{"id":42418,"date":"2025-01-27T16:00:22","date_gmt":"2025-01-27T14:00:22","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=42418"},"modified":"2025-02-25T10:37:13","modified_gmt":"2025-02-25T08:37:13","slug":"luca-masiello-microsoft","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/luca-masiello-microsoft\/","title":{"rendered":"Adcore Talks Programmatic Advertising Innovations with Microsoft&#8217;s Luca Masiello"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"42418\" class=\"elementor elementor-42418\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7942a2d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7942a2d2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-703f5ccf\" data-id=\"703f5ccf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-069e10e elementor-widget elementor-widget-text-editor\" data-id=\"069e10e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">In a recent deep dive into the world of programmatic advertising, Adcore&#8217;s Julian Bonte-Friedheim had the pleasure of hosting Luca Masiello, the Brand Partnerships Lead at Microsoft, on <\/span><a href=\"https:\/\/www.youtube.com\/playlist?list=PLQH7TP5HW1FQXwxREyKKzsUjA71eJ1kG0\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">our podcast<\/span><\/a><span style=\"font-weight: 400;\">. With his extensive experience overseeing DSP (Demand-Side Platform) partnerships, Luca brought multiple insights into Microsoft\u2019s unique position and future directions in AdTech. Here\u2019s a recap of the key topics we covered:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-484d2d1 elementor-widget elementor-widget-video\" data-id=\"484d2d1\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=qFbSe9ooePU&amp;list=PLQH7TP5HW1FQXwxREyKKzsUjA71eJ1kG0&amp;index=1&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-411d8da8 elementor-widget elementor-widget-text-editor\" data-id=\"411d8da8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><strong>Understanding Microsoft\u2019s DSP and Its Edge in AdTech<\/strong><\/h2><p><span style=\"font-weight: 400;\">Luca Masiello thoroughly broke down how Microsoft\u2019s <\/span><a href=\"https:\/\/www.adjust.com\/glossary\/demand-side-platform\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Demand-Side Platform (DSP)<\/span><\/a><span style=\"font-weight: 400;\"> is shaking things up in digital advertising. What makes Microsoft&#8217;s DSP stand out is its all-in-one tech suite that smoothly connects the dots between the ad buying and selling sides. This setup is key because it allows for a fluid exchange of data and insights throughout the advertising process, boosting both transparency and efficiency. Luca pointed out that this approach doesn\u2019t just handle transactions \u2014 it also provides deep insights into how campaigns are performing and how far they\u2019re reaching.<\/span><\/p><p><span style=\"font-weight: 400;\">Additionally, Microsoft&#8217;s DSP tackles one of the biggest headaches in digital marketing\u2014the often murky nature of programmatic advertising. This lack of clarity arises from the intricate network of platforms and service providers involved, which can obscure transparency and make it difficult to track where ad dollars are actually going. Microsoft built a system that is highly transparent, giving marketers a clear view of where their money is going and the impact of their ads.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8bc0ee elementor-widget elementor-widget-text-editor\" data-id=\"d8bc0ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p><h2><span style=\"font-weight: 400;\"><strong>Transparency and<\/strong> <strong>Data Integration: The Core of Microsoft\u2019s Strategy<\/strong><\/span><\/h2><p><span style=\"font-weight: 400;\">Luca Masiello laid out how Microsoft\u2019s large trove of data makes its DSP such a game changer.This powerful network pulls together info from across Microsoft\u2019s massive ecosystem, everything from Bing search data\u00a0 to all the stats from <\/span><a href=\"https:\/\/drbrandagency.com\/marketing\/xbox-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Xbox&#8217;s gaming platforms<\/span><\/a><span style=\"font-weight: 400;\">. This mix lets Microsoft pick up on a wide range of user behaviors, preferences, and profiles.<\/span><\/p><p><span style=\"font-weight: 400;\">This data is\u00a0 fully integrated across Microsoft\u2019s platforms. For example, marketers can use Xbox data to figure out when gamers are most likely to be online, what kinds of games they\u2019re into, and what their in-game purchase habits are. Search data from Bing can clue in advertisers about what potential customers are actively searching to buy or learn about, allowing for incredibly tailored ad content. This means advertisers get very clear and precise customer profiles. Microsoft also allows for\u00a0 ads\u2019 performance to be monitored across different platforms and adjusted constantly, making sure every ad dollars are being spent efficiently.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ca7b2e elementor-widget elementor-widget-image\" data-id=\"4ca7b2e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"319\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-27-103826-1024x510.png\" class=\"attachment-large size-large wp-image-42421\" alt=\"ADCORE PODCAST\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-27-103826-1024x510.png 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-27-103826-300x149.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-27-103826-768x382.png 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-27-103826.png 1284w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-336a745 elementor-widget elementor-widget-text-editor\" data-id=\"336a745\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><strong>Navigating a Cookieless Future<\/strong><\/h2><p><span style=\"font-weight: 400;\">As the world of digital advertising moves away from relying on <\/span><a href=\"https:\/\/www.adcore.com\/blog\/google-pushes-back-demise-of-third-party-cookies-to-2024\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">third-party cookies<\/span><\/a><span style=\"font-weight: 400;\">, Microsoft is already thinking about what&#8217;s next. Luca explained how they&#8217;re using their data capabilities to handle this big change, making sure advertisers can still hit their targets.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Microsoft is all about making the most of its own data \u2014 from Bing searches, Xbox play sessions, and all kinds of interactions across their apps and services. By weaving together all this info, they can craft really detailed user profiles and audience segments that are based on actual activities and choices. This has allowed Microsoft to amass a drove of broad data that marketers can leverage without relying on individuals\u2019 cookies.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Luca pointed out that Microsoft can deliver ads that really matter to users, based on consent and genuine interaction. They&#8217;re also developing new tracking tech that fits with today\u2019s privacy rules but still lets advertisers keep tabs on how their campaigns are doing and understand what\u2019s working. And with cookies on the way out, contextual advertising is getting a fresh look. Microsoft is using it to place ads that mesh with what users are currently into, like the articles they&#8217;re reading or the videos they&#8217;re watching, boosting the chances that they&#8217;ll actually engage.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1899ba2 elementor-widget elementor-widget-image\" data-id=\"1899ba2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"314\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-27-104109-1024x502.png\" class=\"attachment-large size-large wp-image-42422\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-27-104109-1024x502.png 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-27-104109-300x147.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-27-104109-768x377.png 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-27-104109.png 1289w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-008eda4 elementor-widget elementor-widget-text-editor\" data-id=\"008eda4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><strong>The Growing Role of AI in Advertising<\/strong><\/h2><p><span style=\"font-weight: 400;\">Luca provided insights into how <\/span><a href=\"https:\/\/www.adcore.com\/blog\/display-ads-that-work-ai-in-digital-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">artificial intelligence<\/span><\/a><span style=\"font-weight: 400;\"> (AI) is reshaping advertising at Microsoft. By integrating AI across their advertising operations, Microsoft is transforming the way campaigns are developed, executed, and refined. This advancement goes beyond enhancing efficiency; it&#8217;s fundamentally altering the digital marketing scene.<\/span><\/p><p><b>Enhanced Data Analysis and Decision Making<\/b><\/p><p><span style=\"font-weight: 400;\">Luca emphasized AI&#8217;s critical role in data analysis. Microsoft utilizes AI to parse extensive data sets, identifying trends and insights that might elude human analysts. This capability allows advertisers to refine their strategies more effectively \u2014 for instance, AI algorithms analyze historical and current data to anticipate customer preferences, ensuring advertisements are more accurately targeted.<\/span><\/p><p><b>Streamlining Operations<\/b><\/p><p><span style=\"font-weight: 400;\">Incorporating AI into Microsoft&#8217;s advertising platforms automates many routine tasks, such as bid adjustments and budget allocations, minimizing human error and optimizing resource use. AI&#8217;s capability extends to complex decision-making, rapidly analyzing multiple variables to facilitate real-time adjustments during campaigns.<\/span><\/p><p><b>Future Prospects for AI in Advertising<\/b><\/p><p><span style=\"font-weight: 400;\">Looking ahead, Luca expressed enthusiasm for the future role of AI in advertising. As these systems evolve, their capacity to enhance and personalize advertising efforts grows. With substantial investments in AI research, Microsoft is well-positioned to advance AI&#8217;s impact on\u00a0 advertising, continuously adapting to and anticipating market trends.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edebc6a elementor-widget elementor-widget-text-editor\" data-id=\"edebc6a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><strong>Microsoft\u2019s Strategic Approach to the Evolving Ad Landscape<\/strong><\/h2><p><span style=\"font-weight: 400;\">In our conversation, Luca outlined how Microsoft is proactively maintaining its edge in the dynamic world of advertising. By leveraging a robust ad tech stack and forging strong strategic partnerships, Microsoft works to ensure that it keeps up with the latest AI developments and continues innovating in the space.\u00a0<\/span><\/p><p><b>Enhancing the Ad Supply Chain Efficiency<\/b><\/p><p><span style=\"font-weight: 400;\">A key focus for Microsoft is the optimization of the eCommerce supply chain, making it smoother and more cost-effective. By utilizing their integrated DSP and SSP (Supply-side platform), Microsoft ensures comprehensive oversight, streamlining the process from ad inventory acquisition to distribution. This integrated approach minimizes the delays and complications often encountered with third-party intermediaries, providing advertisers with transparency about where their investments are going and the returns they are generating.<\/span><\/p><p><b>Leveraging CTV and Gaming for Targeted Advertising<\/b><\/p><p><span style=\"font-weight: 400;\">Luca also detailed how Microsoft works to leverage technologies like Connected TV (CTV) and gaming data to engage audiences more effectively. Connected TVs, which are becoming more and more common in households, allow for much better tracking of ad performance. This allows brands to measure and test how their campaigns impact viewers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Similarly, through platforms like Xbox, Microsoft accesses real-time gaming data, enabling advertisers to develop targeted campaigns that resonate. This approach goes beyond demographic data to understand the motivations and preferences of gamers, enhancing the relevance and impact of the ads.<\/span><\/p><p><b>Strengthening Through Strategic Partnerships<\/b><\/p><p><span style=\"font-weight: 400;\">Strategic partnerships are another cornerstone of Microsoft\u2019s strategy. By collaborating with leading entities across various sectors, Microsoft extends its advertising capabilities and reach. These partnerships allow Microsoft to access additional data sources, expand into new advertising channels, and secure premium ad placements, continuously integrating the latest technologies to stay at the forefront of the advertising field.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9eb8d9 elementor-widget elementor-widget-image\" data-id=\"a9eb8d9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"356\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-27-113113-1024x569.png\" class=\"attachment-large size-large wp-image-42423\" alt=\"Adcore x Luca Masiello Microsoft\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-27-113113-1024x569.png 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-27-113113-300x167.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-27-113113-768x427.png 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-27-113113.png 1461w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54787ad elementor-widget elementor-widget-text-editor\" data-id=\"54787ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><strong>Luca\u2019s Advice for Marketers in 2025<\/strong><\/h2><p><span style=\"font-weight: 400;\">Luca offered essential advice for marketers looking to stand out and succeed. He outlined several strategic pillars crucial for any marketing professional aiming to excel in the years ahead.<\/span><\/p><p><b>Define Your Objectives Clearly<\/b><\/p><p><span style=\"font-weight: 400;\">Luca emphasized the importance of clearly understanding your marketing objectives. Whether the goal is to increase brand awareness, drive conversions, or boost customer engagement, having a well-defined target is crucial. This clarity will guide your decisions in selecting the appropriate technologies and platforms that best align with your marketing strategies.<\/span><\/p><p><b>Choose the Right Partners and Platforms<\/b><\/p><p><span style=\"font-weight: 400;\">The selection of partners and platforms is increasingly critical. Luca advised forming partnerships with entities that offer unique data capabilities\u2014particularly important as the industry moves away from traditional cookie-based tracking. It\u2019s essential to collaborate with platforms that not only collect extensive data but also analyze and convert that data into actionable insights to refine your marketing campaigns.<\/span><\/p><p><b>Implement Outcome-Driven Strategies<\/b><\/p><p><span style=\"font-weight: 400;\">Luca also pointed out the necessity for outcome-driven strategies. This approach involves setting specific, measurable goals for your campaigns and continuously adjusting your strategies based on data-driven insights. Opt for platforms that offer the flexibility and tools required for thorough measurement and attribution, which are vital for enhancing the efficacy of your campaigns.<\/span><\/p><p><b>Remain Adaptable and Informed<\/b><\/p><p><span style=\"font-weight: 400;\">Finally, Luca urged marketers to stay adaptable and well-informed. The digital advertising environment is subject to rapid changes due to technological advancements and shifts in consumer behavior. Being proactive and ready to adapt your strategies promptly is essential to stay competitive.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">For more insights like these, check out the full <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=qFbSe9ooePU\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">podcast episode<\/span><\/a><span style=\"font-weight: 400;\">. If you want to leverage Microsoft\u2019s DSP and programmatic advertising abilities, <\/span><a href=\"https:\/\/www.adcore.com\/adcore-elite-digital-marketing-agency\/?ref=blog\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">let\u2019s talk<\/span><\/a><span style=\"font-weight: 400;\"> and plan the ideal campaign for your brand.\u00a0<\/span><\/p><p><br \/><br \/><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-584ec7a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"584ec7a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a341f75\" data-id=\"a341f75\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In a recent deep dive into the world of programmatic advertising, Adcore&#8217;s Julian Bonte-Friedheim had the pleasure of hosting Luca Masiello, the Brand Partnerships Lead at Microsoft, on our podcast. With his extensive experience overseeing DSP (Demand-Side Platform) partnerships, Luca brought multiple insights into Microsoft\u2019s unique position and future directions in AdTech. Here\u2019s a recap [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":42419,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/adcore\/","category_name":"Adcore"},{"category_link":"https:\/\/www.adcore.com\/blog\/adcore\/adcore-asks-the-experts\/","category_name":"Adcore Asks the Experts"}],"tags":[],"authors":[250],"article_types":[179],"staff_picks":[],"promotions":[395],"class_list":["post-42418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adcore","category-adcore-asks-the-experts","authors-adcore-marketing-team","article_types-articles","promotions-media-blast-ms"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/42418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=42418"}],"version-history":[{"count":16,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/42418\/revisions"}],"predecessor-version":[{"id":42557,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/42418\/revisions\/42557"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/42419"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=42418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=42418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=42418"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=42418"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=42418"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=42418"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=42418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}