{"id":35575,"date":"2022-12-27T11:57:15","date_gmt":"2022-12-27T09:57:15","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=35575"},"modified":"2023-09-06T19:30:08","modified_gmt":"2023-09-06T16:30:08","slug":"microsoft-launches-import-tool-for-easier-migration-to-google","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/microsoft-launches-import-tool-for-easier-migration-to-google\/","title":{"rendered":"Microsoft Launches Import Tool For Easier Migration to Google"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"35575\" class=\"elementor elementor-35575\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d7b9be2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d7b9be2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62e6fcc5\" data-id=\"62e6fcc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33a8a33 elementor-widget elementor-widget-text-editor\" data-id=\"33a8a33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2><span style=\"font-weight: 400;\">Everything You Need to Know in Less Than 50 Words<\/span><\/h2><p><b>Microsoft just announced a new tool that is making the lives of digital marketers much easier! Microsoft Advertising is taking strides to simplify the process of migrating from Google Ads to its platform, introducing a new solution within its Google Import tool.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f159c7c elementor-widget elementor-widget-text-editor\" data-id=\"f159c7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Tell Me More<\/span><\/h2><p><span style=\"font-weight: 400;\">Are you an advertiser who uses both Google Ads and Microsoft Advertising and looking for a way to import your Google Ad campaigns to Microsoft without altering them? Or are you looking to transition from Performance Max campaigns to Smart Shopping campaigns? If either of these is the case, then fortunately for you, Microsoft is making the process easier.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Microsoft recently rolled out a solution in their Google import tool, which allows marketers to import Google Ads Performance Max campaigns into Microsoft. With the new capabilities, Microsoft Advertising is striving to transition from Google to its platform, simpler and smoother than ever.<\/span><\/p><p><span style=\"font-weight: 400;\">Advertisers can now quickly and easily import their Performance Max campaigns that use a Merchant Center into Microsoft Advertising as Smart Shopping Campaigns or Local Inventory Ads.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This new capability makes it easier for advertisers to transfer their Google Ads Performance Max campaigns and enable them to replicate the campaign as Microsoft Smart Shopping Campaigns. It also enables advertisers to keep their ad campaigns homogeneous across the two platforms.<\/span><\/p><h2><span style=\"font-weight: 400;\">What Does This Mean?<\/span><\/h2><p><span style=\"font-weight: 400;\">This means that campaign settings, ad group names, product groups, and product ads will all be directly imported from Performance Max campaigns into Smart Shopping Campaigns with the same settings. Users can also schedule imports daily, weekly, or monthly.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This process provides a seamless transition for advertisers, ensuring that no data or work is lost when switching from one platform to another. It also leads to a more automated process. This remarkable tool enables users to quickly and accurately pull in performance metrics such as impression shares with just a few simple clicks.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Not only that, but the tool also lets you effortlessly sync any budget or bid changes back to your campaigns on Google Ads, eliminating the need for manual bidding adjustments. With Microsoft&#8217;s new Import Tool For Google Ads Performance Max at your disposal, managing dual search engine campaigns has never been simpler or more efficient!<\/span><\/p><h3><span style=\"font-weight: 400;\">Takeaways<\/span><\/h3><p><span style=\"font-weight: 400;\">It is important to note that the settings, ad group names, and product groups are all imported as-is, but this does not include text and images. Product ads are auto-generated, making it an easy transition from one platform to another.<\/span><\/p><p><span style=\"font-weight: 400;\">This capability is only available for Performance Max campaigns that use the Merchant center. The process is different for those campaigns that don&#8217;t use the Merchant center.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">However, Microsoft has stated that they are working to create a similar solution for campaigns that don&#8217;t use the Merchant center. So advertisers who use these types of campaigns should keep an eye out for further developments.<\/span><\/p><p><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.searchenginejournal.com\/microsoft-launches-import-tool-for-google-ads-performance-max\/469597\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Search Engine Land<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcf3f00 elementor-widget elementor-widget-menu-anchor\" data-id=\"dcf3f00\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\nbody.elementor-page .elementor-widget-menu-anchor{margin-bottom:0}<\/style>\t\t<div class=\"elementor-menu-anchor\" id=\"printful\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Microsoft just announced a new tool that is making the lives of digital marketers much easier! Microsoft Advertising is taking strides to simplify the process of migrating from Google Ads to its platform, introducing a new solution within its Google&#8230;<\/p>\n","protected":false},"author":21,"featured_media":35576,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/","category_name":"Ad Platforms"},{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/","category_name":"Marketing"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/marketing-news\/","category_name":"Marketing News"},{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/microsoft-ads\/","category_name":"Microsoft Ads"}],"tags":[],"authors":[],"article_types":[180],"staff_picks":[],"promotions":[],"class_list":["post-35575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-platforms","category-all","category-marketing","category-marketing-news","category-microsoft-ads","article_types-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/35575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=35575"}],"version-history":[{"count":11,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/35575\/revisions"}],"predecessor-version":[{"id":38175,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/35575\/revisions\/38175"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/35576"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=35575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=35575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=35575"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=35575"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=35575"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=35575"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=35575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}