{"id":34735,"date":"2022-09-29T17:21:33","date_gmt":"2022-09-29T14:21:33","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=34735"},"modified":"2023-09-26T17:35:14","modified_gmt":"2023-09-26T14:35:14","slug":"google-develops-platform-to-group-countries-in-a-single-feed","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/google-develops-platform-to-group-countries-in-a-single-feed\/","title":{"rendered":"Google Develops Platform To Group Countries in a Single Feed"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"34735\" class=\"elementor elementor-34735\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d7b9be2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d7b9be2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62e6fcc5\" data-id=\"62e6fcc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33a8a33 elementor-widget elementor-widget-text-editor\" data-id=\"33a8a33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2><span style=\"font-weight: 400;\">What You Need To Know in Less Than 50 Words<\/span><\/h2><p><b>Entrepreneurs rejoice! Google Merchant is rolling out a new platform that will enable sellers to promote products in all countries using a single feed. You will no longer need to choose just one country to target your product; you can add all relevant countries in a straightforward step.\u00a0<\/b><\/p><h2><span style=\"font-weight: 400;\">Tell Me More\u00a0<\/span><\/h2><p><span style=\"font-weight: 400;\">Google is eliminating the target country field for product sales and instead will include all countries in product promotion and advertising. This means that you will no longer need the fields previously listed as \u201cadditional countries\u201d and \u201cprimary country of sale.\u201d\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The idea of targeting just one country for a feed is an outdated method of promotion, and Google is getting ahead of the trend to be sure businesses get the best results when using their platform.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With these changes, merchants will still be able to update their existing feeds as needed, and any feeds created before the change will still be active. No changes are necessary. This new platform simply changes the organization of the feeds, not the countries already being targeted.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Flexible &amp; Easy to Organize<\/span><\/h3><p><span style=\"font-weight: 400;\">Feeds will be more flexible and easier to organize. For example, advertisers will be able to group all countries that speak the same language under one feed. When targeting that group, they will know which language to use. This new flexibility will make the user experience significantly easier.<\/span><\/p><p><span style=\"font-weight: 400;\">Merchants already using the \u201cprimary country of sale\u201d feature will now be able to specify areas using the 2-letter country code. Searching for countries using this code will make it easier to target countries without too much hassle. It will also expand the reach of many businesses that can\u2019t translate and localize their advertisements.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Feed Label<\/span><\/h3><p><span style=\"font-weight: 400;\">Another new feature that is optional for merchants to use is the new Merchant Center Feed setting field. This setting will be entitled \u201cFeed Label.\u201d Feed Label will allow sellers to create a label of their choice, up to 20 characters long, to group together similar items. This will make it easier to target shopping items when creating a shopping campaign.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This new feature will also work well with your current Google Ads campaigns. The program doesn\u2019t require the user to make any changes. With a merchant center feed label, you can target countries and areas of interest using one grouping.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">What Does This Change Mean for You?<\/span><\/h3><p><span style=\"font-weight: 400;\">Users will not need to do anything at all to implement the change. The feed label will automatically set the 2-letter country targeting codes for existing ads. This will ensure that all advertisements remain uninterrupted.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/support.google.com\/merchants\/answer\/12453346\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcf3f00 elementor-widget elementor-widget-menu-anchor\" data-id=\"dcf3f00\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\nbody.elementor-page .elementor-widget-menu-anchor{margin-bottom:0}<\/style>\t\t<div class=\"elementor-menu-anchor\" id=\"printful\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Entrepreneurs rejoice! Google Merchant is rolling out a new platform that will enable sellers to promote products in all countries using a single feed. You will no longer need to choose just one country to target your product; you can&#8230;<\/p>\n","protected":false},"author":21,"featured_media":34736,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/marketing-news\/","category_name":"Marketing News"},{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/","category_name":"Ad Platforms"},{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/google-ads\/","category_name":"Google Ads"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/","category_name":"Marketing"}],"tags":[],"authors":[250],"article_types":[180],"staff_picks":[],"promotions":[],"class_list":["post-34735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-news","category-ad-platforms","category-all","category-google-ads","category-marketing","authors-adcore-marketing-team","article_types-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=34735"}],"version-history":[{"count":11,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34735\/revisions"}],"predecessor-version":[{"id":38298,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34735\/revisions\/38298"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/34736"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=34735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=34735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=34735"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=34735"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=34735"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=34735"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=34735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}