{"id":34698,"date":"2022-09-28T11:59:39","date_gmt":"2022-09-28T08:59:39","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=34698"},"modified":"2023-07-17T17:38:37","modified_gmt":"2023-07-17T14:38:37","slug":"performance-max-campaign-now-available-on-google-ads-script","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/performance-max-campaign-now-available-on-google-ads-script\/","title":{"rendered":"Performance Max Campaign Now Available on Google Ads Script"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"34698\" class=\"elementor elementor-34698\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d7b9be2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d7b9be2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62e6fcc5\" data-id=\"62e6fcc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33a8a33 elementor-widget elementor-widget-text-editor\" data-id=\"33a8a33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2><span style=\"font-weight: 400;\">Everything You Need To Know In 50 Words Or Less<\/span><\/h2><p><b>Google announced that as of September 13, Google Ads scripts now support Performance Max campaigns. This allows marketers to perform operations like pausing or enabling campaigns and selecting or modifying asset types. However, Google Ads only supports Performance Max campaigns at a limited capacity.<\/b><\/p><h2><span style=\"font-weight: 400;\">Tell Me More<\/span><\/h2><p><span style=\"font-weight: 400;\">Marketers love Performance Max campaigns to build new leads, increase their ad spend (ROAS) return, and automate ad creation. They also love Google Ads script for improving account performance and automating reporting and analysis. Finally, these professionals can get the best of both worlds, as Google has just announced that Ads script now supports Performance Max campaigns.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This can be done by adding the Performance Max Campaign Selector on the AdsApp. Once added, advertisers can manage ads through operations like pausing or enabling an ad campaign or selecting and modifying asset types. However, Ads scripts can only support Performance Max campaigns with limited capabilities. They cannot modify text assets or create new campaigns.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">What Is Google Ads Script?<\/span><\/h3><p><span style=\"font-weight: 400;\">Google Ads scripts is a way for marketers to programmatically control data from Google ads using entry-level JavaScript and a browser-based IDE. With Ads scripts, marketers can automate procedures and interact with external data with one or many Google add accounts.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">How Does Google Ads Script Work?\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">To access Google Ads script, go to your tools icon on your Google ad account and select Scripts under Bulk Action. You can add new scripts or modify scripts in the code editor. Once you&#8217;re done, click authorize to allow the scripts to access your account.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You will need entry-level familiarity with JavaScript to write a Google Ad script. There are also several pre-built scripts available to the public. Still, a little customization goes a long way toward helping your ad campaign function how you want it to.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Google Ads scripts can create heat maps of when your click-through rate is at its highest, report broken links, conduct 24\/7 bidding, automatically adjust bids, pause when there&#8217;s low CTR (click-through rate), and more.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">What Is Performance Max?<\/span><\/h3><p><span style=\"font-weight: 400;\">Performance Max is a goal-oriented campaign type for Google Ads that allows marketers to access all of their ad inventory from a single campaign. It works with keyword-based search campaigns to help you convert more customers from all of Google&#8217;s channels like YouTube, display, discover, Gmail, and search.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">How Does Performance Max Work?<\/span><\/h3><p><span style=\"font-weight: 400;\">Performance Max drives the performance of your ad based on your specified conversion goal. It provides automation for bidding, budget, optimization, audience, creative attributions, and more. Performance Max can help advertisers find customers, drive value, and acquire rich insights.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.seroundtable.com\/google-ads-scripts-performance-max-campaigns-34091.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Search Engine Round Table<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7f2cd8 elementor-widget elementor-widget-template\" data-id=\"b7f2cd8\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9eca04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9eca04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4798cb28\" data-id=\"4798cb28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cc919a elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"65cc919a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/34698#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcf3f00 elementor-widget elementor-widget-menu-anchor\" data-id=\"dcf3f00\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\nbody.elementor-page .elementor-widget-menu-anchor{margin-bottom:0}<\/style>\t\t<div class=\"elementor-menu-anchor\" id=\"printful\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Google announced that as of September 13, Google Ads scripts now support Performance Max campaigns. This allows marketers to perform operations like pausing or enabling campaigns and selecting or modifying asset types. However, Google Ads only supports Performance Max campaigns&#8230;<\/p>\n","protected":false},"author":21,"featured_media":34699,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/","category_name":"Ad Platforms"},{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/google-ads\/","category_name":"Google Ads"},{"category_link":"https:\/\/www.adcore.com\/blog\/ppc\/","category_name":"PPC"},{"category_link":"https:\/\/www.adcore.com\/blog\/ppc\/shopping-and-pmax\/","category_name":"Shopping and Pmax"}],"tags":[],"authors":[],"article_types":[180],"staff_picks":[],"promotions":[178],"class_list":["post-34698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-platforms","category-all","category-google-ads","category-ppc","category-shopping-and-pmax","article_types-news","promotions-microsoft-coupon"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=34698"}],"version-history":[{"count":5,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34698\/revisions"}],"predecessor-version":[{"id":36275,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34698\/revisions\/36275"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/34699"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=34698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=34698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=34698"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=34698"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=34698"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=34698"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=34698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}