{"id":35198,"date":"2023-11-18T14:41:50","date_gmt":"2023-11-18T12:41:50","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=35198"},"modified":"2025-04-24T10:35:52","modified_gmt":"2025-04-24T07:35:52","slug":"10-reasons-to-run-a-paid-search-branded-campaign-2-reasons-why-you-shouldnt","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/10-reasons-to-run-a-paid-search-branded-campaign-2-reasons-why-you-shouldnt\/","title":{"rendered":"10 Reasons to Run a Paid Search Branded Campaign (+ 2 Reasons Why You Shouldn&#8217;t)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"35198\" class=\"elementor elementor-35198\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6980b93 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6980b93\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34c1b03a\" data-id=\"34c1b03a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fee6ba3 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"6fee6ba3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">There\u2019s a big discussion happening amongst digital advertisers and marketers about whether or not you should run a branded campaign. Bidding on your branded search terms for your business has many benefits (and a few drawbacks). That\u2019s why we did the research and compiled the top 10 reasons to run branded campaigns and 2 reasons not to.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you\u2019re looking to bring more traffic to your site, increase brand awareness, and convert more clients to your business, then read on about whether running a branded campaign is for you. Let\u2019s dive in!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10a9fb7 elementor-toc--minimized-on-mobile elementor-widget elementor-widget-table-of-contents\" data-id=\"10a9fb7\" data-element_type=\"widget\" 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.elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed .elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#9da5ae);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:flex;align-items:center;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid 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.elementor-toc__list-wrapper{margin-top:.5em;margin-inline-start:var(--nested-list-indent,1em)}.elementor-toc__list-item-text{transition-duration:var(--item-text-transition-duration)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:flex;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-inline-end:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-inline-end:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration);transition-duration:var(--item-text-transition-duration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h3 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h3>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__10a9fb7\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__10a9fb7\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__10a9fb7\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22e2726 elementor-widget elementor-widget-image\" data-id=\"22e2726\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"431\" height=\"286\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-18-at-14.35.15.png\" class=\"attachment-large size-large wp-image-35201\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-18-at-14.35.15.png 431w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-18-at-14.35.15-300x199.png 300w\" sizes=\"(max-width: 431px) 100vw, 431px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46c46c5 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"46c46c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">10 Reasons to Run a Paid Search Branded Campaign<\/span><\/h2><h3><span style=\"font-weight: 400;\">1. Most Converted Traffic with the Best ROI\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">Brand traffic is the end of the funnel of almost any online or offline campaign you will run, and running a paid search-branded campaign will bring in the most converted traffic with the best ROI.<\/span><\/p><h3><span style=\"font-weight: 400;\">2. Protect Your Territory\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">If you don&#8217;t buy your branded search terms, your affiliates, or even worse, your competitors will buy the traffic. Buying branded search terms will help protect your online territory.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-318225c elementor-widget elementor-widget-image\" data-id=\"318225c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"457\" height=\"215\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-18-at-14.40.11.png\" class=\"attachment-large size-large wp-image-35202\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-18-at-14.40.11.png 457w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-18-at-14.40.11-300x141.png 300w\" sizes=\"(max-width: 457px) 100vw, 457px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0ea513 elementor-widget elementor-widget-text-editor\" data-id=\"e0ea513\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">3. Control The Message<\/span><\/h3><p><span style=\"font-weight: 400;\">Allow yourself to customize your marketing message on your ads, promotions, and much more, giving you total control of the message you\u2019re advertising.<\/span><\/p><h3><span style=\"font-weight: 400;\">4. More Ad Visibility<\/span><\/h3><p><span style=\"font-weight: 400;\">Running a paid search-branded campaign will give you more ad visibility thanks to ad extensions like site links, callouts, promotions, images, etc.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de11492 elementor-widget elementor-widget-image\" data-id=\"de11492\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"406\" height=\"267\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-18-at-14.41.06.png\" class=\"attachment-large size-large wp-image-35203\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-18-at-14.41.06.png 406w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-18-at-14.41.06-300x197.png 300w\" sizes=\"(max-width: 406px) 100vw, 406px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1793fb4 elementor-widget elementor-widget-template\" data-id=\"1793fb4\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29329\" class=\"elementor elementor-29329\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-486a9019 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"486a9019\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6ed64254\" data-id=\"6ed64254\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-281ae6ce elementor-widget elementor-widget-image\" data-id=\"281ae6ce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"20\" height=\"14\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/04\/Group-10466.svg\" class=\"attachment-full size-full wp-image-28055\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc8e19 elementor-widget elementor-widget-heading\" data-id=\"4dc8e19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">According to research, branded campaigns can drive incremental search volume up between 5% to 20%<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c93d56d elementor-widget elementor-widget-text-editor\" data-id=\"c93d56d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">5. Dominate The Search Engine Results Page\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">With your paid ad coming out on top and your organic results right under it, you will control around 50% of the search results page.<\/span><\/p><h3><span style=\"font-weight: 400;\">6. Critical For Conversion Attribution<\/span><\/h3><p><span style=\"font-weight: 400;\">A lack of branded campaigns will severely damage your conversion attribution since Google will become blind to the last-click conversions.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">7. Long-Tail Branded Terms\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">Cover hundreds of search terms that, for many, are outside of the first or even second organic position. Such as the term \u201cbay.\u201d<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d422548 elementor-widget elementor-widget-image\" data-id=\"d422548\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"490\" height=\"493\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-18-at-14.44.25.png\" class=\"attachment-large size-large wp-image-35204\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-18-at-14.44.25.png 490w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-18-at-14.44.25-298x300.png 298w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-18-at-14.44.25-150x150.png 150w\" sizes=\"(max-width: 490px) 100vw, 490px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-754d01a elementor-widget elementor-widget-text-editor\" data-id=\"754d01a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">8. Incremental Value\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">According to research, branded campaigns can drive incremental search volume up between 5% to 20%.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">9. Appear On Non-Google Search Results\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">Google search is also shown on YouTube, Images, and other non-search-related pages which are not relevant to organic traffic.<\/span><\/p><h3><span style=\"font-weight: 400;\">10. It\u2019s Super Cheap\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">Even if you run an uncapped paid search-branded campaign, as you should, it\u2019s estimated to be less than 5% of your overall ad spend budget.<\/span><\/p><h2><span style=\"font-weight: 400;\">2 Reasons Not to Run a Paid Search-Branded Campaign<\/span><\/h2><h3><span style=\"font-weight: 400;\">1. Unnecessary Paid Clicks\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">You end up paying for clicks that 80% or so could be yours for free &#8211; this is worth considering for young start-ups.<\/span><\/p><h3><span style=\"font-weight: 400;\">2. Brand Budget Can Be on the Expenses of Upper Funnel Awareness Traffic<\/span><\/h3><p><span style=\"font-weight: 400;\">This is especially relevant for non-performance-oriented businesses such as NGOs.<\/span><\/p><h3><span style=\"font-weight: 400;\">Final Thoughts<\/span><\/h3><p><span style=\"font-weight: 400;\">So those are all of the 10 reasons we think you should run branded campaigns and 2 reasons you shouldn\u2019t. It\u2019s up to you to know your capabilities and manpower to decide if running branded campaigns is right for you. We hope this information proves useful to all of the digital advertisers and marketers out there!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42cbd0d elementor-widget elementor-widget-template\" data-id=\"42cbd0d\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9eca04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9eca04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4798cb28\" data-id=\"4798cb28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cc919a elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"65cc919a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/35198#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a69550 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a69550\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45e1941\" data-id=\"45e1941\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d08ac0 elementor-widget elementor-widget-text-editor\" data-id=\"6d08ac0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 class=\"p1\"><b>How Adcore&#8217;s Elite Agency Can Assist You<\/b><\/h3><p class=\"p1\">For more information with strategizing your campaigns or business, consider reaching out to our incredible <a href=\"https:\/\/www.adcore.com\/elite-service\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">Elite Team<\/span><\/a> for a range of marketing services and checking out all of our Adcore <a href=\"https:\/\/www.adcore.com\/technologies\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">Marketing Cloud <\/span><span class=\"s1\">Apps<\/span><\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>There\u2019s a big discussion happening amongst digital advertisers and marketers about whether or not you should run a branded campaign. Bidding on your branded search terms for your business has many benefits (and a few drawbacks). That\u2019s why we did&#8230;<\/p>\n","protected":false},"author":21,"featured_media":35199,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/ppc\/ppc-strategies\/","category_name":"PPC Strategies"},{"category_link":"https:\/\/www.adcore.com\/blog\/ppc\/","category_name":"PPC"}],"tags":[],"authors":[242],"article_types":[179],"staff_picks":[],"promotions":[418],"class_list":["post-35198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc-strategies","category-ppc","authors-omri-brill","article_types-articles","promotions-push"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/35198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=35198"}],"version-history":[{"count":9,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/35198\/revisions"}],"predecessor-version":[{"id":42756,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/35198\/revisions\/42756"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/35199"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=35198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=35198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=35198"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=35198"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=35198"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=35198"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=35198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}