{"id":43778,"date":"2026-05-19T15:27:07","date_gmt":"2026-05-19T12:27:07","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=43778"},"modified":"2026-05-19T15:33:47","modified_gmt":"2026-05-19T12:33:47","slug":"how-adcore-drove-record-brand-reach-for-olight","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/how-adcore-drove-record-brand-reach-for-olight\/","title":{"rendered":"Beating Every KPI Target: How Adcore Drove Record Brand Reach for Olight&#8217;s ArkPro"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"43778\" class=\"elementor elementor-43778\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2673bba elementor-section-full_width elementor-reverse-tablet elementor-reverse-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"2673bba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-46200c95\" data-id=\"46200c95\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c2769a HomeFont elementor-widget elementor-widget-heading\" data-id=\"6c2769a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Campaign Goals<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-485e7300 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"485e7300\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Grow ArkPro brand search volume and organic traffic through upper-funnel demand generation.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scale brand awareness and reach for the ArkPro product line across the US market.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Drive cost-efficient impressions, video views, and engagement across multiple programmatic channels.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build a repeatable, data-driven framework for creative testing, audience optimization, and channel allocation.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70f34c5 elementor-widget elementor-widget-image\" data-id=\"70f34c5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"358\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2026\/04\/freepik_same-scene_2747726168-1024x572.jpeg\" class=\"attachment-large size-large wp-image-43709\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2026\/04\/freepik_same-scene_2747726168-1024x572.jpeg 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2026\/04\/freepik_same-scene_2747726168-300x167.jpeg 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2026\/04\/freepik_same-scene_2747726168-768x429.jpeg 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2026\/04\/freepik_same-scene_2747726168-1536x857.jpeg 1536w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2026\/04\/freepik_same-scene_2747726168-2048x1143.jpeg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d061ac HomeFont elementor-widget elementor-widget-heading\" data-id=\"9d061ac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Executive Summary<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30c1f17c MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"30c1f17c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Adcore designed and executed a full-funnel programmatic branding strategy for Olight&#8217;s ArkPro, deploying campaigns across six channels with tailored goal types for each platform&#8217;s strengths. The strategy focused on maximizing reach and frequency in the top five US regions while continuously testing creative formats (video and banner) and audience segments to identify the most efficient combinations.<\/span><\/p><p><span style=\"font-weight: 400;\">The outcome was a quarter that outperformed every cost-efficiency KPI target and contributed to measurable organic search growth for the ArkPro brand.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-79f5d25e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79f5d25e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-41536894\" data-id=\"41536894\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a370d48 HomeFont elementor-widget elementor-widget-heading\" data-id=\"2a370d48\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">24%<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5f277f HomeFont elementor-widget elementor-widget-heading\" data-id=\"c5f277f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Less Spend<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1c476ff2\" data-id=\"1c476ff2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ebb5003 HomeFont elementor-widget elementor-widget-heading\" data-id=\"3ebb5003\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">118%+<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fe5e8a2 HomeFont elementor-widget elementor-widget-heading\" data-id=\"2fe5e8a2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Impressions<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-79320bb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79320bb5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5c853668\" data-id=\"5c853668\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9431e4 HomeFont elementor-widget elementor-widget-heading\" data-id=\"e9431e4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">352%+<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48bc9ec7 HomeFont elementor-widget elementor-widget-heading\" data-id=\"48bc9ec7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Views<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-19421040\" data-id=\"19421040\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f01bab HomeFont elementor-widget elementor-widget-heading\" data-id=\"2f01bab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">86%+<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47e1979a HomeFont elementor-widget elementor-widget-heading\" data-id=\"47e1979a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Frequency<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa9f90b HomeFont elementor-widget elementor-widget-heading\" data-id=\"fa9f90b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenge<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43e7500 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"43e7500\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Olight&#8217;s ArkPro is a new product series for the brand, launched in Sep 2025 &#8211; a premium, design-forward EDC flashlight positioned not as a traditional utility tool but as a style accessory. The challenge was multifaceted:<\/span><\/p><p><b>Building awareness for a new product series.<\/b><span style=\"font-weight: 400;\"> Unlike Olight&#8217;s core tactical flashlight audience, ArkPro targets a broader lifestyle consumer. The brand needed to reach new audiences who don&#8217;t yet associate &#8220;flashlight&#8221; with fashion, trendy, or everyday carry culture.<\/span><\/p><p><b>Scaling efficiently across fragmented channels.<\/b><span style=\"font-weight: 400;\"> With campaigns running on six platforms, each with different auction dynamics, creative requirements, and audience behaviors, maintaining cost efficiency while scaling was critical.<\/span><\/p><p><b>Balancing reach and engagement.<\/b><span style=\"font-weight: 400;\"> Impression-heavy CPM campaigns deliver scale, but without engagement signals (clicks, views, interactions), it&#8217;s difficult to assess whether the reach is meaningful. The strategy needed to deliver both breadth and depth.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66220816 HomeFont elementor-widget elementor-widget-heading\" data-id=\"66220816\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Adcore's Main Actions<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3373725 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"3373725\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Adcore introduced a comprehensive multi-channel branding strategy built around three strategic pillars:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Multi-Channel Programmatic Activation<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">Activated Olight&#8217;s brand campaigns across six media platforms, each selected for its unique strength within the awareness funnel. Rather than applying a one-size-fits-all approach, Adcore tailored campaign structures to match how each platform&#8217;s audience consumes content \u2014 ensuring every dollar worked within the format best suited to drive awareness, consideration, or engagement.<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Audience and Creative Testing Framework<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">Deployed a structured testing framework across multiple interest-based audience segments and 20+ creative variants (video and banner). Performance was monitored weekly, with budget dynamically reallocated toward top-performing audience-creative combinations. This continuous optimization cycle allowed the team to identify which messaging resonated most and scale those learnings across channels.<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Regional Concentration for Maximum Impact<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">Instead of spreading the budget thinly across the entire US, Adcore concentrated investment in key high-potential regions to maximize both reach percentage and message frequency. This focused approach delivered significantly stronger audience coverage and brand reinforcement in target markets compared to a national-spread strategy.<\/span><\/p><p><span style=\"font-weight: 400;\">This coordinated structure ensured every stage of the funnel worked together &#8211; broad reach at the top, video engagement in the middle, and social interaction at the bottom &#8211; creating a connected awareness journey rather than isolated channel silos.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22e9d007 HomeFont elementor-widget elementor-widget-heading\" data-id=\"22e9d007\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><br>Solution<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2809f58f MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"2809f58f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">By integrating upper-funnel awareness with mid-funnel engagement, Adcore built a balanced branding engine that delivered both scale and quality signals. The coordinated approach ensured that reach campaigns on Google and Criteo fed video view campaigns on YouTube and TikTok, which in turn drove engagement on Meta, creating a connected user journey rather than isolated channel silos.<\/span><\/p><p><span style=\"font-weight: 400;\">Beyond the direct campaign metrics, the branding investment showed measurable impact on organic demand: Olight&#8217;s organic search traffic exceeded Q1 2025 levels, and ArkPro-specific search queries showed steady growth throughout the quarter, evidence that upper-funnel awareness is translating into bottom-funnel search intent.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-71f2d64a\" data-id=\"71f2d64a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4a58487f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4a58487f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2f369e7c\" data-id=\"2f369e7c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c71339f HomeFont elementor-widget elementor-widget-heading\" data-id=\"5c71339f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About Munro<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dfeab95 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"6dfeab95\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Year established<\/strong>: 2006<br \/><strong>Website: <\/strong><a href=\"https:\/\/www.olight.com\/\" target=\"_blank\" rel=\"noopener\">Olight.com<\/a><\/p><p><span style=\"font-weight: 400;\">Olight is a global leader in portable illumination, known for innovative flashlights, headlamps, and EDC (everyday carry) products. The ArkPro Ultra represents Olight&#8217;s expansion into the lifestyle and design-forward EDC market, combining premium build quality with a fashion-conscious aesthetic. Olight sells direct-to-consumer through olight.com and operates in 50+ countries worldwide.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Grow ArkPro brand search volume and organic traffic through upper-funnel demand generation. Scale brand awareness and reach for the ArkPro product line across the US market. Drive cost-efficient impressions, video views, and engagement across multiple programmatic channels. Build a repeatable,&#8230;<\/p>\n","protected":false},"author":34,"featured_media":43725,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/adcore\/","category_name":"Adcore"},{"category_link":"https:\/\/www.adcore.com\/blog\/brand-awareness\/","category_name":"Brand Awareness"},{"category_link":"https:\/\/www.adcore.com\/blog\/adcore\/case-studies\/","category_name":"Case Studies"},{"category_link":"https:\/\/www.adcore.com\/blog\/e-commerce\/","category_name":"E-Commerce"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/seo\/","category_name":"SEO"}],"tags":[],"authors":[425],"article_types":[184],"staff_picks":[102],"promotions":[419],"class_list":["post-43778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adcore","category-brand-awareness","category-case-studies","category-e-commerce","category-seo","authors-ben-edelmann","article_types-case-studies","staff_picks-staff-pick","promotions-elite"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/43778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=43778"}],"version-history":[{"count":5,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/43778\/revisions"}],"predecessor-version":[{"id":43783,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/43778\/revisions\/43783"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/43725"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=43778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=43778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=43778"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=43778"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=43778"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=43778"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=43778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}