{"id":34711,"date":"2022-09-29T17:18:21","date_gmt":"2022-09-29T14:18:21","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=34711"},"modified":"2023-07-17T17:26:39","modified_gmt":"2023-07-17T14:26:39","slug":"microsoft-ads-unveils-new-smart-campaign-features","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/microsoft-ads-unveils-new-smart-campaign-features\/","title":{"rendered":"Microsoft Ads Unveils New Smart Campaign Features"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"34711\" class=\"elementor elementor-34711\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d7b9be2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d7b9be2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62e6fcc5\" data-id=\"62e6fcc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33a8a33 elementor-widget elementor-widget-text-editor\" data-id=\"33a8a33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2><span style=\"font-weight: 400;\">Everything You Need to Know in Less Than 50 Words<\/span><\/h2><p><b>On Thursday, September 8, 2022, Microsoft Ads announced the launch of new smart campaign features that distinguishes Microsoft Ads from competitors such as Google Ads. If you are running paid media ads or plan to, you won\u2019t regret checking out this easy-to-use update.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de63cfc elementor-widget elementor-widget-html\" data-id=\"de63cfc\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2d2311b7-3aa5-41bc-b2f9-4ffdd158da36\"><span class=\"hs-cta-node hs-cta-2d2311b7-3aa5-41bc-b2f9-4ffdd158da36\" id=\"hs-cta-2d2311b7-3aa5-41bc-b2f9-4ffdd158da36\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/6962858\/2d2311b7-3aa5-41bc-b2f9-4ffdd158da36\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-2d2311b7-3aa5-41bc-b2f9-4ffdd158da36\" style=\"border-width:0px;\" height=\"200\" width=\"500\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6962858\/2d2311b7-3aa5-41bc-b2f9-4ffdd158da36.png\"  alt=\"New call-to-action\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(6962858, '2d2311b7-3aa5-41bc-b2f9-4ffdd158da36', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-018ccdd elementor-widget elementor-widget-text-editor\" data-id=\"018ccdd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Tell Me More<\/span><\/h2><p><span style=\"font-weight: 400;\">Microsoft Ads has diligently provided a formidable platform for small businesses since its inception in 2021. However, due to expanding demands and the need to meet the needs of SMBs in today\u2019s growing economy, the company seized the opportunity to improve its platform and services.<\/span><\/p><p><span style=\"font-weight: 400;\">Microsoft Ads\u2019 new campaign features that have undoubtedly given it the edge over its competitors include:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A newly guided campaign experience.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An excellent customer support service with updated chat support.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Simplified set-up with auto options generate ads or formulate them yourself.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Updated and improved Artificial Intelligence (AI) solutions for optimizations.<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">Although the updated features are all critical, one gives Microsoft Ads a competitive edge over Google Ads and other smart campaigns.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The updated feature is a remarkable improvement on Google\u2019s Performance Max, which offers advertising inventory across all Google-owned platforms such as YouTube, Search, Display, and Discover. However, the inventory does not go beyond these platforms<\/span><span style=\"font-weight: 400;\">.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">T<\/span><span style=\"font-weight: 400;\">he new Microsoft Ads update gives an extended smart campaign experience, allowing users to run ads across various platforms, including Microsoft Ads, Facebook, Instagram, and Google. The multi-platform feature is only available on the Microsoft Ads platform.<\/span><\/p><h2><span style=\"font-weight: 400;\">Why You Should Care<\/span><\/h2><p><span style=\"font-weight: 400;\">Microsoft Ads continues to make positive steps to meet the current market demands, and the recently announced updates are no different. The multi-platform feature and other updates could accrue significant benefits to your PPC program, such as:<\/span><\/p><h3><span style=\"font-weight: 400;\">Heightened Website and Social Media Efforts<\/span><\/h3><p><span style=\"font-weight: 400;\">The multi-platform update will help you build your brand by giving you access to websites and social media platforms such as Facebook and Instagram. The updated tools will also make your work easier by providing a means to schedule ads and respond to customer queries on a single interface.<\/span><\/p><h3><span style=\"font-weight: 400;\">Expand Your Audience<\/span><\/h3><p><span style=\"font-weight: 400;\">The update will let you reach your target audience even if they don\u2019t physically search for your product and services.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Enhanced Testing Capacity<\/span><\/h3><p><span style=\"font-weight: 400;\">The update will be a great way to determine the best platform to market your products and services to your target audience by testing the new features. Since Microsoft Ads offers lower costs per click than its major competitors, it won\u2019t hurt to experiment.<\/span><\/p><h3><span style=\"font-weight: 400;\">Easier Campaign Management<\/span><\/h3><p><span style=\"font-weight: 400;\">The updated Microsoft Ads smart campaign features are an excellent place for first-time ad creators to start. It has simplified, easy-to-follow steps attached to a multi-platform and is quite affordable.<\/span><\/p><h3><span style=\"font-weight: 400;\">Final Thoughts<\/span><\/h3><p><span style=\"font-weight: 400;\">You can learn more about the new Microsoft Ads smart campaign features by creating a profile on the platform. Advertisers already on the platform may receive early access and benefits from the new features.<\/span><\/p><p><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.searchenginejournal.com\/microsoft-ads-unveils-new-smart-campaign-features\/464245\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Search Engine Land<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7f2cd8 elementor-widget elementor-widget-template\" data-id=\"b7f2cd8\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9eca04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9eca04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4798cb28\" data-id=\"4798cb28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cc919a elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"65cc919a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/34711#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcf3f00 elementor-widget elementor-widget-menu-anchor\" data-id=\"dcf3f00\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\nbody.elementor-page .elementor-widget-menu-anchor{margin-bottom:0}<\/style>\t\t<div class=\"elementor-menu-anchor\" id=\"printful\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>On Thursday, September 8, 2022, Microsoft Ads announced the launch of new smart campaign features that distinguishes Microsoft Ads from competitors such as Google Ads. If you are running paid media ads or plan to, you won\u2019t regret checking out&#8230;<\/p>\n","protected":false},"author":21,"featured_media":34730,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/","category_name":"Ad Platforms"},{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/","category_name":"Marketing"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/marketing-news\/","category_name":"Marketing News"},{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/microsoft-ads\/","category_name":"Microsoft Ads"}],"tags":[],"authors":[],"article_types":[180],"staff_picks":[],"promotions":[178],"class_list":["post-34711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-platforms","category-all","category-marketing","category-marketing-news","category-microsoft-ads","article_types-news","promotions-microsoft-coupon"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=34711"}],"version-history":[{"count":8,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34711\/revisions"}],"predecessor-version":[{"id":36269,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34711\/revisions\/36269"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/34730"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=34711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=34711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=34711"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=34711"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=34711"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=34711"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=34711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}