{"id":35295,"date":"2022-11-28T09:56:29","date_gmt":"2022-11-28T07:56:29","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=35295"},"modified":"2023-08-17T14:33:05","modified_gmt":"2023-08-17T11:33:05","slug":"7-custom-label-ideas-for-google-shopping-experts","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/7-custom-label-ideas-for-google-shopping-experts\/","title":{"rendered":"7 Custom Label Ideas for Google Shopping Experts"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"35295\" class=\"elementor elementor-35295\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6980b93 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6980b93\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34c1b03a\" data-id=\"34c1b03a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fee6ba3 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"6fee6ba3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">If you sell or market any type of product on the Google Shopping platform, you are likely familiar with labels. Labels allow you to organize your ad campaigns, groups, and keywords into select categories so you can better manage your statistics tables.<\/span><\/p><p><span style=\"font-weight: 400;\">For most digital entrepreneurs and marketers, custom labels can contribute to better organization, monitoring, and reporting on the Google Shopping platform. If you are a Google Shopping expert, consider using one of the following seven custom label ideas for your products\u2014and spend your valuable time and money on the things that matter most.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10a9fb7 elementor-toc--minimized-on-mobile elementor-widget elementor-widget-table-of-contents\" data-id=\"10a9fb7\" data-element_type=\"widget\" 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i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration);transition-duration:var(--item-text-transition-duration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h3 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h3>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__10a9fb7\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__10a9fb7\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__10a9fb7\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46c46c5 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"46c46c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<table><tbody><tr><td><p><span style=\"text-decoration: underline;\"><b>Preparations:\u00a0<\/b><\/span><\/p><\/td><td><p><span style=\"text-decoration: underline;\"><b>Time:<\/b><\/span><\/p><\/td><td><p><span style=\"text-decoration: underline;\"><b>Difficulty:<\/b><\/span><\/p><\/td><td><p><span style=\"text-decoration: underline;\"><b>Task Yields:\u00a0<\/b><\/span><\/p><\/td><\/tr><tr><td><p><i><span style=\"font-weight: 400;\">1. Experience with Google Shopping\u00a0<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">2. Consistent marketing strategy\u00a0<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">3.Ads\/campaigns\/<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">keywords you want to track\u00a0<\/span><\/i><\/p><\/td><td><p><i><span style=\"font-weight: 400;\">20-30 minutes<\/span><\/i><\/p><\/td><td><p><i><span style=\"font-weight: 400;\">Intermediate<\/span><\/i><\/p><\/td><td><p><i><span style=\"font-weight: 400;\">Custom labels that allow you to manage, organize, track, and report your data<\/span><\/i><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-407c205 elementor-widget elementor-widget-html\" data-id=\"407c205\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-07499f20-f95a-4bda-8a2d-38b12063f398\"><span class=\"hs-cta-node hs-cta-07499f20-f95a-4bda-8a2d-38b12063f398\" id=\"hs-cta-07499f20-f95a-4bda-8a2d-38b12063f398\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/6962858\/07499f20-f95a-4bda-8a2d-38b12063f398\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-07499f20-f95a-4bda-8a2d-38b12063f398\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6962858\/07499f20-f95a-4bda-8a2d-38b12063f398.png\"  alt=\"New call-to-action\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(6962858, '07499f20-f95a-4bda-8a2d-38b12063f398', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b83e4bc elementor-widget elementor-widget-text-editor\" data-id=\"b83e4bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">What Are Custom Labels for Google Shopping?<\/span><\/h2><p><span style=\"font-weight: 400;\">Ad labels are tags that you can add to your products on Google Shopping to easily filter and organize your data.<\/span><\/p><p><span style=\"font-weight: 400;\">You can add labels to keywords, ad campaigns, ad groups, and individual advertisements, organizing each by categories.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, suppose a seller wanted to determine how well her product is performing across different U.S. states. In that case, she might add state-specific labels to her ads or keywords to assess performance.<\/span><\/p><p><span style=\"font-weight: 400;\">While most e-commerce sellers know how to use labels, many are unfamiliar with the customization capabilities available on Google Shopping.<\/span><\/p><p><span style=\"font-weight: 400;\">Custom labels allow you to handpick the criteria that you use to organize your items. Because you cannot bid on keywords with Google Shopping ads, custom labels are one of your greatest advantages in managing your ad spend budget.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">When you create custom labels, you can then unlock the product segmentation and bid segmentation features, allowing you to implement varied bidding strategies in your campaigns.<\/span><\/p><p><span style=\"font-weight: 400;\">You can create up to five custom labels for your product feed\u2014so choose wisely!<\/span><\/p><h2><span style=\"font-weight: 400;\">The #1 Reason You Need Custom Labels for Google Shopping\u00a0<\/span><\/h2><p><span style=\"font-weight: 400;\">Custom labels can allow you to optimize your marketing and sales strategies, rendering your business more efficient.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p><p><span style=\"font-weight: 400;\">Additionally, custom labels can help you:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Efficiently track data\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Report your data accurately\u00a0<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organize and segment your Google Shopping products<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Assume agency over your bidding structures<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gain a competitive edge in your market\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Highlight sales and viewership<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Ultimately, the most valuable resource in e-commerce\u2014and business in general\u2014is information. The more organized your data is, the better you can ascertain changes in your business\u2019s performance and customer behaviors.<\/span><\/p><p><span style=\"font-weight: 400;\">Creating custom labels will provide you with the information you need to optimize\u2014and scale\u2014your business.<\/span><\/p><h2><span style=\"font-weight: 400;\">7 Custom Label Ideas for Google Shopping Experts\u00a0<\/span><\/h2><p><span style=\"font-weight: 400;\">Creating custom labels in Google Shopping is quite simple.<\/span><\/p><p><span style=\"font-weight: 400;\">Choose a category on your page menu, click the box next to the category, choose <\/span><b>label<\/b><span style=\"font-weight: 400;\"> from the drop-down menu, and click <\/span><b>new label<\/b><span style=\"font-weight: 400;\">. Simply create your label, name it, and enter a description if you wish!<\/span><\/p><p><span style=\"font-weight: 400;\">Once you know how to create your label, it\u2019s time to choose from our seven custom label ideas.<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Price Tiers<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bestsellers vs. Lowsellers<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">New Arrivals\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In Season\/Out of Season<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Neglected Products (\u201cZombies\u201d)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ad Performance\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Split Group Testing\u00a0<\/span><\/li><\/ol><h3><span style=\"font-weight: 400;\">Number 1: Custom Labels for Price Tiers\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">One of the simplest custom labels you can create is a label for tiered pricing structures.<\/span><\/p><p><span style=\"font-weight: 400;\">Creating individual segments based on item prices will allow you to track performance and organize your data according to high, low, and medium-level prices.<\/span><\/p><p><span style=\"font-weight: 400;\">To add a price tier custom label, you first need to set thresholds for your categories.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, if you sell screen-printed clothing, you may wish to separate your inventory into high\/medium\/and low price tiers as follows:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Low Prices may equal $30 or less<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Medium prices may equal $50 or less\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">High prices may equal $100 or less<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Once you do this, you will be able to categorize all of your products into price tiers.<\/span><\/p><h3><span style=\"font-weight: 400;\">Number 2: Bestsellers vs. LowSellers<\/span><\/h3><p><span style=\"font-weight: 400;\">You may wish to track your items based on their performance.<\/span><\/p><p><span style=\"font-weight: 400;\">Tracking bestselling items is quite simple. Begin by entering your definition for the label. For example, type \u201cSellingRate\u201d for this category. Then, add your possible values. You can choose to label only best sellers or add low sellers to the label.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For example, if you sell multiple cleaning products and wish to invest in more inventory, you can track your bestselling cleaning products and order more of the same.<\/span><\/p><p><span style=\"font-weight: 400;\">Keep in mind that labels will not appear on the customer side of Google Shopping, so you alone will see the labels.<\/span><\/p><h3><span style=\"font-weight: 400;\">Number 3: New Arrivals\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">Some Google Shopping experts choose to create custom labels for the arrival date of individual products.<\/span><\/p><p><span style=\"font-weight: 400;\">You can label new arrivals by categorizing your release dates by item or group ID and setting thresholds to indicate periods of time.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">These periods will indicate the relative newness of your item.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, if you sell pet food on Google Shopping, you can classify each item by its arrival date (or expiration date) to ensure you uphold a standard of freshness.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecfccf5 elementor-widget elementor-widget-html\" data-id=\"ecfccf5\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-07499f20-f95a-4bda-8a2d-38b12063f398\"><span class=\"hs-cta-node hs-cta-07499f20-f95a-4bda-8a2d-38b12063f398\" id=\"hs-cta-07499f20-f95a-4bda-8a2d-38b12063f398\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/6962858\/07499f20-f95a-4bda-8a2d-38b12063f398\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-07499f20-f95a-4bda-8a2d-38b12063f398\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6962858\/07499f20-f95a-4bda-8a2d-38b12063f398.png\"  alt=\"New call-to-action\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(6962858, '07499f20-f95a-4bda-8a2d-38b12063f398', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-763902b elementor-widget elementor-widget-template\" data-id=\"763902b\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29329\" class=\"elementor elementor-29329\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-486a9019 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"486a9019\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6ed64254\" data-id=\"6ed64254\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-281ae6ce elementor-widget elementor-widget-image\" data-id=\"281ae6ce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"20\" height=\"14\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/04\/Group-10466.svg\" class=\"attachment-full size-full wp-image-28055\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc8e19 elementor-widget elementor-widget-heading\" data-id=\"4dc8e19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">Creating custom labels will provide you with the information you need to optimize\u2014and scale\u2014your business.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-341b5b9 elementor-widget elementor-widget-text-editor\" data-id=\"341b5b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">Number 4: In Season\/Out of Season<\/span><\/h3><p><span style=\"font-weight: 400;\">Tracking items by season is an effective means of more efficiently categorizing and reporting your data.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you sell jackets, you can label each jacket by the season it corresponds with. Alternatively, if you sell high fashion, you could label your products according to their release during the spring or autumn seasons.<\/span><\/p><h3><span style=\"font-weight: 400;\">Number 5: Neglected Products (\u201cZombies\u201d)<\/span><\/h3><p><span style=\"font-weight: 400;\">\u201cZombies\u201d are neglected products on Google Shopping. You can identify, track, and optimize these items with Google Shopping custom labels.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, if you want to create custom labels for your candle inventory, you can identify any items or SKUs that receive fewer clicks and purchases and label them accordingly.<\/span><\/p><p><span style=\"font-weight: 400;\">You can then segment those items into a separate campaign, thus optimizing exposure.<\/span><\/p><h3><span style=\"font-weight: 400;\">Number 6: Ad Performance\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">Tracking ad performance is an integral part of any marketing strategy.<\/span><\/p><p><span style=\"font-weight: 400;\">To track ad performance, create custom labels based on the number of clicks, conversions, or impressions each item incurs.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, if you are running holiday ads for packaging products, you can track each ad according to:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">High\/Low Clicks<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">High\/Low Impressions<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">High\/Low Conversions\u00a0<\/span><\/li><\/ul><h3><span style=\"font-weight: 400;\">Number 7: Split Group Testing<\/span><\/h3><p><span style=\"font-weight: 400;\">Split group testing allows you to implement and track the performance of variations in your ads, campaigns, groups, or keywords to optimize your marketing and selling strategies.<\/span><\/p><p><span style=\"font-weight: 400;\">Split group testing, also known as A\/B testing, is easy to do with custom Google Shopping labels.<\/span><\/p><p><span style=\"font-weight: 400;\">To implement split group testing, simply divide your products into Group A and Group B products. Ensure that your subsets are relatively similar for best results.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, if you sell dresses and you want to order more inventory, you can divide your existing dress inventory into A\/B groups to assess their performance.<\/span><\/p><h2><span style=\"font-weight: 400;\">Tips for Successful Custom Labels\u00a0<\/span><\/h2><p><span style=\"font-weight: 400;\">Creating labels is relatively easy\u2014but optimizing your custom labels may require more research and effort.<\/span><\/p><p><span style=\"font-weight: 400;\">Use this guide to facilitate the process, and remember to track your data accordingly. Additionally, don\u2019t be afraid to experiment since experimentation is the key to eventual success.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>If you sell or market any type of product on the Google Shopping platform, you are likely familiar with labels. Labels allow you to organize your ad campaigns, groups, and keywords into select categories so you can better manage your&#8230;<\/p>\n","protected":false},"author":21,"featured_media":35296,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/ppc\/","category_name":"PPC"},{"category_link":"https:\/\/www.adcore.com\/blog\/ppc\/ppc-strategies\/","category_name":"PPC Strategies"},{"category_link":"https:\/\/www.adcore.com\/blog\/ppc\/shopping-and-pmax\/","category_name":"Shopping and Pmax"}],"tags":[],"authors":[250],"article_types":[179],"staff_picks":[],"promotions":[],"class_list":["post-35295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-ppc","category-ppc-strategies","category-shopping-and-pmax","authors-adcore-marketing-team","article_types-articles"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/35295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=35295"}],"version-history":[{"count":10,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/35295\/revisions"}],"predecessor-version":[{"id":37870,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/35295\/revisions\/37870"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/35296"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=35295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=35295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=35295"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=35295"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=35295"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=35295"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=35295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}