{"id":35891,"date":"2023-01-24T10:09:54","date_gmt":"2023-01-24T08:09:54","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=35891"},"modified":"2023-07-17T17:19:27","modified_gmt":"2023-07-17T14:19:27","slug":"mark-zuckerberg-the-metaverse","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/mark-zuckerberg-the-metaverse\/","title":{"rendered":"Mark Zuckerberg &#038; the Metaverse &#8211; Did He Get it All Wrong?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"35891\" class=\"elementor elementor-35891\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6980b93 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6980b93\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34c1b03a\" data-id=\"34c1b03a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fee6ba3 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"6fee6ba3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">In 2021, Mark Zuckerberg took Facebook into what he hoped was the next step for his company. He called it the &#8220;metaverse,&#8221; and it would be, he said, the Virtual Reality (VR) platform where we worked, socialized, and lived virtually.<\/span><\/p><p><span style=\"font-weight: 400;\">Bringing the concept from primitive Facebook virtual reality experiments to an immersive VR has seen its share of bumps. Some have even deemed Zuckerberg&#8217;s vision a failure. However, Zuckerberg was so sold on the concept that he changed Facebook&#8217;s name to &#8220;Meta.&#8221;<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Here is what is known about the Metaverse, as Zuckerberg interprets it, and whether that vision is close to reality.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10a9fb7 elementor-toc--minimized-on-mobile elementor-widget elementor-widget-table-of-contents\" data-id=\"10a9fb7\" data-element_type=\"widget\" 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.elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed .elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#9da5ae);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:flex;align-items:center;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid 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.elementor-toc__list-wrapper{margin-top:.5em;margin-inline-start:var(--nested-list-indent,1em)}.elementor-toc__list-item-text{transition-duration:var(--item-text-transition-duration)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:flex;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-inline-end:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-inline-end:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration);transition-duration:var(--item-text-transition-duration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h3 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h3>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__10a9fb7\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__10a9fb7\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__10a9fb7\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46c46c5 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"46c46c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">What Is the Metaverse?<\/span><\/h2><p><span style=\"font-weight: 400;\">The answer to this question depends on who you ask. Even with Zuckerberg, the Metaverse is at least two different concepts. Moreover, his concept of the Metaverse differs from many of his fellow industry decision-makers.\u00a0\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Metaverse as a Living Space<\/span><\/h3><p><span style=\"font-weight: 400;\">The first is a virtual reality platform that lets people socialize, work, and play in real-time. That is best embodied by Zuckerberg&#8217;s &#8220;couch discussion vision,&#8221; where two people in different locations communicate &#8220;in person&#8221; in the Metaverse. In Zuckerberg&#8217;s imagination, that shared virtual space comes about as a hologram of person 1 in the location of person 2.<\/span><\/p><p><span style=\"font-weight: 400;\">Horizon (Facebook&#8217;s VR platform) Workrooms, released by Meta in 2021, is another way this &#8220;realistic-virtual&#8221; world exists. Workrooms allowed a virtual meeting to occur at a virtual conference table with participants assuming avatars. The company pitched the idea as an alternative to conferencing platforms like Zoom.<\/span><\/p><h3><span style=\"font-weight: 400;\">Metaverse as a Gaming\/Entertainment Platform<\/span><\/h3><p><span style=\"font-weight: 400;\">The second concept for the Metaverse is more oriented toward digital gaming and entertainment. This type of Metaverse resembles those funny television commercials where someone wearing a VR headset destroys their house while playing a game.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In this version of the Metaverse, participants are less &#8220;real&#8221; but have one-on-one interactions in the context of gaming. This version of the Metaverse is not reality but allows users to experience a more realistic fantasy.<\/span><\/p><p><span style=\"font-weight: 400;\">Those two ideas, for most people, eventually merge and create the Metaverse.<\/span><\/p><h3><span style=\"font-weight: 400;\">Evolving Is Key\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">Evolving, however, is also a key element of the Metaverse. The reality is that no one knows where it will end up or how the Metaverse will look as a final product, assuming it is ever achieved.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Adding to that is the fact that Zuckerberg&#8217;s vision of the Metaverse is just one of dozens.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f409834 elementor-widget elementor-widget-template\" data-id=\"f409834\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29329\" class=\"elementor elementor-29329\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-486a9019 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"486a9019\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6ed64254\" data-id=\"6ed64254\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-281ae6ce elementor-widget elementor-widget-image\" data-id=\"281ae6ce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"20\" height=\"14\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/04\/Group-10466.svg\" class=\"attachment-full size-full wp-image-28055\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc8e19 elementor-widget elementor-widget-heading\" data-id=\"4dc8e19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">The Metaverse is potentially the next great profit and data collection center, which for a company that specializes in collecting and selling data as well as advertising to end users, represents a growing trend that is impossible to ignore.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff74e7b elementor-widget elementor-widget-text-editor\" data-id=\"ff74e7b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">What Does the Metaverse Look Like?<\/span><\/h2><p><span style=\"font-weight: 400;\">Ideas of what the Metaverse looks like are a topic of much debate. It depends on whom you discuss the issue with and their role in the Metaverse.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">End User Ideas<\/span><\/h3><p><span style=\"font-weight: 400;\">For example, an end user might envision a metaverse focused on gaming that provides an immersive experience with a healthy dose of fantasy.<\/span><\/p><p><span style=\"font-weight: 400;\">In this version, the user fights off bad guys and completes missions, wrapping up their day online by taking in a concert performed by a 50-foot version of a real-life rapper. For this person, the Metaverse looks remarkably real but is also oriented towards the gaming environment they routinely enjoy.<\/span><\/p><h3><span style=\"font-weight: 400;\">Zuckerberg&#8217;s Vision\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">Another VR user might envision a metaverse like what Zuckerberg defined. Their vision might be more oriented to virtual social centers that allow like minds to trade ideas and communicate. Golfers go to a Golfing forum. Gardeners hang out in a gardening zone. The possibilities are limitless, and art imitates real life in this version of the Metaverse.<\/span><\/p><h3><span style=\"font-weight: 400;\">A Business Tool<\/span><\/h3><p><span style=\"font-weight: 400;\">Still, one more version of the Metaverse is that of business-driven developers. Whether you think him on the mark or not, Zuckerberg envisioned a metaverse where people performed collaborative work, making it easier to have remote workers and workers in multiple global positions.<\/span><\/p><p><span style=\"font-weight: 400;\">The competing visions, however, make it impossible to pin down one version of the Metaverse. Given the disparate concepts of metaverse functionality, it is far more likely that the end product will incorporate elements of all three visions above, plus other concepts yet to be considered. Any assertion of a final version is nothing more than an uneducated guess.\u00a0\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Why Mark Zuckerberg Wants a Metaverse<\/span><\/h2><p><span style=\"font-weight: 400;\">Getting to the bottom of the question of Zuckerberg&#8217;s motivations is a thorny proposition. On the one hand, Zuckerberg is a CEO of a hugely successful company with a very profit-driven business model.<\/span><\/p><p><span style=\"font-weight: 400;\">On the other hand, Zuckerberg is generally interested in where this will all end up. He seems to genuinely wants to see a VR world that enhances all of our existence, profit motive aside.<\/span><\/p><p><span style=\"font-weight: 400;\">Practically, Zuckerberg is also accountable to Meta and shareholders, which is likely the primary driver of Meta&#8217;s actions. The Metaverse is potentially the next great profit and data collection center. For a company specializing in collecting and selling data and advertising to end users, it represents a growing trend that is impossible to ignore.<\/span><\/p><h2><span style=\"font-weight: 400;\">Is Mark Zuckerberg Stuck in the Metaverse?<\/span><\/h2><p><span style=\"font-weight: 400;\">Meta has invested billions in Metaverse development, including the Oculus product line and internal VR environments. Given the investment and his stated dedication to developing an ultra-realistic and functional VR reality, it is fair to say that at least Meta and Zuckerberg are not going to divest themselves of their interest in the Metaverse any time soon.<\/span><\/p><p><span style=\"font-weight: 400;\">The question is how much will they modify their interest, investment, development, and actions? Will Meta back off since the Metaverse does not seem to have taken off as Zuckerberg anticipated? Or, will the fact Zuckerberg predicted a final product is at least a decade away factor into the company&#8217;s commitment? Finally, how much will shareholders drive the decision?<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3ddb02 elementor-widget elementor-widget-text-editor\" data-id=\"a3ddb02\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Main Takeaways: Did Zuckerberg Get It Wrong?<\/span><\/h2><p><span style=\"font-weight: 400;\">Since no one knows what the Metaverse will end up looking like, judging if Zuckerberg&#8217;s decision was wise or not is impossible. His product likely represents one wing of the system, and it might even be a very minor part of it at that. Or, his vision may become absorbed by other, larger concepts.<\/span><\/p><p><span style=\"font-weight: 400;\">No one knows, and that makes judging the correctness of a move impossible. What is known, however, is that Meta seems invested in pursuing its version, which may or may not include Zuckerberg&#8217;s ideals, but will certainly require his approval to move forward.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42cbd0d elementor-widget elementor-widget-template\" data-id=\"42cbd0d\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9eca04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9eca04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4798cb28\" data-id=\"4798cb28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cc919a elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"65cc919a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/35891#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In 2021, Mark Zuckerberg took Facebook into what he hoped was the next step for his company. He called it the &#8220;metaverse,&#8221; and it would be, he said, the Virtual Reality (VR) platform where we worked, socialized, and lived virtually&#8230;.<\/p>\n","protected":false},"author":21,"featured_media":35892,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/","category_name":"Ad Platforms"},{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/meta-ads\/","category_name":"Meta Ads"}],"tags":[],"authors":[250],"article_types":[179],"staff_picks":[],"promotions":[178],"class_list":["post-35891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-platforms","category-all","category-meta-ads","authors-adcore-marketing-team","article_types-articles","promotions-microsoft-coupon"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/35891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=35891"}],"version-history":[{"count":4,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/35891\/revisions"}],"predecessor-version":[{"id":35896,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/35891\/revisions\/35896"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/35892"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=35891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=35891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=35891"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=35891"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=35891"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=35891"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=35891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}