{"id":35089,"date":"2022-10-28T14:58:40","date_gmt":"2022-10-28T11:58:40","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=35089"},"modified":"2025-08-04T11:29:19","modified_gmt":"2025-08-04T08:29:19","slug":"netflix-ads-basic-plan-announced","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/netflix-ads-basic-plan-announced\/","title":{"rendered":"Netflix Ads Basic Plan: The Launch is Finally Announced"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"35089\" class=\"elementor elementor-35089\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d7b9be2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d7b9be2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62e6fcc5\" data-id=\"62e6fcc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33a8a33 elementor-widget elementor-widget-text-editor\" data-id=\"33a8a33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2><span style=\"font-weight: 400;\">Everything You Need to Know in 50 Words or Less<\/span><\/h2><div class=\"flex flex-grow flex-col max-w-full\"><div class=\"min-h-[20px] text-message flex w-full flex-col items-end gap-2 whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"8109a912-6524-40e8-886a-49c20413f5f5\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert dark\"><h2>Just six months after its initial announcement, Netflix ads, in partnership with Microsoft, is officially launching its new lower-tiered ad-supported plan on November 3, 2022, at 9 AM PT. The Basics with Ads plan will be available alongside their standard and premium plans. It will launch in 12 countries.<\/h2><\/div><\/div><\/div><\/div><h2><span style=\"font-weight: 400;\">Tell Me More<\/span><\/h2><div class=\"flex flex-grow flex-col max-w-full\"><div class=\"min-h-[20px] text-message flex w-full flex-col items-end gap-2 whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"93026f2c-6eed-4e5a-a3a6-88ea8201bf6b\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert dark\"><p>Surprisingly, in July 2023, Netflix revealed their plans to introduce a more affordable, lower-tier subscription package partially supported by ads. Now, six months later, they&#8217;ve confirmed the launch date for this new ad-supported tier. It will be available starting November 3, 2023.<\/p><\/div><\/div><\/div><\/div><p><span style=\"font-weight: 400;\">Netflix will offer the new subscription tier in 12 countries, including Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the United Kingdom, and the US. Fortunately, Netflix users looking to switch to the basics with no ads tier can expect roughly 4 to 5 minutes of advertisement per hour of streaming.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">What\u2019s Included?<\/span><\/h2><p><span style=\"font-weight: 400;\">To begin with, the basics of the ads subscription plan includes all of the TV shows and movies available on Netflix. Shows and movies can be viewed on a wide range of devices, including TVs and Smartphones. In addition, subscribers can change or cancel the plan at any time.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">On the other hand, the new plan receives video quality up to 720p\/HD and has an average of 4 to 5 minutes of advertisement per hour of streaming. The new basics with ads plan are offered at $6.99 a month.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Opportunities for Netflix Advertisers<\/span><\/h3><p>Wondering how to run adverts on Netflix?<\/p><p>Netflix advertising presents new opportunities for brands to reach their audience in a premium environment. <span style=\"font-weight: 400;\">Furthermore, ads will play before and during shows in 15 to 30-second-long increments. <\/span>For Netflix advertisers, the ability to target specific genres and countries ensures that their ads are shown in the most relevant contexts. <span style=\"font-weight: 400;\">To get proper metrics, Netflix has partnered with Double Verify and Integral Ad Science to verify viewability and traffic validity. Also, in the United States, Netflix will work with Nielsen\u2019s Digital Ad Rating (DAR).\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/about.ads.microsoft.com\/en-us\/blog\/post\/october-2022\/how-microsoft-will-power-netflix-new-ad-supported-tier\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Microsoft News<\/span><\/a><\/p><h3><span style=\"font-weight: 400;\">Launch your Netflix ads campaigns\u00a0<\/span><\/h3><p>If you want to start leveraging the huge potential of Netflix advertising, <a href=\"https:\/\/lps.adcore.com\/netflix-guide-free-download\/?utm_source=blog&amp;utm_medium=blog&amp;utm_campaign=Netflix-Ads&amp;utm_id=Netflix+Ads\" target=\"_blank\" rel=\"noopener\">download our advanced guide today.<\/a> It contains expert advice that will allow you to get started, hit the ground running, and succeed in the long term.\u00a0<\/p><p><b>Visit these articles for all things Netflix ads:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.adcore.com\/blog\/netflix-advertising-a-game-changer-for-marketers\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Netflix Advertising: A Game Changer For Marketers<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.adcore.com\/blog\/netflix-picks-microsoft-as-advertising-partner\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Netflix Picks Microsoft As Advertising Partner<\/span><\/a><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-948c283 elementor-widget elementor-widget-video\" data-id=\"948c283\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=b-Xe9MgWPDw&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div 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Now, six months later, they&#8217;ve confirmed the launch date for this new ad-supported tier. It will be available starting November&#8230;<\/p>\n","protected":false},"author":21,"featured_media":35090,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/","category_name":"Marketing"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/marketing-news\/","category_name":"Marketing News"}],"tags":[],"authors":[],"article_types":[180],"staff_picks":[],"promotions":[415],"class_list":["post-35089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-marketing","category-marketing-news","article_types-news","promotions-netflix-guide"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/35089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=35089"}],"version-history":[{"count":70,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/35089\/revisions"}],"predecessor-version":[{"id":40706,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/35089\/revisions\/40706"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/35090"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=35089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=35089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=35089"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=35089"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=35089"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=35089"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=35089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}