{"id":34620,"date":"2022-09-27T02:21:20","date_gmt":"2022-09-26T23:21:20","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=34620"},"modified":"2023-07-17T17:30:18","modified_gmt":"2023-07-17T14:30:18","slug":"microsoft-announces-new-multi-platform-feature","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/microsoft-announces-new-multi-platform-feature\/","title":{"rendered":"Microsoft Announces New Multi-Platform Feature"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"34620\" class=\"elementor elementor-34620\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d7b9be2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d7b9be2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62e6fcc5\" data-id=\"62e6fcc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33a8a33 elementor-widget elementor-widget-text-editor\" data-id=\"33a8a33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Microsoft is back at it again, this time with a new feature called \u201cMulti-Platform.\u201d This unique element will allow users to run ads on Google, Facebook, and Instagram all through the Microsoft interface.<\/span><\/p><p><span style=\"font-weight: 400;\">Consumers require<\/span><a href=\"https:\/\/www.salesforce.com\/blog\/2015\/04\/takes-6-8-touches-generate-viable-sales-lead-heres-why-gp.html\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">6-8 touches before making a purchase<\/span><\/a><span style=\"font-weight: 400;\">, but 70% of them will drop off before that. Microsoft\u2019s new Multi-Platform feature will help ensure your ads are seen by potential customers on multiple channels, giving you the best chance to convert them into paying customers.<\/span><\/p><p><span style=\"font-weight: 400;\">Microsoft multi-platform development is big news for marketers who have been struggling to keep up with the ever-changing landscape of paid advertising. With multi-channel advertising, you\u2019ll be able to expand your reach and enhance your campaigns all in one place, all while saving time and money.<\/span><\/p><p><span style=\"font-weight: 400;\">The feature isn\u2019t available to all advertisers yet, but you can sign up for the waitlist here. Microsoft has been on a roll lately with their newly redesigned Smart Campaigns experience, and it looks like they\u2019re continuing to innovate and take charge in the world of advertising.<\/span><\/p><p><span style=\"font-weight: 400;\">We at Adcore are excited to see what the future holds for Multi-platform and how it will change the landscape of paid advertising. Change is the only constant in this industry, and we aim to be at the forefront of it, helping our clients adapt and succeed.<\/span><\/p><p><span style=\"font-weight: 400;\">If you\u2019re ready to take your paid advertising to the next level, read on. We\u2019ll give you an inside look at how Multi-platform works and what it can do for your business.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69fbf1a elementor-toc--minimized-on-mobile elementor-widget elementor-widget-table-of-contents\" data-id=\"69fbf1a\" data-element_type=\"widget\" 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.elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed .elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#9da5ae);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:flex;align-items:center;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid 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.elementor-toc__list-wrapper{margin-top:.5em;margin-inline-start:var(--nested-list-indent,1em)}.elementor-toc__list-item-text{transition-duration:var(--item-text-transition-duration)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:flex;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-inline-end:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-inline-end:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration);transition-duration:var(--item-text-transition-duration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable Of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__69fbf1a\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__69fbf1a\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__69fbf1a\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f251e36 elementor-widget elementor-widget-image\" data-id=\"f251e36\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"348\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.26.55-1024x557.png\" class=\"attachment-large size-large wp-image-34623\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.26.55-1024x557.png 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.26.55-300x163.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.26.55-768x418.png 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.26.55.png 1242w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e75a92 elementor-widget elementor-widget-text-editor\" data-id=\"7e75a92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">What is Multi-Channel Paid Advertising?<\/span><\/h2><p><span style=\"font-weight: 400;\">Multi-channel paid advertising is the process of running ads across multiple channels, with each channel having its own purpose and audience. For example, you might run a Facebook ad to generate awareness for your brand while also running a Google ad to drive traffic to your website.<\/span><\/p><p><span style=\"font-weight: 400;\">The key to success with multi-channel paid advertising is understanding how each channel works and which channels are best for your business goals. Most importantly, you need to have a plan for how your campaigns will work together to create a cohesive customer journey.<\/span><\/p><p><span style=\"font-weight: 400;\">In today\u2019s digital world, there are a variety of paid advertising channels to choose from. The most popular platforms include Google Ads, Facebook Ads, and Instagram Ads. As a Microsoft advertiser, you now have the added benefit of running your ads on all three platforms through the Microsoft interface.<\/span><\/p><p><span style=\"font-weight: 400;\">Multi-channel advertising doesn\u2019t just stop at paid ads. You can also use multi-channel marketing to create a cohesive consumer journey across all touchpoints, including your website, email list, social media channels, and more.<\/span><\/p><h2><span style=\"font-weight: 400;\">Why Multi-Channel Advertising?<\/span><\/h2><p><b>Customers who use<\/b><a href=\"https:\/\/www.business2community.com\/infographics\/8-benefits-multi-channel-digital-marketing-infographic-01551178%23DiYVO3KCll0QeoTc.97\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">more than one channel typically spend 15-30% more<\/span><\/a><span style=\"font-weight: 400;\">. Again, this emphasizes the importance of repetition and multi-channel strategies\u2019 ability to provide multiple outlets for your message without being bothersome or invasive. That, in turn, means more conversions and ROI for your business.<\/span><\/p><p><span style=\"font-weight: 400;\">The undeniably growing trend is that customers want a seamless, cohesive experience with the brands they interact with. They don\u2019t want to be sold to; they want to be communicated with in a way that feels natural and human.<\/span><\/p><p><span style=\"font-weight: 400;\">Multi-channel advertising allows you to do just that. By understanding how each channel works and using them together, you can create an advertising strategy that feels natural to your customers and helps you achieve your business goals.<\/span><\/p><p><span style=\"font-weight: 400;\">Think about it this way: if someone sees your ad on Facebook, they might not be ready to buy right then and there. But if they see your ad again on Instagram a few days later, they might start to become more interested. And if they see your ad for a third time on Google, they might finally be ready to make a purchase.<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s all about creating a connected journey that leads your customers down the path to conversion. And with Microsoft\u2019s new Multi-platform feature, you can do just that.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5ccb74 elementor-widget elementor-widget-template\" data-id=\"c5ccb74\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29329\" class=\"elementor elementor-29329\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-486a9019 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"486a9019\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6ed64254\" data-id=\"6ed64254\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-281ae6ce elementor-widget elementor-widget-image\" data-id=\"281ae6ce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"20\" height=\"14\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/04\/Group-10466.svg\" class=\"attachment-full size-full wp-image-28055\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc8e19 elementor-widget elementor-widget-heading\" data-id=\"4dc8e19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">We believe that Microsoft\u2019s Multi-platform feature has the potential to truly be a game-changer in the world of online advertising. It\u2019s a powerful and exciting tool that wasn\u2019t available before, and we can\u2019t wait to see how businesses use it to reach new heights.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-401fdd9 elementor-widget elementor-widget-image\" data-id=\"401fdd9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"349\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.28.25-1024x558.png\" class=\"attachment-large size-large wp-image-34624\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.28.25-1024x558.png 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.28.25-300x163.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.28.25-768x418.png 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.28.25.png 1234w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcc109b elementor-widget elementor-widget-text-editor\" data-id=\"bcc109b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Multi-Channel Social Media Management<\/span><\/h2><p><span style=\"font-weight: 400;\">Social media is a crucial part of any multi-channel advertising strategy. After all, that\u2019s where your customers spend most of their time online. But managing multiple social media accounts can be time-consuming and challenging to keep up with. It\u2019s enough to make you want to throw in the towel and give up on social media altogether.<\/span><\/p><p><span style=\"font-weight: 400;\">Fortunately, Microsoft\u2019s Multi-platform feature includes social media management tools to help you save time and stay organized. With this feature, you can:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Run search ads<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Run social ads<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interact with customers on social media<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analyze reports<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create campaigns quickly<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automate ad content<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimize your ROI with AI<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Leverage AI-powered campaign management<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Connect your ads with relevant searches<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zero in on your target audience<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">We will take a deeper dive into each of these social media management tools in the next section, but for now, let\u2019s just say there will be a lot more Microsoft in your social media strategy from here on out.<\/span><\/p><p><span style=\"font-weight: 400;\">With all of these components at your disposal, you can stay on top of your social media accounts with ease while ensuring that your ads are reaching the right people. There\u2019s even a consolidated inbox for all of your messages from Instagram, Twitter, Facebook, and LinkedIn so you can quickly and efficiently respond to comments, questions, and concerns.<\/span><\/p><p><span style=\"font-weight: 400;\">The reports page is also a valuable asset, as it provides insights into your audience, engagement, and conversions. This 360-degree view of your campaign data can help you fine-tune your strategy for even better results. What more could you ask for?<\/span><\/p><h2><span style=\"font-weight: 400;\">How Microsoft Multi-Platform Works<\/span><\/h2><p><span style=\"font-weight: 400;\">Microsoft\u2019s Multi-platform feature is available in Smart Campaigns, which are Microsoft\u2019s AI-powered campaigns that make it easy to create and manage your ad campaigns.<\/span><\/p><p><span style=\"font-weight: 400;\">Technically, multi-channel advertising has existed since 2020, but Microsoft\u2019s newly designed Smart Campaigns experience has been revamped for use with AI. This means that Multi-platform is now easier to use than ever before.<\/span><\/p><p><b>When it launches later this year, Microsoft\u2019s Multi-platform feature will allow you to:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Run search ads.<\/b><span style=\"font-weight: 400;\"> Create, launch, and manage search ad campaigns on Microsoft Advertising and Google Ads.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Run social ads.<\/b><span style=\"font-weight: 400;\"> Create social advertisements on Facebook and Instagram.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Interact with customers on social media. <\/b><span style=\"font-weight: 400;\">Regularly publish content, like other people\u2019s posts, and reply to comments. This goes for Facebook, Instagram, LinkedIn, and Twitter.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Analyze reports. <\/b><span style=\"font-weight: 400;\">Enjoy a centralized dashboard that displays all of your important performance indicators in one place.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Create campaigns quickly. <\/b><span style=\"font-weight: 400;\">Set your marketing goals to improve online visits, in-person visits, or phone calls to your business.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Automate ad content.<\/b><span style=\"font-weight: 400;\"> Construct a couple of ads, then sit back and let Microsoft\u2019s AI create additional ones for you to optimize your campaign execution.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Optimize your ROI with AI.<\/b><span style=\"font-weight: 400;\"> Your budget will be divided among channels to get the most out of your money. Note that these predictions are based on past performance and may not accurately reflect future outcomes.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Leverage AI-powered campaign management.<\/b><span style=\"font-weight: 400;\"> After setting your budget, targeting, and advertising goals, Microsoft\u2019s AI system will help with the rest of the ads. There is no keyword or bid management necessary!<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Connect your ads with relevant searches.<\/b><span style=\"font-weight: 400;\"> Keyword themes are phrases or words that may be used to match your advertising with online searches; search terms are the results produced by potential customers when they use a search engine to locate a product or service. Keyword themes that are relevant to your business can help you reach consumers who are searching for you. The right search phrases may help your customers discover you on the internet.<\/span><\/li><\/ul><p><b>Zero in on your target audience. <\/b><span style=\"font-weight: 400;\">Your target audience is key to a successful search advertising campaign. You can target your ads to specific criteria, such as age, gender, or location. This determines which consumers may see your advertisements. This implies that your advertising will be displayed to people who are more likely to buy what you\u2019re offering.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3e432f elementor-widget elementor-widget-image\" data-id=\"e3e432f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"346\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.29.30-1024x553.png\" class=\"attachment-large size-large wp-image-34625\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.29.30-1024x553.png 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.29.30-300x162.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.29.30-768x415.png 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.29.30.png 1240w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c1c51e elementor-widget elementor-widget-text-editor\" data-id=\"8c1c51e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">What We Know So Far<\/span><\/h2><p><span style=\"font-weight: 400;\">Aside from everything we already mentioned, Microsoft has been pretty tight-lipped about their newest feature. However, we do know that it will be available later this year, and from what we can tell, it will be an incredible asset for businesses of all sizes.<\/span><\/p><p><span style=\"font-weight: 400;\">Smart Campaigns and Multi-platform will unite to bring you the best of everything Microsoft Advertising has to offer, and we can\u2019t wait to see the results. With a robust suite of social media management tools, a centralized reporting dashboard, and the ability to automate your ad content, Microsoft\u2019s Multi-platform is sure to make a splash in the world of online advertising.<\/span><\/p><p><span style=\"font-weight: 400;\">And the best part of it all? You don\u2019t need to pay to use Microsoft\u2019s Multi-platform. It will be available to all Microsoft Advertising customers at no additional cost -all you have to do is cover your ad spend!<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s clear that Microsoft is committed to helping businesses succeed, and we\u2019re excited to see what the future holds for Microsoft Advertising.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81d8fad elementor-widget elementor-widget-image\" data-id=\"81d8fad\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"346\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.30.17-1024x553.png\" class=\"attachment-large size-large wp-image-34626\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.30.17-1024x553.png 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.30.17-300x162.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.30.17-768x415.png 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-10-02-at-16.30.17.png 1244w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4bfe85 elementor-widget elementor-widget-text-editor\" data-id=\"a4bfe85\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">How To Get Started<\/span><\/h2><p><span style=\"font-weight: 400;\">As we mentioned, Microsoft\u2019s Multi-platform feature isn\u2019t available just yet. However, you can get started with Microsoft Advertising today!<\/span><\/p><p><span style=\"font-weight: 400;\">If you\u2019re not already using Microsoft Advertising,<\/span><a href=\"https:\/\/help.ads.microsoft.com\/%23apex\/ads\/en\/53090\/0\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">sign up for an account here<\/span><\/a><span style=\"font-weight: 400;\">. Once you\u2019ve created your account, you can begin creating your first campaign.<\/span><\/p><p><span style=\"font-weight: 400;\">Not sure where to start? Check out<\/span><a href=\"https:\/\/www.adcore.com\/blog\/channels\/microsoft-ads\/\"> <span style=\"font-weight: 400;\">our Microsoft Ad blog posts<\/span><\/a><span style=\"font-weight: 400;\"> on basics and best practices. We love helping businesses grow with Microsoft Advertising, so if you have any questions, feel free to reach out to us! We\u2019re always happy to help.<\/span><\/p><p><span style=\"font-weight: 400;\">In the meantime, you can participate in Microsoft\u2019s pilot launch of multi-platform by filling out<\/span><a href=\"https:\/\/forms.office.com\/pages\/responsepage.aspx?id=v4j5cvGGr0GRqy180BHbR7zjrIoa-ddPq7yupxwK2jVUNjBEM09UMDFVRTgwODU3S0U3SThLTDU3OS4u\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">this short questionnaire.<\/span><\/a><span style=\"font-weight: 400;\"> As soon as Microsoft is ready to launch the feature, you will be one of the first to use and experience it!<\/span><\/p><p><span style=\"font-weight: 400;\">Up to 40 participants may also be eligible for a sweet $500 credit from Microsoft Ads in order to test out the feature. So if you\u2019re interested in getting your hands on Microsoft\u2019s newest tool, make sure to sign up soon!<\/span><\/p><h2><span style=\"font-weight: 400;\">Adcore\u2019s Take\u00a0<\/span><\/h2><p><span style=\"font-weight: 400;\">Here at Adcore, we\u2019re Microsoft Advertising Experts. We eat, sleep, and breathe Microsoft Ads, and we\u2019re passionate about helping businesses grow and succeed with the platform.<\/span><\/p><p><span style=\"font-weight: 400;\">We believe that Microsoft\u2019s Multi-platform feature has the potential to truly be a game-changer in the world of online advertising. It\u2019s a powerful and exciting tool that wasn\u2019t available before, and we can\u2019t wait to see how businesses use it to reach new heights.<\/span><\/p><p><span style=\"font-weight: 400;\">If you\u2019re interested in Microsoft Advertising but not sure where to start, or if you\u2019re already using Microsoft Ads but want to learn more about how to get the most out of the platform, we can help! We know that Microsoft Advertising can be complex, but we\u2019re here to make it easy for you.<\/span><\/p><p><span style=\"font-weight: 400;\">A plan is critical for success with Microsoft Advertising, and we\u2019re experts at developing holistic and effective Microsoft Advertising plans. We\u2019ll work with you to create a plan that\u2019s tailored specifically for your business goals, and we\u2019ll help you every step of the way to make sure that you\u2019re successful.<\/span><\/p><p><span style=\"font-weight: 400;\">If you\u2019re ready to get started with Microsoft Advertising, or if you just want to learn more about what Microsoft\u2019s Multi-platform feature can do for your business,<\/span><a href=\"https:\/\/www.adcore.com\/\"> <span style=\"font-weight: 400;\">contact us today<\/span><\/a><span style=\"font-weight: 400;\">! We can\u2019t wait to help you take your Microsoft Advertising to the next level.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7f2cd8 elementor-widget elementor-widget-template\" data-id=\"b7f2cd8\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9eca04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9eca04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4798cb28\" data-id=\"4798cb28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cc919a elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"65cc919a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/34620#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcf3f00 elementor-widget elementor-widget-menu-anchor\" data-id=\"dcf3f00\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\nbody.elementor-page .elementor-widget-menu-anchor{margin-bottom:0}<\/style>\t\t<div class=\"elementor-menu-anchor\" id=\"printful\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Microsoft is back at it again, this time with a new feature called \u201cMulti-Platform.\u201d This unique element will allow users to run ads on Google, Facebook, and Instagram all through the Microsoft interface. Consumers require 6-8 touches before making a&#8230;<\/p>\n","protected":false},"author":21,"featured_media":34621,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/","category_name":"Ad Platforms"},{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/","category_name":"Marketing"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/marketing-news\/","category_name":"Marketing News"},{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/microsoft-ads\/","category_name":"Microsoft Ads"}],"tags":[],"authors":[296],"article_types":[179],"staff_picks":[102],"promotions":[178],"class_list":["post-34620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-platforms","category-all","category-marketing","category-marketing-news","category-microsoft-ads","authors-gabriala-ash","article_types-articles","staff_picks-staff-pick","promotions-microsoft-coupon"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=34620"}],"version-history":[{"count":4,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34620\/revisions"}],"predecessor-version":[{"id":34629,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34620\/revisions\/34629"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/34621"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=34620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=34620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=34620"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=34620"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=34620"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=34620"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=34620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}