{"id":41086,"date":"2024-10-15T10:23:31","date_gmt":"2024-10-15T07:23:31","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=41086"},"modified":"2024-11-13T17:04:18","modified_gmt":"2024-11-13T15:04:18","slug":"ozsale-case-study","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/ozsale-case-study\/","title":{"rendered":"Ozsale: Maximizing Profitability with a Customized Bid-to-Margin Strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"41086\" class=\"elementor elementor-41086\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f7f75ff elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f7f75ff\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e37403\" data-id=\"2e37403\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c758625 elementor-widget elementor-widget-image\" data-id=\"c758625\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2024\/10\/freestocks-_3Q3tsJ01nc-unsplash-scaled.jpg\" class=\"attachment-full size-full wp-image-41089\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2024\/10\/freestocks-_3Q3tsJ01nc-unsplash-scaled.jpg 2560w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2024\/10\/freestocks-_3Q3tsJ01nc-unsplash-300x200.jpg 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2024\/10\/freestocks-_3Q3tsJ01nc-unsplash-1024x683.jpg 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2024\/10\/freestocks-_3Q3tsJ01nc-unsplash-768x512.jpg 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2024\/10\/freestocks-_3Q3tsJ01nc-unsplash-1536x1024.jpg 1536w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2024\/10\/freestocks-_3Q3tsJ01nc-unsplash-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2673bba elementor-section-full_width elementor-reverse-tablet elementor-reverse-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"2673bba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-46200c95\" data-id=\"46200c95\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c2769a HomeFont elementor-widget elementor-widget-heading\" data-id=\"6c2769a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Campaign Goals<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-485e7300 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"485e7300\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 500;\">Increase profitability on all goods sold by ensuring that high-margin products receive the majority of allocated budgets, and prevent ad spend on unprofitable items.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d061ac HomeFont elementor-widget elementor-widget-heading\" data-id=\"9d061ac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Executive Summary<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30c1f17c MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"30c1f17c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 500;\" aria-level=\"1\"><span style=\"font-weight: 500;\">With over 1 million product skus, and widely differing margins for each product depending on their unique attributes, we build a customize Bid-to-margin strategy.<\/span><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><span style=\"font-weight: 500;\">Classify products according to High, Medium &amp; Low margin, and segmenting the Google campaigns using this data by their respective margin-bands.\u00a0<br \/><\/span><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><span style=\"font-weight: 500;\">Ensure ad spend is distributed in the most profitable manner.<\/span><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><span style=\"font-weight: 500;\">The strategy has been a clear success. Despite reduced account spend (-16.23%), we have seen a marginal increase in both conversions and conversion value. As such, return has increased substantially, with ROAS increasing 23.14%. <\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-79f5d25e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79f5d25e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-41536894\" data-id=\"41536894\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a370d48 HomeFont elementor-widget elementor-widget-heading\" data-id=\"2a370d48\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">-16%<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5f277f HomeFont elementor-widget elementor-widget-heading\" data-id=\"c5f277f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Account Spend<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65b5238d MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"65b5238d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">This B2M strategy enabled a more efficient use of account spend.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1c476ff2\" data-id=\"1c476ff2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ebb5003 HomeFont elementor-widget elementor-widget-heading\" data-id=\"3ebb5003\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">+23%<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fe5e8a2 HomeFont elementor-widget elementor-widget-heading\" data-id=\"2fe5e8a2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">ROAS<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2863eeae MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"2863eeae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">A change in spending allocation on high-margin products led to an increase in conversions, revenue, and ROAS.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-79320bb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79320bb5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5c853668\" data-id=\"5c853668\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33d35514 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"33d35514\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-star\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48bc9ec7 HomeFont elementor-widget elementor-widget-heading\" data-id=\"48bc9ec7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Efficiency<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b4c6aa8 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"2b4c6aa8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">Bid-To-Margin (B2M) strategy through Feeditor, enables us to optimized their ad spend toward high-margin products, reducing overall costs while increasing return on investment.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-19421040\" data-id=\"19421040\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73df9c88 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"73df9c88\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-tachometer-alt\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47e1979a HomeFont elementor-widget elementor-widget-heading\" data-id=\"47e1979a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cooperation<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6379caa3 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"6379caa3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">The success of the campaign relied on close cooperation between the client\u2019s technical, finance, and marketing teams, ensuring that accurate product margins and profitability goals were used to drive data-informed decisions across all campaigns.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-19405b68 HomeFont elementor-widget elementor-widget-heading\" data-id=\"19405b68\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenge<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13f459be MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"13f459be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">With over 1 million product SKUs, and widely differing margins for each product depending on their unique attributes, there was a desperate need to ensure ad spend is distributed in the most profitable manner.\u00a0<\/span><\/p><p><span style=\"font-weight: 500;\">Main obstacles:<\/span><\/p><ol><li style=\"list-style-type: none;\"><ol><li style=\"font-weight: 500;\" aria-level=\"1\"><span style=\"font-weight: 500;\">High number of SKUs ( &gt; 1 million)<\/span><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><span style=\"font-weight: 500;\">Competitive market<\/span><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><span style=\"font-weight: 500;\">Wide variety of goods sold with multiple target markets<\/span><\/li><\/ol><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66220816 HomeFont elementor-widget elementor-widget-heading\" data-id=\"66220816\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Main Actions<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19c4ace8 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"19c4ace8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 500;\" aria-level=\"1\"><span style=\"font-weight: 500;\">Ensure the client is providing the necessary information within the feeds (COGS) provided to Feeditor.<\/span><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><span style=\"font-weight: 500;\">Calculate margins and organize products into \u201cmargin-bands\u201d using Feeditor. I.e. High, Medium &amp; Low margin<\/span><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><span style=\"font-weight: 500;\">Understand required profitability on each product to understand which profit targets needs to be assigned to each \u201cmargin-band\u201d.<\/span><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><span style=\"font-weight: 500;\">Segment the Google campaigns using this data by their respective margin-bands, and allocate budget towards high-margin goods.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22e9d007 HomeFont elementor-widget elementor-widget-heading\" data-id=\"22e9d007\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><br>Solution<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2809f58f MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"2809f58f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We worked closely with the client\u2019s technical, finance, and marketing teams to ensure the <\/span><b>Bid-To-Margin strategy<\/b><span style=\"font-weight: 400;\"> was seamlessly integrated into their campaigns, with budget and product margins at the core of decision-making.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Custom Campaign Deployment:<\/b><span style=\"font-weight: 400;\"> Differentiated ROI targets by margin band to optimize performance.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Budget Reallocation:<\/b><span style=\"font-weight: 400;\"> Shifted budget toward high-margin products and campaigns.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Supplemental Feeds<\/b><span>: Created through Feeditor to identify and highlight high-performing products for better budget optimization.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-71f2d64a\" data-id=\"71f2d64a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4a58487f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4a58487f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2f369e7c\" data-id=\"2f369e7c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c71339f HomeFont elementor-widget elementor-widget-heading\" data-id=\"5c71339f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About Ozsale<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dfeab95 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"6dfeab95\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Year established<\/strong>: 2006<br \/><strong>Website: <\/strong><a href=\"https:\/\/www.ozsale.com.au\/\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"font-weight: 500;\">ozsale.com.au<\/span><\/strong><\/a><\/p><p><span style=\"font-weight: 500;\">Ozsale is an Australian retail shop that sells Women&#8217;s, Men&#8217;s, Kids and Baby Clothing, Accessories and Shoes.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Increase profitability on all goods sold by ensuring that high-margin products receive the majority of allocated budgets, and prevent ad spend on unprofitable items. With over 1 million product skus, and widely differing margins for each product depending on their&#8230;<\/p>\n","protected":false},"author":21,"featured_media":41089,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/adcore\/","category_name":"Adcore"},{"category_link":"https:\/\/www.adcore.com\/blog\/adcore\/case-studies\/","category_name":"Case Studies"}],"tags":[],"authors":[408],"article_types":[184],"staff_picks":[],"promotions":[],"class_list":["post-41086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adcore","category-case-studies","authors-julian-bonte-friedheim","article_types-case-studies"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/41086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=41086"}],"version-history":[{"count":15,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/41086\/revisions"}],"predecessor-version":[{"id":41393,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/41086\/revisions\/41393"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/41089"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=41086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=41086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=41086"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=41086"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=41086"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=41086"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=41086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}