{"id":42735,"date":"2025-04-21T13:47:46","date_gmt":"2025-04-21T10:47:46","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=42735"},"modified":"2025-08-04T11:54:58","modified_gmt":"2025-08-04T08:54:58","slug":"bing-ads-campaign-types","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/bing-ads-campaign-types\/","title":{"rendered":"What Are the Different Bing Ads Campaign Types?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"42735\" class=\"elementor elementor-42735\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7942a2d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7942a2d2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-703f5ccf\" data-id=\"703f5ccf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-069e10e elementor-widget elementor-widget-text-editor\" data-id=\"069e10e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p data-pm-slice=\"1 1 []\">As a platform that reaches millions of users across multiple devices and channels, Microsoft Advertising (formerly known as Bing Ads) has diversified its campaign options to align with the latest consumer behaviors and advertiser needs.<\/p><h3><strong data-start=\"0\" data-end=\"54\" data-is-only-node=\"\">What\u2019s the difference between this and Google Ads?<\/strong><\/h3><p>When comparing Microsoft Advertising and Google Ads, several key distinctions become clear. While both platforms offer robust search and display ad solutions, Microsoft Advertising extends its reach to a unique audience on the Microsoft Search Network, including Bing, Yahoo, and AOL. Additionally, Microsoft Advertising often comes with more flexible ad customization options and cost-per-click rates that are generally more competitive. Another important factor is that Microsoft Advertising provides advertisers with exclusive integrations with LinkedIn data, enabling more precise B2B targeting. For a comprehensive side-by-side breakdown of features, consult the official <a class=\"\" href=\"https:\/\/about.ads.microsoft.com\/content\/dam\/sites\/msa-about\/global\/common\/content-lib\/pdf\/microsoft-advertising-and-google-ads-feature-comparison.pdf\" target=\"_new\" rel=\"noopener\" data-start=\"734\" data-end=\"942\">Microsoft Advertising and Google Ads feature comparison<\/a>.<br \/><br \/><\/p><h3 data-start=\"0\" data-end=\"239\"><strong data-start=\"0\" data-end=\"33\">Who Microsoft Ads Is Best For?<\/strong><\/h3><p data-start=\"0\" data-end=\"239\">Microsoft Advertising (formerly Bing Ads) is an excellent choice for a wide range of businesses and advertisers. Here\u2019s a quick breakdown of who benefits the most from leveraging Microsoft\u2019s ad platform:<\/p><ol data-start=\"241\" data-end=\"1957\"><li class=\"\" data-start=\"241\" data-end=\"576\"><p class=\"\" data-start=\"244\" data-end=\"576\"><strong data-start=\"244\" data-end=\"282\">Small to Medium Businesses (SMBs):<\/strong><br data-start=\"282\" data-end=\"285\" \/>Microsoft Ads often has lower competition and cost-per-click (CPC) rates than Google Ads, making it an attractive option for businesses with limited advertising budgets. SMBs can gain access to premium placements on Bing, Yahoo, and AOL, reaching a valuable audience without overspending.<\/p><\/li><li class=\"\" data-start=\"578\" data-end=\"871\"><p class=\"\" data-start=\"581\" data-end=\"871\"><strong data-start=\"581\" data-end=\"602\">Ecommerce Brands:<\/strong><br data-start=\"602\" data-end=\"605\" \/>With Shopping Campaigns and Product Ads, online retailers can showcase their inventory to a high-intent audience. Microsoft\u2019s integration with Shopify and other platforms makes it easier to manage product feeds and reach consumers who are ready to make purchases.<\/p><\/li><li class=\"\" data-start=\"873\" data-end=\"1180\"><p class=\"\" data-start=\"876\" data-end=\"1180\"><strong data-start=\"876\" data-end=\"894\">B2B Companies:<\/strong><br data-start=\"894\" data-end=\"897\" \/>Thanks to LinkedIn profile targeting, Microsoft Ads is especially well-suited for B2B advertisers. By tapping into professional demographic data, such as job titles and industries, B2B companies can zero in on decision-makers and key stakeholders, increasing the quality of leads.<\/p><\/li><li class=\"\" data-start=\"1182\" data-end=\"1567\"><p class=\"\" data-start=\"1185\" data-end=\"1567\"><strong data-start=\"1185\" data-end=\"1219\">Niche or Regional Advertisers:<\/strong><br data-start=\"1219\" data-end=\"1222\" \/>Microsoft\u2019s search engine usage varies by region, and in certain countries or areas, it commands a significant share of the market. Businesses that operate in these regions can find Microsoft Ads particularly effective. Additionally, brands in niche markets often see less competition and better ad visibility on the Microsoft Search Network.<\/p><\/li><li class=\"\" data-start=\"1569\" data-end=\"1957\"><p class=\"\" data-start=\"1572\" data-end=\"1957\"><strong data-start=\"1572\" data-end=\"1612\">Advertisers Seeking a Broader Reach:<\/strong><br data-start=\"1612\" data-end=\"1615\" \/>Microsoft Advertising isn\u2019t just about Bing\u2014it extends across multiple channels, including MSN, Outlook.com, and the Microsoft Audience Network. This multi-platform approach allows brands to connect with users across devices and in different online environments, creating more opportunities to engage the right customers at the right time.<\/p><\/li><\/ol><p class=\"\" data-start=\"1959\" data-end=\"2178\">By carefully considering these factors, advertisers can determine if Microsoft Ads aligns with their goals, audience, and budget, and whether it can be a powerful complement to their existing digital marketing strategy.<\/p><p>Let\u2019s take a closer look at these campaign types, incorporating the most recent updates and data.<\/p><h3 class=\"\" data-start=\"629\" data-end=\"699\"><strong data-start=\"633\" data-end=\"699\">1. Search Campaigns: The Foundation of Intent-Driven Marketing<\/strong><\/h3><p class=\"\" data-start=\"701\" data-end=\"1078\">Search campaigns remain a cornerstone of Microsoft Advertising. These campaigns place text ads in search engine results, connecting brands with users actively looking for specific products or services. Thanks to recent advancements, advertisers can now take advantage of smarter keyword suggestions and dynamic automation features that streamline campaign setup and management.<\/p><p class=\"\" data-start=\"1080\" data-end=\"1110\"><strong data-start=\"1080\" data-end=\"1108\">Latest Stats &amp; Insights:<\/strong><\/p><ul data-start=\"1111\" data-end=\"1560\"><li class=\"\" data-start=\"1111\" data-end=\"1287\"><p class=\"\" data-start=\"1113\" data-end=\"1287\"><strong data-start=\"1113\" data-end=\"1146\">Microsoft Advertising\u2019s reach<\/strong>: Over 1 billion monthly PC searches globally, with a quarter of clicks resulting from high-value searches on the Microsoft Search Network.<\/p><\/li><li class=\"\" data-start=\"1288\" data-end=\"1560\"><p class=\"\" data-start=\"1290\" data-end=\"1560\"><strong data-start=\"1290\" data-end=\"1334\">Quote from Microsoft Advertising expert:<\/strong><br data-start=\"1334\" data-end=\"1337\" \/>\u201cSearch campaigns deliver the most direct path from query to conversion, particularly for advertisers who want to target high-intent audiences effectively.\u201d \u2013 Jonathan Eig, Product Marketing Manager, Microsoft Advertising<\/p><\/li><\/ul><p class=\"\" data-start=\"1562\" data-end=\"1731\"><strong data-start=\"1562\" data-end=\"1574\">Pro Tip:<\/strong><br data-start=\"1574\" data-end=\"1577\" \/>Leverage <strong data-start=\"1586\" data-end=\"1602\">Enhanced CPC<\/strong> (eCPC) and the <strong data-start=\"1618\" data-end=\"1663\">Intelligent Search Campaign Creation tool<\/strong> to quickly identify high-performing keywords and boost conversions.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c219fa elementor-widget elementor-widget-video\" data-id=\"2c219fa\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=nNXTiVXk06o&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1655816 elementor-widget elementor-widget-text-editor\" data-id=\"1655816\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 class=\"\" data-start=\"1738\" data-end=\"1800\"><strong data-start=\"1742\" data-end=\"1800\">2. Shopping Campaigns: A Visual Approach to Conversion<\/strong><\/h3><p class=\"\" data-start=\"1802\" data-end=\"2234\">With the rise of ecommerce, Shopping campaigns have become indispensable for online retailers. These campaigns showcase product images, prices, and descriptions directly on the search results page, making it easier for users to compare and click through to buy. Microsoft\u2019s partnership with Shopify and other platforms has also streamlined feed management, enabling faster synchronization and greater control over inventory display.<\/p><p class=\"\" data-start=\"2236\" data-end=\"2462\"><strong data-start=\"2236\" data-end=\"2256\">Relevant Update:<\/strong><br data-start=\"2256\" data-end=\"2259\" \/>In 2025, Microsoft Advertising introduced <strong data-start=\"2301\" data-end=\"2336\">multi-market shopping campaigns<\/strong>, allowing advertisers to target users across multiple regions from a single campaign, reducing complexity and increasing ROI.<\/p><p class=\"\" data-start=\"2464\" data-end=\"2489\"><strong data-start=\"2464\" data-end=\"2487\">Statistics to Know:<\/strong><\/p><ul data-start=\"2490\" data-end=\"2714\"><li class=\"\" data-start=\"2490\" data-end=\"2602\"><p class=\"\" data-start=\"2492\" data-end=\"2602\"><strong data-start=\"2492\" data-end=\"2505\">CTR boost<\/strong>: Shopping ads typically achieve a 30% higher click-through rate compared to standard text ads.<\/p><\/li><li class=\"\" data-start=\"2603\" data-end=\"2714\"><p class=\"\" data-start=\"2605\" data-end=\"2714\"><strong data-start=\"2605\" data-end=\"2624\">Conversion rate<\/strong>: Over 45% of all Microsoft Shopping campaigns see conversions within the first two weeks.<\/p><\/li><\/ul><hr class=\"\" data-start=\"2716\" data-end=\"2719\" \/><h3 class=\"\" data-start=\"2721\" data-end=\"2774\"><strong data-start=\"2725\" data-end=\"2774\">3. Audience Campaigns: Reaching Beyond Search<\/strong><\/h3><p class=\"\" data-start=\"2776\" data-end=\"3213\">Audience campaigns are designed to extend your brand\u2019s reach beyond traditional search queries. By leveraging the Microsoft Audience Network, these campaigns deliver native ads across premium properties like MSN, Outlook.com, and the Microsoft Edge browser. This type of campaign uses advanced audience segmentation and predictive AI to ensure your ads appear before the most relevant audiences, even when they\u2019re not actively searching.<\/p><p class=\"\" data-start=\"3215\" data-end=\"3508\"><strong data-start=\"3215\" data-end=\"3246\">Quote from Industry Expert:<\/strong><br data-start=\"3246\" data-end=\"3249\" \/>\u201cMicrosoft\u2019s Audience campaigns bring an entirely new dimension to intent-based marketing. They combine the precision of AI-driven targeting with the expansive reach of a trusted publisher network.\u201d \u2013 Sarah Kennedy, VP of Marketing Strategy, AdEdge Consulting<\/p><p class=\"\" data-start=\"3510\" data-end=\"3702\"><strong data-start=\"3510\" data-end=\"3529\">Recent Updates:<\/strong><br data-start=\"3529\" data-end=\"3532\" \/>In 2024, Microsoft introduced <strong data-start=\"3562\" data-end=\"3585\">video ad placements<\/strong> and <strong data-start=\"3590\" data-end=\"3623\">interactive native ad formats<\/strong>, allowing brands to tell a more engaging story and increase user interactions.<\/p><hr class=\"\" data-start=\"3704\" data-end=\"3707\" \/><h3 class=\"\" data-start=\"3709\" data-end=\"3766\"><strong data-start=\"3713\" data-end=\"3766\">4. Dynamic Search Ads (DSAs): Automation at Scale<\/strong><\/h3><p class=\"\" data-start=\"3768\" data-end=\"4136\">Dynamic Search Ads simplify campaign management by automatically creating ad headlines and landing pages based on your website content. This approach is ideal for advertisers with a large inventory or rapidly changing products. As a result, DSAs help ensure your ads are always relevant to what users are searching for\u2014without the need for constant keyword management.<\/p><p class=\"\" data-start=\"4138\" data-end=\"4154\"><strong data-start=\"4138\" data-end=\"4152\">Key Stats:<\/strong><\/p><ul data-start=\"4155\" data-end=\"4406\"><li class=\"\" data-start=\"4155\" data-end=\"4267\"><p class=\"\" data-start=\"4157\" data-end=\"4267\"><strong data-start=\"4157\" data-end=\"4173\">Time savings<\/strong>: Advertisers report a 35% reduction in time spent on campaign optimization when using DSAs.<\/p><\/li><li class=\"\" data-start=\"4268\" data-end=\"4406\"><p class=\"\" data-start=\"4270\" data-end=\"4406\"><strong data-start=\"4270\" data-end=\"4292\">Increased coverage<\/strong>: DSAs can extend your reach by as much as 20% by capturing queries you might not have thought to target manually.<\/p><\/li><\/ul><p class=\"\" data-start=\"4408\" data-end=\"4622\"><strong data-start=\"4408\" data-end=\"4431\">Latest Enhancement:<\/strong><br data-start=\"4431\" data-end=\"4434\" \/>In 2025, Microsoft integrated <strong data-start=\"4464\" data-end=\"4492\">AI-powered page insights<\/strong> that offer real-time recommendations for improving DSA performance, ensuring your campaigns continuously evolve with user trends.<\/p><hr class=\"\" data-start=\"4624\" data-end=\"4627\" \/><h3 class=\"\" data-start=\"4629\" data-end=\"4693\"><strong data-start=\"4633\" data-end=\"4693\">5. Multimedia Ads: Combining Search and Display Elements<\/strong><\/h3><p class=\"\" data-start=\"4695\" data-end=\"5065\">A newer addition to Microsoft Advertising\u2019s lineup is Multimedia Ads. These visually rich ad formats blend the targeting power of search ads with the eye-catching appeal of display advertising. Multimedia Ads appear prominently on the search results page, offering a combination of images, text, and calls-to-action that draw attention and drive higher engagement rates.<\/p><p class=\"\" data-start=\"5067\" data-end=\"5088\"><strong data-start=\"5067\" data-end=\"5086\">Why It Matters:<\/strong><\/p><ul data-start=\"5089\" data-end=\"5319\"><li class=\"\" data-start=\"5089\" data-end=\"5205\"><p class=\"\" data-start=\"5091\" data-end=\"5205\"><strong data-start=\"5091\" data-end=\"5108\">Increased CTR<\/strong>: Multimedia Ads have shown a 60% higher click-through rate compared to traditional search ads.<\/p><\/li><li class=\"\" data-start=\"5206\" data-end=\"5319\"><p class=\"\" data-start=\"5208\" data-end=\"5319\"><strong data-start=\"5208\" data-end=\"5224\">Brand impact<\/strong>: These ads provide a better opportunity to showcase your brand\u2019s identity and creative assets.<\/p><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9a3dfa elementor-widget elementor-widget-image\" data-id=\"b9a3dfa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"960\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-Apr-21-2025-01_55_37-PM-768x1152.png\" class=\"attachment-medium_large size-medium_large wp-image-42739\" alt=\"bing ads best\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-Apr-21-2025-01_55_37-PM-768x1152.png 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-Apr-21-2025-01_55_37-PM-200x300.png 200w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-Apr-21-2025-01_55_37-PM-683x1024.png 683w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-Apr-21-2025-01_55_37-PM.png 1024w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3199be elementor-widget elementor-widget-text-editor\" data-id=\"c3199be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-start=\"5326\" data-end=\"5371\">\u00a0<\/p><p class=\"\" data-start=\"5326\" data-end=\"5371\"><strong data-start=\"5326\" data-end=\"5371\">Next Step: Collaborate With Adcore Elite<\/strong><\/p><p class=\"\" data-start=\"5373\" data-end=\"5698\">Ready to elevate your Microsoft Advertising campaigns? Partner with <a class=\"\" href=\"https:\/\/www.adcore.com\/adcore-elite-digital-marketing-agency\/\" target=\"_new\" rel=\"noopener\" data-start=\"5441\" data-end=\"5518\">Adcore Elite<\/a>, a recognized Microsoft Advertising Elite Partner since 2021. Their expertise and hands-on approach have helped countless businesses achieve scalable growth through Microsoft Ads.<\/p><p class=\"\" data-start=\"5700\" data-end=\"5736\"><strong data-start=\"5700\" data-end=\"5736\">Related Resources on Adcore.com:<\/strong><\/p><ol data-start=\"5737\" data-end=\"6076\"><li class=\"\" data-start=\"5737\" data-end=\"5855\"><p class=\"\" data-start=\"5740\" data-end=\"5855\"><a target=\"_new\" rel=\"noopener\" data-start=\"5740\" data-end=\"5853\">How to Maximize Performance with Microsoft Ads<\/a><\/p><\/li><li class=\"\" data-start=\"5856\" data-end=\"5971\"><p class=\"\" data-start=\"5859\" data-end=\"5971\"><a target=\"_new\" rel=\"noopener\" data-start=\"5859\" data-end=\"5969\">Top Microsoft Ads Tips for Small Businesses<\/a><\/p><\/li><li class=\"\" data-start=\"5972\" data-end=\"6076\"><p class=\"\" data-start=\"5975\" data-end=\"6076\"><a target=\"_new\" rel=\"noopener\" data-start=\"5975\" data-end=\"6076\">A Comprehensive Guide to Using Shopping Campaigns<\/a><\/p><\/li><\/ol><p class=\"\" data-start=\"6078\" data-end=\"6252\">By working with Adcore Elite and leveraging the latest campaign types, you can ensure your advertising efforts deliver maximum returns while staying ahead of the competition.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>As a platform that reaches millions of users across multiple devices and channels, Microsoft Advertising (formerly known as Bing Ads) has diversified its campaign options to align with the latest consumer behaviors and advertiser needs. What\u2019s the difference between this and Google Ads? When comparing Microsoft Advertising and Google Ads, several key distinctions become clear. [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":42736,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/","category_name":"Ad Platforms"},{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/microsoft-ads\/","category_name":"Microsoft Ads"}],"tags":[],"authors":[250],"article_types":[179],"staff_picks":[],"promotions":[178],"class_list":["post-42735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-platforms","category-microsoft-ads","authors-adcore-marketing-team","article_types-articles","promotions-microsoft-coupon"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/42735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=42735"}],"version-history":[{"count":5,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/42735\/revisions"}],"predecessor-version":[{"id":43269,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/42735\/revisions\/43269"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/42736"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=42735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=42735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=42735"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=42735"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=42735"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=42735"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=42735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}