{"id":39252,"date":"2024-03-06T13:41:52","date_gmt":"2024-03-06T11:41:52","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=39252"},"modified":"2024-03-06T14:49:33","modified_gmt":"2024-03-06T12:49:33","slug":"ministry-of-information-awareness-media-campaign","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/ministry-of-information-awareness-media-campaign\/","title":{"rendered":"Ministry of Information Awareness Media Campaign"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"39252\" class=\"elementor elementor-39252\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a444b6e elementor-section-full_width elementor-reverse-tablet elementor-reverse-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"7a444b6e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-103b785f\" data-id=\"103b785f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70ff0f9 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"70ff0f9\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"371\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2024\/03\/Bring-Them-Home-Times-Square-campaign-1024x594.png\" class=\"attachment-large size-large wp-image-39270\" alt=\"Israel Hostages NYC\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2024\/03\/Bring-Them-Home-Times-Square-campaign-1024x594.png 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2024\/03\/Bring-Them-Home-Times-Square-campaign-300x174.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2024\/03\/Bring-Them-Home-Times-Square-campaign-768x446.png 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2024\/03\/Bring-Them-Home-Times-Square-campaign.png 1175w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4006dcb0 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"4006dcb0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"color: #ffffff;\">f Diaspora A<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-568c8f7 HomeFont elementor-widget elementor-widget-heading\" data-id=\"568c8f7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">\n\nCampaign Goals<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20ded98 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"20ded98\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">Generate awareness and maximize exposure in strategic offline locations within target markets, within a limited budget.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e8db09 HomeFont elementor-widget elementor-widget-heading\" data-id=\"9e8db09\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Executive Summary<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25d0b83f MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"25d0b83f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 500;\" aria-level=\"1\"><span style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">The client\u2019s goal was to generate awareness on the State situation and reach maximum people who will see the billboards within target strategic locations.<\/span><\/span><p>\u00a0<\/p><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><span style=\"font-weight: 500;\">Combining Adcore\u2019s partnership relationships and complex programmatic knowledge, these two features has led to a successful programmatic Digital Out Of Home campaign in prime locations.<\/span><\/li><\/ul><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f4e4ff3 HomeFont elementor-widget elementor-widget-heading\" data-id=\"1f4e4ff3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\nChallenge<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35aff3c2 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"35aff3c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">Due to the sensitivity of the content and the holiday season, it was challenging to work rapidly and go live with the campaign within days.<\/span><\/p><p><span style=\"font-weight: 500;\">Main challenges:<\/span><\/p><ol><li style=\"font-weight: 500;\" aria-level=\"1\"><span style=\"font-weight: 500;\">Creatives Policy Approval \u2013 Involves highly sensitive political content.<br \/><br \/><\/span><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><span style=\"font-weight: 500;\">Ensure impressions during rush hour and at top strategic locations<br \/><br \/><\/span><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><span style=\"font-weight: 500;\">Maximize impressions in lowest costs within the holiday season competitive pricing.<\/span><\/li><\/ol><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-121c0835 HomeFont elementor-widget elementor-widget-heading\" data-id=\"121c0835\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\nMain Actions<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bad661c MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"bad661c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 500;\" aria-level=\"1\"><span style=\"font-weight: 500;\">Define a comprehensive strategy including target audience, GEOs, and creative.<br \/><br \/><\/span><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><span style=\"font-weight: 500;\">Research various media publishers and Brief the chosen publisher and finalized a media plan.\u00a0<br \/><br \/><\/span><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><span style=\"font-weight: 500;\">Built programmatic campaigns via DV360<br \/><br \/><\/span><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><span style=\"font-weight: 500;\">Ongoing budget and bidding allocation per performance.<\/span><\/li><\/ul><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b46af40 elementor-widget elementor-widget-image\" data-id=\"1b46af40\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"397\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2024\/03\/bring-them-home-e1709725870781.webp\" class=\"attachment-full size-full wp-image-39255\" alt=\"Israel Hostages Bring Them Home\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2024\/03\/bring-them-home-e1709725870781.webp 800w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2024\/03\/bring-them-home-e1709725870781-300x149.webp 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2024\/03\/bring-them-home-e1709725870781-768x381.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40afc400 HomeFont elementor-widget elementor-widget-heading\" data-id=\"40afc400\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solution<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aed6dfd MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"6aed6dfd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Worked closely with the publisher and client in order to finalize, approve and execute the strategy plan. This included:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rapid creative changes and adjustment to fit policy and approval by publishers<br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fast programmatic campaigns creation via DV360 platform<br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Smart budget allocation to maximize performance during rush hour and within the target locations\u00a0<br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Negotiating a deal aligned with the goals and client&#8217;s requests, and ongoing optimization to keep low costs.<\/span><\/li><\/ul><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b94e3a HomeFont elementor-widget elementor-widget-heading\" data-id=\"6b94e3a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\nScope<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67e84db MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"67e84db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">Budget &#8211; <\/span><span style=\"font-weight: 500;\">$700K<\/span><\/p><p><span style=\"font-weight: 500;\">Media &#8211; <\/span><span style=\"font-weight: 500;\">Digital out of home<\/span><\/p><p><span style=\"font-weight: 500;\">Platform &#8211; <\/span><span style=\"font-weight: 500;\">DV360<\/span><\/p><p><span style=\"font-weight: 500;\">Geos &#8211; <\/span><span style=\"font-weight: 500;\">US (NY, DC &amp; LA)<\/span><\/p><p><span style=\"font-weight: 500;\">Duration &#8211; <\/span><span style=\"font-weight: 500;\">14 days<\/span><\/p><p><span style=\"font-weight: 500;\">Format &#8211;<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Digital Bulletin<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Digital Transit Shelter<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Full Motion Digital Spectacular<\/span><\/li><\/ul><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5dc42b26 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5dc42b26\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3b0dc7ce\" data-id=\"3b0dc7ce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9635917 HomeFont elementor-widget elementor-widget-heading\" data-id=\"9635917\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">$17.8<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f39f49 HomeFont elementor-widget elementor-widget-heading\" data-id=\"6f39f49\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cost Per 1,000 Impressions<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21942f92 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"21942f92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">With ongoing and smart budget and bidding optimization, we were able to reach great CPM cost, considering the prime locations and holiday season.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-54770bc1\" data-id=\"54770bc1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-153936c8 HomeFont elementor-widget elementor-widget-heading\" data-id=\"153936c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">34.6M\n<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-539e346a HomeFont elementor-widget elementor-widget-heading\" data-id=\"539e346a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Impressions<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-569a77d9 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"569a77d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">Through targeting strategic locations with high traffic and in peak season, we managed to reach large scale audience.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1b28e8e8\" data-id=\"1b28e8e8\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-74c22ca8 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"74c22ca8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-990e847\" data-id=\"990e847\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5931f4b4 HomeFont elementor-widget elementor-widget-heading\" data-id=\"5931f4b4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ministry of Information Headquarters (MOI)<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d2ade09 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"4d2ade09\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Year established<\/strong>: 1948<\/p><p><strong>Head Quarters<\/strong>: Jerusalem, Israel<\/p><p><strong>Website:\u00a0<\/strong><a href=\"https:\/\/www.gov.il\/he\/departments\/ministry_of_interior\/govil-landing-page\" target=\"_blank\" rel=\"noopener\">www.gov.il<\/a><\/p><p><span style=\"font-weight: 500;\">A government body which links between government actions and activities to the media, and communicate it via various channels.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4111e5f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4111e5f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-74045822\" data-id=\"74045822\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f91a1e6 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"f91a1e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #ffffff;\"><span style=\"font-weight: 500;\">The client\u2019s goal was to generate awareness on the State situation and reach maximum people who will see the billboards within target strategic locations.<\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-991adcf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"991adcf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd5733c\" data-id=\"dd5733c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67afd51 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67afd51\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1cc1301\" data-id=\"1cc1301\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>f Diaspora A Generate awareness and maximize exposure in strategic offline locations within target markets, within a limited budget. The client\u2019s goal was to generate awareness on the State situation and reach maximum people who will see the billboards within&#8230;<\/p>\n","protected":false},"author":21,"featured_media":39270,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/adcore\/","category_name":"Adcore"},{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/adcore\/case-studies\/","category_name":"Case Studies"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/","category_name":"Marketing"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/marketing-news\/","category_name":"Marketing News"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/research\/","category_name":"Research"}],"tags":[],"authors":[],"article_types":[],"staff_picks":[],"promotions":[],"class_list":["post-39252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adcore","category-all","category-case-studies","category-marketing","category-marketing-news","category-research"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/39252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=39252"}],"version-history":[{"count":15,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/39252\/revisions"}],"predecessor-version":[{"id":39271,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/39252\/revisions\/39271"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/39270"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=39252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=39252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=39252"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=39252"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=39252"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=39252"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=39252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}