{"id":35599,"date":"2022-12-28T12:11:07","date_gmt":"2022-12-28T10:11:07","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=35599"},"modified":"2025-01-14T14:52:16","modified_gmt":"2025-01-14T12:52:16","slug":"google-rolls-out-ad-frequency-targeting-for-youtube-campaigns","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/google-rolls-out-ad-frequency-targeting-for-youtube-campaigns\/","title":{"rendered":"Google Rolls Out Ad Frequency Targeting For YouTube Campaigns"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"35599\" class=\"elementor elementor-35599\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d7b9be2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d7b9be2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62e6fcc5\" data-id=\"62e6fcc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33a8a33 elementor-widget elementor-widget-text-editor\" data-id=\"33a8a33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2><span style=\"font-weight: 400;\">Everything You Need to Know in Less Than 50 Words<\/span><\/h2><p><b>Google has announced an important change for YouTube campaigns that can help marketers maximize their conversions and save money. The search engine giant has recently introduced Ad Frequency Targeting for YouTube campaigns.\u00a0<\/b><\/p><p><b>Google&#8217;s new Ad Frequency Targeting gives advertisers more control over the number of times their ads are seen on YouTube.\u00a0<\/b><\/p><h2><span style=\"font-weight: 400;\">Tell Me More<\/span><\/h2><p><span style=\"font-weight: 400;\">Many advertisers find it difficult to reach their target audiences without overburdening them with the same campaign. The problem? When consumers are bombarded with repetitious ads too often, they begin to tune them out, which can hurt the conversions of their campaigns and cost advertisers money.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As a modern advertiser, it&#8217;s essential to understand that consumers can often get easily annoyed if they&#8217;re bombarded with the same advertisement over and over again.<\/span><\/p><p><span style=\"font-weight: 400;\">For advertisers, nothing is more important than a successful marketing campaign. Creating a successful marketing campaign is about finding a balance between delivering content that will resonate with your audience while keeping them interested and engaged.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This new Ad Frequency Targeting provides just that; it\u2019s good news for advertisers and Youtube users alike. Fortunately, no one knows this better than Google.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A recent study conducted by Google itself found that TV advertisers\u2019 return on investment (ROI) decreases by 41% when the frequency exceeds 6+ weekly impressions, representing 46% of TV impressions served.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In an effort to help advertisers maximize reach and get the best ROI, Google has recently rolled out ad frequency targeting for their YouTube campaigns.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">How It Works<\/span><\/h2><p><span style=\"font-weight: 400;\">This new feature promises to help prevent such an issue.\u00a0 Advertisers can run the same YouTube campaign up to four times a week.<\/span><\/p><p><span style=\"font-weight: 400;\">With this new targeting feature enabled for YouTube campaigns, advertisers will no longer have to worry about running the risk of annoying consumers, which will ultimately result in greater conversions and returns on their investments.<\/span><\/p><p><span style=\"font-weight: 400;\">With this enhanced control, brands can ensure that viewers don&#8217;t feel bombarded by repetition and that audiences get a seamless experience without detrimentally impacting actual campaign performance.<\/span><\/p><p><span style=\"font-weight: 400;\">With target frequency, advertisers can ensure people see their ads just enough times to maximize impressions without sacrificing return on investment (ROI).<\/span><\/p><h3><span style=\"font-weight: 400;\">Takeaways<\/span><\/h3><p><span style=\"font-weight: 400;\">Google&#8217;s target frequency capability is a game-changer for advertisers. It gives advertisers more control over how often their ads are seen on YouTube, allowing them to create campaigns that can target the desired number of impressions without annoying or alienating viewers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Google provides advertisers with the flexibility to define short-term and long-term goals and helps them to increase awareness while also paying attention to ROI\u2014allowing advertisers to strike a balance between impactful advertising and cost efficiency.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Google noted that the majority of the YouTube campaigns reached frequency goals when they followed the recommended practices.<\/span><\/p><p><span style=\"font-weight: 400;\">This technology was previously exclusive to Connected TV campaigns in Google Display &amp; Video 360, but now it&#8217;s available for all YouTube campaigns globally.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.searchenginejournal.com\/google-rolls-out-ad-frequency-targeting-for-youtube-campaigns\/470790\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Search Engine Land<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7f2cd8 elementor-widget elementor-widget-template\" data-id=\"b7f2cd8\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9eca04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9eca04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4798cb28\" data-id=\"4798cb28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cc919a elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"65cc919a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/35599#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcf3f00 elementor-widget elementor-widget-menu-anchor\" data-id=\"dcf3f00\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\nbody.elementor-page .elementor-widget-menu-anchor{margin-bottom:0}<\/style>\t\t<div class=\"elementor-menu-anchor\" id=\"printful\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Google has announced an important change for YouTube campaigns that can help marketers maximize their conversions and save money. The search engine giant has recently introduced Ad Frequency Targeting for YouTube campaigns.\u00a0 Google&#8217;s new Ad Frequency Targeting gives advertisers more&#8230;<\/p>\n","protected":false},"author":21,"featured_media":35600,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/","category_name":"Ad Platforms"},{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/google-ads\/","category_name":"Google Ads"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/","category_name":"Marketing"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/marketing-news\/","category_name":"Marketing News"},{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/youtube-ads\/","category_name":"Youtube Ads"}],"tags":[],"authors":[],"article_types":[180],"staff_picks":[],"promotions":[419],"class_list":["post-35599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-platforms","category-all","category-google-ads","category-marketing","category-marketing-news","category-youtube-ads","article_types-news","promotions-elite"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/35599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=35599"}],"version-history":[{"count":7,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/35599\/revisions"}],"predecessor-version":[{"id":42323,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/35599\/revisions\/42323"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/35600"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=35599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=35599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=35599"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=35599"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=35599"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=35599"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=35599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}