{"id":41815,"date":"2024-12-23T17:58:03","date_gmt":"2024-12-23T15:58:03","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=41815"},"modified":"2024-12-30T10:38:54","modified_gmt":"2024-12-30T08:38:54","slug":"secrets-to-netflix-ads-success-insights-from-adcores-head-of-growth","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/secrets-to-netflix-ads-success-insights-from-adcores-head-of-growth\/","title":{"rendered":"Secrets to Netflix Ads Success: Insights from Adcore\u2019s Head of Growth"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"41815\" class=\"elementor elementor-41815\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6980b93 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6980b93\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34c1b03a\" data-id=\"34c1b03a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7099f7 elementor-widget elementor-widget-video\" data-id=\"d7099f7\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=iaN0kl0PYr4&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fee6ba3 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"6fee6ba3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Netflix has long been a pioneer in the streaming industry, revolutionizing the way people consume content. Now, with the introduction of its ad-supported plans, Netflix is gaining a lot of attention in the digital advertising industry. As Connected TV(CTV) advertising grows in importance, marketers are presented with unique opportunities to engage audiences in new ways.<\/span><\/p><p><span style=\"font-weight: 400;\">In this article, we delve into a podcast interview featuring Lilach Shalzar, Adcore&#8217;s Head of Growth, and Julian Bonte-Friedheim, Adcore&#8217;s Content Manager Lead. They share expert insights on navigating Netflix ads, offering strategies and advice for leveraging this platform. Whether you\u2019re a seasoned advertiser or exploring CTV for the first time, this guide will provide valuable takeaways.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3427535 elementor-widget elementor-widget-table-of-contents\" data-id=\"3427535\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-table-of-contents .elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed .elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#9da5ae);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:flex;align-items:center;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid var(--box-border-color,#9da5ae)}.elementor-toc__header-title{font-size:18px;margin:0;color:var(--header-color);flex-grow:1}.elementor-toc__toggle-button{cursor:pointer;display:inline-flex}.elementor-toc__toggle-button i{color:var(--toggle-button-color)}.elementor-toc__toggle-button svg{height:1em;width:1em;fill:var(--toggle-button-color)}.elementor-toc__spinner-container{text-align:center}.elementor-toc__spinner{font-size:2em}.elementor-toc__spinner.e-font-icon-svg{height:1em;width:1em}.elementor-toc__body{padding:var(--box-padding,20px);max-height:var(--toc-body-max-height);overflow-y:auto}.elementor-toc__body::-webkit-scrollbar{width:7px}.elementor-toc__body::-webkit-scrollbar-thumb{background-color:#babfc5;border-radius:10px}.elementor-toc__list-wrapper{list-style:none;padding:0}.elementor-toc__list-item{margin-bottom:.5em}.elementor-toc__list-item.elementor-item-active{font-weight:700}.elementor-toc__list-item .elementor-toc__list-wrapper{margin-top:.5em;margin-inline-start:var(--nested-list-indent,1em)}.elementor-toc__list-item-text{transition-duration:var(--item-text-transition-duration)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:flex;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-inline-end:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-inline-end:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration);transition-duration:var(--item-text-transition-duration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__3427535\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0dbdeb elementor-widget elementor-widget-heading\" data-id=\"e0dbdeb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">How Netflix Ads Are Changing the Game\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6933f07 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"6933f07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><b>What Makes Netflix Ads Different?<\/b><\/h4><p><span style=\"font-weight: 400;\">Netflix\u2019s entry into the advertising space has been exciting to see. With the launch of ad-supported subscription plans, the platform offers advertisers access to a premium, engaged audience. This presents new opportunities for brands aiming to align themselves with Netflix\u2019s high-quality content and global reputation.\u00a0<\/span><\/p><p><b>Overview of Netflix\u2019s Advertising Strategy<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Netflix&#8217;s ad-supported plans launched in late 2022, quickly gaining traction with millions of subscribers worldwide.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The platform boasts a higher average revenue per user (ARPU) for ad-supported viewers compared to its subscription-only counterparts.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advertisers gain access to audiences in a binge-watching mindset, ensuring deeper engagement with their content.<\/span><\/li><\/ul><h4><b>Unique Value Proposition<\/b><\/h4><p><span style=\"font-weight: 400;\">Netflix ads are distinct from other digital channels due to their emphasis on quality and engagement:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Premium Content Environment<\/b><span style=\"font-weight: 400;\">: Ads are integrated into Netflix\u2019s highly sought-after programming, ensuring brands are seen in a positive light.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>High Engagement Levels<\/b><span style=\"font-weight: 400;\">: Unlike traditional TV, CTV platforms like Netflix allow for precise targeting and lower ad fatigue.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Enhanced Brand Perception<\/b><span style=\"font-weight: 400;\">: By appearing on Netflix, advertisers benefit from the platform\u2019s association with high-quality storytelling and production.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">This unique combination of audience quality and premium placement makes Netflix advertising a transformative tool for brands aiming to elevate their digital marketing efforts.<\/span><\/p><h4><span style=\"font-weight: 400;\">Check it out: <\/span><a href=\"https:\/\/about.netflix.com\/en\/news\/netflix-celebrates-two-years-of-advertising\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Netflix Celebrates Two Years of Advertising<\/span><\/a><\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-119037e elementor-widget elementor-widget-heading\" data-id=\"119037e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Insights from the Experts\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7079fe MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"b7079fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><b>Tracking Metrics to Measure Netflix Ad Campaigns<\/b><\/h4><p><span style=\"font-weight: 400;\">One of the standout features of Netflix ads is its comprehensive measurement capabilities, which help brands understand the performance of their campaigns. According to Lilach Shalzar, Netflix provides advertisers with essential metrics like impressions, completed views, cost per view, and view rate. These metrics allow marketers to measure engagement and ROI with precision. For instance, Julian highlights the importance of combining Netflix campaign data with analytics from other channels to paint a complete picture of consumer behavior.<\/span><\/p><p><b>Pro Tips<\/b><span style=\"font-weight: 400;\">:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Monitor brand search lifts<\/b><span style=\"font-weight: 400;\">: Analyze if your Netflix campaign leads to increased organic searches for your brand.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Track website traffic spikes<\/b><span style=\"font-weight: 400;\">: Identify if there\u2019s a correlation between campaign launch dates and site visits.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Leverage retargeting<\/b><span style=\"font-weight: 400;\">: Use insights from Netflix ads to retarget engaged users across other platforms.<\/span><\/li><\/ul><h4>\u00a0<\/h4><h4><b>YouTube vs Netflix: Which Platform Fits Your Strategy?<\/b><\/h4><p><span style=\"font-weight: 400;\">When it comes to choosing between YouTube and Netflix for advertising, it\u2019s essential to consider the strengths and challenges of each platform. Both are powerful in their own right, but they cater to different audiences and objectives.<\/span><\/p><p><b>Accessibility Differences<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Netflix<\/b><span style=\"font-weight: 400;\">: Advertising on Netflix often requires collaboration through Demand-Side Platforms (DSPs), making the process more specialized. This additional layer ensures that only premium advertisers gain access to Netflix\u2019s coveted audience.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>YouTube<\/b><span style=\"font-weight: 400;\">: Known for its simplicity, YouTube advertising can be launched directly through Google Ads, making it accessible to businesses of all sizes.<\/span><\/li><\/ul><p><b>Cost Comparison<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Netflix generally commands higher CPMs (Cost Per Thousand Impressions) due to its premium user base and exclusive content.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">YouTube offers more affordable options but with a broader and less curated audience.<\/span><\/li><\/ul><p><b>Audience Engagement<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Netflix\u2019s binge-watching culture creates a highly engaged and focused audience, ideal for ads that aim to resonate on a deeper emotional level.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">YouTube provides variety, catering to casual viewers with a mix of short-form and long-form content, which can suit more general or top-of-funnel campaigns.<\/span><\/li><\/ul><p><b>Key Takeaway:<\/b><span style=\"font-weight: 400;\"> As Lilach explains, the decision should align with your brand&#8217;s goals. For example, if brand prestige and storytelling are your priorities, Netflix is a clear winner. However, if cost-effectiveness and ease of setup are more important, YouTube may be a better choice.<\/span><\/p><h4>\u00a0<\/h4><h4><b>How to Craft Content for Netflix Ads<\/b><\/h4><p><span style=\"font-weight: 400;\">Advertising on Netflix requires a unique approach to content creation. Unlike other platforms, Netflix\u2019s premium audience expects high-quality, immersive storytelling that aligns with the shows and movies they\u2019re watching. Lilach emphasizes the importance of creating ads that feel like a seamless extension of the Netflix experience.<\/span><\/p><p><span style=\"font-weight: 400;\">Also, Lilach highlights how Netflix audiences value authenticity. Ads that mimic the tone and quality of the platform\u2019s original programming are far more likely to succeed. This ensures your Netflix ads stand out and leave a lasting impression on this premium audience.<\/span><\/p><h4>\u00a0<\/h4><h4><b>Integrating Netflix Ads into a Broader Marketing Strategy<\/b><\/h4><p><span style=\"font-weight: 400;\">To get the most out of Netflix advertising, it\u2019s essential to incorporate it into a larger marketing strategy. Netflix ads are not a standalone solution\u2014they work best when they amplify and complement efforts on other platforms. Lilach Shalzar explains how Adcore uses Netflix ads as the foundation of a multi-channel strategy. By driving demand through Netflix and retargeting on more accessible platforms, brands can maximize their ROI and maintain consistent customer journeys.<\/span><\/p><p><b>Aligning Strategies Across Platforms<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Netflix ads are excellent for creating top-of-mind awareness and driving demand.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pair them with retargeting campaigns on social media platforms like Facebook and Instagram to nurture leads.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use search campaigns on Google to capture interest sparked by Netflix ads, ensuring potential customers find your brand when they search for more information.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">By integrating Netflix ads into a broader ecosystem, advertisers can achieve a cohesive and impactful marketing strategy that enhances brand visibility and drives results.<\/span><\/p><h4><br \/><br \/><br \/><\/h4><p><span style=\"font-weight: 400;\">Learn more: <\/span><a href=\"https:\/\/www.adcore.com\/blog\/what-is-ctv-and-how-is-it-changing-the-advertising-game\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">What is CTV and How is it Changing the Advertising Game?<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d03d0b elementor-widget elementor-widget-heading\" data-id=\"4d03d0b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Future of Connected TV Advertising\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5627207 elementor-widget elementor-widget-image\" data-id=\"5627207\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"502\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2024\/12\/key-insights-and-strategies-1024x803.png\" class=\"attachment-large size-large wp-image-41823\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2024\/12\/key-insights-and-strategies-1024x803.png 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2024\/12\/key-insights-and-strategies-300x235.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2024\/12\/key-insights-and-strategies-768x602.png 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2024\/12\/key-insights-and-strategies-1536x1204.png 1536w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2024\/12\/key-insights-and-strategies.png 1827w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2633ad MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"c2633ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As CTV advertising continues to grow, platforms like Netflix are set to play a central role in shaping the industry\u2019s future. Both Lilach and Julian shared forward-looking insights into how this medium is evolving and what advertisers can expect in the coming years.<\/span><\/p><h4><b>Predictions from the Experts<\/b><\/h4><p><span style=\"font-weight: 400;\">Both Lilach and Julian highlighted the importance of staying adaptable. With advancements in CTV and consumer behavior shifting toward on-demand content, advertisers must be prepared to evolve their strategies. Brands that leverage data-driven insights, experiment with ad formats, and prioritize audience engagement will lead the way in this dynamic landscape. By embracing the future of CTV, marketers can ensure their campaigns remain impactful, relevant, and ahead of industry trends.<\/span><\/p><p><span style=\"font-weight: 400;\">Adcore\u2019s deep expertise in CTV marketing makes it the ideal partner for brands ready to embrace Netflix advertising. Whether you\u2019re looking to create your first campaign or optimize existing efforts, Adcore can help.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Visit Adcore\u2019s <\/span><a href=\"https:\/\/lps.adcore.com\/netflix-guide-free-download\/?utm_source=YouTube&amp;utm_medium=video&amp;utm_campaign=Netflix-Ads&amp;utm_id=Netflix+Ads\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Netflix Advertising Guide<\/span><\/a><span style=\"font-weight: 400;\"> to learn more or get in touch with our team today.<\/span><\/p><p><br \/><br \/><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Netflix has long been a pioneer in the streaming industry, revolutionizing the way people consume content. Now, with the introduction of its ad-supported plans, Netflix is gaining a lot of attention in the digital advertising industry. As Connected TV(CTV) advertising&#8230;<\/p>\n","protected":false},"author":21,"featured_media":41816,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/brand-awareness\/","category_name":"Brand Awareness"}],"tags":[],"authors":[404],"article_types":[179],"staff_picks":[],"promotions":[415],"class_list":["post-41815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-awareness","authors-elan-ganz","article_types-articles","promotions-netflix-guide"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/41815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=41815"}],"version-history":[{"count":10,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/41815\/revisions"}],"predecessor-version":[{"id":41828,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/41815\/revisions\/41828"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/41816"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=41815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=41815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=41815"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=41815"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=41815"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=41815"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=41815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}