{"id":36156,"date":"2023-04-03T10:37:16","date_gmt":"2023-04-03T07:37:16","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=36156"},"modified":"2023-08-17T12:42:26","modified_gmt":"2023-08-17T09:42:26","slug":"digital-campaign-ideas-for-mothers-day-2023","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/digital-campaign-ideas-for-mothers-day-2023\/","title":{"rendered":"Digital Marketing Campaign Ideas for Mother&#8217;s Day 2023"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"36156\" class=\"elementor elementor-36156\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d7b9be2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d7b9be2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62e6fcc5\" data-id=\"62e6fcc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1ef82e elementor-widget elementor-widget-text-editor\" data-id=\"e1ef82e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Did you know that Mother&#8217;s Day is one of the top five U.S. consumer spending events, with a whopping $31.7 billion spent in 2022 alone? That&#8217;s right, 84% of shoppers plan on celebrating Mother&#8217;s Day,\u00a0 so as a business owner or marketing manager, it&#8217;s an event you can&#8217;t afford to ignore!<\/span><\/p><p><span style=\"font-weight: 400;\">To help you prepare for Mother&#8217;s Day, here are some useful statistics.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daa2d50 elementor-widget elementor-widget-table-of-contents\" data-id=\"daa2d50\" data-element_type=\"widget\" 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.elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#9da5ae);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:flex;align-items:center;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid var(--box-border-color,#9da5ae)}.elementor-toc__header-title{font-size:18px;margin:0;color:var(--header-color);flex-grow:1}.elementor-toc__toggle-button{cursor:pointer;display:inline-flex}.elementor-toc__toggle-button i{color:var(--toggle-button-color)}.elementor-toc__toggle-button 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.elementor-toc__list-wrapper{margin-top:.5em;margin-inline-start:var(--nested-list-indent,1em)}.elementor-toc__list-item-text{transition-duration:var(--item-text-transition-duration)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:flex;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-inline-end:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-inline-end:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration);transition-duration:var(--item-text-transition-duration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__daa2d50\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dca813 elementor-widget elementor-widget-text-editor\" data-id=\"8dca813\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Dominate Those Shopping Campaigns<\/span><\/h2><p><span style=\"font-weight: 400;\">Did you know that <\/span><a href=\"https:\/\/www.numerator.com\/sites\/default\/files\/files\/2023-02\/Numerator%20-%202023%20Holiday%20Preview%20%281%29.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">46% of people<\/span><\/a><span style=\"font-weight: 400;\"> are planning to buy their Mother\u2019s Day gifts online? Actually, Mother\u2019s Day has one of the highest expected rates of online shopping in 2023 compared to other gifting holidays. In other words, you better be running online shopping campaigns on all relevant advertising channels for this occasion.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Make sure you increase your exposure on push platforms such as social media, with increased budgets and relevant creatives, and also be aggressive with bidding strategies on PPC platforms like Google Search and Bing, as this is a very competitive time for digital advertisers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Another important thing to consider when running online campaigns is having an optimized product feed. Did you know that an unoptimized product feed leads to low conversion rates and higher cost per purchase and may even cause glitches in your shopping campaigns? The most important thing you can do to avoid all these things is simply to use a tool for product feed management and optimization.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Try using Feeditor and create optimized feed versions for each advertising channel. Remove low-performing products that might be wasting your budget to make the most out of your time, energy, and campaigns.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a313e6 elementor-widget elementor-widget-html\" data-id=\"3a313e6\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-07499f20-f95a-4bda-8a2d-38b12063f398\"><span class=\"hs-cta-node hs-cta-07499f20-f95a-4bda-8a2d-38b12063f398\" id=\"hs-cta-07499f20-f95a-4bda-8a2d-38b12063f398\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/6962858\/07499f20-f95a-4bda-8a2d-38b12063f398\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-07499f20-f95a-4bda-8a2d-38b12063f398\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6962858\/07499f20-f95a-4bda-8a2d-38b12063f398.png\"  alt=\"Start optimizing your feed for free \"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(6962858, '07499f20-f95a-4bda-8a2d-38b12063f398', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6343052 elementor-widget elementor-widget-text-editor\" data-id=\"6343052\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Don\u2019t Miss the Chance to Upsell<\/span><\/h2><p><span style=\"font-weight: 400;\">Another interesting statistic is that around <\/span><a href=\"https:\/\/nrf.com\/blog\/heres-how-consumers-are-celebrating-moms-mothers-day\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">75% of people<\/span><\/a><span style=\"font-weight: 400;\"> gift greeting cards on Mother&#8217;s Day. So, make sure you offer special Mother&#8217;s Day greeting cards in the shopping cart as a \u201cyou may also like\u201d upsell or add a greeting card category on your website. And, of course, don\u2019t forget to show off your beautiful cards in your paid ads.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Inspiration is Everything<\/span><\/h2><p><a href=\"https:\/\/nrf.com\/blog\/heres-how-consumers-are-celebrating-moms-mothers-day\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">32% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> say they often, or always, rely on brands for for Mother\u2019s Day gift inspiration.<\/span><\/p><p><span style=\"font-weight: 400;\">This is a great opportunity to create a special gift guide on your blog for Mother&#8217;s Day utilizing your products. You can also integrate something like an interactive quiz on your website to help visitors filter and find the perfect gift. This method will attract relevant traffic, increase engagement, and boost conversion rates, so don\u2019t sleep on it.<\/span><\/p><p><span style=\"font-weight: 400;\">Now, let&#8217;s focus on what you need to highlight in your Mother\u2019s Day campaigns:\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Make it Extra Special<\/span><\/h2><p><span style=\"font-weight: 400;\">Did you know that while picking out a Mother\u2019s Day gift <\/span><a href=\"https:\/\/nrf.com\/blog\/heres-how-consumers-are-celebrating-moms-mothers-day\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">46% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> look for something unique or different? Therefore, in your ads, make sure you emphasize how your products are not the generic pick or highlight the values your business stands for to make it extra special and valuable.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Even if you think your products are not exactly an \u201cobvious fit\u201d for a Mother&#8217;s Day gift, try to have fun with it and find unexpected connections for a creative campaign. You might be surprised by the results\u2026<\/span><\/p><h2><span style=\"font-weight: 400;\">Make it Last<\/span><\/h2><p><span style=\"font-weight: 400;\">Meanwhile, not surprisingly, <\/span><a href=\"https:\/\/nrf.com\/blog\/heres-how-consumers-are-celebrating-moms-mothers-day\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">41% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> focus on gifts that create a special memory. That would be an opportunity to integrate user-generated content into your creative strategy. Ask your clients to share about the special moments they were able to create with your products or services and promote it as an ad.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Partnering with content creators is also a great option, asking them to share with their audience how they are going to make Mother\u2019s Day special and one to remember for their moms by leveraging your products. Make sure you showcase real people and real stories as much as possible and focus on video content, as this is the best and most engaging way to capture your audience.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Don\u2019t Forget About Grandma\u00a0<\/span><\/h2><p><span style=\"font-weight: 400;\">For your audience, Mother\u2019s Day is a great opportunity to show some love and appreciation not just to their mothers but to their grandmothers too. For you, it\u2019s an opportunity to increase the potential of your business and upsell.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In your campaigns, use creatives that promote gifting for moms and grandmas and add a special offer for those who buy gifts for both of them. There are about 85 million moms in the United States alone, so make sure they are all celebrated this year.<\/span><\/p><h2><span style=\"font-weight: 400;\">Invest in Your Community<\/span><\/h2><p><span style=\"font-weight: 400;\">Research has shown that consumers are more likely to buy from brands that are actively invested in their community. As a business owner or a marketer, make sure you give back to the community. You can donate part of your earnings to women\u2019s organizations, raise awareness of a certain issue close to your heart or do anything else that can be valuable to your target audience.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33a23ac elementor-widget elementor-widget-html\" data-id=\"33a23ac\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-07499f20-f95a-4bda-8a2d-38b12063f398\"><span class=\"hs-cta-node hs-cta-07499f20-f95a-4bda-8a2d-38b12063f398\" id=\"hs-cta-07499f20-f95a-4bda-8a2d-38b12063f398\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/6962858\/07499f20-f95a-4bda-8a2d-38b12063f398\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-07499f20-f95a-4bda-8a2d-38b12063f398\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6962858\/07499f20-f95a-4bda-8a2d-38b12063f398.png\"  alt=\"Start optimizing your feed for free \"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(6962858, '07499f20-f95a-4bda-8a2d-38b12063f398', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8a10e9 elementor-widget elementor-widget-text-editor\" data-id=\"f8a10e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Final Thoughts<\/span><\/h2><p><span style=\"font-weight: 400;\">No matter what type of business you have &#8211; retail, restaurant, or service provider, there are many ways to get involved in the Mother&#8217;s Day celebration. Make sure to plan ahead and take advantage of all the digital marketing tools available to you, such as social media, search engines, email marketing, and more. Good luck!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Did you know that Mother&#8217;s Day is one of the top five U.S. consumer spending events, with a whopping $31.7 billion spent in 2022 alone? That&#8217;s right, 84% of shoppers plan on celebrating Mother&#8217;s Day,\u00a0 so as a business owner&#8230;<\/p>\n","protected":false},"author":21,"featured_media":36489,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/content-marketing\/","category_name":"Content Marketing"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/","category_name":"Marketing"}],"tags":[],"authors":[318],"article_types":[179],"staff_picks":[],"promotions":[328],"class_list":["post-36156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-content-marketing","category-marketing","authors-elena-syah","article_types-articles","promotions-feeditor"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/36156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=36156"}],"version-history":[{"count":19,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/36156\/revisions"}],"predecessor-version":[{"id":37851,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/36156\/revisions\/37851"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/36489"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=36156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=36156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=36156"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=36156"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=36156"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=36156"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=36156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}