{"id":41140,"date":"2023-02-21T15:37:37","date_gmt":"2023-02-21T13:37:37","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=41140"},"modified":"2024-10-23T12:59:09","modified_gmt":"2024-10-23T09:59:09","slug":"myhouse-case-study","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/myhouse-case-study\/","title":{"rendered":"MyHouse: Accelerating Growth With a Strategic Expansion Plan"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"41140\" class=\"elementor elementor-41140\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2673bba elementor-section-full_width elementor-reverse-tablet elementor-reverse-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"2673bba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-46200c95\" data-id=\"46200c95\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bac47e7 elementor-widget elementor-widget-image\" data-id=\"bac47e7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2024\/10\/resume-genius-IESB4iFVuzA-unsplash-1024x683.jpg\" class=\"attachment-large size-large wp-image-41143\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2024\/10\/resume-genius-IESB4iFVuzA-unsplash-1024x683.jpg 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2024\/10\/resume-genius-IESB4iFVuzA-unsplash-300x200.jpg 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2024\/10\/resume-genius-IESB4iFVuzA-unsplash-768x512.jpg 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2024\/10\/resume-genius-IESB4iFVuzA-unsplash-1536x1024.jpg 1536w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2024\/10\/resume-genius-IESB4iFVuzA-unsplash-2048x1365.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c644eea elementor-widget elementor-widget-spacer\" data-id=\"c644eea\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d061ac HomeFont elementor-widget elementor-widget-heading\" data-id=\"9d061ac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Executive Summary<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30c1f17c MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"30c1f17c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We were tasked with growing five primary categories and expanding their market share.<br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focused on the categories with the highest growth potential by targeting key demographic factors like age and gender. Leveraged Google\u2019s in-market audiences and remarketing (RMK) audiences, creating for each category.<br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Built a customized funnel for each category to maximize targeting precision and performance.<br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To adapt to the site\u2019s constantly changing promotions, we used our proprietary tool, Feeditor, to dynamically update product titles with real-time discount percentages and various sale offers. This improved click-through rates (CTR) and significantly boosted conversion rates.<br \/><\/span>\u00a0<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensured ad spend was allocated strategically across categories for maximum profitability.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-79f5d25e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79f5d25e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-41536894\" data-id=\"41536894\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a370d48 HomeFont elementor-widget elementor-widget-heading\" data-id=\"2a370d48\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">+15%<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5f277f HomeFont elementor-widget elementor-widget-heading\" data-id=\"c5f277f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">ROAS Increase<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1c476ff2\" data-id=\"1c476ff2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ebb5003 HomeFont elementor-widget elementor-widget-heading\" data-id=\"3ebb5003\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">+313%<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fe5e8a2 HomeFont elementor-widget elementor-widget-heading\" data-id=\"2fe5e8a2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sales Growth<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-eec3492 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eec3492\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4ac39c8\" data-id=\"4ac39c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-673b6b8 HomeFont elementor-widget elementor-widget-heading\" data-id=\"673b6b8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">+241%<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1ee79b HomeFont elementor-widget elementor-widget-heading\" data-id=\"f1ee79b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Revenue<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-842485d\" data-id=\"842485d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23da2c7 HomeFont elementor-widget elementor-widget-heading\" data-id=\"23da2c7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">+160%<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a65f840 HomeFont elementor-widget elementor-widget-heading\" data-id=\"a65f840\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Account Spend<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-19405b68 HomeFont elementor-widget elementor-widget-heading\" data-id=\"19405b68\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><br>Challenge<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13f459be MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"13f459be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The primary challenge was to grow key categories, expand their market share, and maximize overall profitability. Additionally, each category faced different promotions that changed weekly and required diverse approaches to effectively drive results.<\/span><\/p><p><b>Main Obstacles:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identifying and targeting the most promising categories<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adapting to frequent changes in site promotions<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Intense competition requiring differentiated marketing strategies<br \/><\/span>\u00a0<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66220816 HomeFont elementor-widget elementor-widget-heading\" data-id=\"66220816\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Main Actions<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19c4ace8 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"19c4ace8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><b>Identify and Target<\/b><span style=\"font-weight: 400;\">: Analyze categories to pinpoint the most promising segments based on demographic insights (age and gender).<br \/><br \/><\/span><\/li><li><b>Leverage Audiences<\/b><span style=\"font-weight: 400;\">: Utilize Google\u2019s in-market and remarketing audiences for each category to enhance targeting.<br \/><br \/><\/span><\/li><li><b>Build Customized Funnels<\/b><span style=\"font-weight: 400;\">: Create tailored marketing funnels for each category to improve targeting precision and performance.<br \/><br \/><\/span><\/li><li><b>Dynamic Updates<\/b><span style=\"font-weight: 400;\">: Implement the use of Feeditor to continuously update product titles with real-time discounts and promotions.<br \/><br \/><\/span><\/li><li><b>Monitor Performance<\/b><span style=\"font-weight: 400;\">: Regularly assess click-through rates (CTR) and conversion rates to gauge effectiveness and make adjustments as needed.<br \/><br \/><\/span><\/li><li><b>Strategic Ad Spend<\/b><span>: Allocate ad spend strategically across categories, focusing on the most profitable areas.<\/span><\/li><li style=\"list-style-type: none;\">\u00a0<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d245b80 elementor-widget elementor-widget-image\" data-id=\"d245b80\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"1114\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2023\/02\/Picture1-768x1337.png\" class=\"attachment-medium_large size-medium_large wp-image-41203\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2023\/02\/Picture1-768x1337.png 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2023\/02\/Picture1-172x300.png 172w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2023\/02\/Picture1-588x1024.png 588w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2023\/02\/Picture1.png 878w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c55bdf MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"3c55bdf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Example of the live site illustrating Adcore\u2019s technology at work with the \u201cSale\u201d promotion appearing in image, and the strike out of the RRP (Recommended Retail Price) with new prices highlighted in green.\u00a0<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22e9d007 HomeFont elementor-widget elementor-widget-heading\" data-id=\"22e9d007\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solution<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2809f58f MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"2809f58f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Collaborated closely with the client\u2019s technical, finance, and marketing teams to ensure alignment on audiences, creatives, and promotions, integrating all elements into their campaigns while remaining flexible to adapt and seize opportunities.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Custom Campaign Deployment: Developed differentiated campaigns based on category, audience, and active promotions.<br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Budget Reallocation: Shifted budget allocations toward high-performing campaigns to maximize impact.<br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Feeds Optimization: Utilized Feeditor to optimize product feeds, highlighting promotions and sales based on category.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-71f2d64a\" data-id=\"71f2d64a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4a58487f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4a58487f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2f369e7c\" data-id=\"2f369e7c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c71339f HomeFont elementor-widget elementor-widget-heading\" data-id=\"5c71339f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About the company<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dfeab95 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"6dfeab95\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"flex-1 overflow-hidden\"><div class=\"h-full\"><div class=\"react-scroll-to-bottom--css-alnhq-79elbk h-full\"><div class=\"react-scroll-to-bottom--css-alnhq-1n7m0yu\"><div class=\"flex flex-col text-sm md:pb-9\"><article class=\"w-full text-token-text-primary focus-visible:outline-2 focus-visible:outline-offset-[-4px]\" dir=\"auto\" data-testid=\"conversation-turn-3\" data-scroll-anchor=\"true\"><div class=\"m-auto text-base py-[18px] px-3 md:px-4 w-full md:px-5 lg:px-4 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-4 text-base md:gap-5 lg:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"7a1e0e81-6201-4f95-864e-2810a47b740a\" data-message-model-slug=\"gpt-4o\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert dark\"><div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"c21c7d42-e6a8-4f78-bf87-65be9e527835\" data-message-model-slug=\"gpt-4o\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert dark\"><p>MyHouse is an Australian company specializing in stylish, high-quality home furnishings and decor.<\/p><\/div><\/div><\/div><\/div><p><strong>Website:<\/strong> <a href=\"https:\/\/myhouse.com.au\" target=\"_blank\" rel=\"noopener\">https:\/\/myhouse.com.au<\/a><\/p><\/div><\/div><\/div><\/div><div class=\"pr-2 lg:pr-0\">\u00a0<\/div><div class=\"mt-3 w-full empty:hidden\"><div class=\"text-center\">\u00a0<\/div><\/div><\/div><div class=\"absolute\"><div class=\"flex items-center justify-center\">\u00a0<\/div><\/div><\/div><\/div><\/div><\/article><\/div><\/div><\/div><\/div><\/div><div class=\"md:pt-0 dark:border-white\/20 md:border-transparent md:dark:border-transparent w-full\"><div><div class=\"m-auto text-base px-3 md:px-4 w-full md:px-5 lg:px-4 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-4 text-base md:gap-5 lg:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><form class=\"w-full\" aria-haspopup=\"dialog\" aria-expanded=\"false\" aria-controls=\"radix-:r4i:\" data-state=\"closed\"><div class=\"relative flex h-full max-w-full flex-1 flex-col\"><div class=\"absolute bottom-full left-0 right-0 z-20\">\u00a0<\/div><div class=\"group relative flex w-full items-center\">\u00a0<\/div><\/div><\/form><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We were tasked with growing five primary categories and expanding their market share. Focused on the categories with the highest growth potential by targeting key demographic factors like age and gender. Leveraged Google\u2019s in-market audiences and remarketing (RMK) audiences, creating&#8230;<\/p>\n","protected":false},"author":21,"featured_media":41143,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/adcore\/","category_name":"Adcore"},{"category_link":"https:\/\/www.adcore.com\/blog\/adcore\/case-studies\/","category_name":"Case Studies"}],"tags":[],"authors":[408],"article_types":[184],"staff_picks":[],"promotions":[],"class_list":["post-41140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adcore","category-case-studies","authors-julian-bonte-friedheim","article_types-case-studies"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/41140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=41140"}],"version-history":[{"count":23,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/41140\/revisions"}],"predecessor-version":[{"id":41212,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/41140\/revisions\/41212"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/41143"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=41140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=41140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=41140"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=41140"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=41140"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=41140"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=41140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}