{"id":36037,"date":"2023-02-27T22:24:36","date_gmt":"2023-02-27T20:24:36","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=36037"},"modified":"2023-09-06T19:13:33","modified_gmt":"2023-09-06T16:13:33","slug":"microsoft-advertising-has-now-expanded-to-34-additional-markets","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/microsoft-advertising-has-now-expanded-to-34-additional-markets\/","title":{"rendered":"Microsoft Advertising Has Now Expanded to 34 Additional Markets"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"36037\" class=\"elementor elementor-36037\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d7b9be2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d7b9be2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62e6fcc5\" data-id=\"62e6fcc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33a8a33 elementor-widget elementor-widget-text-editor\" data-id=\"33a8a33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2><span style=\"font-weight: 400;\">Everything You Need to Know in Less Than 50 Words<\/span><\/h2><p><b>Microsoft Advertising has announced its expansion into 34 new markets, bringing the total number of markets available to advertisers up to 164 worldwide. With this expansion, advertisers can now reach a potential audience of more than one billion people in countries ranging from Algeria to Zimbabwe. Some of the new markets include American Samoa, Botswana, Cameroon, Jamaica, Senegal, and Tunisia.<\/b><\/p><h2><span style=\"font-weight: 400;\">Tell Me More<\/span><\/h2><p><span style=\"font-weight: 400;\">In addition to the market expansion, Microsoft Advertising has also made several updates to its platform. One of the most significant updates is the expansion of automated bidding and last-touch attribution on the Microsoft Audience Network. Enhanced cost per click (ECPC) is now available in all markets for the Microsoft Audience Network, and advertisers can also try other bidding strategies, such as target cost per acquisition (TCPA), and maximize conversions with the help of their Microsoft Advertising account team. Last-touch attribution is also now available in all Microsoft Audience Network markets, which allows advertisers to change their conversion goal attribution and allows Microsoft&#8217;s Automated bidding solutions to take both click-based and view-through conversions into account. Additionally, advertisers can now create and manage their Audience Shopping Campaigns from within the Microsoft Editor tool.<\/span><\/p><p><span style=\"font-weight: 400;\">For all automated bidding tactics, data exclusions are now available, which will help inform Microsoft Advertising&#8217;s Automated bidding algorithms in case of data outages or any other unintended conversion tracking changes. This will enable advertisers to ensure that their automated bidding algorithms receive precise information and maintain optimal performance. The tool can be found under Tools \u2192 Planning \u2192 Bid strategies, along with seasonality adjustments and portfolio bid adjustments.<\/span><\/p><p><span style=\"font-weight: 400;\">Microsoft Advertising has also made some new additions to its audience targeting capabilities. In-market audience segments for Valentine&#8217;s Day have now launched in India and are also available in the United Kingdom, the United States, France, Germany, and Australia. Furthermore, a pilot has been initiated to expand the functionality of custom combinations. Advertisers can now create combined lists of customer match, custom audiences, remarketing, and dynamic remarketing. Previously, it was only possible to combine customer match with other customer match lists or custom audiences with other custom audiences. Advertisers can work with their Microsoft Account team to start using this feature.<\/span><\/p><p><span style=\"font-weight: 400;\">There have also been some enhancements in the world of conversion tracking. Universal Event Tracking (UET) tag deletion is now available, allowing advertisers to disassociate their UET tags when necessary easily. Custom events are now simpler and easier to set up, and advertisers can implement conversion tracking across all accounts easily by changing the scope of their conversion goals from a single account to &#8220;all accounts&#8221; as part of the edit workflow.<\/span><\/p><p><span style=\"font-weight: 400;\">Lastly, Microsoft Advertising has made Google Import for Smart Campaigns available in 11 markets, including the United States, the United Kingdom, Australia, Canada, France, Germany, New Zealand, Ireland, Italy, the Netherlands, and Singapore. This capability enables advertisers to transfer their Smart Campaigns from Google Ads over to Microsoft Advertising, helping them reach more customers instantly.<\/span><\/p><h3><span style=\"font-weight: 400;\">Takeaways<\/span><\/h3><p><span style=\"font-weight: 400;\">In conclusion, Microsoft Advertising&#8217;s expansion into 34 new markets and its updates to the platform provides advertisers with more opportunities to reach a broader audience, target their campaigns more effectively, and improve their performance. The updates to automated bidding, last-touch attribution, audience targeting, conversion tracking, and Google Import for Smart Campaigns will enable advertisers to make the most of their advertising budget and drive better results.<\/span><\/p><p><b>Source:<\/b> <a href=\"https:\/\/about.ads.microsoft.com\/en-gb\/blog\/post\/february-2023\/market-expansion-and-other-product-updates-for-february?s_cid=-gct-soc-src_li-sub_ogc-flx_FebProdUpdate\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Microsoft Ads Blog<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7f2cd8 elementor-widget elementor-widget-template\" data-id=\"b7f2cd8\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9eca04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9eca04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4798cb28\" data-id=\"4798cb28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cc919a elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"65cc919a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/36037#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcf3f00 elementor-widget elementor-widget-menu-anchor\" data-id=\"dcf3f00\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\nbody.elementor-page .elementor-widget-menu-anchor{margin-bottom:0}<\/style>\t\t<div class=\"elementor-menu-anchor\" id=\"printful\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Microsoft Advertising has announced its expansion into 34 new markets, bringing the total number of markets available to advertisers up to 164 worldwide. With this expansion, advertisers can now reach a potential audience of more than one billion people in&#8230;<\/p>\n","protected":false},"author":21,"featured_media":36038,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/","category_name":"Ad Platforms"},{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/","category_name":"Marketing"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/marketing-news\/","category_name":"Marketing News"},{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/microsoft-ads\/","category_name":"Microsoft Ads"}],"tags":[],"authors":[],"article_types":[180],"staff_picks":[],"promotions":[],"class_list":["post-36037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-platforms","category-all","category-marketing","category-marketing-news","category-microsoft-ads","article_types-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/36037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=36037"}],"version-history":[{"count":5,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/36037\/revisions"}],"predecessor-version":[{"id":38155,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/36037\/revisions\/38155"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/36038"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=36037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=36037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=36037"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=36037"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=36037"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=36037"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=36037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}