{"id":39560,"date":"2024-12-24T13:00:11","date_gmt":"2024-12-24T11:00:11","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=39560"},"modified":"2025-02-05T13:20:00","modified_gmt":"2025-02-05T11:20:00","slug":"adcore-asks-the-experts-shlomo-genchin","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/adcore-asks-the-experts-shlomo-genchin\/","title":{"rendered":"Adcore Asks the Experts: With Shlomo Genchin"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"39560\" class=\"elementor elementor-39560\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e4f203 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e4f203\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ecb5b7\" data-id=\"9ecb5b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bbb4b1b elementor-widget elementor-widget-text-editor\" data-id=\"bbb4b1b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">The Creative Marketer Shlomo Genchin, already received an honorable mention as a <\/span><a href=\"https:\/\/www.jpost.com\/special-content\/top-10-digital-advertising-experts-in-israel-792685\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Top 10 Digital Advertising Experts in Israel<\/span><\/a><span style=\"font-weight: 400;\">, he has carved a niche for himself through a blend of creativity, strategic insight, and an unyielding passion for marketing. He began his career working for some of Europe&#8217;s largest ad agencies and multi-billion dollar companies. With a community of over 50k followers on LinkedIn and his newsletter, Shlomo shares simple techniques for creating compelling ads.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Join us as we consult with him on the dynamics of the marketing world today.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c2eeafd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c2eeafd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9d7da26\" data-id=\"9d7da26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94b1839 elementor-widget elementor-widget-heading\" data-id=\"94b1839\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">How did you start out in marketing? What made you choose that career path and what was your first job?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af76fa4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af76fa4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a6e15a\" data-id=\"6a6e15a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9a2e0d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e9a2e0d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">I was 22 and trying to figure out what to do with my life. One day, I stumbled upon a scammy online course about affiliate marketing. Obviously, I didn\u2019t get rich in 30 days or less, but through that course, I discovered copywriting.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">The idea of writing funny lines, stories, and memes for a living sounded too good to be true, so I googled \u201cthe best copywriting school in the world.\u201d Six months later, I was on a plane to Berlin to start my studies at Miami Ad School Europe.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79a94ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79a94ba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e4200a7\" data-id=\"e4200a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ad9e63 elementor-widget elementor-widget-heading\" data-id=\"2ad9e63\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Do you recommend aspiring marketers to have a formal degree?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1499bd4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1499bd4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8449b13\" data-id=\"8449b13\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79d817c elementor-widget elementor-widget-text-editor\" data-id=\"79d817c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Yes and no. You&#8217;ll find everything you need to know in books or online. But, portfolio schools, courses, and universities provide you with four things that books don&#8217;t:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Structure<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mentors<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Community<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Internships<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">And often, these four elements make all the difference. So, if you can find them elsewhere, you might skip the degree, but if not, then it\u2019s worth considering.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa7892b elementor-widget elementor-widget-heading\" data-id=\"fa7892b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">When did you start The Creative Marketer? Did you expect it to get as big as it did?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c37448 elementor-widget elementor-widget-text-editor\" data-id=\"2c37448\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p><p><span style=\"font-weight: 400;\">I started my blog and newsletter, <\/span><a href=\"https:\/\/thecreativemarketer.net\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The Creative Marketer<\/span><\/a><span style=\"font-weight: 400;\">, in 2020. I began by sharing some of my ads and the process behind them on LinkedIn. I never could have imagined that people (besides my friends and colleagues) would actually care. But, I guess that\u2019s the cool thing about the internet. It\u2019s huge. And if you\u2019re passionate about something, there are probably hundreds of thousands of other people who are passionate about it too.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdb509c elementor-widget elementor-widget-heading\" data-id=\"cdb509c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In your opinion, what are the top 3 skills a successful marketer must master?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-304e26e elementor-widget elementor-widget-text-editor\" data-id=\"304e26e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creativity &#8211; Legendary copywriter Barbara Noakes said, \u201cWhen the world zigs, zag.\u201d To succeed, a brand must stand out. And to stand out, it must do things differently.<br \/><br \/><\/span><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Googling (and redditing) &#8211; The best marketers I know have become great simply by searching for things they didn\u2019t know on Google and Reddit.<br \/><br \/><\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Writing &#8211; Writing constitutes 90% of marketing: ads, landing pages, emails, etc. If you can write well, you\u2019ll do well.<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2052b49 elementor-widget elementor-widget-heading\" data-id=\"2052b49\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are the most cutting edge developments in the marketing field today? What excites you the most? \n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0607b8a elementor-widget elementor-widget-text-editor\" data-id=\"0607b8a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p><p><span style=\"font-weight: 400;\">No-code tools like <\/span><a href=\"https:\/\/webflow.com\/?utm_source=google&amp;utm_medium=search&amp;utm_campaign=SS-GoogleSearch-Brand-Tier3&amp;utm_term=kwd-11668981_webflow_e_649953696920__&amp;gad_source=1&amp;gclid=Cj0KCQjwztOwBhD7ARIsAPDKnkAwPWY5SzaN2nZcllb7mf_cdQDRd4XiHEiJssU90yqlEWJHeIzXJ7EaAgaoEALw_wcB\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Webflow<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/bubble.io\/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=20359191010&amp;utm_term=bubble&amp;utm_content=g-149500833485-665246216288&amp;gad_source=1&amp;gclid=Cj0KCQjwztOwBhD7ARIsAPDKnkCFmZBy0Hgjhjs9lgiUlL06f1r-ud1NnRBtgP9pdoDKlrc27krNkgwaAl_jEALw_wcB\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Bubble<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/www.notion.so\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Notion<\/span><\/a><span style=\"font-weight: 400;\">. These tools are game-changers because now marketers can implement and develop ideas and designs by themselves without needing to wait around for or invest in an expensive developer.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-048158c elementor-widget elementor-widget-heading\" data-id=\"048158c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are your thoughts on the advantages of outsourcing digital marketing solutions to external platforms? <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f238392 elementor-widget elementor-widget-text-editor\" data-id=\"f238392\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p><p><span style=\"font-weight: 400;\">No one knows your product better than you, and that\u2019s exactly why outsourcing some of your marketing operations is often a good idea. An <\/span><a href=\"https:\/\/www.adcore.com\/adcore-elite-digital-marketing-agency\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">agency<\/span><\/a><span style=\"font-weight: 400;\"> can dive into your project with a new set of eyes, spot opportunities you might have missed, and bring in specialized skills that are impractical to maintain in-house.<\/span><b><br \/><\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7c17a1 elementor-widget elementor-widget-heading\" data-id=\"f7c17a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Which SAAS TOOLS do you favor and regularly use?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-236aa1f elementor-widget elementor-widget-text-editor\" data-id=\"236aa1f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Notion. I\u2019m obsessed. I organize all my content, ideas, and templates there. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">It also helps me onboard and collaborate with clients.\u00a0<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-743ce27 elementor-widget elementor-widget-heading\" data-id=\"743ce27\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In your opinion, what is the most important automation tool?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb32121 elementor-widget elementor-widget-text-editor\" data-id=\"eb32121\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p><p><span style=\"font-weight: 400;\">ChatGPT. It really stands out because of its intuitive experience and the endless possibilities it offers, especially when integrated into different products and apps. The way it seamlessly fits into various marketing tools makes my life so much easier.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3617b7d elementor-widget elementor-widget-heading\" data-id=\"3617b7d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are a few aspects you like about Feeditor?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9ca0b3 elementor-widget elementor-widget-text-editor\" data-id=\"f9ca0b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p><p><span style=\"font-weight: 400;\">What I like about <\/span><a href=\"https:\/\/www.adcore.com\/technologies\/feeditor\/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=Adcore+Brand&amp;utm_term=feeditor&amp;utm_campaign=Adcore+Brand+%7C+Search&amp;utm_source=adwords&amp;utm_medium=ppc&amp;hsa_acc=6161721672&amp;hsa_cam=19399326401&amp;hsa_grp=143443692214&amp;hsa_ad=642858407898&amp;hsa_src=g&amp;hsa_tgt=kwd-120643124949&amp;hsa_kw=feeditor&amp;hsa_mt=e&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gad_source=1&amp;gclid=CjwKCAjw_LOwBhBFEiwAmSEQAfD9th10Z3iXKx1c2Dm_0zwtVNBWHTG3C-wG9w0HV2SfYXjkPc25JRoCS9EQAvD_BwE\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Feeditor<\/span><\/a><span style=\"font-weight: 400;\"> is just how much grunt work it takes off your plate. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">You can also tweak things exactly how you need for different platforms, which really helps in tailoring your approach to specific audiences. Plus, it scales up beautifully. No matter how big your inventory gets, Feeditor keeps up without breaking a sweat.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7385a0 elementor-widget elementor-widget-heading\" data-id=\"e7385a0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Can you share with us upcoming projects you\u2019re working on now? \n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e2e175 elementor-widget elementor-widget-text-editor\" data-id=\"2e2e175\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p><p><span style=\"font-weight: 400;\">I think one of the biggest problems in B2B marketing today is that most of the ads and content are incredibly boring. So, I\u2019m launching a new video course that\u2019s called \u201cBoring Products, Fun Ads.\u201d It\u2019ll include simple recipes for creating B2B ads that stand out and outperform.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34f1e3e elementor-widget elementor-widget-heading\" data-id=\"34f1e3e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do you keep updated and learn?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-095e617 elementor-widget elementor-widget-text-editor\" data-id=\"095e617\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p><p><span style=\"font-weight: 400;\">To keep updated, I read a lot of newsletters. Some of my favorites are <\/span><a href=\"https:\/\/marketingexamples.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Marketing Examples<\/span><\/a><span style=\"font-weight: 400;\"> by Harry Dry and <\/span><a href=\"https:\/\/www.demandcurve.com\/newsletter\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Demand Curve\u2019s<\/span><\/a><span style=\"font-weight: 400;\"> Growth Newsletter.<\/span><\/p><p><span style=\"font-weight: 400;\">But mostly, I try to stay away from trends and FOMO and read timeless marketing and storytelling books instead. I especially enjoy the work of Luke Sullivan, Dan Kennedy, and April Dunford.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5726545 elementor-widget elementor-widget-heading\" data-id=\"5726545\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Final Thoughts <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-268fff0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"268fff0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a00eb4b\" data-id=\"a00eb4b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48caa63 elementor-widget elementor-widget-text-editor\" data-id=\"48caa63\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p><p><span style=\"font-weight: 400;\">In this edition of Adcore Ask&#8217;s the Experts, Shlomo Genchin has dismantled the complexities of digital marketing with the precision of a seasoned pro. Shlomo&#8217;s narrative is not just his own &#8211; it serves as a roadmap for the modern marketer. From mastering the foundations to staying ahead of the curve, his insights are well versed and noteworthy.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For more cutting-edge marketing insights and strategies that continue the conversation started by Shlomo <\/span><span style=\"font-weight: 400;\">check out <\/span><a href=\"https:\/\/www.adcore.com\/blog\/?ref=footer\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Adcore\u2019s blog<\/span><\/a><span style=\"font-weight: 400;\"> for similar content and to stay updated on the latest in the world of marketing. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e68bc1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e68bc1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-356caaa\" data-id=\"356caaa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Creative Marketer Shlomo Genchin, already received an honorable mention as a Top 10 Digital Advertising Experts in Israel, he has carved a niche for himself through a blend of creativity, strategic insight, and an unyielding passion for marketing. He&#8230;<\/p>\n","protected":false},"author":21,"featured_media":39561,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/adcore\/","category_name":"Adcore"},{"category_link":"https:\/\/www.adcore.com\/blog\/adcore\/adcore-asks-the-experts\/","category_name":"Adcore Asks the Experts"}],"tags":[],"authors":[407],"article_types":[179],"staff_picks":[],"promotions":[328],"class_list":["post-39560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adcore","category-adcore-asks-the-experts","authors-atarah-gobrin","article_types-articles","promotions-feeditor"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/39560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=39560"}],"version-history":[{"count":14,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/39560\/revisions"}],"predecessor-version":[{"id":42344,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/39560\/revisions\/42344"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/39561"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=39560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=39560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=39560"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=39560"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=39560"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=39560"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=39560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}