios, it may result in fewer placements and less traffic.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">After cropping, ensure images look OK in all aspect ratios. If needed, provide separate images for each aspect ratio. Test multiple ads to see what performs best.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Test different copy and images to identify top-performing combinations.\u00a0<\/span><\/li><\/ul><h3><span style=\"font-weight: 400;\">How to Add Stock Photos to Your MSAN Network Microsoft Search Campaigns<\/span><\/h3><p><span style=\"font-weight: 400;\">If you don\u2019t have the time or resources to create original images for your ad campaigns, Microsoft also allows you to use stock photos. To do this, <\/span><b>follow the<\/b><a href=\"https:\/\/www.shutterstock.com\/blog\/shutterstock-microsoft-integration\" target=\"_blank\" rel=\"noopener\"> <b>steps outlined by Shutterstock<\/b><\/a><b> in their Microsoft collaboration below:\u00a0<\/b><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go to your search campaign(s) and click on <\/span><b>Ads &amp; extensions.<\/b><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Under Ads &amp; extensions, select <\/span><b>create new image extension.<\/b><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Then click on <\/span><b>add image <\/b><span style=\"font-weight: 400;\">at the bottom of the page.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Browse available stock images by typing in a search term that is relevant to your product, business, or ad campaign.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Remember that you must adhere to our stock photo policy outlined above.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You may see a Shutterstock watermark on your image. Watermarks do not appear in the final ad delivered to your target audience.<\/span><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81d8fad elementor-widget elementor-widget-image\" data-id=\"81d8fad\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"317\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.16.26-1024x507.png\" class=\"attachment-large size-large wp-image-34615\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.16.26-1024x507.png 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.16.26-300x149.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.16.26-768x380.png 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.16.26.png 1244w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4bfe85 elementor-widget elementor-widget-text-editor\" data-id=\"a4bfe85\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">How to Set Up Shopping Campaigns on the Microsoft Audience Network<\/span><\/h2><p><span style=\"font-weight: 400;\">Now that you know how to create effective ads and images for your MSAN campaigns, it\u2019s time to learn how to set up a shopping campaign. Shopping campaigns are a great way to showcase your products and drive traffic to your website or online store.<\/span><\/p><p><span style=\"font-weight: 400;\">The<\/span><a href=\"https:\/\/www.adcore.com\/adcore-elite-digital-marketing-agency\/?ref=blog\"> <span style=\"font-weight: 400;\">Adcore process<\/span><\/a><span style=\"font-weight: 400;\"> takes just two minutes or less, depending on how many products you want to advertise. You can <\/span><b>start your first campaign in minutes by following these five simple steps from Microsoft:<\/b><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Select Create New Campaign and select \u201cSell Products From Catalog.\u201d\u00a0<\/span><\/i><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Select \u201cStandard Shopping\u201d and then \u201cAudience Ads\u201d Option\u00a0\u00a0<\/span><\/i><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Set Campaign Name, choose MSC store, and select \u201cAll Products\u201d filter. We recommend no product filters to maximize volume.\u00a0<\/span><\/i><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Set Audience Targets. Any audiences should be layered on as \u201cbid only\u201d to maximize volume.\u00a0<\/span><\/i><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Set Daily Budget and Default Bid. We recommend ~10% of Search Shopping Spend as a starting point and a minimum of $2.00 bid to start; hit Save and LAUNCH<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/li><\/ol><p><b>Before you launch your campaign, be sure to keep the following in mind:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You must have an active shopping feed to launch<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">UET is highly recommended, but not required<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Allow 24-48 hours for delivery to begin ramping<\/span><\/li><\/ul><h3><span style=\"font-weight: 400;\">In-Market Audiences: Set Up New Audiences in MSAN<\/span><\/h3><p><span style=\"font-weight: 400;\">In-Market audiences are a way to target people who have demonstrated an intent to purchase a product or service like yours. These audiences can be extremely valuable, as they allow you to reach people who are more likely to convert.<\/span><\/p><p><b>To set up In-Market audiences in MSAN, follow these simple steps:\u00a0<\/b><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In the Audiences tab, select \u2018Create association.\u2019 Afterward, choose \u2018In-market Audiences.\u2019<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select the correct In-market Audience for your ad group to link with. Make sure the audience you pick is available in your market area.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Examine the types of targeting available to you:<\/span><\/li><\/ol><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><b>Bid only <\/b><b><i>or\u00a0<\/i><\/b><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><b>Target and bid<\/b><\/li><\/ul><ol start=\"4\"><li><span style=\"font-weight: 400;\"> For your In-market Audience associations, select a bid adjustment of at least 15%. Microsoft re-evaluates In-market Audiences every day, so it\u2019s essential to keep an eye on your campaign\u2019s performance and adjust your bids accordingly.<\/span><\/li><li><span style=\"font-weight: 400;\"> Click <\/span><b>Save <\/b><span style=\"font-weight: 400;\">to finish.<\/span><\/li><\/ol><h3><span style=\"font-weight: 400;\">Similar Audiences: Set Up New Audiences in Microsoft MSAN<\/span><\/h3><p><span style=\"font-weight: 400;\">Similar audiences are a way to reach people who share similar characteristics with your current customers. These audiences can be extremely valuable, as they allow you to reach people who are more likely to convert.<\/span><\/p><p><span style=\"font-weight: 400;\">Microsoft removes the burden of finding similar audiences by automatically finding and grouping people with shared interests, demographics, and behaviors from your Remarketing lists. All you have to do is select the audience you want to target, and Microsoft will do the rest.<\/span><\/p><p><span style=\"font-weight: 400;\">The benefits of Similar Audiences are not only limited to increased reach and scale. Similar audiences can also help you to:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reach prospects who are ready to convert: <\/b><span style=\"font-weight: 400;\">You\u2019ll come across highly qualified candidates you can convert into consumers when you broaden your presence to these \u201clook-alike\u201d people.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Drive conversions and increase ROI: <\/b><span style=\"font-weight: 400;\">Ads shown to Similar Audiences<\/span><a href=\"https:\/\/www.microsoft.com\/investor\/reports\/ar20\/index.html\" data-wplink-edit=\"true\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">convert up to 39% higher<\/span><\/a><span style=\"font-weight: 400;\"> than ads targeting non- audiences.<\/span><\/li><\/ul><p><b>Save time with easy setup and automatic updates: <\/b><span style=\"font-weight: 400;\">Create a Remarketing list for the same audience, then leave it to Microsoft to maintain. You will automatically get updates as your Similar audience changes over time.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91a3e1b elementor-widget elementor-widget-image\" data-id=\"91a3e1b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"319\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.18.04-1024x510.png\" class=\"attachment-large size-large wp-image-34616\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.18.04-1024x510.png 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.18.04-300x149.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.18.04-768x382.png 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.18.04.png 1242w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0617ba9 elementor-widget elementor-widget-text-editor\" data-id=\"0617ba9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Key Takeaways: Top Ways to Optimize Your MSAN Campaign<\/span><\/h2><p><span style=\"font-weight: 400;\">So, what did we learn? Do you feel more prepared to take on Microsoft MSAN? We hope so!<\/span><\/p><p><b>Here are the key takeaways from this article:\u00a0<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Devices: <\/b><span style=\"font-weight: 400;\">By including as many devices as possible in your marketing strategy, you\u2019ll reach more people and have a greater chance of finding customers interested in your products or services.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Audience Targets: <\/b><span style=\"font-weight: 400;\">\u00a0Be sure to target your ads to the right audience. You can use In-market Audiences and Similar Audiences to reach people who are more likely to convert.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Day-Parting (time of day\/day of the week): <\/b><span style=\"font-weight: 400;\">\u00a0Try running your ads at different times of the day or days of the week to see when your target audience is most responsive. Microsoft MSAN can help you to reach more customers, engage them more effectively, and drive conversions.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ad Group Bids: <\/b><span style=\"font-weight: 400;\">\u00a0Be sure to set your bids high enough to compete with other advertisers. A good rule of thumb is to start with a bid adjustment of at least 15%.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Creative: <\/b><span style=\"font-weight: 400;\">Use high-quality images and videos that are relevant to your products or services.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Partner Sites: <\/b><span style=\"font-weight: 400;\">\u00a0Add as many partner sites as possible to your campaign to reach more people. When you\u2019re just starting, you can use the Microsoft Audience Network to reach people on Microsoft-owned properties such as MSN, Microsoft Edge, and Outlook.com.\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">We hope you found this article helpful. If you have any questions, feel free to contact the<\/span><a href=\"https:\/\/www.adcore.com\/adcore-elite-digital-marketing-agency\/?ref=blog\"> <span style=\"font-weight: 400;\">MSAN experts at Adcore<\/span><\/a><span style=\"font-weight: 400;\">. We thrive on helping our clients grow their businesses through effective marketing campaigns.<\/span><\/p><p><span style=\"font-weight: 400;\">Happy growth hacking!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7f2cd8 elementor-widget elementor-widget-template\" data-id=\"b7f2cd8\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9eca04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9eca04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4798cb28\" data-id=\"4798cb28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cc919a elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"65cc919a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/34609#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcf3f00 elementor-widget elementor-widget-menu-anchor\" data-id=\"dcf3f00\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\nbody.elementor-page .elementor-widget-menu-anchor{margin-bottom:0}<\/style>\t\t<div class=\"elementor-menu-anchor\" id=\"printful\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Looking to take your growth hacking efforts to the next level? Microsoft Audience Network (MSAN) is here to help. MSAN provides access to billions of daily cross-screen data signals, which you can use to create personalized and relevant experiences for&#8230;<\/p>\n","protected":false},"author":21,"featured_media":34610,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/","category_name":"Ad Platforms"},{"category_link":"https:\/\/www.adcore.com\/blog\/ppc\/audiences-and-remarketing\/","category_name":"Audiences and Remarketing"},{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/microsoft-ads\/","category_name":"Microsoft Ads"},{"category_link":"https:\/\/www.adcore.com\/blog\/ppc\/","category_name":"PPC"}],"tags":[],"authors":[250],"article_types":[183],"staff_picks":[102],"promotions":[178],"class_list":["post-34609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-platforms","category-audiences-and-remarketing","category-microsoft-ads","category-ppc","authors-adcore-marketing-team","article_types-guides","staff_picks-staff-pick","promotions-microsoft-coupon"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=34609"}],"version-history":[{"count":18,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34609\/revisions"}],"predecessor-version":[{"id":42276,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34609\/revisions\/42276"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/34610"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=34609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=34609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=34609"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=34609"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=34609"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=34609"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=34609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}