{"id":41829,"date":"2024-12-30T10:55:12","date_gmt":"2024-12-30T08:55:12","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=41829"},"modified":"2025-08-04T11:57:05","modified_gmt":"2025-08-04T08:57:05","slug":"how-to-increase-roas-for-my-business","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/how-to-increase-roas-for-my-business\/","title":{"rendered":"How To Increase ROAS For My Business?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"41829\" class=\"elementor elementor-41829\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6980b93 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6980b93\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34c1b03a\" data-id=\"34c1b03a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fee6ba3 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"6fee6ba3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">If you\u2019re running Google Ads, paying agencies or experts to create and optimize campaigns, but still struggling to increase ROAS, you\u2019re not alone. Many businesses find themselves pouring money into campaigns without seeing the returns they expect. But here\u2019s the truth: there\u2019s a smarter way to improve your ROAS.<\/span><\/p><p><span style=\"font-weight: 400;\">We can help you turn things around with two simple yet highly effective steps:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimize your product feed.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Migrate your campaigns to Microsoft Advertising.<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">Microsoft Advertising may have a smaller market share than Google, but it offers powerful tools and unique features that often deliver better results. Businesses using these tools report up to <\/span><a href=\"https:\/\/about.ads.microsoft.com\/en\/blog\/post\/march-2022\/reach-specific-audiences-with-linkedin-profile-targeting?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">64% higher conversion rates<\/span><\/a><span style=\"font-weight: 400;\"> compared to campaigns without them. In this guide, we\u2019ll show you exactly how these steps can help you not only increase your ROAS but transform your campaigns to drive significant business growth.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3427535 elementor-widget elementor-widget-table-of-contents\" data-id=\"3427535\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-table-of-contents .elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed .elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#9da5ae);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:flex;align-items:center;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid var(--box-border-color,#9da5ae)}.elementor-toc__header-title{font-size:18px;margin:0;color:var(--header-color);flex-grow:1}.elementor-toc__toggle-button{cursor:pointer;display:inline-flex}.elementor-toc__toggle-button i{color:var(--toggle-button-color)}.elementor-toc__toggle-button svg{height:1em;width:1em;fill:var(--toggle-button-color)}.elementor-toc__spinner-container{text-align:center}.elementor-toc__spinner{font-size:2em}.elementor-toc__spinner.e-font-icon-svg{height:1em;width:1em}.elementor-toc__body{padding:var(--box-padding,20px);max-height:var(--toc-body-max-height);overflow-y:auto}.elementor-toc__body::-webkit-scrollbar{width:7px}.elementor-toc__body::-webkit-scrollbar-thumb{background-color:#babfc5;border-radius:10px}.elementor-toc__list-wrapper{list-style:none;padding:0}.elementor-toc__list-item{margin-bottom:.5em}.elementor-toc__list-item.elementor-item-active{font-weight:700}.elementor-toc__list-item .elementor-toc__list-wrapper{margin-top:.5em;margin-inline-start:var(--nested-list-indent,1em)}.elementor-toc__list-item-text{transition-duration:var(--item-text-transition-duration)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:flex;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-inline-end:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-inline-end:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration);transition-duration:var(--item-text-transition-duration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__3427535\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0dbdeb elementor-widget elementor-widget-heading\" data-id=\"e0dbdeb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Understanding ROAS and Its Impact on Your Business\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6933f07 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"6933f07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><b>What is ROAS?<\/b><\/h4><p><span style=\"font-weight: 400;\">ROAS, or Return on Ad Spend, measures the efficiency of your advertising campaigns. It\u2019s a simple yet powerful formula:<\/span><\/p><p><b>ROAS = Revenue Generated \u00f7 Ad Spend<\/b><\/p><p><span style=\"font-weight: 400;\">For instance, if you spend $500 on an ad campaign and generate $2,000 in revenue, your ROAS is 4:1. This means that for every dollar spent, you\u2019re earning $4 back.<\/span><\/p><h4><b>Why ROAS Matters<\/b><\/h4><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Profitability Insight<\/b><span style=\"font-weight: 400;\">: A high ROAS indicates that your campaigns are cost-effective and driving meaningful revenue.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Budget Allocation<\/b><span style=\"font-weight: 400;\">: Understanding ROAS helps you decide where to allocate your advertising budget for maximum impact.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Campaign Optimization<\/b><span style=\"font-weight: 400;\">: By measuring ROAS across campaigns, you can identify what\u2019s working and double down on successful strategies.<\/span><\/li><\/ul><h4><b>Benchmarks for Success<\/b><\/h4><p><span style=\"font-weight: 400;\">The ideal ROAS varies by industry and business goals, but here are some general benchmarks: <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b7caa8 elementor-widget elementor-widget-image\" data-id=\"5b7caa8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"846\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2024\/12\/Adcore-Blog-industry-type1-775x1024.png\" class=\"attachment-large size-large wp-image-41831\" alt=\"increase ROAS by industry\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2024\/12\/Adcore-Blog-industry-type1-775x1024.png 775w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2024\/12\/Adcore-Blog-industry-type1-227x300.png 227w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2024\/12\/Adcore-Blog-industry-type1-768x1014.png 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2024\/12\/Adcore-Blog-industry-type1-1163x1536.png 1163w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2024\/12\/Adcore-Blog-industry-type1-1550x2048.png 1550w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-119037e elementor-widget elementor-widget-heading\" data-id=\"119037e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solution 1: Optimize Your Product Feed Instead of Your Campaigns<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7079fe MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"b7079fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p><p><span style=\"font-weight: 400;\">When ROAS is low, many businesses immediately look at their campaigns, assuming the issue lies with targeting, bidding, or ad creatives. While these factors are important, the real culprit is often overlooked: the product feed.<\/span><\/p><p><span style=\"font-weight: 400;\">A poorly optimized product feed can undermine even the best ad campaigns. Your feed is the foundation of your ads\u2014if the data isn\u2019t accurate, detailed, or optimized, it impacts how your ads are displayed, ranked, and clicked on.<\/span><\/p><h4>\u00a0<\/h4><h4><b>Enhance Product Titles and Descriptions<\/b><\/h4><p><span style=\"font-weight: 400;\">Start by ensuring your product titles are clear, concise, and include relevant keywords that potential customers might search for. For instance, instead of a generic title like &#8220;Model X123,&#8221; use something descriptive such as &#8220;Men&#8217;s Black Running Shoes &#8211; Model X123.&#8221; Similarly, your product descriptions should be engaging and detailed, highlighting key features, benefits, and unique selling points. This approach not only informs potential customers but also improves the relevance of your ads in search results.<\/span><\/p><h4>\u00a0<\/h4><h4><b>Use High-Quality Images<\/b><\/h4><p><span style=\"font-weight: 400;\">Images are a critical component of your product feed. Use clear, high-resolution photos that accurately represent your product. Including multiple angles or lifestyle images can enhance user engagement and build trust with potential buyers, increasing click-through and conversion rates.<\/span><\/p><h4>\u00a0<\/h4><h4><b>Ensure Accurate Pricing and Availability<\/b><\/h4><p><span style=\"font-weight: 400;\">Customers expect accurate pricing and stock information. Ensure that your product feed reflects competitive prices and update it regularly to avoid customer frustration caused by unavailable items. Clear and precise pricing details make your ads more reliable and trustworthy.<\/span><\/p><h4>\u00a0<\/h4><h4><b>Categorize Products Correctly<\/b><\/h4><p><span style=\"font-weight: 400;\">Proper categorization is essential for helping search engines understand and display your products to the right audience. Use the platform&#8217;s taxonomy to map your products to the appropriate categories. For example, if you\u2019re selling shoes, ensure they are categorized under &#8220;Footwear &gt; Men&#8217;s Shoes&#8221; rather than a broad or unrelated category.<\/span><\/p><h4>\u00a0<\/h4><h4><b>Add Detailed Attributes and Tags<\/b><\/h4><p><span style=\"font-weight: 400;\">Include all relevant product attributes such as size, color, material, and brand. These details improve the precision of your targeting and help your ads appear in more relevant searches. For example, a product tagged with &#8220;leather,&#8221; &#8220;brown,&#8221; and &#8220;size 10&#8221; is more likely to match a search query for &#8220;brown leather shoes size 10.&#8221;<\/span><\/p><h4>\u00a0<\/h4><h4><b>Regularly Audit and Update Your Feed<\/b><\/h4><p><span style=\"font-weight: 400;\">A product feed isn\u2019t a \u201cset it and forget it\u201d tool. Regularly audit your feed to identify and fix errors, outdated information, or missing data. Continuous optimization ensures your ads stay effective and maintains their performance over time.<\/span><\/p><h4>\u00a0<\/h4><h4><span style=\"font-weight: 400;\">Optimizing your product feed isn\u2019t just about improving your ads\u2014it\u2019s about creating a seamless experience for your customers. A detailed, well-structured feed ensures shoppers find exactly what they\u2019re looking for without confusion or frustration. By investing in your feed, you\u2019re not only boosting your ROAS but also building trust through a positive customer experience that will drive repeat business.<\/span><\/h4><h4><span style=\"font-weight: 400;\">Click here to learn more about how to optimize your product feed and <\/span><a href=\"https:\/\/www.adcore.com\/blog\/why-feeditor-is-the-most-powerful-product-feed-management-solution\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">why Feeditor is the most powerful product feed management solution<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d03d0b elementor-widget elementor-widget-heading\" data-id=\"4d03d0b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solution 2: Microsoft Ads Features to Increase ROAS\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2633ad MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"c2633ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p><p><span style=\"font-weight: 400;\">When businesses think of where to run ads, Google Ads often takes the spotlight due to its massive reach. However, Microsoft Ads offers a great alternative that can drive better ROAS\u2014especially for businesses looking to maximize efficiency. While Microsoft may have lower overall traffic than Google, its unique targeting tools and reduced competition can yield a higher return on your ad spend.<\/span><\/p><p><span style=\"font-weight: 400;\">Microsoft Advertising offers advanced tools and features that can give your campaigns a competitive edge. Two of the most effective are LinkedIn Profile Targeting and Impression-Based Remarketing, both designed to improve targeting precision and ensure your ads reach the right audience at the right time.<\/span><\/p><h4><b>LinkedIn Profile Targeting<\/b><\/h4><p><span style=\"font-weight: 400;\">Microsoft Advertising is the only platform (outside LinkedIn itself) that allows you to target audiences using LinkedIn profile data. This feature is a game-changer for businesses looking to reach professionals with laser precision.<\/span><\/p><p><b>Key Benefits:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Access to Elite Audiences<\/b><span style=\"font-weight: 400;\">:<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">750+ million LinkedIn members.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">180 million senior-level influencers.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">63 million decision-makers.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">10 million C-level executives.<\/span><\/li><\/ul><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Higher Engagement<\/b><span style=\"font-weight: 400;\">: Campaigns using LinkedIn Profile Targeting have a 16% higher click-through rate (CTR) and a 64% higher conversion rate (CVR) compared to campaigns without it.<\/span><\/li><\/ul><p><b>How It Works:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Target by company, industry, or job function.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Apply targeting during campaign setup to refine audience reach.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use performance reports under \u201cProfessional Demographics\u201d to identify the most effective audience segments.<\/span><\/li><\/ul><h4><b>Impression-Based Remarketing<\/b><\/h4><p><span style=\"font-weight: 400;\">While traditional remarketing focuses on users who have visited your website, Impression-Based Remarketing allows you to target users based on their exposure to your ads\u2014even if they didn\u2019t click. This keeps your brand top-of-mind and builds familiarity with potential customers.<\/span><\/p><p><b>Key Benefits:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Stay Visible Throughout the Funnel<\/b><span style=\"font-weight: 400;\">: Keep your brand in front of users as they move through the buyer\u2019s journey.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Higher Conversion Rates<\/b><span style=\"font-weight: 400;\">: Campaigns using multi-channel ad exposure (search, display, video, CTV) see:<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">3x higher site visitation rates.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">7x higher conversion rates compared to search-only campaigns.<\/span><\/li><\/ul><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sequential Messaging<\/b><span style=\"font-weight: 400;\">: Tailor messages based on where users are in the funnel.<\/span><\/li><\/ul><p><b>Example in Action:<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">A flower shop uses impression-based remarketing:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Olivia sees a search ad but doesn\u2019t click.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">She later encounters a display ad on Bing and Outlook, reminding her of the shop.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Eventually, she clicks and purchases a bouquet.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">By leveraging these two features, you can dramatically improve your targeting efficiency and ad performance. Microsoft Advertising\u2019s unique tools give SMBs an edge in reaching high-value audiences and converting them into loyal customers.<\/span><\/p><p><span style=\"font-weight: 400;\">Start advertising now! Click here to learn <\/span><a href=\"https:\/\/www.adcore.com\/blog\/how-to-get-started-with-microsoft-ads\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">how to get started with Microsoft Ads.<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52db060 elementor-widget elementor-widget-heading\" data-id=\"52db060\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Boost Your ROAS with Adcore\u2019s Expertise and Tools\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10f0e91 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"10f0e91\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Maximizing your ROAS requires not only advanced ad strategies but also the right tools to execute them efficiently. At Adcore, we specialize in helping businesses unlock the full potential of their advertising budgets. Here\u2019s how our expertise and proprietary tools can help you achieve your goals.<\/span><\/p><h4><b>About Adcore:<\/b><\/h4><p><a href=\"https:\/\/www.adcore.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Adcore<\/span><\/a><span style=\"font-weight: 400;\"> is a global digital marketing agency dedicated to providing businesses with cutting-edge solutions to improve their advertising performance. With years of experience managing Microsoft Advertising campaigns, we understand the challenges businesses face and how to overcome them.\u00a0<\/span><\/p><p><b>Our Focus Areas:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimizing ad spend for maximum return.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implementing advanced Microsoft Advertising features like LinkedIn Profile Targeting and Impression-Based Remarketing.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Providing personalized guidance to navigate complex advertising ecosystems.<\/span><\/li><\/ul><h4>\u00a0<\/h4><h4><b>How Couponer Can Help You Get Started<\/b><\/h4><p><span style=\"font-weight: 400;\">One of the biggest barriers to entry for businesses exploring new advertising platforms is cost. That\u2019s where Couponer, a tool in Adcore\u2019s suite of products, comes in. Couponer allows businesses to apply for ad credit coupons on popular advertising platforms, including Microsoft Advertising.<\/span><\/p><p><span style=\"font-weight: 400;\">Still not convinced? Don\u2019t let low ROAS hold your business back.<\/span><\/p><h4><span style=\"font-weight: 400;\">Click here to use <\/span><a href=\"https:\/\/couponer.app\/ms?utm_source=blog&amp;utm_medium=Organic&amp;utm_campaign=Couponer\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Couponer<\/span><\/a><span style=\"font-weight: 400;\"> to give your business a <\/span><b>free ad coupon<\/b><span style=\"font-weight: 400;\"> so that you can <\/span><b>try out Microsoft ads risk free. <\/b><\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d8b601 elementor-widget elementor-widget-heading\" data-id=\"0d8b601\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Final Thoughts\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5acba1e MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"5acba1e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Increasing ROAS isn\u2019t just about spending less\u2014it\u2019s about spending smarter. Making the decision to start advertising on Microsoft Ads will transform your entire strategy and help you drive new growth.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Don\u2019t wait to see the results. Start optimizing your campaigns today and unlock the full potential of your ad spend.<\/span><\/p><p><span style=\"font-weight: 400;\">Ready to grow? Visit<\/span> <a href=\"https:\/\/couponer.app\/ms?utm_source=blog&amp;utm_medium=Organic&amp;utm_campaign=Couponer\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Couponer<\/span><\/a><span style=\"font-weight: 400;\"> and get started now.<\/span><\/p><p>\u00a0<\/p><p><b>Additional Resources<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.criteo.com\/blog\/how-to-increase-roas\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">How To Optimize Ad Spend<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.adcore.com\/blog\/the-full-guide-to-mastering-bing-shopping-ads\/\" target=\"_blank\" rel=\"noopener\"><span>The Full Guide To Mastering Bing Shopping Ads.<\/span><\/a><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>If you\u2019re running Google Ads, paying agencies or experts to create and optimize campaigns, but still struggling to increase ROAS, you\u2019re not alone. Many businesses find themselves pouring money into campaigns without seeing the returns they expect. But here\u2019s the&#8230;<\/p>\n","protected":false},"author":21,"featured_media":41627,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/e-commerce\/","category_name":"E-Commerce"},{"category_link":"https:\/\/www.adcore.com\/blog\/e-commerce\/shopping-feeds\/","category_name":"Shopping Feeds"}],"tags":[],"authors":[250],"article_types":[179,182],"staff_picks":[],"promotions":[178],"class_list":["post-41829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-shopping-feeds","authors-adcore-marketing-team","article_types-articles","article_types-how-tos","promotions-microsoft-coupon"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/41829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=41829"}],"version-history":[{"count":11,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/41829\/revisions"}],"predecessor-version":[{"id":41894,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/41829\/revisions\/41894"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/41627"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=41829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=41829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=41829"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=41829"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=41829"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=41829"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=41829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}