{"id":36175,"date":"2023-03-21T11:53:53","date_gmt":"2023-03-21T09:53:53","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=36175"},"modified":"2023-07-17T18:08:18","modified_gmt":"2023-07-17T15:08:18","slug":"tiktok-joins-search-ad-market","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/tiktok-joins-search-ad-market\/","title":{"rendered":"TikTok Challenges Google and Microsoft By Joins Search Ad Market"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"36175\" class=\"elementor elementor-36175\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d7b9be2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d7b9be2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62e6fcc5\" data-id=\"62e6fcc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33a8a33 elementor-widget elementor-widget-text-editor\" data-id=\"33a8a33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2><span style=\"font-weight: 400;\">Everything You Need to Know in Less Than 50 Words<\/span><\/h2><p><b>Social media platform TikTok is reportedly planning to launch a search ads platform, which would allow businesses to bid on keywords and phrases related to their products or services. The move would see TikTok challenge industry giants Google and Microsoft in the search advertising market. The platform has been testing the search ads in select regions. While it is currently managed by TikTok based on relevant and impactful keywords, it will eventually allow advertisers to bid on specific keywords.\u00a0<\/b><\/p><h2><span style=\"font-weight: 400;\">Tell Me More<\/span><\/h2><p><span style=\"font-weight: 400;\">TikTok\u2019s user base comprises Gen Z and millennial users, who are notoriously difficult to reach through traditional advertising channels. This makes TikTok\u2019s entry into the search ads market a new opportunity for advertisers to reach younger, more engaged audiences.<\/span><\/p><p><span style=\"font-weight: 400;\">TikTok is hoping to capitalize on its rapidly expanding user base by providing a new advertising platform for businesses. The platform will offer audience targeting options based on users\u2019 interests, behaviors, and demographics, making it more appealing to advertisers looking to reach specific audiences. TikTok\u2019s entry into the search ads market could mean more relevant and targeted ads for consumers. With effective targeting, consumers may be more likely to engage with the ads and find products and services that are relevant to their interests.<\/span><\/p><p><span style=\"font-weight: 400;\">However, TikTok\u2019s foray into the search ads market is not without risks. With its massive user base and sophisticated advertising platform, Google has long dominated the market. TikTok will need to offer compelling features and competitive pricing to attract advertisers away from Google\u2019s platform. Additionally, TikTok must ensure that its search ads platform is user-friendly and does not detract from the user experience on the app. If users feel inundated with ads or if the ads are not relevant to their interests, they may be less likely to engage with the platform overall.<\/span><\/p><p><span style=\"font-weight: 400;\">TikTok\u2019s entry into the search ads market represents a new opportunity to reach younger, more engaged audiences. TikTok\u2019s user base comprises Gen Z and millennial users, who are difficult to reach through traditional advertising channels. By offering a new advertising platform with robust audience targeting options and unique features, TikTok may be able to provide advertisers with a more effective way to reach these valuable demographics. Additionally, TikTok\u2019s platform may offer more competitive pricing and better ROI than Google\u2019s platform, making it an attractive option for advertisers looking to stretch their advertising dollars.<\/span><\/p><p><span style=\"font-weight: 400;\">TikTok\u2019s expansion into the search ads market comes after the platform made strides in advertising in recent years. During the beta test rollout last year, testers confirmed that when search ads were enabled, advertisers could gather the search terms responsible for conversions and leverage those high click-through rate search terms as headlines for their best-performing TikTok videos, resulting in additional benefits.<\/span><\/p><p><span style=\"font-weight: 400;\">The move is expected to be a positive development for TikTok as the search ads market is projected to reach $22 billion by 2024. If TikTok can successfully capture a portion of this market, it could be a significant revenue source for the platform.<\/span><\/p><h3><span style=\"font-weight: 400;\">Conclusion<\/span><\/h3><p><span style=\"font-weight: 400;\">In conclusion, TikTok\u2019s entry into the search ads market presents a new opportunity for advertisers to reach younger, more engaged audiences. By offering audience targeting options and unique features, TikTok may be able to provide advertisers with a more effective way to reach these valuable demographics. However, the platform faces tough competition from Google and must ensure that its search ads platform is user-friendly and does not detract from the user experience on the app. If TikTok can successfully navigate these challenges, it could be a significant revenue source for the platform.<\/span><\/p><p><b>Source:<\/b> <a href=\"https:\/\/searchengineland.com\/tiktok-enters-the-search-ad-market-challenging-google-and-microsoft-394121\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Search Engine Journal<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7f2cd8 elementor-widget elementor-widget-template\" data-id=\"b7f2cd8\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9eca04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9eca04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4798cb28\" data-id=\"4798cb28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cc919a elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"65cc919a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/36175#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcf3f00 elementor-widget elementor-widget-menu-anchor\" data-id=\"dcf3f00\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\nbody.elementor-page .elementor-widget-menu-anchor{margin-bottom:0}<\/style>\t\t<div class=\"elementor-menu-anchor\" id=\"printful\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Social media platform TikTok is reportedly planning to launch a search ads platform, which would allow businesses to bid on keywords and phrases related to their products or services. The move would see TikTok challenge industry giants Google and Microsoft&#8230;<\/p>\n","protected":false},"author":21,"featured_media":36176,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/","category_name":"Ad Platforms"},{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/","category_name":"Marketing"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/marketing-news\/","category_name":"Marketing News"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/social-media\/","category_name":"Social Media"},{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/tiktok-ads\/","category_name":"TikTok Ads"}],"tags":[],"authors":[],"article_types":[180],"staff_picks":[],"promotions":[178],"class_list":["post-36175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-platforms","category-all","category-marketing","category-marketing-news","category-social-media","category-tiktok-ads","article_types-news","promotions-microsoft-coupon"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/36175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=36175"}],"version-history":[{"count":4,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/36175\/revisions"}],"predecessor-version":[{"id":36180,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/36175\/revisions\/36180"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/36176"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=36175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=36175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=36175"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=36175"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=36175"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=36175"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=36175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}