{"id":35942,"date":"2023-01-30T12:32:22","date_gmt":"2023-01-30T10:32:22","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=35942"},"modified":"2023-09-06T19:24:19","modified_gmt":"2023-09-06T16:24:19","slug":"microsoft-bing-ads-revenues-increase","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/microsoft-bing-ads-revenues-increase\/","title":{"rendered":"Slowing Growth: Microsoft Bing Ads Revenues Increase by 10%"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"35942\" class=\"elementor elementor-35942\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d7b9be2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d7b9be2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62e6fcc5\" data-id=\"62e6fcc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33a8a33 elementor-widget elementor-widget-text-editor\" data-id=\"33a8a33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2><span style=\"font-weight: 400;\">Everything You Need to Know in Less Than 50 Words<\/span><\/h2><p><b>In Microsoft&#8217;s latest earnings report, search and news advertising revenue increased 10% (15% in constant currency), indicating a slowdown in growth compared to previous quarters. However, overall earnings were well received by Wall Street in after-hours trading.\u00a0<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ad44ea elementor-widget elementor-widget-text-editor\" data-id=\"3ad44ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Tell Me More<\/span><\/h2><p><span style=\"font-weight: 400;\">Microsoft&#8217;s earnings report for the latest quarter shows a slowing growth rate in search ad revenues. While the overall earnings report was well-received by Wall Street, the search ad revenue growth rate was not as impressive as in previous quarters. According to the report, &#8220;Search and news advertising revenue excluding traffic acquisition costs increased 10% (up 15% in constant currency).&#8221;<\/span><\/p><p><span style=\"font-weight: 400;\">While a 10% increase in search ad revenues is still a positive outcome, it is a significant drop from the previous quarter&#8217;s 16% growth rate. The quarter before that saw a growth rate of 22%, while the quarter before that had growth rates of around 32% each.<\/span><\/p><p><span style=\"font-weight: 400;\">Despite the slower growth rate in search ad revenues, Microsoft&#8217;s overall earnings report was positive, with revenue of $51.2 billion, up 22% from the same quarter the previous year. The report also highlighted a strong performance in Microsoft&#8217;s cloud services division, with revenue up 34% year over year.<\/span><\/p><p><span style=\"font-weight: 400;\">While search ad revenues are an important part of Microsoft&#8217;s advertising business, it is worth noting that they only represent a small portion of the company&#8217;s overall revenue. Microsoft&#8217;s advertising revenue comes primarily from LinkedIn and display ads, which saw strong growth in the latest earnings report.<\/span><\/p><h3><span style=\"font-weight: 400;\">Looking Ahead<\/span><\/h3><p><span style=\"font-weight: 400;\">Microsoft is expected to continue investing in its advertising business, with a focus on expanding its advertising offerings and capabilities. This includes ongoing development of its Microsoft Advertising platform, as well as efforts to improve audience targeting and measurement.<\/span><\/p><p><span style=\"font-weight: 400;\">Despite the slower growth rate in search ad revenues, Microsoft&#8217;s overall financial performance remains strong. The company&#8217;s focus on cloud services and other key areas of growth is expected to continue driving its success in the coming quarters.<\/span><\/p><h3><span style=\"font-weight: 400;\">Takeaways<\/span><\/h3><p><span style=\"font-weight: 400;\">Overall, Microsoft&#8217;s latest advertising product updates provide exciting new features and expanded opportunities for advertisers to reach their target audiences on the Microsoft platform.<\/span><\/p><p><b>Source:<\/b> <a href=\"https:\/\/www.seroundtable.com\/microsoft-bing-msft-earnings-reports-34799.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SE Round Table<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcf3f00 elementor-widget elementor-widget-menu-anchor\" data-id=\"dcf3f00\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\nbody.elementor-page .elementor-widget-menu-anchor{margin-bottom:0}<\/style>\t\t<div class=\"elementor-menu-anchor\" id=\"printful\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In Microsoft&#8217;s latest earnings report, search and news advertising revenue increased 10% (15% in constant currency), indicating a slowdown in growth compared to previous quarters. However, overall earnings were well received by Wall Street in after-hours trading.\u00a0 Microsoft&#8217;s earnings report&#8230;<\/p>\n","protected":false},"author":21,"featured_media":35943,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/","category_name":"Ad Platforms"},{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/","category_name":"Marketing"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/marketing-news\/","category_name":"Marketing News"},{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/microsoft-ads\/","category_name":"Microsoft Ads"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/research\/","category_name":"Research"}],"tags":[],"authors":[],"article_types":[180],"staff_picks":[],"promotions":[],"class_list":["post-35942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-platforms","category-all","category-marketing","category-marketing-news","category-microsoft-ads","category-research","article_types-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/35942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=35942"}],"version-history":[{"count":11,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/35942\/revisions"}],"predecessor-version":[{"id":38164,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/35942\/revisions\/38164"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/35943"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=35942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=35942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=35942"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=35942"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=35942"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=35942"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=35942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}