{"id":34777,"date":"2022-09-30T17:56:36","date_gmt":"2022-09-30T14:56:36","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=34777"},"modified":"2023-09-06T19:34:41","modified_gmt":"2023-09-06T16:34:41","slug":"why-you-should-use-tiktok-for-your-direct-to-consumer-store","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/why-you-should-use-tiktok-for-your-direct-to-consumer-store\/","title":{"rendered":"Study Reveals Why You Should Use TikTok For Your Direct-To-Consumer Store"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"34777\" class=\"elementor elementor-34777\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d7b9be2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d7b9be2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62e6fcc5\" data-id=\"62e6fcc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33a8a33 elementor-widget elementor-widget-text-editor\" data-id=\"33a8a33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2><span style=\"font-weight: 400;\">Everything You Need to Know in Less Than 50 Words<\/span><\/h2><p><b>TikTok is currently one of the most popular social media platforms. Brands have found that the video format is an excellent way to engage with customers. Since TikTok has lower ad rates than Facebook, it\u2019s also the best way to sell direct-to-consumer products while still making a profit.<\/b><\/p><h2><span style=\"font-weight: 400;\">Tell Me More<\/span><\/h2><p><span style=\"font-weight: 400;\">Direct-to-consumer brands (DTC) sell products to consumers directly. They can keep costs lower because they don\u2019t have to go through a retailer. Running a completely-online business means the company can charge customers less for quality products while keeping overhead low.<\/span><\/p><p><span style=\"font-weight: 400;\">This innovative approach to selling merchandise carries through to how these DTC companies market their products. Instead of spending 10% of their budget on traditional advertising, brands that showcase their goods on TikTok are seeing annual revenue increase.<\/span><\/p><p><span style=\"font-weight: 400;\">TikTok is a newer platform, so ads aren\u2019t as expensive as they are on Facebook and Snapchat. Even the impressive marketing platform of Google Ads fell second to TikTok in the second quarter of 2022.<\/span><\/p><h3><span style=\"font-weight: 400;\">What Industries Can Benefit?<\/span><\/h3><p><span style=\"font-weight: 400;\">TikTok started in 2016 but became mainstream in 2020. Its audience grew exponentially during the pandemic lockdown, enabling content creators to explore a new platform and make money. Brands realized that TikTok had a massive young audience and wanted to take advantage of the fresh opportunity.<\/span><\/p><p><a href=\"https:\/\/www.triplewhale.com\/?ref=getmoda.io\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Triple Whale<\/span><\/a><span style=\"font-weight: 400;\"> conducted a study and found that 5,000 eCommerce stores spent $530 million in advertising on the TikTok platform. Most of these shops are smaller brands that could try a new outlet without seeing a decrease in revenue from pulling other ads.<\/span><\/p><p><span style=\"font-weight: 400;\">Some of the most profitable industries on TikTok include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clothing, spending $153.5 million<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Health and beauty, spending $141.9 million<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Home and garden, spending $58.3 million<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Food and beverage, spending $55.6 million<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Jewelry, spending $48.7 million<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">These products are easy to showcase in TikTok videos, and the platform\u2019s younger audience is willing to spend money on new brands in these industries.<\/span><\/p><p><span style=\"font-weight: 400;\">The study also showed that some brands are better off sticking to Facebook ads. Baby products, collectible items, and books sell better on the more established platform.<\/span><\/p><h3><span style=\"font-weight: 400;\">How It Works<\/span><\/h3><p><span style=\"font-weight: 400;\">Using TikTok takes some research. You can\u2019t start sharing ads and expect to make sales organically. Instead, smaller companies release videos of test content to see what performs well with their audience. They then use their marketing budgets to push ads to users beyond those who would usually view their footage.<\/span><\/p><p><span style=\"font-weight: 400;\">You can also partner with TikTok users to have them try and review your products on the platform. It\u2019s a similar approach to using influencers on Instagram and can have a broad reach.<\/span><\/p><p><span style=\"font-weight: 400;\">The video-based format of TikTok allows brands to control their identity and tell engaging stories in ways more stagnant social media restricts. DTC brands using TikTok see it as a TV show where they can create videos, tell a story, and insert a few commercials.<\/span><\/p><p><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/adage.com\/article\/marketing-news-strategy\/tiktok-ranks-most-valuable-platform-dtc-brands-study-finds\/2429616\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">AdAge<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7f2cd8 elementor-widget elementor-widget-template\" data-id=\"b7f2cd8\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9eca04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9eca04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4798cb28\" data-id=\"4798cb28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cc919a elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"65cc919a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/34777#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcf3f00 elementor-widget elementor-widget-menu-anchor\" data-id=\"dcf3f00\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\nbody.elementor-page .elementor-widget-menu-anchor{margin-bottom:0}<\/style>\t\t<div class=\"elementor-menu-anchor\" id=\"printful\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>TikTok is currently one of the most popular social media platforms. Brands have found that the video format is an excellent way to engage with customers. Since TikTok has lower ad rates than Facebook, it\u2019s also the best way to&#8230;<\/p>\n","protected":false},"author":21,"featured_media":34778,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/","category_name":"Ad Platforms"},{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/","category_name":"Marketing"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/marketing-news\/","category_name":"Marketing News"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/research\/","category_name":"Research"},{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/tiktok-ads\/","category_name":"TikTok Ads"}],"tags":[],"authors":[],"article_types":[180],"staff_picks":[],"promotions":[],"class_list":["post-34777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-platforms","category-all","category-marketing","category-marketing-news","category-research","category-tiktok-ads","article_types-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=34777"}],"version-history":[{"count":6,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34777\/revisions"}],"predecessor-version":[{"id":38182,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/34777\/revisions\/38182"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/34778"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=34777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=34777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=34777"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=34777"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=34777"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=34777"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=34777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}