{"id":35563,"date":"2022-12-26T11:50:12","date_gmt":"2022-12-26T09:50:12","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=35563"},"modified":"2023-09-06T19:31:24","modified_gmt":"2023-09-06T16:31:24","slug":"google-is-getting-rid-of-similar-audiences-segments","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/google-is-getting-rid-of-similar-audiences-segments\/","title":{"rendered":"Google is Getting Rid of &#8216;Similar Audiences&#8217; Segments"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"35563\" class=\"elementor elementor-35563\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d7b9be2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d7b9be2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62e6fcc5\" data-id=\"62e6fcc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33a8a33 elementor-widget elementor-widget-text-editor\" data-id=\"33a8a33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2><span style=\"font-weight: 400;\">Everything You Need to Know in Less Than 50 Words<\/span><\/h2><p><b>Advertisers get ready to bid farewell to \u201cSimilar Audience\u201d segments. This feature will soon be unavailable in your Google Ad account. Google has announced that it is discontinuing this feature in 2023 as part of its efforts to ensure consumer privacy.\u00a0<\/b><\/p><h2><span style=\"font-weight: 400;\">Tell Me More<\/span><\/h2><p><span style=\"font-weight: 400;\">Are you an advertiser who uses Google&#8217;s Similar Audiences to create marketing campaigns? Sorry to be the bearer of bad news, but you will soon have to say goodbye to a beloved feature.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Google has recently announced that it is getting rid of its &#8220;Similar Audiences&#8221; targeting segment. This feature allows businesses to target audiences with similar search characteristics to customers in your existing lists and market to them.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">These changes are part of Google\u2019s ongoing pledge to protect user data. As a result, Google is prioritizing user data protection over these extra marketing features at this time.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This change is just one of many recent changes Google Ads has made in the past year. For this reason, Google has abandoned many Ad features to protect consumer privacy.<\/span><\/p><p><span style=\"font-weight: 400;\">So what does the phase-out mean for marketing campaigns currently using Similar Audiences? Fortunately, the phase-out will be gradual, allowing users time to transition.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Starting in May 2023, Similar Audience segments will stop generating, and adding existing segments to campaigns or Ad Groups on Google Ads and Display &amp; Video 360 will no longer be available.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The phase-out process will complete in August 2023, when Google will remove all Similar Audience segments from all Ad Groups and Campaigns.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">New Features<\/span><\/h2><p><span style=\"font-weight: 400;\">While this new announcement may be upsetting, it&#8217;s not all doom and gloom. Google has also announced that they will add two brand-new features that will replace Similar Audiences: Optimized Targeting and Audience Expansion.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Google says these new features will be more powerful than Similar Audiences and help improve automation. So while the Similar Audience feature may be gone, its users will be satisfied.<\/span><\/p><h3><span style=\"font-weight: 400;\">Optimized Targeting<\/span><\/h3><p><span style=\"font-weight: 400;\">Google&#8217;s optimized targeting lets you maximize your campaign&#8217;s efficiency with fantastic flexibility. For example, you can input keywords or audience segments as targets, and Google&#8217;s optimizations use these signals to find the best-performing elements for your ads.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With this precision and accuracy, you can be sure that your ads reach the users who are most likely to convert within your goals. Optimized targeting is the perfect way to ensure your ads have the most significant impact!<\/span><\/p><h3><span style=\"font-weight: 400;\">Audience Expansion<\/span><\/h3><p><span style=\"font-weight: 400;\">Google&#8217;s audience expansion technology makes it easier than ever to reach more people who may be interested in your business. In addition, enabling audience expansion opens up a range of additional inventory, allowing you to target and optimize for various audience types across different networks.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It&#8217;s a great way to get the most out of your Google Ads campaigns, allowing you to expand your reach and increase awareness and consideration of your product or brand.<\/span><\/p><p><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/searchengineland.com\/google-is-getting-rid-of-similar-audiences-segments-389234\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Search Engine Land<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7f2cd8 elementor-widget elementor-widget-template\" data-id=\"b7f2cd8\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9eca04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9eca04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4798cb28\" data-id=\"4798cb28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cc919a elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"65cc919a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/35563#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcf3f00 elementor-widget elementor-widget-menu-anchor\" data-id=\"dcf3f00\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\nbody.elementor-page .elementor-widget-menu-anchor{margin-bottom:0}<\/style>\t\t<div class=\"elementor-menu-anchor\" id=\"printful\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Advertisers get ready to bid farewell to \u201cSimilar Audience\u201d segments. This feature will soon be unavailable in your Google Ad account. Google has announced that it is discontinuing this feature in 2023 as part of its efforts to ensure consumer&#8230;<\/p>\n","protected":false},"author":21,"featured_media":35564,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/","category_name":"Ad Platforms"},{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/google-ads\/","category_name":"Google Ads"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/","category_name":"Marketing"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/marketing-news\/","category_name":"Marketing News"}],"tags":[],"authors":[],"article_types":[180],"staff_picks":[],"promotions":[],"class_list":["post-35563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-platforms","category-all","category-google-ads","category-marketing","category-marketing-news","article_types-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/35563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=35563"}],"version-history":[{"count":5,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/35563\/revisions"}],"predecessor-version":[{"id":38177,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/35563\/revisions\/38177"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/35564"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=35563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=35563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=35563"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=35563"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=35563"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=35563"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=35563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}