{"id":34741,"date":"2022-09-29T17:24:26","date_gmt":"2022-09-29T14:24:26","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=34741"},"modified":"2023-09-06T19:38:59","modified_gmt":"2023-09-06T16:38:59","slug":"microsoft-unveils-5-new-ad-features-updates","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/microsoft-unveils-5-new-ad-features-updates\/","title":{"rendered":"Microsoft Unveils 5 New Ad Features &#038; Updates"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"34741\" class=\"elementor elementor-34741\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d7b9be2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d7b9be2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62e6fcc5\" data-id=\"62e6fcc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2c66e6 elementor-widget elementor-widget-text-editor\" data-id=\"e2c66e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2><span style=\"font-weight: 400;\">Everything You Need To Know in Less Than 50 Words<\/span><\/h2><p><b>Microsoft recently announced the launch of five new ad products and accompanying updates to enhance user experience and efficiency. The tools will improve users\u2019 ability to modify, duplicate, and manage their campaign ads by making the process easier and faster than on other platforms.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6998a16 elementor-widget elementor-widget-html\" data-id=\"6998a16\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2d2311b7-3aa5-41bc-b2f9-4ffdd158da36\"><span class=\"hs-cta-node hs-cta-2d2311b7-3aa5-41bc-b2f9-4ffdd158da36\" id=\"hs-cta-2d2311b7-3aa5-41bc-b2f9-4ffdd158da36\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/6962858\/2d2311b7-3aa5-41bc-b2f9-4ffdd158da36\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-2d2311b7-3aa5-41bc-b2f9-4ffdd158da36\" style=\"border-width:0px;\" height=\"200\" width=\"500\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6962858\/2d2311b7-3aa5-41bc-b2f9-4ffdd158da36.png\"  alt=\"New call-to-action\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(6962858, '2d2311b7-3aa5-41bc-b2f9-4ffdd158da36', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33a8a33 elementor-widget elementor-widget-text-editor\" data-id=\"33a8a33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Tell Me More<\/span><\/h2><p><span style=\"font-weight: 400;\">The new products Microsoft is launching will expand to more than 34 other markets through these five major platform updates.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Pinterest Import<\/span><\/h3><p><span style=\"font-weight: 400;\">The tool update is part of the new multi-platform capabilities of Microsoft Ads, allowing users to import ads from Pinterest to ease the setup process and for quick launch. Earlier, the tool could only import campaigns from Facebook and Google.<\/span><\/p><p><span style=\"font-weight: 400;\">The tool update allows users to change bids and budgets and has various other campaign settings. However, the tool does not import audiences. Therefore, Microsoft proposes users take advantage of the Audience Network Planner before launching their campaign.<\/span><\/p><h3><span style=\"font-weight: 400;\">Performance Max Beta<\/span><\/h3><p><span style=\"font-weight: 400;\">Microsoft Ads users can import Google Performance Max Campaigns to Microsoft as Smart Shopping Campaigns and Local Inventory Ads. This feature will make importing and duplicating your campaigns across platforms much simpler.<\/span><\/p><h3><span style=\"font-weight: 400;\">Support for Multimedia Ads in Editor<\/span><\/h3><p><span style=\"font-weight: 400;\">Multimedia Ads is a format that allows users to use large images in their campaigns. The pictures are posted on the mainline and correct rail ad positions for visibility to the desired target audience.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Support for Multimedia Ads in Editor tool allows users to manage the ad pictures and tailor them to their liking.<\/span><\/p><h3><span style=\"font-weight: 400;\">Cruise, Tours, and Activities Ads<\/span><\/h3><p><span style=\"font-weight: 400;\">Microsoft Ads developed the Cruise, Tours, and Activities ads to target conscious travelers and open them to sustainable travel options to enhance their travel experience.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In the previous update, these ads were available to advertisers in the United States and the United Kingdom. However, Microsoft has expanded its availability to all eligible advertisers using the platform globally.<\/span><\/p><h3><span style=\"font-weight: 400;\">Subdomains in DSAs<\/span><\/h3><p><span style=\"font-weight: 400;\">Subdomains are essential in organizing content in your ads. While the tool for setting up and using subdomains in Dynamic Search Ads was previously restricted, Microsoft\u2019s new product has expanded it to several eligible markets.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Advertisers can now use subdomains to supplement their top-notch campaign domains.<\/span><\/p><h2><span style=\"font-weight: 400;\">Why Should You Care?<\/span><\/h2><p><span style=\"font-weight: 400;\">Microsoft ad products and tools are essential to navigating the platform. They make setting up an ad campaign more straightforward and faster. Thus, it is crucial to know when Microsoft launches new ad products.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The products and updates have various improvements that streamline ad management and make importing campaigns from other platforms more efficient.<\/span><\/p><p><span style=\"font-weight: 400;\">If you are an advertiser using Microsoft Ads, you should look into these new products and use them to your advantage.<\/span><\/p><p><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/searchengineland.com\/microsoft-launched-5-new-ad-products-and-updates-387714\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Search Engine Land<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7f2cd8 elementor-widget elementor-widget-template\" data-id=\"b7f2cd8\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9eca04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9eca04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4798cb28\" data-id=\"4798cb28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cc919a elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"65cc919a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/34741#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcf3f00 elementor-widget elementor-widget-menu-anchor\" data-id=\"dcf3f00\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\nbody.elementor-page .elementor-widget-menu-anchor{margin-bottom:0}<\/style>\t\t<div class=\"elementor-menu-anchor\" id=\"printful\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Microsoft recently announced the launch of five new ad products and accompanying updates to enhance user experience and efficiency. The tools will improve users\u2019 ability to modify, duplicate, and manage their campaign ads by making the process easier and faster&#8230;<\/p>\n","protected":false},"author":21,"featured_media":34742,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/","category_name":"Ad Platforms"},{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/","category_name":"Marketing"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/marketing-news\/","category_name":"Marketing News"},{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/microsoft-ads\/","category_name":"Microsoft Ads"}],"tags":[],"authors":[],"article_types":[180],"staff_picks":[],"promotions":[],"class_list":["post-34741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-platforms","category-all","category-marketing","category-marketing-news","category-microsoft-ads","article_types-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=34741"}],"version-history":[{"count":12,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34741\/revisions"}],"predecessor-version":[{"id":38189,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34741\/revisions\/38189"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/34742"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=34741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=34741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=34741"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=34741"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=34741"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=34741"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=34741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}