{"id":35313,"date":"2022-11-28T12:17:57","date_gmt":"2022-11-28T10:17:57","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=35313"},"modified":"2023-07-18T09:58:10","modified_gmt":"2023-07-18T06:58:10","slug":"using-microsoft-ads-for-your-campaigns","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/using-microsoft-ads-for-your-campaigns\/","title":{"rendered":"Using Microsoft Ads For Your Campaigns"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"35313\" class=\"elementor elementor-35313\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6980b93 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6980b93\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34c1b03a\" data-id=\"34c1b03a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fee6ba3 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"6fee6ba3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Microsoft Ads is the second largest online advertising platform, with over one billion monthly users. That\u2019s a lot of potential customers. With their pay-per-click (PPC) model, Microsoft Ads can help you get your message out to the masses quickly and efficiently. Think of it as Google Advertising on steroids \u2013 except it runs primarily on Bing, AOL, and Yahoo.<\/span><\/p><p><span style=\"font-weight: 400;\">Setting up a Microsoft Ads campaign is similar to setting up Google Ads \u2013 you bid on keywords, wait for relevant searches to trigger your ad, and then see it appear next to organic search results. You can customize your ad placements, adjust bids per keyword, and more. It\u2019s easy to get started with Microsoft Ads \u2013 and even easier to optimize for success.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9844d97 elementor-widget elementor-widget-text-editor\" data-id=\"9844d97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<hr \/><table><tbody><tr><td><p><b>Preparations<\/b><\/p><\/td><td><p><b>Total Time<\/b><\/p><\/td><td><p><b>Difficulty<\/b><\/p><\/td><td><p><b>Task Yields<\/b><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">Research your audience and study Microsoft Ads options and features<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">It depends on the size of the campaign<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Intermediate-<\/span><span style=\"font-weight: 400;\">Advanced<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">A successful Microsoft Ads campaign<\/span><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10a9fb7 elementor-toc--minimized-on-mobile elementor-widget elementor-widget-table-of-contents\" data-id=\"10a9fb7\" data-element_type=\"widget\" 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.elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed .elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#9da5ae);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:flex;align-items:center;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid 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.elementor-toc__list-wrapper{margin-top:.5em;margin-inline-start:var(--nested-list-indent,1em)}.elementor-toc__list-item-text{transition-duration:var(--item-text-transition-duration)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:flex;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-inline-end:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-inline-end:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration);transition-duration:var(--item-text-transition-duration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h3 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h3>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__10a9fb7\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__10a9fb7\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__10a9fb7\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d7a855 elementor-widget elementor-widget-html\" data-id=\"7d7a855\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2d2311b7-3aa5-41bc-b2f9-4ffdd158da36\"><span class=\"hs-cta-node hs-cta-2d2311b7-3aa5-41bc-b2f9-4ffdd158da36\" id=\"hs-cta-2d2311b7-3aa5-41bc-b2f9-4ffdd158da36\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/6962858\/2d2311b7-3aa5-41bc-b2f9-4ffdd158da36\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-2d2311b7-3aa5-41bc-b2f9-4ffdd158da36\" style=\"border-width:0px;\" height=\"476\" width=\"885\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6962858\/2d2311b7-3aa5-41bc-b2f9-4ffdd158da36.png\"  alt=\"$500 Microsoft Ads Coupon\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(6962858, '2d2311b7-3aa5-41bc-b2f9-4ffdd158da36', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b83e4bc elementor-widget elementor-widget-text-editor\" data-id=\"b83e4bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">About Microsoft Ads<\/span><\/h2><p><span style=\"font-weight: 400;\">Microsoft Ads is a powerful platform that can help you reach a massive audience quickly and efficiently. You can ensure a successful campaign that drives results with the right strategy and optimization techniques.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Microsoft Ads employs AI to target potential customers. You can get the most out of your ad spending with AI-powered audience segmentation. Microsoft Ads also offers advanced reporting and analytics to help you track performance and make informed decisions.<\/span><\/p><p><span style=\"font-weight: 400;\">Take advantage of these features to maximize campaign results and boost ROI. With Microsoft Ads, you\u2019ll be able to reach more customers and drive better performance.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Finally, remember that PPC campaigns\u2019 success comes from testing and optimization. It\u2019s important to continually analyze results and make adjustments to ensure you get the most out of your ads.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Tips For Using Microsoft Ads Effectively<\/span><\/h2><p><span style=\"font-weight: 400;\">Ready to get your message out there with Microsoft Ads? Here are some helpful tips to ensure a successful campaign:<\/span><\/p><ul><li><span style=\"font-weight: 400;\"> Research keywords that relate to your product or service.<\/span><\/li><li><span style=\"font-weight: 400;\"> Be sure to set up targeting options such as location, device type, etc.<\/span><\/li><li><span style=\"font-weight: 400;\"> Utilize A\/B testing to find the best ad copy.<\/span><\/li><li><span style=\"font-weight: 400;\"> Monitor your ad performance and adjust bids accordingly.<\/span><\/li><li><span style=\"font-weight: 400;\"> Try different types of ads such as text, image, or video.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-763902b elementor-widget elementor-widget-template\" data-id=\"763902b\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29329\" class=\"elementor elementor-29329\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-486a9019 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"486a9019\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6ed64254\" data-id=\"6ed64254\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-281ae6ce elementor-widget elementor-widget-image\" data-id=\"281ae6ce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"20\" height=\"14\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/04\/Group-10466.svg\" class=\"attachment-full size-full wp-image-28055\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc8e19 elementor-widget elementor-widget-heading\" data-id=\"4dc8e19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">Your budget should reflect the cost of achieving your campaign goals, so be sure to set realistic expectations regarding your initial investment.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-341b5b9 elementor-widget elementor-widget-text-editor\" data-id=\"341b5b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">How To Start an Ad Campaign<\/span><\/h2><p><span style=\"font-weight: 400;\">Microsoft Ads is one of the most comprehensive and powerful solutions for digital advertising. With an ever-growing suite of tools, you can create compelling campaigns that reach customers across the web and around the world.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Whether you\u2019re a small business owner promoting a local event or a large company planning to expand its reach globally, launching a Microsoft marketing campaign will meet your digital advertising needs.<\/span><\/p><h3><span style=\"font-weight: 400;\">Create an Account<\/span><\/h3><p><span style=\"font-weight: 400;\">The first step in launching a Microsoft Ads campaign is to create an account. You can do this easily by visiting the Microsoft Ads website and following the simple steps. Once you\u2019ve created your account, you\u2019ll be able to access all of Microsoft Ads\u2019 features, such as keyword research, ad creation, budgeting, targeting, and more.<\/span><\/p><h3><span style=\"font-weight: 400;\">Research Keywords<\/span><\/h3><p><span style=\"font-weight: 400;\">The next step in your Microsoft advertising campaign is to research keywords that will be relevant to your product or service. This process can take time, but it\u2019s essential for creating effective ads. Several keyword research tools are available for Microsoft Ads, including the built-in tool, which allows you to find relevant keywords quickly and easily.<\/span><\/p><h3><span style=\"font-weight: 400;\">Develop a Campaign Goal<\/span><\/h3><p><span style=\"font-weight: 400;\">Once you\u2019ve identified the right keywords, you can develop a campaign goal to help guide your ad strategy and ensure it\u2019s optimized to achieve the desired results. Some common goals include increasing brand awareness, driving traffic to your website, or generating leads.<\/span><\/p><h3><span style=\"font-weight: 400;\">Choose Search or Audience Ads<\/span><\/h3><p><span style=\"font-weight: 400;\">The next step is choosing the ad type you want to run. Microsoft Ads offers both search and audience ads. Search ads appear when someone searches a keyword while targeting audience ads to users who have previously visited your website or shown specific interests.<\/span><\/p><h3><span style=\"font-weight: 400;\">Create Ads<\/span><\/h3><p><span style=\"font-weight: 400;\">Once you\u2019ve researched keywords, the next step is to create ads. Microsoft Ads allows you to create various ad types, including text, image, and video. You can also set up A\/B testing to find the best ad copy for each campaign.<\/span><\/p><h3><span style=\"font-weight: 400;\">Set a Budget<\/span><\/h3><p><span style=\"font-weight: 400;\">Microsoft Ads allows you to create campaigns for any budget. You can set daily or monthly budgets and adjust them as needed. It\u2019s essential to monitor your ad performance and adjust your bids accordingly to ensure you\u2019re getting value for money.<\/span><\/p><p><span style=\"font-weight: 400;\">Your budget should reflect the cost of achieving your campaign goals, so be sure to set realistic expectations regarding your initial investment.<\/span><\/p><h3><span style=\"font-weight: 400;\">Analyze Results &amp; Make Adjustments<\/span><\/h3><p><span style=\"font-weight: 400;\">Finally, it\u2019s crucial to analyze your ad performance and adjust as needed. Microsoft Ads offers advanced reporting and analytics tools to help you track results and understand which ads perform best. It\u2019s also essential to test different ad types and adjust bids periodically to ensure you\u2019re getting the most value out of your campaigns.<\/span><\/p><p><span style=\"font-weight: 400;\">Microsoft Ads is a powerful platform that can help you reach your target audience quickly and efficiently. You can drive results and increase ROI with the right strategy and optimization techniques. So don\u2019t hesitate to sign up for Microsoft Ads today and start reaching more customers.<\/span><\/p><h2><span style=\"font-weight: 400;\">Final Thoughts<\/span><\/h2><p><span style=\"font-weight: 400;\">Remember the key principles\u2014set realistic goals, create compelling content, test different strategies, measure results, and keep learning- no matter what kind of campaign you&#8217;re running, applying these concepts will help you to succeed.<\/span><\/p><p><span style=\"font-weight: 400;\">To get the most out of Microsoft Ads, it\u2019s important to research keywords, choose the right ad type, and set a budget that fits your goals. Additionally, you should monitor results and adjust as needed to ensure you\u2019re getting the best return on your investment.<\/span><\/p><p><span style=\"font-weight: 400;\">If you want to ensure you\u2019re running effective campaigns and getting the most out of your budget, consider seeking professional advice or reading up on the latest Microsoft Ads best practices. With the right approach, you can unlock the full potential of Microsoft Ads and start reaching more customers than ever before.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a727a18 elementor-widget elementor-widget-html\" data-id=\"a727a18\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2d2311b7-3aa5-41bc-b2f9-4ffdd158da36\"><span class=\"hs-cta-node hs-cta-2d2311b7-3aa5-41bc-b2f9-4ffdd158da36\" id=\"hs-cta-2d2311b7-3aa5-41bc-b2f9-4ffdd158da36\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/6962858\/2d2311b7-3aa5-41bc-b2f9-4ffdd158da36\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-2d2311b7-3aa5-41bc-b2f9-4ffdd158da36\" style=\"border-width:0px;\" height=\"476\" width=\"885\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6962858\/2d2311b7-3aa5-41bc-b2f9-4ffdd158da36.png\"  alt=\"$500 Microsoft Ads Coupon\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(6962858, '2d2311b7-3aa5-41bc-b2f9-4ffdd158da36', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42cbd0d elementor-widget elementor-widget-template\" data-id=\"42cbd0d\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9eca04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9eca04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4798cb28\" data-id=\"4798cb28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cc919a elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"65cc919a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/35313#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Microsoft Ads is the second largest online advertising platform, with over one billion monthly users. That\u2019s a lot of potential customers. With their pay-per-click (PPC) model, Microsoft Ads can help you get your message out to the masses quickly and&#8230;<\/p>\n","protected":false},"author":21,"featured_media":35314,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/","category_name":"Ad Platforms"},{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/microsoft-ads\/","category_name":"Microsoft Ads"}],"tags":[],"authors":[296],"article_types":[179],"staff_picks":[],"promotions":[178],"class_list":["post-35313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-platforms","category-all","category-microsoft-ads","authors-gabriala-ash","article_types-articles","promotions-microsoft-coupon"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/35313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=35313"}],"version-history":[{"count":7,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/35313\/revisions"}],"predecessor-version":[{"id":35852,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/35313\/revisions\/35852"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/35314"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=35313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=35313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=35313"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=35313"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=35313"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=35313"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=35313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}