{"id":34686,"date":"2022-09-28T10:53:19","date_gmt":"2022-09-28T07:53:19","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=34686"},"modified":"2023-07-17T17:49:45","modified_gmt":"2023-07-17T14:49:45","slug":"the-20-most-influential-people-in-digital-marketing-in-2022","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/the-20-most-influential-people-in-digital-marketing-in-2022\/","title":{"rendered":"The 20 Most Influential People in Digital Marketing You Need to Know About in 2022"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"34686\" class=\"elementor elementor-34686\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d7b9be2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d7b9be2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62e6fcc5\" data-id=\"62e6fcc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33a8a33 elementor-widget elementor-widget-text-editor\" data-id=\"33a8a33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">The top names in digital marketing have large followings and high engagement, significantly impacting trends. With the global industry nearing $786 billion, digital marketing is a strong career option. Learn about the 20 most influential people and see what benchmarks to hit on your way to the top.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4103001 elementor-toc--content-ellipsis elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"4103001\" data-element_type=\"widget\" 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.elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#9da5ae);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:flex;align-items:center;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid var(--box-border-color,#9da5ae)}.elementor-toc__header-title{font-size:18px;margin:0;color:var(--header-color);flex-grow:1}.elementor-toc__toggle-button{cursor:pointer;display:inline-flex}.elementor-toc__toggle-button i{color:var(--toggle-button-color)}.elementor-toc__toggle-button 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.elementor-toc__list-wrapper{margin-top:.5em;margin-inline-start:var(--nested-list-indent,1em)}.elementor-toc__list-item-text{transition-duration:var(--item-text-transition-duration)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:flex;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-inline-end:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-inline-end:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration);transition-duration:var(--item-text-transition-duration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__4103001\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__4103001\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__4103001\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e75a92 elementor-widget elementor-widget-text-editor\" data-id=\"7e75a92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Things to Consider<\/span><\/h2><p><span style=\"font-weight: 400;\">Digital marketing happens online. Influential people want to stay active and caught up in conversations so that they\u2019re relevant. They want to connect with people to increase their engagement. Unsurprisingly, the most influential people have huge followings and tons of mentions. They also have high engagement rates due to their replies and repostings.<\/span><\/p><table><tbody><tr><td><h4><span style=\"font-weight: 400;\">Platform<\/span><\/h4><p><span style=\"font-weight: 400;\">The survey pulls data from Twitter and LinkedIn, the top social media platforms for digital marketing and networking. However, it\u2019s worth having a presence on <\/span><a href=\"https:\/\/www.webfx.com\/social-media\/learn\/which-social-media-platforms-are-right-for-your-business\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">other outlets<\/span><\/a><span style=\"font-weight: 400;\">, too. Facebook, Instagram, and Pinterest are still popular platforms worth exploring. Newer options like TikTok can also help you expand your reach.<\/span><\/p><\/td><td><h4><span style=\"font-weight: 400;\">Followers<\/span><\/h4><p><span style=\"font-weight: 400;\">Dharmesh Shah tops the list with nearly 300,000 Twitter followers. On LinkedIn, he has over one million followers. John Rampton has the most Twitter followers, with more than 1,250,000, but only 45,000 LinkedIn followers. These numbers should help you understand that you can diversify your followers across platforms and have a broad network.<\/span><\/p><\/td><\/tr><tr><td><h4><span style=\"font-weight: 400;\">Activity<\/span><\/h4><p><span style=\"font-weight: 400;\">The person with the most tweets is Pam Moore, with over 134,000 tweets. This impressive number also contributes to her having the third-highest engagement rate on the list. Regularly posting quality content means people will find your profile because you\u2019re active online. You\u2019ll gain followers and have more opportunities to engage with your audience.<\/span><\/p><\/td><td><h4><span style=\"font-weight: 400;\">Interactions<\/span><\/h4><p><span style=\"font-weight: 400;\">Interactions are a positive side effect of your high levels of online activity. You\u2019re starting a conversation when you post content that makes people engage. Replying to others will boost your stats in terms of engagement rates. It also increases the possibility that other users will see your posts and interact with you, possibly leading to more followers.<\/span><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bb2059 elementor-widget elementor-widget-text-editor\" data-id=\"0bb2059\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The most influential people on the list come from the companies you\u2019d expect, such as Hubspot, Google, <\/span><a href=\"https:\/\/themarketingnutz.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Marketing Nutz<\/span><\/a><span style=\"font-weight: 400;\">, Due, and Calendar. The SEO industry also has strong representation, with people from Moz and Google Search.<\/span><\/p><p><span style=\"font-weight: 400;\">As you read about these marketers\u2019 accomplishments, consider the demographics. There are four women on the list:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Julie Joyce, founder of GreenID Marketing<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pam Moore, founder of Marketing Nutz<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ann Smarty, brand manager of Internet Marketing Ninjas<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aleyda Solis, founder of <\/span><a href=\"https:\/\/www.orainti.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Orainti<\/span><\/a><\/li><\/ul><p><span style=\"font-weight: 400;\">Four out of 20 isn\u2019t a strong representation, but it shows an increase from previous years. As more women impact digital marketing, there will surely be more representation in the future. As the digital marketing industry grows, these demographics will change. Staying updated on trends and influencers will help your career.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45ac27c elementor-widget elementor-widget-text-editor\" data-id=\"45ac27c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 class=\"post-title\">The 20 Most Influential People in Digital Marketing You Need to Know About in 2022<\/h2><h3><span style=\"font-weight: 400;\">1. Dharmesh Shah<\/span><\/h3><p><span style=\"font-weight: 400;\">Dharmesh Shah is the founder of Pyramid Digital Solutions and, later, <\/span><a href=\"https:\/\/www.hubspot.com\/company\/management\/dharmesh-shah\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">HubSpot<\/span><\/a><span style=\"font-weight: 400;\">. He uses his rank as the top digital marketing influencer to share data about startups and teach others to optimize search engines and social media for marketing. In addition to helping companies grow, Shah is an angel investor in startups.<\/span><\/p><h3><span style=\"font-weight: 400;\">2. John Rampton<\/span><\/h3><p><span style=\"font-weight: 400;\">John Rampton founded <\/span><a href=\"https:\/\/www.calendar.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Calendar<\/span><\/a><span style=\"font-weight: 400;\">, which aggregates all your online calendars into one place to help you stay on top of your schedule. He also founded <\/span><a href=\"https:\/\/due.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Due<\/span><\/a><span style=\"font-weight: 400;\">, a financial app that helps people plan for retirement. He has over one million Twitter followers reading his motivational tips about finance, SEO, and business growth.<\/span><\/p><h3><span style=\"font-weight: 400;\">3. Pam Moore<\/span><\/h3><p><span style=\"font-weight: 400;\">Pam Moore has over 25 years of digital marketing experience. Forbes listed her on their <\/span><a href=\"https:\/\/www.forbes.com\/sites\/haydnshaughnessy\/2011\/12\/02\/who-are-the-top-10-influencers-in-social-media\/?sh=1efad05460b7\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Top 10 Social Media Influencers<\/span><\/a><span style=\"font-weight: 400;\"> list, and she shares her knowledge on Twitter and LinkedIn. Across platforms, she has a combined audience of over 600,000 followers.<\/span><\/p><h3><span style=\"font-weight: 400;\">4. Danny Sullivan<\/span><\/h3><p><span style=\"font-weight: 400;\">Danny Sullivan co-founded Third Door Media, home of the well-known blog <\/span><a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Search Engine Land<\/span><\/a><span style=\"font-weight: 400;\">. His experience dates back to 1997, inspiring many people to call him the \u201cfather of search engine marketing.\u201d He joined Google in 2017 and shares his expertise with almost 800,000 followers.<\/span><\/p><h3><span style=\"font-weight: 400;\">5. Rand Fishkin<\/span><\/h3><p><span style=\"font-weight: 400;\">Rand Fishkin founded <\/span><a href=\"https:\/\/sparktoro.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SparkToro<\/span><\/a><span style=\"font-weight: 400;\">, an audience research tool, and <\/span><a href=\"https:\/\/moz.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Moz<\/span><\/a><span style=\"font-weight: 400;\">, an SEO software bundle. Fishkin has over 500,000 followers on LinkedIn and Twitter combined. He also has an active presence on Facebook and Instagram, broadening his reach in digital marketing.<\/span><\/p><h3><span style=\"font-weight: 400;\">6. Neil Patel<\/span><\/h3><p><span style=\"font-weight: 400;\">Neil Patel is a successful digital marketer recognized by the United Nations as a top entrepreneur. He co-founded Crazy Egg and created the keyword tool <\/span><a href=\"https:\/\/neilpatel.com\/ubersuggest\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Ubersuggest<\/span><\/a><span style=\"font-weight: 400;\">. His tools and knowledge, shared with almost 900,000 followers, help people grow their brands.<\/span><\/p><h3><span style=\"font-weight: 400;\">7. Barry Schwartz<\/span><\/h3><p><span style=\"font-weight: 400;\">Barry Schwartz founded the Search Engine Roundtable and is the CEO of <\/span><a href=\"https:\/\/www.rustybrick.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">RustyBrick<\/span><\/a><span style=\"font-weight: 400;\">, a firm that helps businesses decrease costs while expanding their reach and profits. He also works as a consultant and shares his expertise with over 200,000 followers online.<\/span><\/p><h3><span style=\"font-weight: 400;\">8. Shama Hyder<\/span><\/h3><p><span style=\"font-weight: 400;\">Shama Hyder founded <\/span><a href=\"https:\/\/zenmedia.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Zen Media<\/span><\/a><span style=\"font-weight: 400;\">, a PR company for brands that want to stand out and increase profits. She\u2019s written books about her experience and shares tips with over 600,000 followers on LinkedIn and Twitter.<\/span><\/p><h3><span style=\"font-weight: 400;\">9. Aleyda Solis<\/span><\/h3><p><span style=\"font-weight: 400;\">Aleyda Solis founded Orainti, an SEO consulting agency. She has over a decade of SEO experience and regularly shares insights online with more than 150,000 followers. Solis also writes the SEOFOMO newsletter with more knowledge.<\/span><\/p><h3><span style=\"font-weight: 400;\">10. John Mueller<\/span><\/h3><p><span style=\"font-weight: 400;\">John Mueller is a Google Search advocate. He connects the inner side of Google with public websites to help rank them, so users get the answers they need. Mueller tops the mentions category with over 2,100 weekly when people tag him to get <\/span><a href=\"https:\/\/www.searchenginejournal.com\/top-seo-insights-google-john-mueller\/278829\/#close\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">information about Google<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><h3><span style=\"font-weight: 400;\">11. Matt Cutts<\/span><\/h3><p><span style=\"font-weight: 400;\">Matt Cutts is a software designer who worked as a United States Digital Service administrator, streamlining government agencies. Cutts also has a history at Google, including creating the SafeSearch filter. He often tweets to over 500,000 followers.<\/span><\/p><h3><span style=\"font-weight: 400;\">12. Dr. Pete Meyers<\/span><\/h3><p><span style=\"font-weight: 400;\">Dr. Pete Meyers is a marketer with Moz who also maintains the <\/span><a href=\"http:\/\/moz.com\/google-algorithm-change\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google Algorithm History<\/span><\/a><span style=\"font-weight: 400;\">, a record of Google updates going as far back as 2002. He has a background in psychology and computer science that gives him a unique understanding of SEO and targeted audiences.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5ccb74 elementor-widget elementor-widget-template\" data-id=\"c5ccb74\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29329\" class=\"elementor elementor-29329\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-486a9019 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"486a9019\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6ed64254\" data-id=\"6ed64254\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-281ae6ce elementor-widget elementor-widget-image\" data-id=\"281ae6ce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"20\" height=\"14\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/04\/Group-10466.svg\" class=\"attachment-full size-full wp-image-28055\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc8e19 elementor-widget elementor-widget-heading\" data-id=\"4dc8e19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">The most influential people on the list come from the companies you\u2019d expect, such as Hubspot, Google, Marketing Nutz, Due, and Calendar. The SEO industry also has strong representation, with people from Moz and Google Search.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0f819c elementor-widget elementor-widget-text-editor\" data-id=\"c0f819c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">13. Julie Joyce<\/span><\/h3><p><span style=\"font-weight: 400;\">Julie Joyce is the founder of <\/span><a href=\"https:\/\/www.greenidmarketing.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">GreenID Marketing<\/span><\/a><span style=\"font-weight: 400;\">. The site provides free resources for businesses to pinpoint their audience and help make them into customers. You can book consulting time with Joyce and become one of her more than 25,000 followers.<\/span><\/p><h3><span style=\"font-weight: 400;\">14. Ann Smarty<\/span><\/h3><p><span style=\"font-weight: 400;\">Ann Smarty founded ViralContentBee.com and teaches <\/span><a href=\"https:\/\/myblogu.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">online courses<\/span><\/a><span style=\"font-weight: 400;\"> at MyBlogU.com. Smarty also contributes to countless SEO blogs, including Search Engine Journal. She has almost 80,000 followers who benefit from her SEO tips, social media insight, and blogging knowledge.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">15. Glenn Gabe<\/span><\/h3><p><span style=\"font-weight: 400;\">Glenn Gabe is the president of G-Squared Interactive. He has 24 years of SEO and digital marketing experience, helping companies boost their search rankings and tackle algorithm issues. He has over 55,000 followers and writes a blog called <\/span><a href=\"https:\/\/www.gsqi.com\/marketing-blog\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The Internet Marketing Driver<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><h3><span style=\"font-weight: 400;\">16. Brian Dean<\/span><\/h3><p><span style=\"font-weight: 400;\">Brian Dean founded Backlinko and co-founded Exploding Topics. <\/span><a href=\"https:\/\/backlinko.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Backlinko<\/span><\/a><span style=\"font-weight: 400;\"> is one of the most prominent digital marketing blogs, while <\/span><a href=\"https:\/\/explodingtopics.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Exploding Topics<\/span><\/a><span style=\"font-weight: 400;\"> is a new tool that helps businesses pinpoint trends before they happen. Dean regularly engages with his almost 200,000 followers.<\/span><\/p><h3><span style=\"font-weight: 400;\">17. Shane Barker<\/span><\/h3><p><span style=\"font-weight: 400;\">Shane Barker co-founded Content Solutions, a company that helped businesses map a digital marketing path. He became a <\/span><a href=\"https:\/\/shanebarker.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">private consultant<\/span><\/a><span style=\"font-weight: 400;\"> but still shares his knowledge on Twitter. Barker has over 50,000 followers on LinkedIn and Twitter combined.<\/span><\/p><h3><span style=\"font-weight: 400;\">18. Mike Volpe<\/span><\/h3><p><span style=\"font-weight: 400;\">Mike Volpe worked as a CEO and advisor to several startups. As a result of this experience, he is still an angel investor for startups. Volpe is currently the vice president of B2B payments at Capital One and frequently shares digital marketing tips on Twitter and LinkedIn.<\/span><\/p><h3><span style=\"font-weight: 400;\">19. Wil Reynolds<\/span><\/h3><p><span style=\"font-weight: 400;\">Wil Reynolds founded Seer Interactive in 2002. Over the years, his SEO firm grew to employ over 200 people. Reynolds has over 75,000 followers on Twitter and LinkedIn and regularly engages with them. He also shares video content on a YouTube channel to reach more people.<\/span><\/p><h3><span style=\"font-weight: 400;\">20. Cyrus Shepard<\/span><\/h3><p><span style=\"font-weight: 400;\">Cyrus Shepard founded Zippy in 2009. The SEO company optimizes websites so online companies can increase their sales. One of Zippy\u2019s missions is to provide free education for business owners, which Shepard does for more than 100,000 followers.<\/span><\/p><h2><span style=\"font-weight: 400;\">Main Takeaways<\/span><\/h2><p><span style=\"font-weight: 400;\">As more people venture into digital marketing, the number of followers on Twitter and LinkedIn increases. Engagement rates get more prominent, and mentions blow up as new marketers work to connect and learn from the best in the field. By following these 20 people on this list, you\u2019ll learn about SEO, digital marketing, and forging a career in the industry.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7f2cd8 elementor-widget elementor-widget-template\" data-id=\"b7f2cd8\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9eca04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9eca04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4798cb28\" data-id=\"4798cb28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cc919a elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"65cc919a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/34686#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcf3f00 elementor-widget elementor-widget-menu-anchor\" data-id=\"dcf3f00\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\nbody.elementor-page .elementor-widget-menu-anchor{margin-bottom:0}<\/style>\t\t<div class=\"elementor-menu-anchor\" id=\"printful\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The top names in digital marketing have large followings and high engagement, significantly impacting trends. With the global industry nearing $786 billion, digital marketing is a strong career option. Learn about the 20 most influential people and see what benchmarks&#8230;<\/p>\n","protected":false},"author":21,"featured_media":34724,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing-career\/","category_name":"Career"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing-career\/people-in-marketing\/","category_name":"People in Marketing"}],"tags":[],"authors":[296],"article_types":[181],"staff_picks":[],"promotions":[178],"class_list":["post-34686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-marketing-career","category-people-in-marketing","authors-gabriala-ash","article_types-reviews","promotions-microsoft-coupon"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=34686"}],"version-history":[{"count":5,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34686\/revisions"}],"predecessor-version":[{"id":34725,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34686\/revisions\/34725"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/34724"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=34686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=34686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=34686"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=34686"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=34686"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=34686"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=34686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}