{"id":34760,"date":"2022-09-29T17:37:38","date_gmt":"2022-09-29T14:37:38","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=34760"},"modified":"2023-07-17T14:42:01","modified_gmt":"2023-07-17T11:42:01","slug":"changes-to-how-smart-bidding-strategies-are-organized-for-search-campaigns","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/changes-to-how-smart-bidding-strategies-are-organized-for-search-campaigns\/","title":{"rendered":"Changes to How Smart Bidding Strategies Are Organized for Search Campaigns"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"34760\" class=\"elementor elementor-34760\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d7b9be2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d7b9be2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62e6fcc5\" data-id=\"62e6fcc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33a8a33 elementor-widget elementor-widget-text-editor\" data-id=\"33a8a33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2><span style=\"font-weight: 400;\">Everything You Need to Know in Less Than 50 words<\/span><\/h2><p><b>Google is slightly changing the categories for bid strategies for Search campaigns. Google assures users that they can still use the same bid strategies. The strategies are just now bundled into two performance goals. These changes will not impact bidding behavior. You don\u2019t need to do anything to your current or future Search campaigns for this update, as everything will change automatically.\u00a0<\/b><\/p><h2><span style=\"font-weight: 400;\">Tell Me More<\/span><\/h2><p><span style=\"font-weight: 400;\">With this new change, Google Ads has two performance goals: maximize conversions and maximize conversion value. Therefore, the bid strategies will change to reflect these performance goals, offering two bid strategies.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Maximize Conversions Within a Set Budget<\/span><\/h3><p><span style=\"font-weight: 400;\">If this is your goal, the former bid strategy would be to maximize conversions. The updated bid strategy is the same, but now, you can also add an optional target CPA.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Maximize Conversions to a Target CPA<\/span><\/h3><p><span style=\"font-weight: 400;\">If your goal is targeting CPA to maximize conversions, your bid strategy will change from target CPA to maximize conversions. In this case, you will add the optional target CPA to the bid strategy.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Maximize Conversion Value Within a Set Budget<\/span><\/h3><p><span style=\"font-weight: 400;\">You will still use the maximize conversion bid strategy to maximize your conversion value within a budget. You can also add an optional target ROAS.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Maximize Conversion Value to a Target ROAS<\/span><\/h3><p><span style=\"font-weight: 400;\">For this performance goal, you will use the maximize conversion value bid strategy and the optional target ROAS.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Timeline of Changes<\/span><\/h3><p><span style=\"font-weight: 400;\">These updated strategies will begin in July 2022. Search campaigns started around July 2021 or earlier will automatically switch to the new strategy. Campaigns that started between July 2021 and July 2022 will already have these changes.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The exceptions are any Search campaigns using a portfolio strategy. Expect these campaigns to be switched in 2023.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Navigating the New Bid Strategy Options<\/span><\/h3><p><span style=\"font-weight: 400;\">Instead of choosing to maximize conversions, maximize conversion value, target ROAS, or target CPA, the latter two will be optional add-ons to the bid strategy.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">When you select maximize conversions, you can add a target CPA. Google Ads will automatically set bids to increase conversion and target the chosen CPA. A maximized conversion strategy with the target CPA option selected will function the same as the target CPA bid strategy did before.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">When you select maximize conversion values, you can add target ROAS. Google Ads will set bids to maximize your conversion value and achieve the ROAS you requested. The target ROAS is the average conversion value you want for each dollar spent on ads.<\/span><\/p><h2><span style=\"font-weight: 400;\">Final Note<\/span><\/h2><p><span style=\"font-weight: 400;\">These updates change very little and simply reorganize the bid strategy options. The performance of Search campaigns will not be affected.<\/span><\/p><p>Source: <a href=\"https:\/\/support.google.com\/google-ads\/answer\/10353027\" target=\"_blank\" rel=\"noopener\">Google<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7f2cd8 elementor-widget elementor-widget-template\" data-id=\"b7f2cd8\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9eca04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9eca04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4798cb28\" data-id=\"4798cb28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cc919a elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"65cc919a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/34760#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcf3f00 elementor-widget elementor-widget-menu-anchor\" data-id=\"dcf3f00\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\nbody.elementor-page .elementor-widget-menu-anchor{margin-bottom:0}<\/style>\t\t<div class=\"elementor-menu-anchor\" id=\"printful\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Google is slightly changing the categories for bid strategies for Search campaigns. Google assures users that they can still use the same bid strategies. The strategies are just now bundled into two performance goals. These changes will not impact bidding&#8230;<\/p>\n","protected":false},"author":21,"featured_media":34761,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/ppc\/optimization-and-bids\/","category_name":"Optimization and Bids"},{"category_link":"https:\/\/www.adcore.com\/blog\/ppc\/","category_name":"PPC"},{"category_link":"https:\/\/www.adcore.com\/blog\/ppc\/ppc-strategies\/","category_name":"PPC Strategies"}],"tags":[],"authors":[],"article_types":[180],"staff_picks":[],"promotions":[178],"class_list":["post-34760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-optimization-and-bids","category-ppc","category-ppc-strategies","article_types-news","promotions-microsoft-coupon"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=34760"}],"version-history":[{"count":5,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34760\/revisions"}],"predecessor-version":[{"id":35050,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34760\/revisions\/35050"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/34761"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=34760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=34760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=34760"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=34760"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=34760"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=34760"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=34760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}