{"id":42995,"date":"2025-07-02T14:28:26","date_gmt":"2025-07-02T11:28:26","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=42995"},"modified":"2025-07-10T15:41:51","modified_gmt":"2025-07-10T12:41:51","slug":"adcore-x-candlefox-spotlighted-at-google-marketing-live-2025","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/adcore-x-candlefox-spotlighted-at-google-marketing-live-2025\/","title":{"rendered":"Adcore Spotlighted at Google Marketing Live 2025"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"42995\" class=\"elementor elementor-42995\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7942a2d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7942a2d2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-703f5ccf\" data-id=\"703f5ccf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1899ba2 elementor-widget elementor-widget-image\" data-id=\"1899ba2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2025\/06\/PXL_20250617_065850123.MP_-1024x576.jpg\" class=\"attachment-large size-large wp-image-42999\" alt=\"GML event team\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2025\/06\/PXL_20250617_065850123.MP_-1024x576.jpg 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2025\/06\/PXL_20250617_065850123.MP_-300x169.jpg 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2025\/06\/PXL_20250617_065850123.MP_-768x432.jpg 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2025\/06\/PXL_20250617_065850123.MP_-1536x864.jpg 1536w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2025\/06\/PXL_20250617_065850123.MP_-2048x1152.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-069e10e elementor-widget elementor-widget-text-editor\" data-id=\"069e10e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>\u00a0<\/p><p>This month, Adcore (TSX: ADCO) had the incredible honor of being featured at Google Marketing Live 2025 in Melbourne, w<span style=\"font-weight: 400;\">here our collaborative work with Candlefox was featured as a standout success story<\/span>.<\/p><p><span style=\"font-weight: 400;\">In a room filled with Australia\u2019s top media professionals, Google highlighted how AI innovation is already transforming the future of search marketing \u2014 and how our teams are helping lead that shift.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-411d8da8 elementor-widget elementor-widget-text-editor\" data-id=\"411d8da8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>The spotlight?\u00a0<\/h2><p>Our bold move to become one of the first adopters of AI Max for Search campaigns<\/p><p><span style=\"font-weight: 400;\">Partnering with both <\/span>Google<span style=\"font-weight: 400;\"> and Candlefox, our team embraced an experimentation mindset and leaned fully into the AI opportunity. <\/span><\/p><p><span style=\"font-weight: 400;\">The case showcased how Adcore and Candlefox used Google\u2019s new AI Max suite to rethink and elevate paid search performance. <\/span><\/p><p><span style=\"font-weight: 400;\">Over a 30-day A\/B test, we put Google&#8217;s AI Max suite to work &#8211; leveraging advanced Search Term Matching, Automatically Created Assets, and dynamic Final URL Expansions. What followed was a performance breakthrough that not only delivered measurable growth but also signaled a new era for paid search<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0Read the full case study <a href=\"https:\/\/www.adcore.com\/blog\/breakthrough-with-ai-max-for-search\/\" target=\"_blank\" rel=\"noopener\">here<\/a><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2de6c1 elementor-widget elementor-widget-video\" data-id=\"e2de6c1\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2025\/06\/PXL_20250617_053612509-1.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8bc0ee elementor-widget elementor-widget-text-editor\" data-id=\"d8bc0ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p><h2>A Partnership Built on Collaboration<\/h2><p data-start=\"215\" data-end=\"473\">This achievement reflects the strength of the partnership between Adcore, Candlefox, and Google. From strategy to execution, the teams worked closely &#8211; aligning on goals, testing new capabilities, and responding quickly to data and performance signals.<\/p><p data-start=\"475\" data-end=\"901\">Candlefox brought a clear growth objective and a willingness to adopt AI-driven approaches. Google provided advanced tools and early access to AI Max.<\/p><p data-start=\"475\" data-end=\"901\">Adcore played a central role in connecting the dots &#8211; designing the experiment, managing campaign implementation, and translating AI potential into real business impact.<\/p><p data-start=\"475\" data-end=\"901\">We don&#8217;t see the results as just a successful test, but a scalable model for future performance-led innovation.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-336a745 elementor-widget elementor-widget-text-editor\" data-id=\"336a745\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Our Path Forward<\/span><\/h2><p data-start=\"118\" data-end=\"440\">As AI continues to evolve and reshape the advertising landscape, we remain committed to working closely with Candlefox and Google to explore new opportunities, test emerging capabilities, and drive sustained performance. This collaboration is a strong foundation for future innovation \u2014 and we\u2019re excited to continue pushing boundaries together.<\/p><p data-start=\"118\" data-end=\"440\">\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-008eda4 elementor-widget elementor-widget-text-editor\" data-id=\"008eda4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Join Us in Our Journey<\/span><\/h2><p><span style=\"font-weight: 400;\">Looking ahead, we see strong potential to build on this momentum and scale the impact even further. The fact that AI Max is still in limited release, available only in select markets, makes these early results especially significant \u2014 a clear indicator of what\u2019s possible when teams move fast and embrace innovation.<\/span><\/p><p><span style=\"font-weight: 400;\">As the rollout continues, we\u2019re well-positioned to replicate and tailor this success in new regions and verticals, leveraging the insights, infrastructure, and learnings already in place.<\/span><\/p><p><span style=\"font-weight: 400;\">This isn\u2019t just a one-time achievement \u2014 it\u2019s the beginning of a broader opportunity for businesses to work with <a href=\"https:\/\/www.adcore.com\/adcore-elite-digital-marketing-agency\/\" target=\"_blank\" rel=\"noopener\">Adcore <\/a><\/span><span style=\"font-weight: 400;\">and drive smarter, AI-powered growth across markets.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-584ec7a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"584ec7a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a341f75\" data-id=\"a341f75\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00a0 This month, Adcore (TSX: ADCO) had the incredible honor of being featured at Google Marketing Live 2025 in Melbourne, where our collaborative work with Candlefox was featured as a standout success story. In a room filled with Australia\u2019s top media professionals, Google highlighted how AI innovation is already transforming the future of search marketing [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":42999,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/adcore\/updates\/","category_name":"Updates"},{"category_link":"https:\/\/www.adcore.com\/blog\/adcore\/","category_name":"Adcore"}],"tags":[],"authors":[426],"article_types":[179],"staff_picks":[],"promotions":[419],"class_list":["post-42995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-updates","category-adcore","authors-lilach-shazar","article_types-articles","promotions-elite"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/42995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=42995"}],"version-history":[{"count":21,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/42995\/revisions"}],"predecessor-version":[{"id":43083,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/42995\/revisions\/43083"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/42999"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=42995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=42995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=42995"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=42995"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=42995"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=42995"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=42995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}