{"id":44271,"date":"2026-08-17T11:08:04","date_gmt":"2026-08-17T08:08:04","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=44271"},"modified":"2026-08-17T13:02:28","modified_gmt":"2026-08-17T10:02:28","slug":"microsoft-ads-vs-google-ads-compared","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/microsoft-ads-vs-google-ads-compared\/","title":{"rendered":"Microsoft Ads vs Google Ads: Cost &#038; Targeting Compared"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"44271\" class=\"elementor elementor-44271\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6980b93 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6980b93\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34c1b03a\" data-id=\"34c1b03a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fee6ba3 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"6fee6ba3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Most marketers still treat the Microsoft Ads vs Google Ads question as settled. Google is the plan. Microsoft is the leftover 5% of budget that somebody remembers to turn on in Q4. That framing costs money, and the numbers are not subtle about it.<\/span><\/p><p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.wordstream.com\/blog\/2026-google-ads-benchmarks\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">WordStream&#8217;s 2026 Google Ads benchmarks<\/span><\/a><span style=\"font-weight: 400;\">, built from 13,474 US search campaigns between April 2025 and March 2026, the all-industry average cost per click on Google Search now sits at <\/span>$5.42, with an average cost per lead of $66.69. Microsoft&#8217;s search inventory routinely clears at a fraction of that. Same intent. Same query. Different auction.<\/p><p>There is a name for why this keeps happening: the availability heuristic, the Kahneman-Tversky finding that we judge how important something is by how easily it comes to mind. Google comes to mind. Microsoft does not. That is a media-buying decision made by memory rather than math. Or, as Peter Thiel put it more bluntly: competition is for losers. The expensive auction is the crowded one.<\/p><p>This article does the math. Below you will find what each platform actually costs per click, who you are actually buying when you buy each audience, where Microsoft&#8217;s targeting genuinely beats Google&#8217;s, where Google still wins outright, and the budget split that works in practice rather than in theory.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3427535 elementor-widget elementor-widget-table-of-contents\" data-id=\"3427535\" data-element_type=\"widget\" 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.elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#9da5ae);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:flex;align-items:center;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid var(--box-border-color,#9da5ae)}.elementor-toc__header-title{font-size:18px;margin:0;color:var(--header-color);flex-grow:1}.elementor-toc__toggle-button{cursor:pointer;display:inline-flex}.elementor-toc__toggle-button i{color:var(--toggle-button-color)}.elementor-toc__toggle-button 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.elementor-toc__list-wrapper{margin-top:.5em;margin-inline-start:var(--nested-list-indent,1em)}.elementor-toc__list-item-text{transition-duration:var(--item-text-transition-duration)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:flex;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-inline-end:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-inline-end:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration);transition-duration:var(--item-text-transition-duration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__3427535\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9557f98 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"9557f98\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">The Cost Gap: What You Actually Pay Per Click<\/span><\/h2><p>Start with the only number that shows up on the invoice.<\/p><p>WordStream&#8217;s 2026 data puts the average Google Search CPC at $5.42 across all industries, with cost per lead at $66.69. Microsoft&#8217;s search CPCs run meaningfully lower on identical keyword sets &#8211; agencies running parallel campaigns typically report 25% to 40% cheaper clicks, driven by one structural fact: fewer advertisers are bidding. Around 36% of US advertisers run Microsoft Ads, against roughly 80% on Google. Thinner competition, cheaper auction.<\/p><p>The cost per click on Microsoft Ads is not cheap because the traffic is worse. It is cheap because the room is emptier.<\/p><p>There is also a directional shift worth noting. WordStream flagged that for the first time in five years, average cost per lead across both Google and Microsoft Ads has gone down &#8211; a sign the paid search market is stabilising after years of compounding inflation. That makes this a better moment to expand into a second search channel than any of the last five.<\/p><p>One caveat before you get excited: cheaper clicks only matter if they convert. Which brings us to the audience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46c46c5 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"46c46c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Reach vs Relevance: Who You Are Actually Buying<\/span><\/h2><p>Google wins reach. That is not in dispute and never has been. Bing holds roughly 9-10% of global desktop search and around 14% in the US per Statcounter, and Microsoft&#8217;s combined search partner footprint pushes that higher when Yahoo and AOL inventory are included.<\/p><p>But reach and value are different purchases.<\/p><p>Microsoft Advertising&#8217;s own audience data describes a search user who skews older, higher-income, and more likely to hold a management-level role than the average search user. The mechanism is unglamorous and reliable: Bing is the default in Windows, Edge, and Office, which means it captures a disproportionate share of people searching from a corporate desktop during working hours. That is a B2B buyer at their desk with a purchase order.<\/p><p>For a B2B SaaS, professional services, finance, or high-ticket ecommerce advertiser, that skew is the whole argument. You are not buying 10% of Google&#8217;s volume at a discount. You are buying a specific slice of the market that happens to be underpriced.<\/p><p>For a DTC brand targeting 22-year-olds on mobile, the same skew is a problem. Know which one you are.<\/p><p>Adcore&#8217;s team has covered the mechanics of this in more depth in <a href=\"https:\/\/www.adcore.com\/blog\/a-comprehensive-guide-to-microsoft-ads-everything-you-need-to-know\/\">this comprehensive guide to Microsoft Ads<\/a>, which is worth reading alongside this comparison.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04f579d elementor-widget elementor-widget-image\" data-id=\"04f579d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"349\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2026\/08\/113-1024x559.jpg\" class=\"attachment-large size-large wp-image-44286\" alt=\"1 plus 1\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2026\/08\/113-1024x559.jpg 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2026\/08\/113-300x164.jpg 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2026\/08\/113-768x419.jpg 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2026\/08\/113.jpg 1408w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5848745 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"5848745\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Targeting: Where Microsoft Advertising Beats Google<\/span><\/h2><p><span style=\"font-weight: 400;\">This is the part of the Microsoft Ads vs Google Ads comparison that gets skipped, and it is the part that actually matters for B2B.<\/span><\/p><p><b>LinkedIn profile targeting.<\/b><span style=\"font-weight: 400;\"> Microsoft owns LinkedIn. That means you can layer <\/span>company, industry, and job function<span style=\"font-weight: 400;\"> targeting onto a search campaign natively. Google has no equivalent. If you sell to CFOs at logistics companies with 500+ employees, Microsoft lets you bid on a generic commercial keyword and only compete for the people who match that profile. That is a genuine structural advantage, not a feature-parity item.<\/span><\/p><p><b>Microsoft Audience Network reach.<\/b><span style=\"font-weight: 400;\"> MSAN places native ads across MSN, Outlook.com, Microsoft Edge, and a partner publisher network Microsoft puts at over a billion users. It is a native inventory pool with no Google equivalent, and it is priced like display while behaving like content. We cover it properly in <\/span><a href=\"https:\/\/www.adcore.com\/blog\/microsoft-audience-network-msan-what-you-need-to-know\/\"><span style=\"font-weight: 400;\">this breakdown of the Microsoft Audience Network<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p><b>Copilot placements.<\/b><span style=\"font-weight: 400;\"> Microsoft has been pushing ad formats into Copilot surfaces, where sessions carry markedly higher commercial intent than a standard search session. This is early inventory. Early inventory is cheap inventory.<\/span><\/p><p><b>Practical import path.<\/b><span style=\"font-weight: 400;\"> Microsoft&#8217;s import tools now pull campaigns from Google, Meta, and Pinterest. Testing Microsoft is a one-hour job, not a rebuild.<\/span><\/p><p><span style=\"font-weight: 400;\">If you run an agency or affiliate operation and want that infrastructure without building it, Adcore&#8217;s <\/span><a href=\"https:\/\/www.adcore.com\/channel-partners\/?ref=blog\"><span style=\"font-weight: 400;\">Channel Partner Program<\/span><\/a><span style=\"font-weight: 400;\"> handles Microsoft account setup, billing, and platform-level support for you.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c2124c MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"1c2124c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Where Google Ads Still Wins<\/span><\/h2><p><span style=\"font-weight: 400;\">Anyone telling you to move budget wholesale off Google is selling something. Four places Google is still the correct answer:<\/span><\/p><p><b>Absolute volume.<\/b><span style=\"font-weight: 400;\"> If your addressable market is small and you need every impression available, Google is where the queries are. Microsoft cannot backfill a volume gap.<\/span><\/p><p><b>Mobile and younger audiences.<\/b><span style=\"font-weight: 400;\"> Google dominates mobile search and Android defaults. Microsoft&#8217;s desktop skew works against you here.<\/span><\/p><p><b>YouTube.<\/b><span style=\"font-weight: 400;\"> There is no Microsoft equivalent for video at that scale. Full stop.<\/span><\/p><p><b>Local intent and Maps.<\/b><span style=\"font-weight: 400;\"> For a multi-location retailer or service business, Google&#8217;s local pack and Maps integration are effectively a monopoly on &#8220;near me&#8221; intent.<\/span><\/p><p><span style=\"font-weight: 400;\">The mistake is not choosing Google. The mistake is choosing <\/span>only<span style=\"font-weight: 400;\"> Google, then wondering why blended CPA keeps climbing every quarter. When a single channel is your entire acquisition engine, you have no leverage in its auction &#8211; you are a price taker.<\/span><\/p><p><span style=\"font-weight: 400;\">If you are still deciding whether the second channel is worth the operational overhead at all, Adcore&#8217;s take on <\/span><a href=\"https:\/\/www.adcore.com\/blog\/how-does-bing-ads-work\/\"><span style=\"font-weight: 400;\">whether Bing Ads are worth it<\/span><\/a><span style=\"font-weight: 400;\"> answers the objection directly.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d67f664 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"d67f664\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">The Budget Split That Actually Works<\/span><\/h2><p><span style=\"font-weight: 400;\">Here is the practical answer to Bing Ads vs Google Ads, stripped of platform loyalty.<\/span><\/p><p><b>Step 1 &#8211; Import, do not rebuild.<\/b><span style=\"font-weight: 400;\"> Pull your top-performing Google Search campaigns into Microsoft using the native import. Do not touch the structure yet.<\/span><\/p><p><b>Step 2 &#8211; Start at 10-15% of search budget.<\/b><span style=\"font-weight: 400;\"> Enough to generate signal inside a month. Small enough that a bad test does not damage the quarter.<\/span><\/p><p><b>Step 3 &#8211; Prune the imported junk immediately.<\/b><span style=\"font-weight: 400;\"> Import carries over Google-specific settings that make no sense on Microsoft. Kill the search partner placements you cannot see performance for, and rewrite the ad copy &#8211; Microsoft&#8217;s audience is not Google&#8217;s audience.<\/span><\/p><p><b>Step 4 &#8211; Layer LinkedIn targeting on your B2B campaigns.<\/b><span style=\"font-weight: 400;\"> This is the step people skip and the step that pays.<\/span><\/p><p><b>Step 5 &#8211; Judge on blended CPA, not channel CPA.<\/b><span style=\"font-weight: 400;\"> The question is never &#8220;did Microsoft beat Google.&#8221; It is &#8220;did adding Microsoft lower what I pay for a customer overall.&#8221; Usually it does, because you are buying incremental volume out of a cheaper auction rather than re-buying the same clicks.<\/span><\/p><p>Adcore manages this expansion across 95,000+ ad accounts and $600M in ad spend in 40+ countries<span style=\"font-weight: 400;\">. If you would rather hand the platform mechanics to someone else and keep the strategy, that is what the <\/span><a href=\"https:\/\/www.adcore.com\/adcore-elite-digital-marketing-agency\/?ref=blog\"><span style=\"font-weight: 400;\">Adcore Elite digital marketing agency<\/span><\/a><span style=\"font-weight: 400;\"> exists for.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff74e7b elementor-widget elementor-widget-text-editor\" data-id=\"ff74e7b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 dir=\"ltr\" data-sourcepos=\"190:1-190:352;14513-14864\"><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2><p><span style=\"font-weight: 400;\">The honest verdict on Microsoft Ads vs Google Ads is that it was never a versus. Google buys you volume. Microsoft buys you a higher-income, higher-intent slice of the same demand at a lower clearing price, with LinkedIn targeting Google cannot match. Running one without the other means paying full price for all of your traffic.<\/span><\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"190:1-190:352;14513-14864\">\u00a0<\/p><p><span style=\"font-weight: 400;\">If you want to take this further, start with a 10% budget test and one imported campaign &#8211; then measure blended CPA, not channel CPA. That single change in reporting is usually what makes the case internally.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42cbd0d elementor-widget elementor-widget-template\" data-id=\"42cbd0d\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9eca04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9eca04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4798cb28\" data-id=\"4798cb28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cc919a elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"65cc919a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/44271#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Most marketers still treat the Microsoft Ads vs Google Ads question as settled. Google is the plan. Microsoft is the leftover 5% of budget that somebody remembers to turn on in Q4. That framing costs money, and the numbers are&#8230;<\/p>\n","protected":false},"author":24,"featured_media":44305,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/","category_name":"Ad Platforms"}],"tags":[],"authors":[250],"article_types":[179],"staff_picks":[],"promotions":[418],"class_list":["post-44271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-platforms","authors-adcore-marketing-team","article_types-articles","promotions-push"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/44271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=44271"}],"version-history":[{"count":7,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/44271\/revisions"}],"predecessor-version":[{"id":44293,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/44271\/revisions\/44293"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/44305"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=44271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=44271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=44271"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=44271"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=44271"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=44271"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=44271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}