{"id":43773,"date":"2026-05-19T12:32:03","date_gmt":"2026-05-19T09:32:03","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=43773"},"modified":"2026-05-19T12:35:20","modified_gmt":"2026-05-19T09:35:20","slug":"how-mfg-adopted-full-funnel-marketing-with-adcore","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/how-mfg-adopted-full-funnel-marketing-with-adcore\/","title":{"rendered":"One Plan, Full Funnel: How MFG Won Back-to-School with Adcore"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"43773\" class=\"elementor elementor-43773\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2673bba elementor-section-full_width elementor-reverse-tablet elementor-reverse-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"2673bba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-46200c95\" data-id=\"46200c95\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c2769a HomeFont elementor-widget elementor-widget-heading\" data-id=\"6c2769a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Campaign Goals<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-485e7300 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"485e7300\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Drive in-store foot traffic across metro and regional markets.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maximise eCommerce performance through full-funnel activity.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strengthen brand consistency.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve media efficiency and measurability.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70f34c5 elementor-widget elementor-widget-image\" data-id=\"70f34c5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"358\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2026\/04\/freepik_same-scene_2747726168-1024x572.jpeg\" class=\"attachment-large size-large wp-image-43709\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2026\/04\/freepik_same-scene_2747726168-1024x572.jpeg 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2026\/04\/freepik_same-scene_2747726168-300x167.jpeg 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2026\/04\/freepik_same-scene_2747726168-768x429.jpeg 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2026\/04\/freepik_same-scene_2747726168-1536x857.jpeg 1536w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2026\/04\/freepik_same-scene_2747726168-2048x1143.jpeg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d061ac HomeFont elementor-widget elementor-widget-heading\" data-id=\"9d061ac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Executive Summary<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30c1f17c MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"30c1f17c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">MFG\u2019s TV, Radio, and digital had always run on separate tracks. We pulled them onto one. Geo-targeted to store catchments, sequenced across the funnel, and measured by Marketing Mix Modelling, the plan stopped being four campaigns in a trenchcoat and started being a single voice.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-79f5d25e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79f5d25e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-41536894\" data-id=\"41536894\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a370d48 HomeFont elementor-widget elementor-widget-heading\" data-id=\"2a370d48\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">+3.1% YoY<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5f277f HomeFont elementor-widget elementor-widget-heading\" data-id=\"c5f277f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sales Growth<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1c476ff2\" data-id=\"1c476ff2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ebb5003 HomeFont elementor-widget elementor-widget-heading\" data-id=\"3ebb5003\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">+14% YoY<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fe5e8a2 HomeFont elementor-widget elementor-widget-heading\" data-id=\"2fe5e8a2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Paid Digital ROAS<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-79320bb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79320bb5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5c853668\" data-id=\"5c853668\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9431e4 HomeFont elementor-widget elementor-widget-heading\" data-id=\"e9431e4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">+86% YoY<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48bc9ec7 HomeFont elementor-widget elementor-widget-heading\" data-id=\"48bc9ec7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Video Completion<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-19421040\" data-id=\"19421040\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f01bab HomeFont elementor-widget elementor-widget-heading\" data-id=\"2f01bab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">+77% YoY<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47e1979a HomeFont elementor-widget elementor-widget-heading\" data-id=\"47e1979a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Organic Revenue<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa9f90b HomeFont elementor-widget elementor-widget-heading\" data-id=\"fa9f90b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenge<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43e7500 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"43e7500\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Back-to-School 2026 was harder than usual. Four in five Australian families said they were worried about affording school essentials, and competitor discount noise across January was relentless. MFG needed to grow sales, protect margin, and drive both store and online conversions, while spending less. Not a bigger megaphone. A smarter one.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66220816 HomeFont elementor-widget elementor-widget-heading\" data-id=\"66220816\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Adcore's Main Actions<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3373725 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"3373725\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>One Integrated Plan: <\/b><span style=\"font-weight: 400;\">TV and Radio built mass reach. BVOD, YouTube, Spotify, and programmatic shaped frequency. Meta, Search, PMax, and affiliates captured intent. Every channel had a defined role inside one connected system, planned and optimised together.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Full-Funnel Sequencing: <\/b><span style=\"font-weight: 400;\">Upper-funnel activity built awareness, with digital frequency layered on through the decision window. By the time families searched for school shoes, the demand was already there.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Geo-Targeted to Store Catchments: <\/b><span style=\"font-weight: 400;\">Digital weighting matched MFG\u2019s actual store footprint, with a mobile-first mix designed to drive foot traffic in the right postcodes. The plan respected the map.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>MMM-Led Measurement: <\/b><span style=\"font-weight: 400;\">Marketing Mix Modelling measured true channel contribution beyond last-click attribution and gave MFG a clear, data-driven view of where to scale next year.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22e9d007 HomeFont elementor-widget elementor-widget-heading\" data-id=\"22e9d007\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><br>Solution<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2809f58f MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"2809f58f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Efficiency came from structure, not from cutting. Every layer of the funnel reinforced the next, with nothing wasted on channels duplicating each other\u2019s work.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sales grew. Digital performance lifted. Organic search demand climbed alongside paid, proof that the upper funnel was actually creating demand, not just sharing the credit for it.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Most importantly, the work left a blueprint behind. A way of running Back-to-School that MFG can refine and scale every year from here.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-71f2d64a\" data-id=\"71f2d64a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4a58487f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4a58487f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2f369e7c\" data-id=\"2f369e7c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c71339f HomeFont elementor-widget elementor-widget-heading\" data-id=\"5c71339f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About Munro<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dfeab95 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"6dfeab95\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Year established<\/strong>: 1973<br \/><strong>Website: <\/strong><a href=\"https:\/\/munrofootweargroup.com.au\/\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"font-weight: 500;\">munrofootwear<\/span><\/strong><\/a><\/p><p>Munro Footwear Group is one of Australia\u2019s largest multi-brand footwear retailers, operating nine brands including Williams Shoes, Mathers, The Trybe, Styletread, Diana Ferrari, and Midas across 200+ stores.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Drive in-store foot traffic across metro and regional markets. Maximise eCommerce performance through full-funnel activity. Strengthen brand consistency. Improve media efficiency and measurability. MFG\u2019s TV, Radio, and digital had always run on separate tracks. We pulled them onto one. Geo-targeted&#8230;<\/p>\n","protected":false},"author":34,"featured_media":43725,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/adcore\/","category_name":"Adcore"},{"category_link":"https:\/\/www.adcore.com\/blog\/brand-awareness\/","category_name":"Brand Awareness"},{"category_link":"https:\/\/www.adcore.com\/blog\/adcore\/case-studies\/","category_name":"Case Studies"},{"category_link":"https:\/\/www.adcore.com\/blog\/e-commerce\/","category_name":"E-Commerce"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/seo\/","category_name":"SEO"}],"tags":[],"authors":[425],"article_types":[184],"staff_picks":[102],"promotions":[419],"class_list":["post-43773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adcore","category-brand-awareness","category-case-studies","category-e-commerce","category-seo","authors-ben-edelmann","article_types-case-studies","staff_picks-staff-pick","promotions-elite"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/43773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=43773"}],"version-history":[{"count":4,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/43773\/revisions"}],"predecessor-version":[{"id":43777,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/43773\/revisions\/43777"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/43725"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=43773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=43773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=43773"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=43773"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=43773"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=43773"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=43773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}