{"id":40125,"date":"2024-06-26T16:30:24","date_gmt":"2024-06-26T13:30:24","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=40125"},"modified":"2024-06-27T15:52:38","modified_gmt":"2024-06-27T12:52:38","slug":"adcore-asks-the-experts-with-ashira","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/adcore-asks-the-experts-with-ashira\/","title":{"rendered":"Adcore Asks the Experts: With Ashira"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"40125\" class=\"elementor elementor-40125\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e4f203 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e4f203\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ecb5b7\" data-id=\"9ecb5b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bbb4b1b elementor-widget elementor-widget-text-editor\" data-id=\"bbb4b1b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><b>Thinking big and marketing from the inside out: meet the CHRO turning potential into performance in individuals and businesses.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Ashira Lapin-Gobrin, often referred to as the &#8220;<\/span><a href=\"https:\/\/www.ashiragobrin.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Alchemist of Organizations,<\/span><\/a><span style=\"font-weight: 400;\">&#8221; is a distinguished leader celebrated for her innovative approach in turning potential into performance. With over 25 years of experience spearheading rapid growth in technology companies, Ashira has successfully led two companies from modest beginnings to multi <\/span><a href=\"https:\/\/markmacleod.me\/kirk-simpson\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">million dollar revenues<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">A recipient of the prestigious <\/span><a href=\"https:\/\/www.hrpa.ca\/hr-insights\/hrpa-woman-of-distinction-award-winner-ashira-gobrin\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">HRPA Woman of Distinction<\/span><\/a><span style=\"font-weight: 400;\"> award in 2021, Ashira&#8217;s career is marked by her ability to craft award-winning team cultures and drive exponential organizational growth. Her unique blend of a results-oriented performance style with visionary strategies ensures that the enterprises she leads not only envision success but achieve it.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Join us in hearing her insights on the symbiotic relationship between marketing and HR, and explore how internal culture can create thriving businesses.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c2eeafd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c2eeafd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9d7da26\" data-id=\"9d7da26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94b1839 elementor-widget elementor-widget-heading\" data-id=\"94b1839\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">What would you say is the intersection between marketing and HR? \n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af76fa4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af76fa4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a6e15a\" data-id=\"6a6e15a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9a2e0d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e9a2e0d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The intersection between marketing and HR is most evident in the concept of employer branding, where both departments work together to create and promote a cohesive and compelling company image. Corporate culture should be consistently communicated and lived internally through policies, practices, and everyday interactions. This can be achieved by integrating the company&#8217;s core values into all aspects of HR, including recruitment, <\/span><a href=\"https:\/\/www.adcore.com\/blog\/onboarding-excellence-building-a-strong-foundation\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">onboarding<\/span><\/a><span style=\"font-weight: 400;\">, performance management, and employee development programs. When employees experience and embody the company\u2019s values firsthand, it fosters engagement and loyalty, ensuring they act as true ambassadors of the brand.<\/span><\/p><p><span style=\"font-weight: 400;\">Externally, corporate culture is reflected in the brand experience conveyed through marketing campaigns, customer interactions, and brand messaging. When a company\u2019s values are clearly defined and consistently communicated, they guide employee behavior and decision-making, aligning internal actions with external perceptions. This alignment is crucial for building credibility and trust. Customers who perceive a genuine match between a company\u2019s internal culture and its external brand are more likely to develop a strong, loyal connection to the brand. By collaborating effectively, HR and marketing ensure that the company\u2019s values and mission are authentically represented, creating a unified and powerful brand presence.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79a94ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79a94ba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e4200a7\" data-id=\"e4200a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ad9e63 elementor-widget elementor-widget-heading\" data-id=\"2ad9e63\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How does corporate culture reflect on brand values?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1499bd4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1499bd4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8449b13\" data-id=\"8449b13\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79d817c elementor-widget elementor-widget-text-editor\" data-id=\"79d817c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Corporate culture is a critical component of a company&#8217;s brand values. A strong, positive corporate culture promotes employee engagement, satisfaction, and productivity, which in turn reflects on the brand. For instance, a company known for innovation and creativity should foster a work environment that encourages these traits. When employees genuinely embody the company&#8217;s values, this authenticity shines through in customer interactions and marketing efforts, thereby reinforcing the brand\u2019s promise and reputation.<\/span><\/p><p><span style=\"font-weight: 400;\">One example of a company that excels in aligning corporate culture with brand values is Patagonia. Known for its commitment to environmental sustainability, Patagonia integrates this value into every aspect of its operations. Internally, the company promotes a culture of environmental responsibility, offering employees opportunities to engage in conservation efforts and sustainability projects. Externally, Patagonia\u2019s marketing campaigns consistently highlight its dedication to environmental causes, from using recycled materials in its products to supporting grassroots environmental movements. This alignment ensures that both employees and customers see Patagonia as a genuinely purpose-driven brand, enhancing its credibility and loyalty.<\/span><\/p><p><span style=\"font-weight: 400;\">Another exemplary company is Google, which is renowned for its culture of innovation and employee empowerment. Internally, Google fosters a collaborative and creative work environment, providing employees with the freedom to pursue innovative projects and ideas through initiatives like the &#8220;20% time&#8221; policy, where employees can spend 20% of their time on projects they are passionate about. Externally, this culture of innovation is reflected in Google&#8217;s brand image as a leader in technological advancements and creative solutions. By ensuring that its internal practices align with its external brand promise, Google successfully maintains its reputation as an innovative and forward-thinking company.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa7892b elementor-widget elementor-widget-heading\" data-id=\"fa7892b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What role does internal communication play in supporting marketing goals? <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c37448 elementor-widget elementor-widget-text-editor\" data-id=\"2c37448\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Internal communication plays a pivotal role in aligning employees with the company\u2019s marketing goals. It ensures that all employees are aware of the brand\u2019s values, mission, and marketing campaigns, enabling them to act as brand ambassadors. Effective internal communication fosters a sense of unity and purpose, making it easier for employees to deliver a consistent customer experience that aligns with marketing messages. Regular updates, training sessions, and open forums can help keep everyone informed and engaged with the company&#8217;s marketing strategies.<\/span><\/p><p><span style=\"font-weight: 400;\">During transitions, transformations, and challenging moments, the importance of internal communication becomes even more pronounced. Clear, transparent, and timely communication helps to manage uncertainty and maintain employee trust. By keeping employees informed about changes, the reasons behind them, and how they will impact their roles and the company as a whole, organizations can reduce anxiety and resistance. Open channels for feedback and discussion also empower employees to voice concerns and contribute ideas, fostering a collaborative approach to overcoming challenges. This level of engagement ensures that employees remain aligned with the company\u2019s goals and committed to delivering the brand promise, even in the face of adversity.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdb509c elementor-widget elementor-widget-heading\" data-id=\"cdb509c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What role does HR play in shaping a company\u2019s brand and public image?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-304e26e elementor-widget elementor-widget-text-editor\" data-id=\"304e26e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p><p><span style=\"font-weight: 400;\">HR significantly influences a company&#8217;s brand and public image by shaping its culture and ensuring that the company\u2019s values are reflected in its people practices. Recruitment, onboarding, employee development, and performance management practices all contribute to building a strong employer brand. When a company is known for treating its employees well, offering growth opportunities, and maintaining a positive work environment, it naturally enhances its public image. Moreover, HR initiatives like corporate social responsibility (CSR) programs can further promote the company\u2019s reputation.<\/span><\/p><p><span style=\"font-weight: 400;\">Employees should live the purpose and values of a company, embodying these principles in their daily work and interactions. This authentic engagement transforms employees into true advocates of the brand, who can share their positive experiences both within their personal networks and on public platforms. When employees genuinely believe in and reflect the company\u2019s mission and values, they provide a consistent and credible representation of the brand to customers, partners, and the wider community. This advocacy not only strengthens the company\u2019s public image but also enhances its ability to attract top talent and loyal customers.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37c1550 elementor-widget elementor-widget-image\" data-id=\"37c1550\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1309\" height=\"871\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-25-142709.png\" class=\"attachment-full size-full wp-image-40139\" alt=\"Ashira Gobrin\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-25-142709.png 1309w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-25-142709-300x200.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-25-142709-1024x681.png 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-25-142709-768x511.png 768w\" sizes=\"(max-width: 1309px) 100vw, 1309px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2052b49 elementor-widget elementor-widget-heading\" data-id=\"2052b49\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are the advantages of outsourcing to digital advertising agencies? <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0607b8a elementor-widget elementor-widget-text-editor\" data-id=\"0607b8a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Outsourcing to <\/span><a href=\"https:\/\/www.adcore.com\/blog\/marketing-agencies-near-me-a-business-owners-guide\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">digital advertising agencies<\/span><\/a><span style=\"font-weight: 400;\"> offers several advantages, including access to specialized expertise, advanced tools, and the latest industry insights. These agencies often have a wider perspective on market trends and can provide innovative strategies that in-house teams might not consider. They also offer scalability, allowing companies to ramp up or scale down marketing efforts based on current needs without the long-term commitment of hiring full-time staff. Additionally, outsourcing can be cost-effective, as it eliminates the need for ongoing training and development of an in-house team.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-048158c elementor-widget elementor-widget-heading\" data-id=\"048158c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What advice would you give to smaller companies trying to accelerate growth?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f238392 elementor-widget elementor-widget-text-editor\" data-id=\"f238392\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p><p><span style=\"font-weight: 400;\">For smaller companies aiming to accelerate growth, the focus should be on cultivating both the internal and external brand. A strong team, aligned around a shared purpose and values, serves as the backbone for success. When employees are deeply connected to the company&#8217;s mission and culture, they are more <\/span><a href=\"https:\/\/www.adcore.com\/blog\/23-surefire-ways-how-to-motivate-employees-as-a-manager\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">motivated to work<\/span><\/a><span style=\"font-weight: 400;\"> collaboratively, solve problems creatively, and contribute to the company&#8217;s growth trajectory. It&#8217;s essential to foster an environment where employees feel empowered to innovate, take ownership of their work, and have fun along the way.<\/span><b><\/b><\/p><p><span style=\"font-weight: 400;\">Every interaction, whether with employees or customers, presents an opportunity to reinforce the company&#8217;s brand and culture. By prioritizing positive experiences and meaningful engagements, companies can nurture a community of brand ambassadors. Employees who feel valued and supported are more likely to become passionate advocates for the brand, spreading enthusiasm and loyalty internally and externally. This organic advocacy not only strengthens the company&#8217;s reputation but also attracts like-minded talent and loyal customers who resonate with the company&#8217;s values and mission. Therefore, investing in building a strong internal culture and fostering genuine connections with customers can be transformative for smaller companies seeking to accelerate growth.<\/span><b><\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7c17a1 elementor-widget elementor-widget-heading\" data-id=\"f7c17a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Final Thoughts\n\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-236aa1f elementor-widget elementor-widget-text-editor\" data-id=\"236aa1f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p><p><span style=\"font-weight: 400;\">The interplay between HR and marketing is more than just strategic &#8211; it&#8217;s integral to cultivating a strong corporate identity. Ashira&#8217;s insights remind us that a truly successful brand isn&#8217;t just about outward appearances; it&#8217;s about embodying core values that resonate deeply both internally with employees and externally with customers. Through her commitment to excellence, Ashira continues to inspire and influence the corporate world, proving that the path to sustainable success is paved with purpose, passion, and people-centric practices.<\/span><\/p><p><span style=\"font-weight: 400;\">For more expert advice &#8211; check out our previous interview with <\/span><a href=\"https:\/\/www.adcore.com\/blog\/adcore-asks-the-experts-shlomo-genchin\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Shlomo Genchin<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-268fff0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"268fff0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a00eb4b\" data-id=\"a00eb4b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e68bc1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e68bc1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-356caaa\" data-id=\"356caaa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Thinking big and marketing from the inside out: meet the CHRO turning potential into performance in individuals and businesses.\u00a0 Ashira Lapin-Gobrin, often referred to as the &#8220;Alchemist of Organizations,&#8221; is a distinguished leader celebrated for her innovative approach in turning&#8230;<\/p>\n","protected":false},"author":21,"featured_media":40126,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/adcore\/","category_name":"Adcore"},{"category_link":"https:\/\/www.adcore.com\/blog\/adcore\/adcore-asks-the-experts\/","category_name":"Adcore Asks the Experts"}],"tags":[],"authors":[407],"article_types":[179],"staff_picks":[],"promotions":[328],"class_list":["post-40125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adcore","category-adcore-asks-the-experts","authors-atarah-gobrin","article_types-articles","promotions-feeditor"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/40125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=40125"}],"version-history":[{"count":16,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/40125\/revisions"}],"predecessor-version":[{"id":40155,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/40125\/revisions\/40155"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/40126"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=40125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=40125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=40125"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=40125"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=40125"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=40125"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=40125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}