{"id":34692,"date":"2022-09-28T11:54:21","date_gmt":"2022-09-28T08:54:21","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=34692"},"modified":"2023-07-17T14:07:20","modified_gmt":"2023-07-17T11:07:20","slug":"apple-digital-ads-gain-on-facebook-and-google","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/apple-digital-ads-gain-on-facebook-and-google\/","title":{"rendered":"Apple Digital Ads Gain on Facebook and Google"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"34692\" class=\"elementor elementor-34692\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d7b9be2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d7b9be2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62e6fcc5\" data-id=\"62e6fcc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33a8a33 elementor-widget elementor-widget-text-editor\" data-id=\"33a8a33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2><span style=\"font-weight: 400;\">Everything You Need To Know In 50 Words Or Less<\/span><\/h2><p><b>Fans of keeping their private information private are celebrating Apple\u2019s new iSO update.\u00a0<\/b><\/p><p><b>The new update titled App Tracking Transparency for the latest version of iOS has caused Apple\u2019s advertising business to grow more than other digital platforms such as Facebook and Google. <\/b><\/p><h2><span style=\"font-weight: 400;\">Tell Me More<\/span><\/h2><p><span style=\"font-weight: 400;\">Apple released a new update with their latest version of iOS. The update called App Tracking Transparency essentially attempts to limit the release of data to stop the ability for advertisements to be targeted explicitly to the iPhone user.<\/span><\/p><p><span style=\"font-weight: 400;\">The App Tracking Transparency iOS update requires iPhone users to grant Apple permission to share their data across various apps. The update also allows users to select the exclusion option from being tracked by specific apps.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">By intercepting this allocation of personal data, the gigantic internet advertising economy that has primarily evolved through using accumulated data for constructing user profiles and then pushing advertisements founded on those profiles is taking a sharp tumble.<\/span><\/p><h3><span style=\"font-weight: 400;\">What Does This Mean?<\/span><\/h3><p><span style=\"font-weight: 400;\">Digital giants such as Facebook and Snapchat are especially feeling this impact since most of their profits derive from the money they make from advertisers using their platforms for their promotions.<\/span><\/p><p><span style=\"font-weight: 400;\">These companies saw their advertising adoption rates take a quick dip. Both companies saw a two to three percentage points fall compared to one year ago in ad adoption rates. Advertisers are shying away from these companies in an attempt to find ways to continue to create user profiles.<\/span><\/p><p><span style=\"font-weight: 400;\">This drop in adoption rates is another sign of declines in returns for these companies, as META, the parent company of Facebook, shares dropped around 52%, and Alphabet, the parent company of Google, dropped nearly 25%.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Snapchat took the biggest hit this year, with shares dropping around 75%. Apple escaped most of the drop in shares by only dropping about 14% in shares.<\/span><\/p><h3><span style=\"font-weight: 400;\">Apple Ads<\/span><\/h3><p><span style=\"font-weight: 400;\">Following last year\u2019s controversial iPhone privacy update, Apple\u2019s ad business saw gains as it minimized app developers tracking efforts. Apple\u2019s ad business has grown to 94.8% over the last year.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.investopedia.com\/apple-digital-ads-gain-on-facebook-and-google-6543705\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Investopedia<\/span><\/a> <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7f2cd8 elementor-widget elementor-widget-template\" data-id=\"b7f2cd8\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9eca04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9eca04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4798cb28\" data-id=\"4798cb28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cc919a elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"65cc919a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/34692#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcf3f00 elementor-widget elementor-widget-menu-anchor\" data-id=\"dcf3f00\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! 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