{"id":34754,"date":"2022-09-29T17:32:57","date_gmt":"2022-09-29T14:32:57","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=34754"},"modified":"2023-07-17T17:49:16","modified_gmt":"2023-07-17T14:49:16","slug":"supply-chain-issues-lead-to-uncertainties-about-marketing","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/supply-chain-issues-lead-to-uncertainties-about-marketing\/","title":{"rendered":"Supply-Chain Issues Lead to Uncertainties About Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"34754\" class=\"elementor elementor-34754\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d7b9be2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d7b9be2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62e6fcc5\" data-id=\"62e6fcc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33a8a33 elementor-widget elementor-widget-text-editor\" data-id=\"33a8a33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2><span style=\"font-weight: 400;\">Everything You Need to Know in Less Than 50 Words<\/span><\/h2><p><b>Supply-chain issues make it more difficult for manufacturers to get what they need. This problem adds to inflation, causing prices to skyrocket for many consumer goods. These struggles impact the general population and harm job security as marketing budgets decrease.<\/b><\/p><h2><span style=\"font-weight: 400;\">Tell Me More<\/span><\/h2><p><span style=\"font-weight: 400;\">Before the pandemic, companies allocated <\/span><a href=\"https:\/\/vtldesign.com\/digital-marketing\/content-marketing-strategy\/percent-of-revenue-spent-on-marketing-sales\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">4% &#8211; 24%<\/span><\/a><span style=\"font-weight: 400;\"> of the budget for marketing across all industries. Data from 2018 and 2019 shows that companies spent an average of 10.9% of their budget on marketing.<\/span><\/p><p><span style=\"font-weight: 400;\">By June 2020, professional marketers weren\u2019t optimistic about the future of their industry. Much was unknown, and thankfully those numbers are higher now\u2014though not back to pre-pandemic standards.<\/span><\/p><p><span style=\"font-weight: 400;\">Only 12% of marketing professionals are optimistic about the third quarter of 2022. This outlook is due to supply-chain issues and inflation, which prevent consumers from buying products they want in favor of prioritizing necessities. However, many industries feel the impact, such as:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Financial services<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Healthcare<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Media<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Technology<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Travel and hospitality<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Marketing companies are using previous analytical reports to inform their coming budgets. They\u2019re unwilling to spend money on campaigns without a proven track record, so there are new limits regarding ideas and innovative approaches.<\/span><\/p><h2><span style=\"font-weight: 400;\">Job Security Issues<\/span><\/h2><p><span style=\"font-weight: 400;\">Some businesses increase their consumer prices while decreasing the in-house marketing budgets. While only 13% of polled companies have laid off employees, the combination of inflation and low marketing budgets causes many professionals to worry.<\/span><\/p><p><span style=\"font-weight: 400;\">The marketing industry grew by 15% last year, but experts expect it to drop by as much as 7% next year due to supply-chain problems and inflation. These numbers more closely align with the marketing field\u2019s pre-pandemic trajectory.<\/span><\/p><h2><span style=\"font-weight: 400;\">Potential Benefits<\/span><\/h2><p><span style=\"font-weight: 400;\">About 58% of marketing professionals report that they work from home occasionally, and 48% exclusively work remotely. The flexibility of the work without decreases in productivity bodes well for the industry, along with the opportunities for companies to flourish without the added expense of office space.<\/span><\/p><p><span style=\"font-weight: 400;\">Companies are stepping back from the push for <\/span><a href=\"https:\/\/www.adcore.com\/blog\/the-fundamentals-of-digital-marketing\/\"><span style=\"font-weight: 400;\">digital marketing<\/span><\/a><span style=\"font-weight: 400;\">. They\u2019re now using an average of 44% of their advertising budgets for offline marketing. This division is more than in previous years, where the majority of marketing budgets focused on digital ads.<\/span><\/p><h2><span style=\"font-weight: 400;\">Budgets Across Industries<\/span><\/h2><p><span style=\"font-weight: 400;\">Manufacturers and sellers of consumer goods are facing the biggest problems with marketing budgets. Inflation and supply-chain issues affect them more than other industries. Some fields are already expanding toward their pre-pandemic budgets.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For example, financial services are back at 10.4% of the budget allocated for marketing. Media marketing is back at 10.1% of the budget after a year of 5.8%. Healthcare is also recovering from the pandemic, with 9.7% of the budget allotted for marketing.<\/span><\/p><p><span style=\"font-weight: 400;\">As the world recovers from the pandemic and the United States economy struggles to balance, many professionals are keeping their eyes on the <\/span><a href=\"https:\/\/www.adcore.com\/blog\/navigating-through-these-troubled-times-in-ecommerce\/\"><span style=\"font-weight: 400;\">marketing industry<\/span><\/a><span style=\"font-weight: 400;\">. The changes in the supply chain, inflation, and the job market make this a tumultuous time for many advertisers.<\/span><\/p><p><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.fuqua.duke.edu\/duke-fuqua-insights\/cmo-survey-inflation-drives-companies-spend-less-marketing-offer-more-value\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Duke School of Business<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7f2cd8 elementor-widget elementor-widget-template\" data-id=\"b7f2cd8\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9eca04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9eca04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4798cb28\" data-id=\"4798cb28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cc919a elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"65cc919a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/34754#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcf3f00 elementor-widget elementor-widget-menu-anchor\" data-id=\"dcf3f00\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\nbody.elementor-page .elementor-widget-menu-anchor{margin-bottom:0}<\/style>\t\t<div class=\"elementor-menu-anchor\" id=\"printful\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Supply-chain issues make it more difficult for manufacturers to get what they need. This problem adds to inflation, causing prices to skyrocket for many consumer goods. These struggles impact the general population and harm job security as marketing budgets decrease&#8230;.<\/p>\n","protected":false},"author":21,"featured_media":34755,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/","category_name":"Marketing"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/marketing-news\/","category_name":"Marketing News"}],"tags":[],"authors":[],"article_types":[180],"staff_picks":[],"promotions":[178],"class_list":["post-34754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-marketing","category-marketing-news","article_types-news","promotions-microsoft-coupon"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=34754"}],"version-history":[{"count":4,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34754\/revisions"}],"predecessor-version":[{"id":34759,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34754\/revisions\/34759"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/34755"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=34754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=34754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=34754"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=34754"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=34754"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=34754"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=34754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}