{"id":44236,"date":"2026-07-23T17:15:56","date_gmt":"2026-07-23T14:15:56","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=44236"},"modified":"2026-07-23T17:19:02","modified_gmt":"2026-07-23T14:19:02","slug":"tiktok-ads-targeting-broad-interest-lookalike","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/tiktok-ads-targeting-broad-interest-lookalike\/","title":{"rendered":"TikTok Ads Targeting Guide: Broad vs Interest vs Lookalike"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"44236\" class=\"elementor elementor-44236\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6980b93 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6980b93\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34c1b03a\" data-id=\"34c1b03a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fee6ba3 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"6fee6ba3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\">There&#8217;s a belief so common in advertising that almost nobody questions it anymore: the more precisely you target, the better your ads perform. It sounds like common sense. It&#8217;s also, when it comes to TikTok ads targeting specifically, frequently wrong &#8211; and the reason has less to do with the platform than with how the human mind handles incomplete information.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\">Daniel Kahneman spent a career studying exactly this failure mode. His shorthand for it: &#8220;What you see is all there is.&#8221; When a marketer builds a narrow TikTok ads targeting audience, they&#8217;re working from the customer persona they can picture &#8211; the segments their intuition already knows. What they can&#8217;t see is the far larger pool of people the algorithm would have found on its own &#8211; converters who don&#8217;t fit the persona anyone bothered to imagine.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\">TikTok&#8217;s own official best practices data backs this up in a specific, measurable way: TikTok ads targeting campaigns reaching over 80% of potential users in a target country achieve 15% lower CPA and 20% higher conversion rates on average, compared to narrower audiences. That&#8217;s not an argument against TikTok ads targeting altogether. It&#8217;s an argument for knowing exactly which targeting method earns its narrowness, and which one is just a comfortable story standing in for evidence.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\">This guide compares TikTok&#8217;s three core TikTok ads targeting approaches &#8211; broad, interest\/behavior, and lookalike &#8211; and exactly when each one actually wins.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3427535 elementor-widget elementor-widget-table-of-contents\" data-id=\"3427535\" data-element_type=\"widget\" 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i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration);transition-duration:var(--item-text-transition-duration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__3427535\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46c46c5 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"46c46c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Broad TikTok Ads Targeting &#8211; What It Is and When It Actually Wins<\/h2><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\">Broad TikTok ads targeting means setting only demographic guardrails &#8211; age, gender, location, language &#8211; and letting TikTok&#8217;s algorithm handle everything else. No interests. No behaviors. No custom exclusions layered on top.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\">It sounds like giving up control over your TikTok ads targeting, and in a narrow sense it is. But TikTok&#8217;s algorithm was built to find converters through behavioral signal, not through categories a human decided in advance sound relevant. The wider the pool it can search, the faster it finds people who actually convert &#8211; rather than people who merely match a persona on paper.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\">This is genuinely counterintuitive if you&#8217;ve run Google or Meta campaigns for years, where narrower targeting is often rewarded. With TikTok ads targeting specifically, broad frequently outperforms narrow because the platform&#8217;s recommendation engine is doing real-time behavioral matching that most manual TikTok ads targeting simply can&#8217;t replicate by hand.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\"><strong>When broad TikTok ads targeting wins:<\/strong> Early-stage testing, when you have limited historical conversion data and need the algorithm to explore. Products with wide appeal rather than a narrow niche. Accounts still building pixel data, since broad TikTok ads targeting generates the conversion volume needed to exit the learning phase faster.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\"><strong>When broad TikTok ads targeting doesn&#8217;t win:<\/strong> B2B campaigns with genuinely narrow buyer profiles, where the algorithm has no meaningful behavioral signal to search against because your actual buyer pool is small to begin with.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3448104 elementor-widget elementor-widget-image\" data-id=\"3448104\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"621\" height=\"344\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-23-at-17.12.19.png\" class=\"attachment-large size-large wp-image-44237\" alt=\"TikTok ads targeting\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-23-at-17.12.19.png 621w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-23-at-17.12.19-300x166.png 300w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9557f98 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"9557f98\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Interest &amp; Behavior TikTok Ads Targeting &#8211; What It Is and When It Actually Wins<\/h2><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\">Interest-based TikTok ads targeting layers content categories (what people watch and engage with) on top of demographics. Behavior TikTok ads targeting goes a layer deeper &#8211; targeting based on actions like recent purchases, app usage patterns, or specific engagement history.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\">The distinction between the two matters more than most advertisers realize: interest TikTok ads targeting describes what someone consumes, while behavior TikTok ads targeting describes what someone actually does. A behavior signal (recently purchased a competing product category) is typically a stronger buying signal than an interest signal (watches cooking videos), even though both get lumped under &#8220;interest targeting&#8221; casually.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\"><strong>When interest\/behavior TikTok ads targeting wins:<\/strong> Once you have enough historical performance data to know which specific categories or behaviors correlate with your actual buyers &#8211; rather than which ones sound plausible. Mid-funnel campaigns where you&#8217;re narrowing from a broad prospecting pool toward higher-intent segments you&#8217;ve already validated with data.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\"><strong>Where most advertisers get TikTok ads targeting wrong:<\/strong> Building interest targeting from assumption instead of evidence. &#8220;Our customers probably like fitness content&#8221; is a guess dressed up as a TikTok ads targeting strategy. The far stronger version of this same tactic: pull the actual top-converting audience segments from a broad campaign&#8217;s performance data first, then build interest TikTok ads targeting around what the data already showed you &#8211; not what seemed intuitive on day one.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5848745 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"5848745\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Lookalike TikTok Ads Targeting &#8211; The Source-Size Rule Most Advertisers Miss<\/h2><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\">Lookalike TikTok ads targeting finds new users who share characteristics with an existing custom audience you upload or build &#8211; your customer list, pixel-based purchasers, or engagement audiences from your organic content.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\">TikTok requires a minimum source audience of 1,000 users to generate a lookalike at all, but the practical threshold for genuinely useful lookalike TikTok ads targeting match quality is considerably higher. You&#8217;ll choose a similarity setting &#8211; typically labeled Narrow (roughly 1-3% of the country&#8217;s population, highest similarity to your source), Balanced (3-5%), or Broad (5-10%, lowest similarity, maximum reach).<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\">Here&#8217;s the rule most advertisers never check before building lookalike TikTok ads targeting: lookalikes rarely outperform interest targeting unless your seed audience exceeds roughly 50,000 users. Build a lookalike from a source audience of 2,000 recent purchasers, and you may well get a worse-performing TikTok ads targeting audience than a well-built interest segment &#8211; simply because TikTok doesn&#8217;t have enough source signal to find a meaningfully similar population. Quality and size of the source both matter, but size is the constraint people skip checking first.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\"><strong>Practical approach to lookalike TikTok ads targeting:<\/strong> Build your source audience from your highest-value customers specifically &#8211; not your entire customer list indiscriminately &#8211; buyers with 2+ orders, or those in your top 25% by order value. Start with a Narrow lookalike for cold prospecting, and only expand to Balanced once performance on the Narrow TikTok ads targeting audience shows real fatigue (a sustained CTR decline of 20%+ week-over-week is a reasonable signal to expand).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c2124c MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"1c2124c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Custom Audiences &#8211; The Highest-Intent TikTok Ads Targeting Option You&#8217;re Probably Underusing<\/h2><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\">Custom audiences sit underneath both interest targeting and lookalikes, and deserve their own attention since they&#8217;re the highest-intent TikTok ads targeting option available &#8211; built from people who have already interacted with your brand directly.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\">Common custom TikTok ads targeting audience sources include website visitors (segmented by page, not just &#8220;all visitors&#8221;), cart abandoners, past purchasers, TikTok profile visitors, and video viewers segmented by watch-time threshold (25%, 50%, 75%, 100% completion). Each of these represents a meaningfully different intent level within your TikTok ads targeting setup, and treating them identically wastes the entire point of building a custom audience in the first place.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\">Uploaded customer file audiences (CRM data matched against TikTok&#8217;s user base) typically see match rates between 30% and 70% in TikTok ads targeting, depending on list quality and how much identifying information you&#8217;re able to provide. A clean list of closed-won customers consistently outperforms a larger list of low-intent leads as a TikTok ads targeting source, even when the larger list would generate a bigger reach number on paper.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\">Also worth building deliberately inside your TikTok ads targeting setup: exclusion audiences. Removing existing customers from prospecting campaigns, and excluding recent purchasers from retargeting campaigns for the same product, both prevent wasted spend on people who&#8217;ve already converted. This is one of the simplest, most overlooked levers in the entire TikTok ads targeting toolkit.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\">Building accurate custom audiences depends entirely on your pixel actually capturing the events you&#8217;re segmenting by. If your custom TikTok ads targeting audience sizes look smaller than expected, that&#8217;s frequently a signal your TikTok Pixel setup isn&#8217;t capturing the full picture &#8211; not that your audience is genuinely that small. Our <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/www.adcore.com\/blog\/tiktok-pixel-setup\/\">TikTok Pixel setup guide<\/a> covers installation and verification in detail.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d67f664 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"d67f664\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Common TikTok Ads Targeting Mistakes and the Pro Tip That Fixes Them<\/h2><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\"><strong>Starting narrow because it feels safer.<\/strong> Tight TikTok ads targeting feels like control. It&#8217;s usually just a smaller, slower-learning version of the same campaign, starved of the volume the algorithm needs to find real converters.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\"><strong>Building a lookalike TikTok ads targeting audience from a source under 10,000, expecting interest-targeting-level performance.<\/strong> Check your source size before you build, not after performance disappoints.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\"><strong>Treating all custom TikTok ads targeting sources as equally high-intent.<\/strong> A video viewer at 25% completion and a cart abandoner are not the same person, and shouldn&#8217;t receive the same creative or the same bid strategy inside your TikTok ads targeting setup.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\"><strong>Never building exclusion audiences into your TikTok ads targeting.<\/strong> If your prospecting campaigns aren&#8217;t excluding existing customers, you&#8217;re paying full prospecting cost to reach people who already bought.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\"><strong>Pro tip:<\/strong> run a genuine three-way test before committing budget to one TikTok ads targeting method. Launch broad, interest, and lookalike (built from a properly sized source) simultaneously &#8211; each in its own ad group with identical creative &#8211; and let each run long enough to clear the learning phase before comparing. If one ad group looks like it&#8217;s underdelivering entirely rather than simply underperforming on your TikTok ads targeting test, that&#8217;s a delivery problem, not a targeting problem. Our guide on <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/www.adcore.com\/blog\/tiktok-ads-not-spending\/\">TikTok ads not spending<\/a> covers how to tell the difference before you draw the wrong conclusion from the test.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\">For brands managing TikTok ads targeting strategy and audience testing across TikTok alongside Google and Meta, keeping that testing cadence consistent across platforms &#8211; rather than reinventing the approach for each one &#8211; is exactly the kind of ongoing campaign management <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/www.adcore.com\/services\/ppc-management\/\">Adcore&#8217;s paid media team<\/a> is built to handle. TikTok&#8217;s own <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/ads.tiktok.com\/help\/article\/audience-targeting\" target=\"_blank\" rel=\"noopener\">audience targeting best practices guide<\/a> is also worth bookmarking alongside this one for platform-specific updates as TikTok ads targeting options evolve.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff74e7b elementor-widget elementor-widget-text-editor\" data-id=\"ff74e7b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\">None of TikTok&#8217;s three TikTok ads targeting methods is universally correct, and the advertisers who do best on the platform aren&#8217;t the ones who picked the &#8220;right&#8221; one once. They&#8217;re the ones who tested broad, interest, and lookalike TikTok ads targeting against real data, checked their lookalike source size before blaming the method, and kept exclusion audiences clean enough that they weren&#8217;t paying to re-convince existing customers.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\">The instinct to narrow your TikTok ads targeting because it feels more precise is exactly the instinct worth questioning first. What you can picture about your customer is rarely the whole picture &#8211; and TikTok&#8217;s algorithm, given room through broad TikTok ads targeting, is very good at finding the rest of it.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42cbd0d elementor-widget elementor-widget-template\" data-id=\"42cbd0d\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9eca04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9eca04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4798cb28\" data-id=\"4798cb28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cc919a elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"65cc919a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/44236#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>There&#8217;s a belief so common in advertising that almost nobody questions it anymore: the more precisely you target, the better your ads perform. It sounds like common sense. It&#8217;s also, when it comes to TikTok ads targeting specifically, frequently wrong&#8230;<\/p>\n","protected":false},"author":34,"featured_media":44237,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/tiktok-ads\/","category_name":"TikTok Ads"}],"tags":[],"authors":[250],"article_types":[179],"staff_picks":[102],"promotions":[431],"class_list":["post-44236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiktok-ads","authors-adcore-marketing-team","article_types-articles","staff_picks-staff-pick","promotions-couponer-tiktok"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/44236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=44236"}],"version-history":[{"count":5,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/44236\/revisions"}],"predecessor-version":[{"id":44242,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/44236\/revisions\/44242"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/44237"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=44236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=44236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=44236"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=44236"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=44236"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=44236"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=44236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}