{"id":43290,"date":"2025-08-06T14:44:35","date_gmt":"2025-08-06T11:44:35","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=43290"},"modified":"2025-08-06T15:27:57","modified_gmt":"2025-08-06T12:27:57","slug":"bing-ads-how-to-start-advertising-on-bing","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/bing-ads-how-to-start-advertising-on-bing\/","title":{"rendered":"How to Start Advertising on Bing?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"43290\" class=\"elementor elementor-43290\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b8cdcd5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b8cdcd5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d6e6b33\" data-id=\"2d6e6b33\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-414cc540 elementor-widget elementor-widget-text-editor\" data-id=\"414cc540\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<div data-olk-copy-source=\"MessageBody\"><h2 data-olk-copy-source=\"MessageBody\">How can i start advertising in Bing?<\/h2><div><p>Great question! <br \/><br \/>Advertising on Microsoft Bing can be a very effective way to reach your target audience, especially if you&#8217;re looking to diversify your advertising strategy beyond Google. Bing Ads, best known as <a href=\"https:\/\/ads.microsoft.com\/\" target=\"_blank\" rel=\"noopener\">Microsoft Advertising<\/a>, is the platform you use to manage your campaigns on Bing.<\/p><p>Here&#8217;s a step-by-step guide on how to get started (+Special Bonus at the end):<\/p><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88b2cd0 elementor-widget elementor-widget-text-editor\" data-id=\"88b2cd0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4 data-olk-copy-source=\"MessageBody\">How To Create a Microsoft Advertising Account?<\/h4><p data-olk-copy-source=\"MessageBody\">Go to the Microsoft Advertising website: <a class=\"ms-outlook-linkify\" title=\"https:\/\/about.ads.microsoft.com\/\" href=\"https:\/\/about.ads.microsoft.com\/\" target=\"_blank\" rel=\"noopener\" data-linkindex=\"0\">https:\/\/about.ads.microsoft.com\/<\/a><\/p><p>Click on &#8220;Sign up now&#8221; or a similar button.<\/p><p>You can sign up using a Microsoft account (like a Hotmail or Outlook account) or create a new one.<\/p><p>Follow the prompts to fill in your business information, contact details, and billing information.<\/p><p>Important Tip!<br \/>Due to recent security updates, make sure you have access to your business documents for authentication and verification.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-34a50583 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34a50583\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-206aaea4\" data-id=\"206aaea4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-716e1009 elementor-widget elementor-widget-image\" data-id=\"716e1009\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"20\" height=\"14\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/04\/Group-10466.svg\" class=\"attachment-full size-full wp-image-28055\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1241cafb elementor-widget elementor-widget-heading\" data-id=\"1241cafb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">If you\u2019re thinking about advertising on Bing, now is the time to start and we\u2019re gonna tell you how in this article.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69882a50 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69882a50\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-466ecc46\" data-id=\"466ecc46\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b65f70f elementor-widget elementor-widget-image\" data-id=\"b65f70f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"343\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2025\/08\/msdt1-768x411.png\" class=\"attachment-medium_large size-medium_large wp-image-43298\" alt=\"microsoft ads account creation\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2025\/08\/msdt1-768x411.png 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2025\/08\/msdt1-300x161.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2025\/08\/msdt1-1024x549.png 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2025\/08\/msdt1.png 1512w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">microsoft ads account creation<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b55b44c elementor-widget elementor-widget-text-editor\" data-id=\"1b55b44c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4 data-olk-copy-source=\"MessageBody\">Understand Your Goals and Target Audience:<\/h4><p>Define your objectives: What are you trying to achieve with Bing Ads? (e.g., increase website traffic, generate leads, drive sales, build brand awareness).\u00a0<\/p><p>Identify your target audience: Who are you trying to reach? (e.g., demographics, interests, location) Understanding your audience is crucial for targeting your ads effectively.<br \/><br \/><\/p><h4>3. Keyword Research:<\/h4><div>The first step is to brainstorm relevant keywords. Think about the words and phrases people might use when searching for your products or services. You can use Google Sheets or Excel to create lists of keywords and organize them into groups, assigning each a relevancy score from 1 to 10.<br \/><br \/><\/div><div>Use keyword research tools such as\u00a0<a href=\"https:\/\/about.ads.microsoft.com\/en\/tools\/planning\/keyword-planner\" target=\"_blank\" rel=\"noopener\">Microsoft Keyword Planner<\/a>: Bing&#8217;s own keyword research tool, accessible within your Microsoft Advertising account. You can also use third-party tools, such as: Ahrefs, SEMrush, Moz Keyword Explorer, etc.<br \/><br \/><\/div><div>Then, take the time and analyze keyword metrics: Look at search volume, competition, and suggested bids to choose the most relevant keywords for your campaigns.<br \/><br \/><\/div><div>Consider keyword match types:<\/div><div>Broad match: Shows your ads for searches that include variations of your keywords (e.g., &#8220;running shoes&#8221; might trigger ads for &#8220;athletic sneakers&#8221;).<br \/><br \/><\/div><div>Broad match modifier: Similar to broad match, but with more control. Add a &#8220;+&#8221; sign before keywords you want to always include (e.g., &#8220;+running shoes&#8221; will trigger ads for searches containing &#8220;running&#8221; and &#8220;shoes&#8221;).<br \/><br \/><\/div><div>Phrase match: Shows your ads for searches that include the exact phrase or close variations (e.g., &#8220;running shoes for men&#8221;).<\/div><div>Exact match: Shows your ads only for searches that exactly match your keywords (e.g., [running shoes]).<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c633900 elementor-widget elementor-widget-image\" data-id=\"c633900\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2025\/08\/costs-768x432.webp\" class=\"attachment-medium_large size-medium_large wp-image-43308\" alt=\"microsoft ads analysis\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2025\/08\/costs-768x432.webp 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2025\/08\/costs-300x169.webp 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2025\/08\/costs-1024x575.webp 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2025\/08\/costs.webp 1260w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">microsoft ads analysis<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e19ee2 elementor-widget elementor-widget-text-editor\" data-id=\"6e19ee2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4 data-olk-copy-source=\"MessageBody\">4. Campaign Structure<\/h4><div><p>Campaigns: Organize your advertising efforts based on your overall goals or product categories.<\/p><\/div><div><p>Ad Groups: Within each campaign, create ad groups that are focused on specific themes or keyword groups. This helps you create more targeted ads.<\/p><\/div><div>Keywords: Add relevant keywords to each ad group.<\/div><div><p>Ads: Create compelling text ads that highlight your unique selling points and include a clear call to action.<\/p><\/div><h4>5. Create Your Ads<\/h4><div>Write compelling ad copy:<\/div><div>Use strong headlines that grab attention.\u00a0Highlight your unique selling points (USPs).<\/div><div>Include a clear call to action (e.g., &#8220;Shop Now,&#8221; &#8220;Learn More,&#8221; &#8220;Get a Free Quote&#8221;).<\/div><div><p>Make sure to use relevant keywords in your ad copy, try to include as many keywords or search terms that you believe you&#8217;re ad is relevant for.<\/p><\/div><div><p>Use ad extensions:<\/p><article class=\"text-token-text-primary w-full focus:outline-none scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-WEB:288a2318-34fd-4840-b697-bd31b5c8bf74-4\" data-testid=\"conversation-turn-10\" data-scroll-anchor=\"true\" data-turn=\"assistant\"><div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"><div class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"><div class=\"flex max-w-full flex-col grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"171dfc16-72a8-4cd3-922b-b35710ccedb7\" data-message-model-slug=\"gpt-4o\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\"><p data-start=\"66\" data-end=\"188\" data-is-last-node=\"\" data-is-only-node=\"\">Ad extensions allow your ad to gain free additional real estate and exposure, pushing your competitors\u2019 ads further aside.<br \/>Some popular ad extensions include:<\/p><\/div><\/div><\/div><\/div><div class=\"flex min-h-[46px] justify-start\">\u00a0<\/div><\/div><\/div><\/article><div class=\"pointer-events-none h-px w-px\" aria-hidden=\"true\" data-edge=\"true\">Sitelink extensions: Add links to specific pages on your website (e.g., product pages, contact page).<\/div><\/div><div>\u00a0<\/div><div>Call extensions: Display your phone number in your ad.<\/div><div><p>Location extensions: Show your business address.<\/p><\/div><div><p>Callout extensions: Highlight additional benefits or features (e.g., &#8220;Free Shipping,&#8221; &#8220;24\/7 Support&#8221;).<\/p><\/div><div><p>Structured snippet extensions: Display structured information about your products or services (e.g., product categories, brands).<\/p><\/div><h4>6. Set Your Budget and Bids<\/h4><div><p>A budget is set on a daily basis. Each campaign has its own budget, determining how much you&#8217;re willing to spend on advertising each day for that campaign.<\/p><\/div><div>Bidding strategy:<\/div><div><p>When you create a campaign, in addition to setting a budget, you need to choose a bidding strategy that determines the goal the algorithm will optimize your ads for. There are both manual and automated bidding options.<\/p><p>Manual CPC (Cost-Per-Click): You manually set the maximum amount you&#8217;re willing to pay for each click.<\/p><\/div><div>Automated bidding strategies: Bing Ads offers various automated bidding options, such as Target CPA (Cost-Per-Acquisition), Target ROAS (Return on Ad Spend), and Maximize Clicks.<\/div><div><p>Set bids for your keywords: Based on your keyword research and competition, set bids for each of your keywords or let Bing automatically adjust your bids.<\/p><\/div><h4>7. Targeting Options<\/h4><div><p>You have to set your targeting options if you&#8217;d like to target only the potential clients. You can choose many targeting options.<\/p><p>Tip:<br \/>Every targeting option you choose will reduce your target audience size, so it\u2019s important to maintain a balance between volume and relevancy.<\/p><\/div><div><p>Location targeting: Target users in specific countries, regions, cities, or even postal codes.<\/p><\/div><div><p>Demographic targeting: Target users based on age and gender (in some countries).<\/p><\/div><div><p>Device targeting: Target users based on the type of device they are using (e.g., desktop, mobile, tablet).<\/p><\/div><div><p>Audience targeting: Reach specific audiences based on their interests, behaviors, or demographics.<\/p><\/div><div>Remarketing: Show ads to people who have previously visited your website.<\/div><div><p>In-market audiences: Target users who are actively researching or considering buying products or services similar to yours.<\/p><\/div><div><p>Custom audiences: Create custom audiences based on your own data (e.g., customer lists).<\/p><\/div><h4>8. Track Your Results and Optimize<\/h4><div>Monitor your campaign performance: Regularly check your key metrics, such as impressions, clicks, click-through rate (CTR), conversions, cost-per-conversion, and return on ad spend (ROAS).<\/div><div>Use conversion tracking: Set up conversion tracking to measure how many leads or sales your ads are generating.<\/div><div>Optimize your campaigns: Based on your data, make adjustments to your keywords, ads, bids, targeting, and budget to improve your performance.<\/div><div><p>A\/B testing: Test different ad copy, landing pages, and bidding strategies to see what works best.<\/p><\/div><div><strong>9. Microsoft Advertising Editor (Expert tip)<\/strong><\/div><div>\u00a0<\/div><div>Consider using <a href=\"https:\/\/about.ads.microsoft.com\/en\/tools\/productivity\/microsoft-advertising-editor\" target=\"_blank\" rel=\"noopener\">Microsoft Advertising Editor<\/a>, formly known as Bing Ads Editor. This is a free desktop application that allows you to manage your campaigns offline and upload changes in bulk.<br \/><br \/><\/div><h4>Bing Ads Tips for Success<\/h4><div>\u00a0<\/div><div>* Start small &#8211; Begin with a focused campaign and gradually expand as you learn what works.<\/div><div>* Be patient: It takes time to optimize your campaigns and see results.<\/div><div>* Test and iterate: Continuously experiment and make adjustments based on your data.<\/div><div>* Stay up-to-date: Keep up with the latest features and best practices for Bing Ads.<\/div><div>* Consider professional help: If you&#8217;re overwhelmed, consider hiring a digital marketing agency or consultant to manage your Bing Ads campaigns.<\/div><div>\u00a0<\/div><div>By following these steps, you can effectively start advertising on Bing and reach a wider audience for your business.<\/div><div>\u00a0<\/div><div>Good Luck!<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0179ee elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"2f0179ee\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/43290#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75804786 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75804786\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-302e5bdd\" data-id=\"302e5bdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4ea74d elementor-widget elementor-widget-text-editor\" data-id=\"b4ea74d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong data-start=\"122\" data-end=\"134\">Pro Tip:<\/strong> Test Bing Ads alongside your Google campaigns to compare performance. You might be surprised by the ROI.<\/p><article class=\"text-token-text-primary w-full focus:outline-none scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-WEB:288a2318-34fd-4840-b697-bd31b5c8bf74-8\" data-testid=\"conversation-turn-18\" data-scroll-anchor=\"true\" data-turn=\"assistant\"><div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"><div class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"><div class=\"flex max-w-full flex-col grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"33473e23-1d03-4ee0-a919-20f35ed34e59\" data-message-model-slug=\"gpt-4o\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\"><h3 data-start=\"241\" data-end=\"283\">Bonus! Claim Your $500 Microsoft Ads Coupon<\/h3><p data-start=\"284\" data-end=\"469\">If you\u2019re ready to get started, don\u2019t forget to claim your free $500 ad credit through <a class=\"\" href=\"https:\/\/couponer.app\" target=\"_new\" rel=\"noopener\" data-start=\"371\" data-end=\"407\">Couponer.app<\/a>. It\u2019s a quick and risk-free way to try Microsoft Advertising:<\/p><ul data-start=\"471\" data-end=\"586\"><li data-start=\"471\" data-end=\"514\"><p data-start=\"473\" data-end=\"514\">Sign in with your Microsoft Ads account<\/p><\/li><li data-start=\"515\" data-end=\"548\"><p data-start=\"517\" data-end=\"548\">Link your account to Couponer<\/p><\/li><li data-start=\"549\" data-end=\"586\"><p data-start=\"551\" data-end=\"586\">Instantly redeem your $500 credit<\/p><\/li><\/ul><p data-start=\"588\" data-end=\"778\" data-is-last-node=\"\" data-is-only-node=\"\">Whether you\u2019re launching your first campaign or scaling an existing one, this bonus gives you a head start. Try it today and maximize your reach on Microsoft\u2019s powerful advertising platform.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/article>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Great question! Advertising on Microsoft Bing can be a very effective way to reach your target audience, especially if you&#8217;re looking to diversify your advertising strategy beyond Google. Bing Ads, best known as Microsoft Advertising, is the platform you use&#8230;<\/p>\n","protected":false},"author":24,"featured_media":43294,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/","category_name":"Ad Platforms"},{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/microsoft-ads\/","category_name":"Microsoft Ads"},{"category_link":"https:\/\/www.adcore.com\/blog\/ppc\/ppc-basics\/","category_name":"PPC Basics"}],"tags":[],"authors":[250],"article_types":[182,179],"staff_picks":[],"promotions":[178],"class_list":["post-43290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-platforms","category-all","category-microsoft-ads","category-ppc-basics","authors-adcore-marketing-team","article_types-how-tos","article_types-articles","promotions-microsoft-coupon"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/43290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=43290"}],"version-history":[{"count":15,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/43290\/revisions"}],"predecessor-version":[{"id":43312,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/43290\/revisions\/43312"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/43294"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=43290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=43290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=43290"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=43290"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=43290"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=43290"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=43290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}