{"id":35587,"date":"2022-12-28T12:04:03","date_gmt":"2022-12-28T10:04:03","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=35587"},"modified":"2023-07-13T14:47:21","modified_gmt":"2023-07-13T11:47:21","slug":"2023-growth-survey","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/2023-growth-survey\/","title":{"rendered":"2023 Growth Survey: Ad Spend, Opportunities, and Strategies for Growth"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"35587\" class=\"elementor elementor-35587\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d7b9be2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d7b9be2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62e6fcc5\" data-id=\"62e6fcc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33a8a33 elementor-widget elementor-widget-text-editor\" data-id=\"33a8a33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2><span style=\"font-weight: 400;\">Everything You Need to Know in Less than 50 Words<\/span><\/h2><p><b>IAB&#8217;s outlook survey aims to equip digital stakeholders with valuable intel to inform their advertising decisions for the year ahead. For Marketers gearing up for the 2023 sales year, the IAB\u2019s new survey may be crucial to marketing success in the new year.<\/b><\/p><h2><span style=\"font-weight: 400;\">Tell Me More<\/span><\/h2><p><span style=\"font-weight: 400;\">Marketers are consistently seeking new and creative ways to engage with their intended audiences. A recent survey of key players in the industry has revealed some insightful information. The findings in this survey could help ensure marketing success.<\/span><\/p><p><span style=\"font-weight: 400;\">The 2023 outlook survey conducted by IAB provides a comprehensive overview of the ad spending marketplace that can be beneficial to both buyers and sellers. It offers an insight into total spending at the category, channel, and even retail level.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The findings offer information on where opportunities for growth lie and emerging technology so all key players in the industry can plan accordingly for the year ahead.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">By using such research, brands, agencies, and other relevant parties can better understand their competitive positioning and ensure their strategies are up-to-date with market trends.<\/span><\/p><p><span style=\"font-weight: 400;\">With their forward-looking view, advertisers and agencies can gain valuable information on channel and category levels and strategies for growth.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This includes new territories such as retail media networks (RMNs) and other emerging technologies like metaverse, non-fungible tokens (NFTs), augmented reality (AR), etc.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">What Does This Mean?<\/span><\/h2><p><span style=\"font-weight: 400;\">The results of this survey help everyone involved in the marketplace plan for the upcoming year in terms of competitive positioning and strategy so that they can make informed decisions regarding investing in advertising.<\/span><\/p><p><span style=\"font-weight: 400;\">For instance, those on the buy side can use them to develop a comprehensive plan for the year ahead while benchmarking their competitive positioning. On the other hand, sellers can utilize the data points to uncover overlooked opportunities, develop new services and products, identify target demographics, and expand their return on investment.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Companies of all sizes can attain significant growth by understanding what&#8217;s working and what could be improved upon within their respective markets.<\/span><\/p><p><span style=\"font-weight: 400;\">It appears that overall ad spend is going to be up 5.9% year-over-year, and customer acquisition is buyers&#8217; top goal for media investments in 2023 (61%), increased brand equity (43%), and improved media efficiency (35%).\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Final Thoughts<\/span><\/h3><p><span style=\"font-weight: 400;\">Among the strategies being looked at to accomplish these goals, most buyers invest or consider investing in both retail media networks (RMN) advertising and metaverse advertising\/marketing, which includes augmented reality (AR), non-fungible tokens (NFTs), and virtual environments.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">All of these can provide excellent opportunities for businesses across industries to increase their effectiveness when reaching target audiences in 2023, but understanding the numbers and details behind them is critical to ensure they&#8217;re used optimally.<\/span><\/p><p><span style=\"font-weight: 400;\">Having this data gives buyers and sellers a headstart in devising their sales strategies for maximum profits.<\/span><\/p><p><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.iab.com\/insights\/2023-outlook-survey\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">IAB<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7f2cd8 elementor-widget elementor-widget-template\" data-id=\"b7f2cd8\" data-element_type=\"widget\" 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aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcf3f00 elementor-widget elementor-widget-menu-anchor\" data-id=\"dcf3f00\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\nbody.elementor-page .elementor-widget-menu-anchor{margin-bottom:0}<\/style>\t\t<div class=\"elementor-menu-anchor\" id=\"printful\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>IAB&#8217;s outlook survey aims to equip digital stakeholders with valuable intel to inform their advertising decisions for the year ahead. For Marketers gearing up for the 2023 sales year, the IAB\u2019s new survey may be crucial to marketing success in&#8230;<\/p>\n","protected":false},"author":21,"featured_media":36488,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/research\/","category_name":"Research"},{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/","category_name":"Marketing"},{"category_link":"https:\/\/www.adcore.com\/blog\/ppc\/","category_name":"PPC"},{"category_link":"https:\/\/www.adcore.com\/blog\/ppc\/ppc-strategies\/","category_name":"PPC Strategies"},{"category_link":"https:\/\/www.adcore.com\/blog\/ppc\/reporting-and-analytics\/","category_name":"Reporting and Analytics"}],"tags":[],"authors":[],"article_types":[180],"staff_picks":[],"promotions":[178],"class_list":["post-35587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","category-all","category-marketing","category-ppc","category-ppc-strategies","category-reporting-and-analytics","article_types-news","promotions-microsoft-coupon"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/35587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=35587"}],"version-history":[{"count":5,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/35587\/revisions"}],"predecessor-version":[{"id":35977,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/35587\/revisions\/35977"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/36488"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=35587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=35587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=35587"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=35587"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=35587"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=35587"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=35587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}